Norland · Kensington and Chelsea · Kensington and Bayswater constituency · 51.51017, -0.21076

W11 4NG— Norland, Kensington and Chelsea

Location and area intelligence for W11 4NG, Norland, Kensington and Chelsea

The practical family move

 

Bottom 25% LondonSchools 75%Safety 63/100Transport 52/100~3% yield · indicativeOnly 1 sales — thin data⚠ Knotweed sites nearby

Best for: Most buyers

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Strong, well-rated schools set this area apart

Liveability
69
Safety
63
Schools
90
Transport
52
Environment
75
Investment
45

The bottom line

W11 4NG offers exceptional schools (100% Good/Outstanding), fast broadband and a green environment — strong value for Most buyers who can accept its trade-offs.

The catch: 3 Japanese knotweed sites within 400m — may affect mortgage applications.

Less suited to Families.

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Location

W11 4NG

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Inner city
HighYoung professionals
Buyer fit: ExcellentInvestment outlook: NeutralRisk: Low

London Benchmarks

vs London income+4.8% vs London avg
vs London crime+108.0% vs London avg

Deep-dive guides for W11 4NG

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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Postcode Personality

🚇 Well-Connected🎓 School Smart🌳 Good Parks🍕 Buzzing

“The practical family move”

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How W11 4NG has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

90

Education score

Excellent for families
★ Top school within 1km
★★

Primary

St Clement and St James CofE Primary School

Good · Inspected Jun 2023 · 2 min walk

KS2: 103.6

—

Secondary

Kensington Aldridge Academy

Not yet inspected · 7 min walk

P8: +0.13A8: 55.5

100% of local schools rated Good or Outstanding · based on 27 schools within 1.5km

Top 10% — exceptional provision

Childcare

★★

Childcare

St Anne's & Avondale Park Nursery School

Good · 3 min walk

6 primaries · 3 secondaries · 1 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Medium crime

135.3 incidents per 1,000 residents

Among London's highest crime areas
↑ Rising 330.4%

+20% vs borough

Crime by type

Other32%
Anti-social behaviour16%
Vehicle crime15%
Violence & sexual offences12%
Theft11%
Burglary10%
Robbery3%
Drug offences2%

Road safety

100

Road safety score

0

Accidents (5yr)

2

Serious within 200m

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: North Kensington Fire Station · 1.3km

Crime is +108% above London average

Property

24 Apr

Prices, sales volume and market trends

Insufficient sales data

Only 1 sale recorded in the last 24 months — too few for a reliable median price. Price figures have been withheld to avoid misleading comparisons.

W11 district median

£958,500

Based on 85 sales from postcodes with sufficient data

Price history

Sales (24 months)1
New build0.0%
Price per m²£12,267/m²
Price per ft²£1,140/ft²
Avg floor area91.3 m²

EPC breakdown

C
3%

Based on 3 properties · Confidence: low

Street mix

Flat 67%Other 33%

LHA rates — Inner West London

Shared room£760/mo
1 bedroom£1350/mo
2 bedrooms£1625/mo
3 bedrooms£2050/mo
4 bedrooms£2550/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Low

Market activity

100d

Days to sell

Energy & construction

Solar yield855 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium
Rebuild cost estimate£228,250
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction era2003-2006
WallsCavity wall, as built, insulated (assumed)
RoofFlat, insulated (assumed)
Heating fuelmains gas (not community)
GlazingFully double glazed
Council tax band Band GAnnual charge £2,040
Price growth potentialModerate

Market History

Price trajectory, velocity and distribution

Price Trajectory

2000–2024 · CAGR

+8%

Total change

+540%

Market Activity

Price Velocity & Acceleration

Current Velocity

+17.3%

per year

Acceleration

+3.59

change in velocity

Market State

Strong growth

Velocity (%)Acceleration

Price Distribution

P25: £175k–£200k · P75: £700k+ · 4 sales

Property Type Mix

Total: 4 sales

Flat/maisonette100%

By decade

2000s

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Late-1990s boom2000–2000£175k£175k+0%1
Help-to-Buy recovery2016–2016£840k£840k+0%1
Pandemic surge2021–2021£955k£955k+0%1
Current market2024–2024£1.12m£1.12m+0%1

Buyer vs Seller Score

Composite market conditions index 0–100

38out of 100SellerBuyer

Market condition

Seller's Market

Favours sellers

Higher score = better conditions for buyers

Score breakdown

Price Velocity0
Sales Volume75

Transport

1 Jul

Public transport accessibility and links

PTAL 4

Good

1a
1b
2
3
4
5
6a
6b
Above London average
Holland Park Underground StationCentral line
5.8 min walk
Shepherds Bush

Nearby stations

Holland Park Underground StationCentral
6 min walk
Latimer Road Underground StationHammersmith & City · Circle
8 min walk
Shepherds Bush Rail StationSouthern · Mildmay
9 min walk
Shepherds BushNational Rail
9 min walk
Ladbroke Grove Underground StationCircle · Hammersmith & City
10 min walk
No bus stops within 400m

54

Walkability score

114

Footpaths (500m)

25

Santander docks (800m)

0.0 km

Nearest cycle dock

Central London commute times

London Bridge47 min ↑
Victoria ★35 min
Waterloo48 min ↑
Canary Wharf56 min ↑
City43 min ↑

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

16

Car parks (800m)

0

EV chargers (800m)

Total spaces (800m)18
Nearest car park132m
Santander docks (800m)25
Nearest cycle dock0.0 km

Connectivity

Broadband and mobile coverage

80%

Full fibre

0%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed322 Mbps
Median download350 Mbps
Superfast coverage80%
All operators 5G92%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterLOW
Low
Air qualityLOW
NO₂: 14.0 µg/m³ · PM2.5: 8.0 µg/m³
Better than 96% of London
NoiseLOW
none
Quieter than 70% of London
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 3.2 km away✗ Not Green Belt✗ Not AONB22% green spaceTree canopy: 16%
More green space than 77% of London

Nearest SSSI: Barn Elms Wetland Centre SSSI — 3.7 km

Energy

Solar: 855 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Medium

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): 1

Landslide susceptibility: Low

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield855.1 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

THE FORELAND MEDICAL CENTRE

188 WALMER ROAD, W11 4EP

4 min walk

77%

Recommend GP

77%

Overall GP experience

12

GPs within 1km

4

Dentists within 1km

1

Care homes (1km)

Nearest hospitalSt Charles' Hospital · 1.4 km
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 5.7 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

108

Parks (1km)

16

Restaurants (800m)

8

Cafes (800m)

0

Pubs (400m)

2

Pharmacies (800m)

4

Gyms (1km)

21

Sports (1km)

2

Convenience

No pubs within 400m — nearest: The Castle (444 m)

Nearest supermarketOksa Quality Food · 257 m
13 tennis courts1 swimming pools3 sports halls

Nightlife (500m)

0

Nightclubs

0

Late-night venues

E
1,168 licensed premises in borough732 late-night refreshment licencesHome Office 2023/24

0

Libraries (1km)

2

Cinemas (2km)

234m

Post office

Nearby shops

Premier235 m
Mary Place Store238 m
St Ann's Store391 m
Speck Delicatessen426 m

Nearby cafes

Embassy Cafe400 m
Arab Quarter442 m
Joe & The Juice452 m
Unico470 m

Nearby restaurants

Julie's18 m
Casa Cruz275 m
Six Portland Road385 m
Urchin425 m

Nearby pubs

The Castle444 m
The Ladbroke Arms559 m
The Mitre564 m
Garden Bar602 m

Nearby gyms

Equilibrium394 m
Kensington Leisure Centre449 m
Holland Park Lawn Tennis Club562 m
Virgin Active659 m

Nearby pharmacies

Faro Pharmacy464 m
Dr Evans Pharmacy654 m
Chana Chemist774 m
Blenheim Pharmacy794 m

Nearby health

National Migraine Centre263 m
Walmer Road Clinic266 m
The Holland Park Dentist437 m
Ruh Dental767 m
Food hygiene (5-star)89% of 105

Business

Local businesses registered here

Active businesses
1
New (last 12 months)
0
Dissolved (last 12 months)
0
Industry diversity
1
3yr survival rate
100.0%
Right-to-buy sales (5yr)
45

High street

A

High street health

Registered businesses

PEBPLAN LIMITED

Investment

Investment grade, yield and market outlook

45

Investment score

Moderate

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£2,557London avg: £1,950/mo
Gross yield
3.2% (average)London avg: 3.8%Below average yield — bottom 57%
Gentrification score22/100
Right-to-buy sales (5yr)Owner-occupier growth signal45
Sales last 12 months0

Rental market

High

Demand

Low

Void risk

Young professional

Tenant profile

+11.2%

Rent growth (1yr)

Market liquidity

Low

Market activity

100d

Est. days to sell

4/100

Velocity score

Future outlook

62.5

Price growth score

C
Medium

Development pressure

Low

New supply risk

High investment qualityLow-deprivation area

Infrastructure pipeline

Infrastructure score4/100
Bakerloo Extension route7,840m
Crossrail 2 route4,871m

Demographics

16 Jun

Population, deprivation and income

Decile 8/10

Less deprived than average

Index of Multiple Deprivation

Less deprived than average

Rank: 24,068 nationally

1,463

Est. population

9,099/km²

62%

Employed

72%

Degree educated

£44,000

Median income

0.7%

Claimant rate

Inner cityHigh densityYoung professionals

39

Community stability

Age profile

20%
19%
27%
20%
14%
Under 1820%
18–3419%
35–4927%
50–6421%
65+14%

Tenure

33%
20%
41%
Own outright33%
Own (mortgage)20%
Private rent41%
Social rent6%
Shared ownership0%

Ethnicity

50%
28%
White British50%
White Other28%
Asian11%
Black2%
Mixed5%
Other5%

Employment & lifestyle

Managerial / professional60%
Routine / semi-routine7%
No car household39%
Unemployed2%
No qualifications6%

Housing tenure (Census 2021)

Private rent41%
Social rent6%

vs. London

Income vs London+4.8%

Planning

Conservation areas and development

Conservation area
Yes
Article 4 area
Yes
Listed buildings (800m)
160
Live planning apps (800m)
5
Development activity
medium
Residential apps (800m)
1
Commercial apps (800m)
0
Major developments (800m)
0
Planning apps (12 months)
6
Local approval rate
83%
Borough approval rate
88%
Opportunity area
No
CIL rate (residential)
£450/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
3

Housing pipeline (800m)

Homes approved
0
Under construction
0
Completed (3yr)
13
Largest scheme
122 homes · LAND AT & TO NORTH OF EDWARD WOODS EST., LAND AT & TO NORTH OF EDWARD WOODS EST., ST ANN'S ROAD, W11
Pipeline pressure
NONE

Named schemes (500m)

Kensington Sports Centre (Phase IV housing), Kensington Sports Centre (Phase IV housing), Walmer Road, W11 4PQ32 homes
completed
5-7, 5-7, DENBIGH ROAD, W1121 homes
completed
1-25 (NO 13)SOUTHWOOD HOUSE, 41-49, 1-25 (NO 13)SOUTHWOOD HOUSE, 41-49, AVONDALE PARK ROAD, W11 4HF17 homes
completed
42-46, 42-46, ST JAMES'S GARDENS, W1116 homes
completed
47-50, 47-50, ST JAMES'S GARDENS, W1116 homes
completed

Politics

Local councillors and MP

Ward majority
Conservative
Ward majority vote
31.5%
Ward turnout
43%
Election year
2026
MP
Joe Powell (Labour)
MP majority
2,903
Constituency
Kensington and Bayswater

Councillors

Stéphanie PetitConservative
Marc GoldfingerConservative

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Key facts for W11 4NG

Full postcodeW11 4NG
Postcode districtW11
BoroughLondon Borough of Kensington and Chelsea
WardNorland
Latitude51.510169
Longitude-0.210762
Parliamentary constituencyKensington and Bayswater
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
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TfL
Transport
for London
NHS
Digital
Companies
House
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Mail
Food Standards
Agency
Ofcom
Met
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