Norland · Kensington and Chelsea · Kensington and Bayswater constituency · 51.51213, -0.21005

W11 2JHNorland, Kensington and Chelsea

Location and area intelligence for W11 2JH, Norland, Kensington and Chelsea

The family fortress

 

Top 5% LondonSchools 80%Safety 74/100Transport 55/100~3% yield · indicativeOnly 1 sales — thin data⚠ Knotweed sites nearby

Best for: Families

Compare areas

Strong, well-rated schools set this area apart

Liveability
77
Safety
74
Schools
90
Transport
55
Environment
75
Investment
48

The bottom line

W11 2JH offers exceptional schools (100% Good/Outstanding), low crime, fast broadband and a green environment — strong value for Families who can accept its trade-offs.

The catch: 3 Japanese knotweed sites within 400m — may affect mortgage applications.

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Location

W11 2JH

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Urban core
HighYoung professionals
Buyer fit: ExcellentInvestment outlook: NeutralRisk: Low

London Benchmarks

vs London income+4.8% vs London avg
vs London crime+10.0% vs London avg

Deep-dive guides for W11 2JH

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Postcode Personality

🚇 Hyper-Connected🎓 School Smart🌳 Good Parks🔒 Very Safe🍕 Buzzing

The family fortress

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How W11 2JH has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

90

Education score

Excellent for families
★ Top school within 1km
★★

Primary

St Clement and St James CofE Primary School

Good · Inspected Jun 2023 · 4 min walk

KS2: 103.6

Secondary

Kensington Aldridge Academy

Not yet inspected · 6 min walk

P8: +0.13A8: 55.5

100% of local schools rated Good or Outstanding · based on 31 schools within 1.5km

Top 10% — exceptional provision

Childcare

★★

Childcare

St Anne's & Avondale Park Nursery School

Good · 4 min walk

6 primaries · 3 secondaries · 1 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Low crime

71.4 incidents per 1,000 residents

Higher crime than 55% of London
↑ Rising 1185.7%

-37% vs borough

Crime by type

Other31%
Violence & sexual offences20%
Vehicle crime19%
Anti-social behaviour13%
Burglary10%
Drug offences4%
Theft1%
Robbery1%

Stop & search

0.8

per 1,000 residents

→ Stable

trend

Road safety

100

Road safety score

0

Accidents (5yr)

1

Serious within 200m

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: North Kensington Fire Station · 1.1km

Crime is +10% above London average

Property

2 Jul

Prices, sales volume and market trends

Insufficient sales data

Only 1 sale recorded in the last 24 months — too few for a reliable median price. Price figures have been withheld to avoid misleading comparisons.

W11 district median

£958,500

Based on 85 sales from postcodes with sufficient data

Price history

Sales (24 months)1
New build0.0%
Price per m²£46,786/m²
Price per ft²£4,347/ft²
Avg floor area123.4

EPC breakdown

C
6%
D
9%
E
6%

Based on 21 properties · Confidence: medium

Street mix

Terraced 67%Detached 4%Flat 29%

LHA rates — Inner West London

Shared room£760/mo
1 bedroom£1350/mo
2 bedrooms£1625/mo
3 bedrooms£2050/mo
4 bedrooms£2550/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Low

Market activity

100d

Days to sell

Energy & construction

Solar yield855 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium
Rebuild cost estimate£308,500
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction erabefore 1900
WallsSolid brick, as built, no insulation (assumed)
Roof(another dwelling above)
Heating fuelmains gas (not community)
GlazingSingle glazed
Council tax band Band FAnnual charge £1,768
Price growth potentialHigh

Market History

Price trajectory, velocity and distribution

Price Trajectory

19952024 · CAGR

+9.8%

Total change

+1413%

Market Activity

Price Velocity & Acceleration

Current Velocity

+721.4%

per year

Acceleration

+795.62

change in velocity

Market State

Strong growth

Velocity (%)Acceleration

Price Distribution

P25: £250k–£300k · P75: £600k–£700k · 24 sales

Property Type Mix

Total: 24 sales

Detached4.2%
Terraced66.7%
Flat/maisonette29.2%

By decade

1990s

2000s

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Late-1990s boom19952000£380k£1.40m+269.2%1.8
Post-dot-com plateau20022003£2.35m£973k-58.6%1.5
Pre-crash peak20062006£1.49m£1.49m+0%2
GFC & correction20112011£4.25m£4.25m+0%1
Help-to-Buy recovery20142016£4.51m£4.41m-2.4%1.7
Brexit uncertainty20172019£917k£5.20m+467.1%1
Pandemic surge20202021£2.71m£700k-74.2%1.5
Current market20242024£5.75m£5.75m+0%1

Price Trajectory by Type

Terraced

Per-type alpha vs district

Best performer

Terraced

+-2.1% alpha

Terraced-2.1% α
Local
10.7%
District
12.8%

CAGR over 17yr data window. Alpha = local CAGR − district CAGR.

Buyer vs Seller Score

Composite market conditions index 0–100

21out of 100SellerBuyer

Market condition

Strong Seller's Market

Favours sellers

Higher score = better conditions for buyers

Score breakdown

Price Velocity0
Sales Volume75
Seasonal Timing0
Trend Position10

Transport

1 Jul

Public transport accessibility and links

PTAL 5

Very Good

1a
1b
2
3
4
5
6a
6b
Above London average
Ladbroke Grove Underground StationHammersmith & City line
7 min walk
Shepherds Bush

Nearby stations

Latimer Road Underground StationHammersmith & City · Circle
7 min walk
Ladbroke Grove Underground StationCircle · Hammersmith & City
7 min walk
Holland Park Underground StationCentral
8 min walk
Shepherds Bush Rail StationMildmay · Southern
12 min walk
Shepherds BushNational Rail
12 min walk
No bus stops within 400m

66

Walkability score

122

Footpaths (500m)

25

Santander docks (800m)

0.1 km

Nearest cycle dock

Central London commute times

London Bridge47 min
Victoria35 min
Waterloo48 min
Canary Wharf56 min
City43 min

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Parking & EV

Car parks, spaces and charging points

16

Car parks (800m)

0

EV chargers (800m)

Total spaces (800m)18
Nearest car park327m
Santander docks (800m)25
Nearest cycle dock0.1 km

Nearby car parks

🅿️
Westway Sports Centre car park· yes
766m

Connectivity

Broadband and mobile coverage

100%

Full fibre

100%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed500 Mbps
Median download450 Mbps
Superfast coverage100%
All operators 5G92%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterMEDIUM
Medium
Air qualityLOW
NO₂: 14.0 µg/m³ · PM2.5: 8.0 µg/m³
Better than 96% of London
NoiseLOW
none
Quieter than 70% of London
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 3.1 km away✗ Not Green Belt✗ Not AONB20% green spaceTree canopy: 13%
More green space than 75% of London

Nearest SSSI: Barn Elms Wetland Centre SSSI — 3.9 km

Energy

Solar: 855 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Medium

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): 1

Landslide susceptibility: Low

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield855.1 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

THE FORELAND MEDICAL CENTRE

188 WALMER ROAD, W11 4EP

3 min walk

77%

Recommend GP

77%

Overall GP experience

11

GPs within 1km

5

Dentists within 1km

1

Care homes (1km)

Nearest hospitalSt Charles' Hospital · 1.2 km
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 5.5 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

110

Parks (1km)

55

Restaurants (800m)

26

Cafes (800m)

0

Pubs (400m)

4

Pharmacies (800m)

5

Gyms (1km)

22

Sports (1km)

1

Convenience

No pubs within 400m — nearest: The Elgin (466 m)

Nearest supermarketOksa Quality Food · 83 m
13 tennis courts1 swimming pools3 sports halls

Nightlife (500m)

0

Nightclubs

0

Late-night venues

E
1,168 licensed premises in borough732 late-night refreshment licencesHome Office 2023/24

0

Libraries (1km)

2

Cinemas (2km)

69m

Post office

Nearby shops

Premier66 m
Mary Place Store278 m
Provenance Village Butcher469 m
Rococo News & Magazines470 m

Nearby cafes

Jungle Berry493 m
Embassy Cafe494 m
Cable Co.497 m
Maison Puget Bakery & Cafe503 m

Nearby restaurants

Casa Cruz100 m
Julie's224 m
Franklins446 m
Osteria Basilico464 m

Nearby pubs

The Elgin466 m
The Portobello Star481 m
140 Portobello493 m
Trailer Happiness494 m

Nearby gyms

Kensington Leisure Centre325 m
Virgin Active454 m
Form Studios509 m
The Clock Notting Hill533 m

Nearby pharmacies

Dr Evans Pharmacy459 m
Chana Chemist553 m
Blenheim Pharmacy583 m
Faro Pharmacy648 m

Nearby health

Walmer Road Clinic169 m
National Migraine Centre169 m
Ladbroke Grove Dental Care565 m
The Holland Park Dentist645 m
Food hygiene (5-star)83% of 232

Business

Local businesses registered here

Active businesses
1
New (last 12 months)
0
Dissolved (last 12 months)
0
Industry diversity
1
3yr survival rate
100.0%
Right-to-buy sales (5yr)
45

High street

A

High street health

Registered businesses

CASASOMA LIMITED

Investment

Investment grade, yield and market outlook

48

Investment score

Moderate

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£2,557London avg: £1,950/mo
Gross yield
3.2% (average)London avg: 3.8%Below average yield — bottom 57%
Gentrification score35/100
Right-to-buy sales (5yr)Owner-occupier growth signal45
Sales last 12 months0

Rental market

Very High

Demand

Very Low

Void risk

Young professional

Tenant profile

+11.2%

Rent growth (1yr)

Market liquidity

Low

Market activity

100d

Est. days to sell

4/100

Velocity score

Future outlook

66.7

Price growth score

B
Medium

Development pressure

Low

New supply risk

Strong gentrification momentumLow-deprivation areaExcellent transport access

Infrastructure pipeline

Infrastructure score4/100
Bakerloo Extension route7,839m
Crossrail 2 route4,868m

Demographics

16 Jun

Population, deprivation and income

Decile 9/10

Least deprived

Index of Multiple Deprivation

Less deprived than 90% of London

Rank: 27,470 nationally

1,260

Est. population

9,629/km²

61%

Employed

71%

Degree educated

£44,000

Median income

2.3%

Claimant rate

Urban coreHigh densityYoung professionals

41

Community stability

Age profile

18%
23%
20%
22%
17%
Under 1818%
18–3423%
35–4920%
50–6422%
65+17%

Tenure

34%
14%
34%
18%
Own outright34%
Own (mortgage)14%
Private rent34%
Social rent18%
Shared ownership0%

Ethnicity

46%
32%
White British46%
White Other32%
Asian10%
Black3%
Mixed5%
Other4%

Employment & lifestyle

Managerial / professional56%
Routine / semi-routine11%
No car household44%
Unemployed5%
No qualifications6%

Housing tenure (Census 2021)

Private rent34%
Social rent18%

vs. London

Income vs London+4.8%

Planning

Conservation areas and development

Conservation area
Yes
Article 4 area
Yes
Listed buildings (800m)
123
Live planning apps (800m)
6
Development activity
medium
Residential apps (800m)
2
Commercial apps (800m)
0
Major developments (800m)
0
Planning apps (12 months)
5
Local approval rate
80%
Borough approval rate
88%
Opportunity area
No
CIL rate (residential)
£450/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
3

Housing pipeline (800m)

Homes approved
0
Under construction
0
Completed (3yr)
17
Largest scheme
44 homes · 50, 50, KINGSDOWN CLOSE, W10
Pipeline pressure
NONE

Named schemes (500m)

Kensington Sports Centre (Phase IV housing), Kensington Sports Centre (Phase IV housing), Walmer Road, W11 4PQ32 homes
completed
5-7, 5-7, DENBIGH ROAD, W1121 homes
completed
111-117, 111-117, LANCASTER ROAD, LADBROKE CRESCENT (12), W1121 homes
completed
1-25 (NO 13)SOUTHWOOD HOUSE, 41-49, 1-25 (NO 13)SOUTHWOOD HOUSE, 41-49, AVONDALE PARK ROAD, W11 4HF17 homes
completed
47-50, 47-50, ST JAMES'S GARDENS, W1116 homes
completed

Politics

Local councillors and MP

Ward majority
Conservative
Ward majority vote
31.5%
Ward turnout
43%
Election year
2026
MP
Joe Powell (Labour)
MP majority
2,903
Constituency
Kensington and Bayswater

Councillors

Stéphanie PetitConservative
Marc GoldfingerConservative

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Key facts for W11 2JH

Full postcodeW11 2JH
Postcode districtW11
BoroughLondon Borough of Kensington and Chelsea
WardNorland
Latitude51.512127
Longitude-0.210052
Parliamentary constituencyKensington and Bayswater
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey