Norland · Kensington and Chelsea · Kensington and Bayswater constituency · 51.51228, -0.21049

W11 2JPNorland, Kensington and Chelsea

Location and area intelligence for W11 2JP, Norland, Kensington and Chelsea

The family fortress

 

Top 5% LondonSchools 80%Safety 74/100Transport 55/100Low yield 3.20%

Best for: Families

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Strong, well-rated schools set this area apart

Liveability
77
Safety
74
Schools
90
Transport
55
Environment
75
Investment
62

The bottom line

W11 2JP offers exceptional schools (100% Good/Outstanding), low crime, fast broadband and a green environment — a strong choice for Families.

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Location

W11 2JP

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Urban core
HighYoung professionals
Buyer fit: ExcellentInvestment outlook: NeutralRisk: Low

London Benchmarks

vs London income+4.8% vs London avg
vs London crime+10.0% vs London avg

Deep-dive guides for W11 2JP

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Postcode Personality

🚇 Hyper-Connected🎓 School Smart🌳 Good Parks🔒 Very Safe🍕 Buzzing

The family fortress

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How W11 2JP has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

90

Education score

Excellent for families
★ Top school within 1km
★★

Primary

St Clement and St James CofE Primary School

Good · Inspected Jun 2023 · 5 min walk

KS2: 103.6

Secondary

Kensington Aldridge Academy

Not yet inspected · 5 min walk

P8: +0.13A8: 55.5

100% of local schools rated Good or Outstanding · based on 30 schools within 1.5km

Top 10% — exceptional provision

Childcare

★★

Childcare

St Anne's & Avondale Park Nursery School

Good · 4 min walk

6 primaries · 3 secondaries · 1 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Low crime

71.4 incidents per 1,000 residents

Higher crime than 55% of London
↑ Rising 1185.7%

-37% vs borough

Crime by type

Other31%
Violence & sexual offences20%
Vehicle crime19%
Anti-social behaviour13%
Burglary10%
Drug offences4%
Theft1%
Robbery1%

Stop & search

0.8

per 1,000 residents

→ Stable

trend

Road safety

100

Road safety score

0

Accidents (5yr)

1

Serious within 200m

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: North Kensington Fire Station · 1.1km

Crime is +10% above London average

Property

Prices, sales volume and market trends

Avg floor area198.2

EPC breakdown

D
4%
E
1%

Based on 5 properties · Confidence: low

LHA rates — Inner West London

Shared room£760/mo
1 bedroom£1350/mo
2 bedrooms£1625/mo
3 bedrooms£2050/mo
4 bedrooms£2550/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Energy & construction

Solar yield855 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium
Rebuild cost estimate£495,500
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction erabefore 1900
WallsSolid brick, as built, no insulation (assumed)
Roof(another dwelling above)
Heating fuelmains gas (not community)
GlazingSingle glazed
Council tax band Band FAnnual charge £1,768
Price growth potentialModerate

Market History

Price trajectory, velocity and distribution

Price Distribution

P25: £700k+ · P75: £700k+ · 1 sales

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Post-dot-com plateau20032003£3.20m£3.20m+0%1

Buyer vs Seller Score

Market conditions index — insufficient data

Data not yet available for this postcode.

Transport

1 Jul

Public transport accessibility and links

PTAL 5

Very Good

1a
1b
2
3
4
5
6a
6b
Above London average
Ladbroke Grove Underground StationHammersmith & City line
6.8 min walk
Shepherds Bush

Nearby stations

Latimer Road Underground StationHammersmith & City · Circle
7 min walk
Ladbroke Grove Underground StationCircle · Hammersmith & City
7 min walk
Holland Park Underground StationCentral
8 min walk
Shepherds Bush Rail StationMildmay · Southern
12 min walk
Shepherds BushNational Rail
12 min walk
No bus stops within 400m

67

Walkability score

131

Footpaths (500m)

24

Santander docks (800m)

0.1 km

Nearest cycle dock

Central London commute times

London Bridge47 min
Victoria35 min
Waterloo48 min
Canary Wharf56 min
City43 min

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Parking & EV

Car parks, spaces and charging points

15

Car parks (800m)

0

EV chargers (800m)

Total spaces (800m)18
Nearest car park328m
Santander docks (800m)24
Nearest cycle dock0.1 km

Nearby car parks

🅿️
Westway Sports Centre car park· yes
731m

Connectivity

Broadband and mobile coverage

100%

Full fibre

100%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed500 Mbps
Median download450 Mbps
Superfast coverage100%
All operators 5G92%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterMEDIUM
Medium
Air qualityLOW
NO₂: 14.0 µg/m³ · PM2.5: 8.0 µg/m³
Better than 96% of London
NoiseLOW
none
Quieter than 70% of London
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 3.1 km away✗ Not Green Belt✗ Not AONB20% green spaceTree canopy: 13%
More green space than 75% of London

Nearest SSSI: Barn Elms Wetland Centre SSSI — 3.9 km

Energy

Solar: 855 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Medium

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): 1

Landslide susceptibility: Low

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield855.1 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

THE FORELAND MEDICAL CENTRE

188 WALMER ROAD, W11 4EP

2 min walk

77%

Recommend GP

77%

Overall GP experience

11

GPs within 1km

5

Dentists within 1km

1

Care homes (1km)

Nearest hospitalSt Charles' Hospital · 1.2 km
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 5.5 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

113

Parks (1km)

53

Restaurants (800m)

26

Cafes (800m)

0

Pubs (400m)

4

Pharmacies (800m)

5

Gyms (1km)

22

Sports (1km)

2

Convenience

No pubs within 400m — nearest: The Elgin (456 m)

Nearest supermarketOksa Quality Food · 49 m
13 tennis courts1 swimming pools3 sports halls

Nightlife (500m)

0

Nightclubs

0

Late-night venues

E
1,168 licensed premises in borough732 late-night refreshment licencesHome Office 2023/24

0

Libraries (1km)

2

Cinemas (2km)

36m

Post office

Nearby shops

Premier34 m
Mary Place Store258 m
Provenance Village Butcher476 m
Rococo News & Magazines482 m

Nearby cafes

Embassy Cafe474 m
Jungle Berry500 m
Cable Co.503 m
Mike's Cafe517 m

Nearby restaurants

Casa Cruz65 m
Julie's239 m
Osteria Basilico471 m
The Chopstix Express471 m

Nearby pubs

The Elgin456 m
The Portobello Star496 m
Trailer Happiness507 m
140 Portobello510 m

Nearby gyms

Kensington Leisure Centre290 m
Virgin Active430 m
Form Studios527 m
The Clock Notting Hill536 m

Nearby pharmacies

Dr Evans Pharmacy471 m
Chana Chemist539 m
Blenheim Pharmacy588 m
Spivack Chemist641 m

Nearby health

National Migraine Centre137 m
Walmer Road Clinic138 m
Ladbroke Grove Dental Care550 m
The Holland Park Dentist665 m
Food hygiene (5-star)83% of 229

Business

Local businesses registered here

Active businesses
0
New (last 12 months)
0
Dissolved (last 12 months)
0
Industry diversity
0
3yr survival rate
100.0%
Right-to-buy sales (5yr)
45

High street

A

High street health

Investment

Investment grade, yield and market outlook

62

Investment score

Good

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£2,557London avg: £1,950/mo
Gross yield
3.2% (average)London avg: 3.8%Below average yield — bottom 57%
Gentrification score35/100
Right-to-buy sales (5yr)Owner-occupier growth signal45

Rental market

Very High

Demand

Very Low

Void risk

Young professional

Tenant profile

+11.2%

Rent growth (1yr)

Market liquidity

Future outlook

57.1

Price growth score

C
Medium

Development pressure

Low

New supply risk

Strong gentrification momentumLow-deprivation areaExcellent transport access

Infrastructure pipeline

Infrastructure score4/100
Bakerloo Extension route7,873m
Crossrail 2 route4,901m

Demographics

16 Jun

Population, deprivation and income

Decile 9/10

Least deprived

Index of Multiple Deprivation

Less deprived than 90% of London

Rank: 27,470 nationally

1,260

Est. population

9,629/km²

61%

Employed

71%

Degree educated

£44,000

Median income

2.3%

Claimant rate

Urban coreHigh densityYoung professionals

41

Community stability

Age profile

18%
23%
20%
22%
17%
Under 1818%
18–3423%
35–4920%
50–6422%
65+17%

Tenure

34%
14%
34%
18%
Own outright34%
Own (mortgage)14%
Private rent34%
Social rent18%
Shared ownership0%

Ethnicity

46%
32%
White British46%
White Other32%
Asian10%
Black3%
Mixed5%
Other4%

Employment & lifestyle

Managerial / professional56%
Routine / semi-routine11%
No car household44%
Unemployed5%
No qualifications6%

Housing tenure (Census 2021)

Private rent34%
Social rent18%

vs. London

Income vs London+4.8%

Planning

Conservation areas and development

Conservation area
Yes
Article 4 area
Yes
Listed buildings (800m)
107
Live planning apps (800m)
6
Development activity
medium
Residential apps (800m)
2
Commercial apps (800m)
0
Major developments (800m)
0
Planning apps (12 months)
5
Local approval rate
80%
Borough approval rate
88%
Opportunity area
No
CIL rate (residential)
£450/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
0

Housing pipeline (800m)

Homes approved
0
Under construction
0
Completed (3yr)
17
Largest scheme
44 homes · 50, 50, KINGSDOWN CLOSE, W10
Pipeline pressure
NONE

Named schemes (500m)

Kensington Sports Centre (Phase IV housing), Kensington Sports Centre (Phase IV housing), Walmer Road, W11 4PQ32 homes
completed
5-7, 5-7, DENBIGH ROAD, W1121 homes
completed
111-117, 111-117, LANCASTER ROAD, LADBROKE CRESCENT (12), W1121 homes
completed
1-25 (NO 13)SOUTHWOOD HOUSE, 41-49, 1-25 (NO 13)SOUTHWOOD HOUSE, 41-49, AVONDALE PARK ROAD, W11 4HF17 homes
completed
42-46, 42-46, ST JAMES'S GARDENS, W1116 homes
completed

Politics

Local councillors and MP

Ward majority
Conservative
Ward majority vote
31.5%
Ward turnout
43%
Election year
2026
MP
Joe Powell (Labour)
MP majority
2,903
Constituency
Kensington and Bayswater

Councillors

Stéphanie PetitConservative
Marc GoldfingerConservative

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Key facts for W11 2JP

Full postcodeW11 2JP
Postcode districtW11
BoroughLondon Borough of Kensington and Chelsea
WardNorland
Latitude51.512278
Longitude-0.210492
Parliamentary constituencyKensington and Bayswater
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
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