Brompton & Hans Town · Kensington and Chelsea · Kensington and Bayswater constituency · 51.49583, -0.16857

SW3 2DG— Brompton & Hans Town, Kensington and Chelsea

Location and area intelligence for SW3 2DG, Brompton & Hans Town, Kensington and Chelsea

High-connectivity investment target

 

Schools 100%Safety 26/100Transport 60/100~4% yield · indicativeOnly 2 sales — thin data⚠ Knotweed sites nearby

Best for: Most buyers

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Strong, well-rated schools set this area apart

Liveability
65
Safety
26
Schools
90
Transport
60
Environment
59
Investment
52

The bottom line

SW3 2DG offers exceptional schools (100% Good/Outstanding) and fast broadband — strong value for Most buyers who can accept its trade-offs.

The catch: 1 Japanese knotweed site within 400m — may affect mortgage applications.

Less suited to Families.

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Location

SW3 2DG

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Inner city
MediumYoung professionals
Buyer fit: ExcellentInvestment outlook: NeutralRisk: Low

London Benchmarks

vs London income-5.5% vs London avg
vs London crime+456.0% vs London avg

Deep-dive guides for SW3 2DG

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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Postcode Personality

🚇 Well-Connected🎓 School Smart⚠️ High crime🍕 Buzzing

“High-connectivity investment target”

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How SW3 2DG has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

90

Education score

Excellent for families
★ Top school within 1km
—

Primary

Marlborough Primary School

Not yet inspected · Inspected Sept 2024 · 5 min walk

KS2: 106.5

★★

Secondary

St. Thomas More Language College

Good · Inspected May 2022 · 7 min walk

100% of local schools rated Good or Outstanding · based on 24 schools within 1.5km

Top 10% — exceptional provision

Childcare

Childcare

Chelsea Open Air Nursery School

Not inspected · 15 min walk

5 primaries · 1 secondaries · 0 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

High crime

361.1 incidents per 1,000 residents

Among London's highest crime areas
↑ Rising 298.0%

+219% vs borough

Note: high crime per resident is typical of central London postcodes — daytime population is often 5–10× the resident count.

Crime by type

Other40%
Theft16%
Anti-social behaviour14%
Violence & sexual offences11%
Vehicle crime7%
Burglary7%
Robbery3%
Drug offences2%

Stop & search

0.9

per 1,000 residents

→ Stable

trend

Road safety

100

Road safety score

0

Accidents (5yr)

6

Serious within 200m

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: Chelsea Fire Station · 965m

Crime is +456% above London average

Property

2 Jul

Prices, sales volume and market trends

Insufficient sales data

Only 2 sales recorded in the last 24 months — too few for a reliable median price. Price figures have been withheld to avoid misleading comparisons.

SW3 district median

£860,000

Based on 54 sales from postcodes with sufficient data

Price history

Sales (24 months)2
New build0.0%
Price per m²£19,930/m²
Price per ft²£1,852/ft²
Avg floor area70.7 m²

EPC breakdown

C
3%
D
10%
E
2%

Based on 15 properties · Confidence: medium

Street mix

Flat 97%Other 3%

LHA rates — Inner West London

Shared room£760/mo
1 bedroom£1350/mo
2 bedrooms£1625/mo
3 bedrooms£2050/mo
4 bedrooms£2550/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Low

Market activity

100d

Days to sell

Energy & construction

Solar yield858 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium
Rebuild cost estimate£176,750
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction erabefore 1900
WallsSolid brick, as built, no insulation (assumed)
Roof(another dwelling above)
Heating fuelmains gas (not community)
GlazingSingle glazed
Council tax band Band GAnnual charge £2,040
Price growth potentialHigh

Market History

Price trajectory, velocity and distribution

Price Trajectory

1995–2026 · CAGR

+4.6%

Total change

+304%

Market Activity

Price Velocity & Acceleration

Current Velocity

-32.4%

per year

Acceleration

-54.21

change in velocity

Market State

Downturn

Velocity (%)Acceleration

Price Distribution

P25: £300k–£350k · P75: £600k–£700k · 31 sales

Property Type Mix

Total: 31 sales

Flat/maisonette100%

By decade

1990s

2000s

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Late-1990s boom1995–2000£285k£370k+29.8%1.6
Post-dot-com plateau2001–2004£544k£200k-63.2%1.3
Pre-crash peak2005–2007£330k£405k+22.7%1.3
GFC & correction2008–2012£1.02m£1.00m-2%1.2
Help-to-Buy recovery2013–2013£950k£950k+0%3
Brexit uncertainty2019–2019£812k£812k+0%1
Pandemic surge2020–2021£749k£2.15m+187%1
Rate-rise correction2023–2023£1.40m£1.40m+0%2
Current market2024–2026£1.70m£1.15m-32.4%1

Price Trajectory by Type

Flat/maisonette

Per-type alpha vs district

Best performer

Flat/maisonette

+-0.2% alpha

Flat/maisonette-0.2% α
Local
6.7%
District
6.9%

CAGR over 27yr data window. Alpha = local CAGR − district CAGR.

Buyer vs Seller Score

Composite market conditions index 0–100

64out of 100SellerBuyer

Market condition

Buyer's Market

Neutral conditions

Higher score = better conditions for buyers

Score breakdown

Price Velocity100
Sales Volume53
Seasonal Timing5
Trend Position100

Transport

1 Jul

Public transport accessibility and links

PTAL 4

Good

1a
1b
2
3
4
5
6a
6b
Above London average
South Kensington Underground StationCircle line
4.3 min walk
London Paddington→ Paddington
0 min

Nearby stations

South Kensington Underground StationPiccadilly · District
5 min walk
Sloane Square Underground StationCircle · District
12 min walk
Gloucester Road Underground StationDistrict · Circle
12 min walk
Hyde Park Corner Underground StationPiccadilly
17 min walk
Victoria Underground StationDistrict · Circle
22 min walk
No bus stops within 400m

61

Walkability score

440

Footpaths (500m)

30

Santander docks (800m)

0.1 km

Nearest cycle dock

Central London commute times

London Bridge35 min ≈
Victoria ★22 min
Waterloo37 min ↓
Canary Wharf45 min ≈
City40 min ↑

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

13

Car parks (800m)

11

EV chargers (800m)

Total spaces (800m)320
Nearest car park422m
Santander docks (800m)30
Nearest cycle dock0.1 km

Nearby car parks

🅿️
NCP London Pavilion Road300 spaces· yes
688m

Connectivity

Broadband and mobile coverage

100%

Full fibre

100%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed500 Mbps
Median download450 Mbps
Superfast coverage100%
All operators 5G92%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterMEDIUM
Medium
Air qualityLOW
NO₂: 26.0 µg/m³ · PM2.5: 8.0 µg/m³
Better than 81% of London
NoiseLOW
none
Quieter than 70% of London
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 1.4 km away✗ Not Green Belt✗ Not AONB12% green spaceTree canopy: 10%
Above average green space

Nearest SSSI: Barn Elms Wetland Centre SSSI — 4.7 km

Energy

Solar: 858 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Medium

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): None recorded

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield857.9 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

IMPERIAL COLLEGE HEALTH CENTRE

40 PRINCES GARDENS, SW7 1LY

5 min walk

68%

Recommend GP

68%

Overall GP experience

3

GPs within 1km

19

Dentists within 1km

5

Care homes (1km)

Nearest hospitalThe Royal Marsden Hospital · 647 m
Nearest A&EUNIVERSITY COLLEGE LONDON HOSPITALS NHS FOUNDATION TRUST · 4.0 km
A&E 4hr targetNHS target: 95% · London avg: ~68%79.1%

Amenities

Shops, restaurants, parks and more

109

Parks (1km)

83

Restaurants (800m)

40

Cafes (800m)

8

Pubs (400m)

7

Pharmacies (800m)

5

Gyms (1km)

18

Sports (1km)

1

Convenience

Nearest supermarketHere Organic Warehouse · 870 m
9 tennis courts2 swimming pools2 sports halls

Nightlife (500m)

0

Nightclubs

8

Late-night venues

C
1,168 licensed premises in borough732 late-night refreshment licencesHome Office 2023/24

2

Libraries (1km)

4

Cinemas (2km)

522m

Post office

Nearby shops

Lord's Food & Wine197 m
La Picena251 m
Knights403 m
Finlay's427 m

Nearby cafes

L’Opera75 m
L'Eto92 m
Chaiiwala97 m
EL&N101 m

Nearby restaurants

The Good Earth113 m
Orsini114 m
My & Sanne176 m
Giovanni190 m

Nearby pubs

Brompton Cross150 m
The Enterprise183 m
Jak's Bars186 m
The Bunch Of Grapes214 m

Nearby gyms

Vita Pilates272 m
Eqvvs Training292 m
KX Gym Health Club306 m
Core Flex Pilates510 m

Nearby pharmacies

Life Pharmacy182 m
Hayatt Pharmacy298 m
Zen Pharmacy & Clinic306 m
Alnoor Pharmacy308 m

Nearby health

Kensington International Clinic76 m
Eudelo Skin Experience Centre272 m
Knightsbridge Orthodontics281 m
Knightsbridge Dental Care319 m
Food hygiene (5-star)80% of 263

Business

Local businesses registered here

Active businesses
0
New (last 12 months)
0
Dissolved (last 12 months)
0
Industry diversity
0
3yr survival rate
100.0%
Right-to-buy sales (5yr)
45

High street

A

High street health

Investment

Investment grade, yield and market outlook

52

Investment score

Moderate

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£2,557London avg: £1,950/mo
Gross yield
3.6% (average)London avg: 3.8%Above average yield
Gentrification score42/100
Right-to-buy sales (5yr)Owner-occupier growth signal45
Sales last 12 months1

Rental market

High

Demand

Low

Void risk

Young professional

Tenant profile

+11.2%

Rent growth (1yr)

Market liquidity

Low

Market activity

100d

Est. days to sell

8/100

Velocity score

Future outlook

69.6

Price growth score

B
High

Development pressure

Low

New supply risk

Strong gentrification momentumExcellent transport access

Infrastructure pipeline

Infrastructure score25/100
Bakerloo Extension route4,747m
Crossrail 2 route1,537m

Demographics

16 Jun

Population, deprivation and income

Decile 7/10

Less deprived than average

Index of Multiple Deprivation

Less deprived than average

Rank: 22,200 nationally

1,080

Est. population

6,541/km²

57%

Employed

69%

Degree educated

£39,700

Median income

2.5%

Claimant rate

Inner cityMedium densityYoung professionals

36

Community stability

Age profile

14%
30%
19%
23%
14%
Under 1814%
18–3430%
35–4919%
50–6423%
65+14%

Tenure

32%
15%
44%
Own outright32%
Own (mortgage)16%
Private rent44%
Social rent8%
Shared ownership1%

Ethnicity

36%
35%
13%
White British36%
White Other35%
Asian13%
Black3%
Mixed4%
Other9%

Employment & lifestyle

Managerial / professional55%
Routine / semi-routine5%
No car household55%
Unemployed3%
No qualifications7%

Housing tenure (Census 2021)

Private rent44%
Social rent8%

vs. London

Income vs London-5.5%

Planning

Conservation areas and development

Conservation area
Yes
Article 4 area
Yes
Listed buildings (800m)
266
Live planning apps (800m)
24
Development activity
high
Residential apps (800m)
1
Commercial apps (800m)
1
Major developments (800m)
0
Planning apps (12 months)
35
Planning apps (3 years)
16
Local approval rate
83%
Borough approval rate
88%
Opportunity area
No
CIL rate (residential)
£450/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
1

Housing pipeline (800m)

Homes approved
0
Under construction
0
Completed (3yr)
108
Largest scheme
130 homes · WRAY HOUSE, WRAY HOUSE, ELYSTAN STREET, SW3
Pipeline pressure
NONE

Named schemes (500m)

WRAY HOUSE, WRAY HOUSE, ELYSTAN STREET, SW3130 homes
completed
Clearings, Clearings, Draycott Avenue, Denyer Street Warehouse and Depot, SW3 2NA78 homes
completed
60, 60, Sloane Avenue, SW3 3DD49 homes
completed
19,21,23, 19,21,23, EGERTON GARDENS, SW315 homes
completed
39-40, 39-40, BEAUFORT GARDENS, SW314 homes
completed

Politics

Local councillors and MP

Ward majority
Conservative
Ward majority vote
22.3%
Ward turnout
29%
Election year
2022
MP
Joe Powell (Labour)
MP majority
2,903
Constituency
Kensington and Bayswater

Councillors

Walaa IdrisConservative
Sof McVeighConservative
Mary Caroline WealeConservative

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Key facts for SW3 2DG

Full postcodeSW3 2DG
Postcode districtSW3
BoroughLondon Borough of Kensington and Chelsea
WardBrompton & Hans Town
Latitude51.495831
Longitude-0.168566
Parliamentary constituencyKensington and Bayswater
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey