Pembridge · Kensington and Chelsea · Kensington and Bayswater constituency · 51.51175, -0.19910

W11 3DS— Pembridge, Kensington and Chelsea

Location and area intelligence for W11 3DS, Pembridge, Kensington and Chelsea

City living at its best

 

Schools 71%Safety 50/100Transport 61/100Low yield 3.20%⚠ Knotweed sites nearby

Best for: Most buyers

Compare areas

Balanced area — no standout strengths or weaknesses

Liveability
67
Safety
50
Schools
65
Transport
61
Environment
71
Investment
62

The bottom line

W11 3DS offers fast broadband — strong value for Most buyers who can accept its trade-offs.

The catch: 2 Japanese knotweed sites within 400m — may affect mortgage applications.

Less suited to Families.

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Location

W11 3DS

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Urban core
Very highYoung professionals
Buyer fit: ExcellentInvestment outlook: NeutralRisk: Low

London Benchmarks

vs London income+2.1% vs London avg
vs London crime+231.0% vs London avg

Deep-dive guides for W11 3DS

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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Postcode Personality

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“City living at its best”

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How W11 3DS has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

65

Education score

Good for families
★ Top school within 1km
★★★

Primary

Fox Primary School

Outstanding · Inspected Oct 2023 · 6 min walk

KS2: 112.5

!

Secondary

Holland Park School

Inadequate · Inspected Apr 2022 · 10 min walk

P8: +0.09A8: 59.6

71% of local schools rated Good or Outstanding · based on 22 schools within 1.5km

Below London average

Childcare

Childcare

Golborne & Maxilla Nursery School

Not inspected · 14 min walk

6 primaries · 1 secondaries · 0 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Medium crime

215.3 incidents per 1,000 residents

Among London's highest crime areas
↑ Rising 388.5%

+90% vs borough

Crime by type

Other42%
Violence & sexual offences16%
Theft13%
Anti-social behaviour9%
Burglary9%
Vehicle crime4%
Drug offences4%
Robbery2%

Road safety

100

Road safety score

0

Accidents (5yr)

2

Serious within 200m

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: Kensington Fire Station · 1.2km

Crime is +231% above London average

Property

Prices, sales volume and market trends

Avg floor area103.4 m²

EPC breakdown

B
3%
C
16%
D
29%
E
10%
F
1%

Based on 59 properties · Confidence: high

Street mix

Semi 3%Terraced 4%Flat 93%

LHA rates — Inner West London

Shared room£760/mo
1 bedroom£1350/mo
2 bedrooms£1625/mo
3 bedrooms£2050/mo
4 bedrooms£2550/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Energy & construction

Solar yield855 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium
Rebuild cost estimate£258,500
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction erabefore 1900
WallsSolid brick, as built, no insulation (assumed)
Roof(another dwelling above)
Heating fuelmains gas (not community)
GlazingPartial double glazing
Council tax band Band EAnnual charge £1,496
Price growth potentialModerate

Market History

Price trajectory, velocity and distribution

Price Trajectory

1995–2023 · CAGR

+12.5%

Total change

+2604%

Market Activity

Price Velocity & Acceleration

Current Velocity

+471.8%

per year

Acceleration

+441.72

change in velocity

Market State

Strong growth

Velocity (%)Acceleration

Price Distribution

P25: £175k–£200k · P75: £350k–£400k · 75 sales

Property Type Mix

Total: 75 sales

Semi-detached2.7%
Terraced4%
Flat/maisonette93.3%

By decade

1990s

2000s

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Late-1990s boom1995–2000£240k£215k-10.4%3.5
Post-dot-com plateau2002–2004£445k£923k+107.3%3.7
Pre-crash peak2005–2007£440k£740k+68.2%3.3
GFC & correction2008–2012£810k£1.65m+103.7%2.8
Help-to-Buy recovery2013–2016£1.05m£1.13m+7.4%2
Brexit uncertainty2017–2019£1.22m£2.33m+91.4%2.3
Pandemic surge2020–2021£1.70m£872k-48.7%2.5
Rate-rise correction2022–2023£1.14m£6.49m+471.8%2

Price Trajectory by Type

Flat/maisonette

Per-type alpha vs district

Best performer

Flat/maisonette

+5.6% alpha

Flat/maisonette+5.6% α
Local
13.1%
District
7.5%

CAGR over 28yr data window. Alpha = local CAGR − district CAGR.

Buyer vs Seller Score

Composite market conditions index 0–100

9out of 100SellerBuyer

Market condition

Strong Seller's Market

Favours sellers

Higher score = better conditions for buyers

Score breakdown

Price Velocity0
Seasonal Timing16
Trend Position10

Transport

1 Jul

Public transport accessibility and links

PTAL 5

Very Good

1a
1b
2
3
4
5
6a
6b
Above London average
Notting Hill Gate Underground StationCentral line
4.1 min walk
Kensington (Olympia)

Nearby stations

Notting Hill Gate Underground StationCircle · District
4 min walk
Holland Park Underground StationCentral
9 min walk
Bayswater Underground StationDistrict · Circle
10 min walk
Queensway Underground StationCentral
11 min walk
Ladbroke Grove Underground StationCircle · Hammersmith & City
13 min walk
No bus stops within 400m

71

Walkability score

257

Footpaths (500m)

24

Santander docks (800m)

0.1 km

Nearest cycle dock

Central London commute times

London Bridge43 min ↑
Victoria ★30 min
Waterloo46 min ↑
Canary Wharf52 min ↑
City40 min ↑

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

3

Car parks (800m)

1

EV chargers (800m)

Nearest car park313m
Santander docks (800m)24
Nearest cycle dock0.1 km

Nearby car parks

🅿️
Hyde Park Coach and Car Park· yes
649m

Connectivity

Broadband and mobile coverage

100%

Full fibre

19%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed424 Mbps
Median download415 Mbps
Superfast coverage100%
All operators 5G92%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterMEDIUM
Medium
Air qualityLOW
NO₂: 15.0 µg/m³ · PM2.5: 9.0 µg/m³
Better than 95% of London
NoiseLOW
none
Quieter than 70% of London
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 2.3 km away✗ Not Green Belt✗ Not AONB12% green spaceTree canopy: 10%
Above average green space

Nearest SSSI: Barn Elms Wetland Centre SSSI — 4.3 km

Energy

Solar: 855 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Medium

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): 1

Landslide susceptibility: Low

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield855.1 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

THE PEMBRIDGE VILLAS SURGERY

45A PEMBRIDGE VILLAS, W11 3EP

2 min walk

87%

Recommend GP

87%

Overall GP experience

7

GPs within 1km

15

Dentists within 1km

1

Care homes (1km)

Nearest hospitalSt Charles' Hospital · 1.7 km
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 5.2 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

105

Parks (1km)

78

Restaurants (800m)

36

Cafes (800m)

7

Pubs (400m)

3

Pharmacies (800m)

10

Gyms (1km)

24

Sports (1km)

5

Convenience

Nearest supermarketM&S Simply Food · 316 m
13 tennis courts1 sports halls

Nightlife (500m)

0

Nightclubs

7

Late-night venues

C
1,168 licensed premises in borough732 late-night refreshment licencesHome Office 2023/24

1

Libraries (1km)

0

Cinemas (2km)

434m

Post office

Nearby shops

Food & Wine305 m
Ole & Steen319 m
Little Waitrose324 m
Notting Hill Bakery334 m

Nearby cafes

Farm Girl120 m
Amoret Coffee151 m
Milk Cool164 m
Bubbleology168 m

Nearby restaurants

The Fish House202 m
Layang-Layang218 m
Brown & Rosie222 m
Beach Blanket Babylon224 m

Nearby pubs

Sun in Splendour126 m
Prince Albert270 m
Earl of Lonsdale315 m
Archer Street Notting Hill322 m

Nearby gyms

Shanti Sadan130 m
Body Works West246 m
Bodyism333 m
Heartcore Fitness384 m

Nearby pharmacies

Baywood Chemist289 m
Notting Hill Pharmacy294 m
Dr Evans Pharmacy546 m
Blenheim Pharmacy669 m

Nearby health

Pembridge Dental225 m
Ghauri Dental Clinic288 m
Westbourne Grove Medical Centre289 m
Keep Smiling Dental Practice368 m
Food hygiene (5-star)83% of 288

Business

Local businesses registered here

Active businesses
5
New (last 12 months)
2
Dissolved (last 12 months)
0
Industry diversity
5
3yr survival rate
100.0%
Right-to-buy sales (5yr)
45

High street

A

High street health

Registered businesses

25 PEMBRIDGE CRESCENT LIMITED
JR SEAL CAPITAL ADVISORS LIMITED
JUNO MARA LTD
LOOMDORY LIMITED
MRM UK DEVELOPMENTS LIMITED

Investment

Investment grade, yield and market outlook

62

Investment score

Good

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£2,557London avg: £1,950/mo
Gross yield
3.2% (average)London avg: 3.8%Below average yield — bottom 57%
Gentrification score38/100
Right-to-buy sales (5yr)Owner-occupier growth signal45

Rental market

Very High

Demand

Very Low

Void risk

Young professional

Tenant profile

+11.2%

Rent growth (1yr)

Market liquidity

Future outlook

50.7

Price growth score

C
High

Development pressure

Low

New supply risk

Strong gentrification momentumExcellent transport access

Infrastructure pipeline

Infrastructure score8/100
Bakerloo Extension route7,091m
Crossrail 2 route4,115m

Demographics

16 Jun

Population, deprivation and income

Decile 5/10

Around average

Index of Multiple Deprivation

Average deprivation level

Rank: 16,472 nationally

1,384

Est. population

15,172/km²

57%

Employed

61%

Degree educated

£42,900

Median income

3.5%

Claimant rate

Urban coreVery high densityYoung professionals

26

Community stability

Age profile

14%
35%
18%
18%
14%
Under 1814%
18–3435%
35–4918%
50–6418%
65+14%

Tenure

17%
50%
19%
Own outright17%
Own (mortgage)9%
Private rent50%
Social rent19%
Shared ownership5%
Rent free0%

Ethnicity

29%
36%
16%
White British29%
White Other36%
Asian16%
Black5%
Mixed7%
Other7%

Employment & lifestyle

Managerial / professional49%
Routine / semi-routine11%
No car household72%
Unemployed4%
No qualifications10%

Housing tenure (Census 2021)

Private rent50%
Social rent19%

vs. London

Income vs London+2.1%

Planning

Conservation areas and development

Conservation area
Yes
Article 4 area
Yes
Listed buildings (800m)
166
Live planning apps (800m)
27
Development activity
high
Residential apps (800m)
0
Commercial apps (800m)
0
Major developments (800m)
0
Planning apps (12 months)
38
Planning apps (3 years)
27
Local approval rate
71%
Borough approval rate
88%
Opportunity area
No
CIL rate (residential)
£450/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
2

Housing pipeline (800m)

Homes approved
0
Under construction
0
Completed (3yr)
120
Largest scheme
152 homes · BAYNARD HOUSE (SCHEME 1), 127-131, BAYNARD HOUSE (SCHEME 1), 127-131, WESTBOURNE GROVE, W2
Pipeline pressure
NONE

Named schemes (500m)

65-69 Linden Gardens, LONDON, W2 4HJ, 65-6942 homes
completed
33 & 35, 33 & 35, LINDEN GARDENS, W220 homes
completed
66-70 and 72-74, 66-70 and 72-74, Notting Hill Gate, W11 3HT19 homes
completed
24, 24, Pembridge Gardens, W2 4DX14 homes
completed
5-9, 5-9, KENSINGTON PARK ROAD, W1114 homes
completed

Politics

Local councillors and MP

Ward majority
Conservative
Ward majority vote
25.8%
Ward turnout
43%
Election year
2026
MP
Joe Powell (Labour)
MP majority
2,903
Constituency
Kensington and Bayswater

Councillors

Georgia HardistyConservative
Natacha Tannous RitchieConservative

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Key facts for W11 3DS

Full postcodeW11 3DS
Postcode districtW11
BoroughLondon Borough of Kensington and Chelsea
WardPembridge
Latitude51.511753
Longitude-0.199099
Parliamentary constituencyKensington and Bayswater
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey