Norland · Kensington and Chelsea · Kensington and Bayswater constituency · 51.50736, -0.20659

W11 3AP— Norland, Kensington and Chelsea

Location and area intelligence for W11 3AP, Norland, Kensington and Chelsea

The practical family move

 

Top 8% LondonSchools 86%Safety 63/100Transport 65/100Low yield 3.20%⚠ Knotweed sites nearby

Best for: Young professionals

Compare areas

Strong, well-rated schools set this area apart

Liveability
74
Safety
63
Schools
95
Transport
65
Environment
83
Investment
60

The bottom line

W11 3AP offers exceptional schools (100% Good/Outstanding), fast broadband and a green environment — strong value for Young professionals who can accept its trade-offs.

The catch: 3 Japanese knotweed sites within 400m — may affect mortgage applications.

Less suited to Families.

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Location

W11 3AP

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Urban core
HighYoung professionals
Buyer fit: ExcellentInvestment outlook: NeutralRisk: Low

London Benchmarks

vs London income+4.8% vs London avg
vs London crime+108.0% vs London avg

Deep-dive guides for W11 3AP

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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“The practical family move”

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How W11 3AP has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

95

Education score

Excellent for families
★ Top school within 1km
★★

Primary

St Clement and St James CofE Primary School

Good · Inspected Jun 2023 · 5 min walk

KS2: 103.6

★★★

Secondary

The Cardinal Vaughan Memorial RC School

Outstanding · Inspected Nov 2021 · 7 min walk

P8: +1.04A8: 68.0

100% of local schools rated Good or Outstanding · based on 23 schools within 1.5km

Top 10% — exceptional provision

Childcare

★★

Childcare

St Anne's & Avondale Park Nursery School

Good · 8 min walk

6 primaries · 3 secondaries · 1 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Medium crime

135.3 incidents per 1,000 residents

Among London's highest crime areas
↑ Rising 330.4%

+20% vs borough

Crime by type

Other32%
Anti-social behaviour16%
Vehicle crime15%
Violence & sexual offences12%
Theft11%
Burglary10%
Robbery3%
Drug offences2%

Road safety

100

Road safety score

0

Accidents (5yr)

9

Serious within 200m

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: North Kensington Fire Station · 1.7km

Crime is +108% above London average

Property

Prices, sales volume and market trends

Avg floor area102.3 m²

EPC breakdown

C
5%
D
1%
E
2%

Based on 8 properties · Confidence: low

Street mix

Terraced 19%Flat 81%

LHA rates — Inner West London

Shared room£760/mo
1 bedroom£1350/mo
2 bedrooms£1625/mo
3 bedrooms£2050/mo
4 bedrooms£2550/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Energy & construction

Solar yield855 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium
Rebuild cost estimate£255,750
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction era1983-1990
WallsCavity wall, as built, insulated (assumed)
RoofPitched, insulated (assumed)
Heating fuelmains gas (not community)
GlazingPartial double glazing
Council tax band Band GAnnual charge £2,040
Price growth potentialModerate

Market History

Price trajectory, velocity and distribution

Price Trajectory

1995–2022 · CAGR

+4.8%

Total change

+255%

Market Activity

Price Velocity & Acceleration

Current Velocity

+2.0%

per year

Acceleration

+32.56

change in velocity

Market State

Recovery

Velocity (%)Acceleration

Price Distribution

P25: £600k–£700k · P75: £500k–£600k · 16 sales

Property Type Mix

Total: 16 sales

Terraced18.8%
Flat/maisonette81.3%

By decade

1990s

2000s

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Late-1990s boom1995–2000£359k£500k+39.3%1
Post-dot-com plateau2001–2004£540k£670k+24.1%1.5
GFC & correction2008–2009£977k£1.18m+20.3%1.5
Help-to-Buy recovery2014–2014£1.80m£1.80m+0%1
Pandemic surge2021–2021£1.25m£1.25m+0%1
Rate-rise correction2022–2022£1.27m£1.27m+0%1

Price Trajectory by Type

Flat/maisonette

Per-type alpha vs district

Best performer

Flat/maisonette

+3.1% alpha

Flat/maisonette+3.1% α
Local
10.2%
District
7.1%

CAGR over 8yr data window. Alpha = local CAGR − district CAGR.

Buyer vs Seller Score

Composite market conditions index 0–100

70out of 100SellerBuyer

Market condition

Buyer's Market

Favours buyers

Higher score = better conditions for buyers

Score breakdown

Price Velocity40
Trend Position100

Transport

1 Jul

Public transport accessibility and links

PTAL 5

Very Good

1a
1b
2
3
4
5
6a
6b
Better than 75% of London
Holland Park Underground StationCentral line
0.7 min walk
Kensington (Olympia)

Nearby stations

Holland Park Underground StationCentral
1 min walk
Notting Hill Gate Underground StationCircle · District
9 min walk
Shepherds Bush Rail StationSouthern · Mildmay
10 min walk
Shepherd's Bush (Central) Underground StationCentral
11 min walk
Latimer Road Underground StationHammersmith & City · Circle
13 min walk
No bus stops within 400m

50

Walkability score

196

Footpaths (500m)

26

Santander docks (800m)

0.1 km

Nearest cycle dock

Central London commute times

London Bridge39 min ↑
Victoria ★30 min
Waterloo41 min ↑
Canary Wharf48 min ↑
City36 min ↓

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

11

Car parks (800m)

0

EV chargers (800m)

Nearest car park457m
Santander docks (800m)26
Nearest cycle dock0.1 km

Connectivity

Broadband and mobile coverage

100%

Full fibre

100%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed500 Mbps
Median download450 Mbps
Superfast coverage100%
All operators 5G92%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterNONE
No assessed surface water flood risk
Air qualityLOW
NO₂: 14.0 µg/m³ · PM2.5: 8.0 µg/m³
Better than 96% of London
NoiseLOW
none
Quieter than 70% of London
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 3.0 km away✗ Not Green Belt✗ Not AONB46% green spaceTree canopy: 40%
More green space than 94% of London

Nearest SSSI: Barn Elms Wetland Centre SSSI — 3.6 km

Energy

Solar: 855 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Medium

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): 1

Landslide susceptibility: Low

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield855.1 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

PORTLAND ROAD PRACTICE

16 PORTLAND ROAD, W11 4LA

1 min walk

70%

Recommend GP

70%

Overall GP experience

10

GPs within 1km

7

Dentists within 1km

1

Care homes (1km)

Nearest hospitalCromwell Hospital · 1.7 km
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 5.9 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

144

Parks (1km)

17

Restaurants (800m)

6

Cafes (800m)

2

Pubs (400m)

0

Pharmacies (800m)

4

Gyms (1km)

39

Sports (1km)

7

Convenience

Nearest supermarketOksa Quality Food · 649 m
32 tennis courts2 sports halls

Nightlife (500m)

0

Nightclubs

2

Late-night venues

D
1,168 licensed premises in borough732 late-night refreshment licencesHome Office 2023/24

0

Libraries (1km)

1

Cinemas (2km)

626m

Post office

Nearby shops

La Piccola Deli28 m
Michanicou Bros30 m
Speck Delicatessen92 m
Bens118 m

Nearby cafes

Joe & The Juice34 m
Unico52 m
Starbucks55 m
Arab Quarter62 m

Nearby restaurants

Pret A Manger36 m
Mister Pumpernick93 m
Six Portland Road95 m
Vori123 m

Nearby pubs

The Castle56 m
The Mitre227 m
The Ladbroke Arms320 m
Uxbridge Arms549 m

Nearby gyms

Holland Park Lawn Tennis Club349 m
Campden Hill Lawn Tennis Club415 m
Heartcore Fitness652 m
Equilibrium664 m

Nearby pharmacies

Faro Pharmacy667 m
Notting Hill Pharmacy701 m
Dr Evans Pharmacy844 m
Baywood Chemist848 m

Nearby health

The Holland Park Dentist216 m
Ruh Dental470 m
pembridge dental496 m
National Migraine Centre683 m
Food hygiene (5-star)91% of 88

Business

Local businesses registered here

Active businesses
1
New (last 12 months)
0
Dissolved (last 12 months)
0
Industry diversity
1
3yr survival rate
100.0%
Right-to-buy sales (5yr)
45

High street

A

High street health

Registered businesses

TEAM AHMAD LTD

Investment

Investment grade, yield and market outlook

60

Investment score

Good

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£2,557London avg: £1,950/mo
Gross yield
3.2% (average)London avg: 3.8%Below average yield — bottom 57%
Gentrification score22/100
Right-to-buy sales (5yr)Owner-occupier growth signal45

Rental market

Very High

Demand

Very Low

Void risk

Young professional

Tenant profile

+11.2%

Rent growth (1yr)

Market liquidity

Future outlook

58.4

Price growth score

C
Medium

Development pressure

Low

New supply risk

Low-deprivation areaExcellent transport access

Infrastructure pipeline

Infrastructure score4/100
Bakerloo Extension route7,497m
Crossrail 2 route4,471m

Demographics

16 Jun

Population, deprivation and income

Decile 8/10

Less deprived than average

Index of Multiple Deprivation

Less deprived than average

Rank: 24,068 nationally

1,463

Est. population

9,099/km²

62%

Employed

72%

Degree educated

£44,000

Median income

0.7%

Claimant rate

Urban coreHigh densityYoung professionals

39

Community stability

Age profile

20%
19%
27%
20%
14%
Under 1820%
18–3419%
35–4927%
50–6421%
65+14%

Tenure

33%
20%
41%
Own outright33%
Own (mortgage)20%
Private rent41%
Social rent6%
Shared ownership0%

Ethnicity

50%
28%
White British50%
White Other28%
Asian11%
Black2%
Mixed5%
Other5%

Employment & lifestyle

Managerial / professional60%
Routine / semi-routine7%
No car household39%
Unemployed2%
No qualifications6%

Housing tenure (Census 2021)

Private rent41%
Social rent6%

vs. London

Income vs London+4.8%

Planning

Conservation areas and development

Conservation area
Yes
Article 4 area
Yes
Listed buildings (800m)
189
Live planning apps (800m)
6
Development activity
medium
Residential apps (800m)
1
Commercial apps (800m)
0
Major developments (800m)
0
Planning apps (12 months)
7
Local approval rate
86%
Borough approval rate
88%
Opportunity area
No
CIL rate (residential)
£450/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
3

Housing pipeline (800m)

Homes approved
0
Under construction
0
Completed (3yr)
10
Largest scheme
72 homes · Holland Park School, Holland Park School, Airlie Gardens, W8 7AF
Pipeline pressure
NONE

Named schemes (500m)

5-7, 5-7, DENBIGH ROAD, W1121 homes
completed
39-40, 39-40, LANSDOWNE CRESCENT, W1114 homes
completed
3-5, 3-5, LANSDOWNE ROAD, W1114 homes
completed
81-82, 81-82, Holland Park, W11 3RZ13 homes
completed
84-90, 84-90, HOLLAND PARK AVENUE, W1112 homes
completed

Politics

Local councillors and MP

Ward majority
Conservative
Ward majority vote
31.5%
Ward turnout
43%
Election year
2026
MP
Joe Powell (Labour)
MP majority
2,903
Constituency
Kensington and Bayswater

Councillors

Stéphanie PetitConservative
Marc GoldfingerConservative

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Key facts for W11 3AP

Full postcodeW11 3AP
Postcode districtW11
BoroughLondon Borough of Kensington and Chelsea
WardNorland
Latitude51.507362
Longitude-0.206593
Parliamentary constituencyKensington and Bayswater
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey