Norland · Kensington and Chelsea · Kensington and Bayswater constituency · 51.50907, -0.21106

W11 4PG— Norland, Kensington and Chelsea

Location and area intelligence for W11 4PG, Norland, Kensington and Chelsea

The family fortress

 

Schools 75%Safety 68/100Transport 54/100Low yield 3.20%

Best for: Families

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Strong, well-rated schools set this area apart

Liveability
60
Safety
68
Schools
95
Transport
54
Environment
75
Investment
50

The bottom line

W11 4PG offers exceptional schools (100% Good/Outstanding), low crime, fast broadband and a green environment — a strong choice for Families.

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Location

W11 4PG

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Inner city
HighSocially diverse / deprived
Buyer fit: ExcellentInvestment outlook: NeutralRisk: Low

London Benchmarks

vs London income-12.1% vs London avg
vs London crime+64.0% vs London avg

Deep-dive guides for W11 4PG

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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Postcode Personality

🚇 Well-Connected🎓 School Smart🌳 Good Parks🔒 Very Safe

“The family fortress”

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How W11 4PG has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

95

Education score

Excellent for families
★ Top school within 1km
★★

Primary

St Clement and St James CofE Primary School

Good · Inspected Jun 2023 · 0 min walk

KS2: 103.6

★★★

Secondary

The Cardinal Vaughan Memorial RC School

Outstanding · Inspected Nov 2021 · 7 min walk

P8: +1.04A8: 68.0

100% of local schools rated Good or Outstanding · based on 28 schools within 1.5km

Top 10% — exceptional provision

Childcare

★★

Childcare

St Anne's & Avondale Park Nursery School

Good · 3 min walk

5 primaries · 3 secondaries · 1 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Low crime

106.8 incidents per 1,000 residents

Among London's highest crime areas
↑ Rising 1007.7%

-6% vs borough

Crime by type

Other27%
Violence & sexual offences25%
Anti-social behaviour19%
Vehicle crime13%
Burglary10%
Drug offences3%
Robbery3%
Theft1%

Road safety

100

Road safety score

0

Accidents (5yr)

1

Serious within 200m

Fire risk

LOW

Risk band

0

Incidents (1yr)

2

Incidents (5yr)

Nearest station: North Kensington Fire Station · 1.4km

Crime is +64% above London average

Property

Prices, sales volume and market trends

Avg floor area77.5 m²

EPC breakdown

C
1%
E
1%

Based on 2 properties · Confidence: very_low

Street mix

Flat 100%

LHA rates — Inner West London

Shared room£760/mo
1 bedroom£1350/mo
2 bedrooms£1625/mo
3 bedrooms£2050/mo
4 bedrooms£2550/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Energy & construction

Solar yield855 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium
Rebuild cost estimate£193,750
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Council tax band Band DAnnual charge £1,224
Price growth potentialLow

Market History

Price trajectory, velocity and distribution

Price Trajectory

1996–2008 · CAGR

+12.8%

Total change

+325%

Market Activity

Price Velocity & Acceleration

Current Velocity

+112.5%

per year

Acceleration

+89.42

change in velocity

Market State

Strong growth

Velocity (%)Acceleration

Price Distribution

P25: £200k–£250k · P75: £400k–£450k · 5 sales

Property Type Mix

Total: 5 sales

Flat/maisonette100%

By decade

1990s

2000s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Late-1990s boom1996–1998£200k£325k+62.5%1.5
Post-dot-com plateau2001–2001£400k£400k+0%1
GFC & correction2008–2008£850k£850k+0%1

Buyer vs Seller Score

Composite market conditions index 0–100

0out of 100SellerBuyer

Market condition

Strong Seller's Market

Favours sellers

Higher score = better conditions for buyers

Score breakdown

Price Velocity0

Transport

1 Jul

Public transport accessibility and links

PTAL 4

Good

1a
1b
2
3
4
5
6a
6b
Above London average
Holland Park Underground StationCentral line
5.1 min walk
Shepherds Bush

Nearby stations

Holland Park Underground StationCentral
5 min walk
Shepherds Bush Rail StationSouthern · Mildmay
8 min walk
Shepherds BushNational Rail
8 min walk
Latimer Road Underground StationHammersmith & City · Circle
8 min walk
Shepherd's Bush (Central) Underground StationCentral
9 min walk
No bus stops within 400m

53

Walkability score

160

Footpaths (500m)

25

Santander docks (800m)

0.1 km

Nearest cycle dock

Central London commute times

London Bridge40 min ↑
Victoria ★33 min
Waterloo42 min ↑
Canary Wharf49 min ↑
City37 min ↓

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

14

Car parks (800m)

1

EV chargers (800m)

Total spaces (800m)18
Nearest car park98m
Santander docks (800m)25
Nearest cycle dock0.1 km

Connectivity

Broadband and mobile coverage

100%

Full fibre

83%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed433 Mbps
Median download420 Mbps
Superfast coverage100%
All operators 5G92%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterMEDIUM
Medium
Air qualityLOW
NO₂: 14.0 µg/m³ · PM2.5: 8.0 µg/m³
Better than 96% of London
NoiseLOW
none
Quieter than 70% of London
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 3.2 km away✗ Not Green Belt✗ Not AONB21% green spaceTree canopy: 10%
More green space than 76% of London

Nearest SSSI: Barn Elms Wetland Centre SSSI — 3.6 km

Energy

Solar: 855 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Medium

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): 1

Landslide susceptibility: Low

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield855.1 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

PORTLAND ROAD PRACTICE

16 PORTLAND ROAD, W11 4LA

4 min walk

70%

Recommend GP

70%

Overall GP experience

12

GPs within 1km

4

Dentists within 1km

1

Care homes (1km)

Nearest hospitalSt Charles' Hospital · 1.5 km
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 5.8 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

107

Parks (1km)

9

Restaurants (800m)

6

Cafes (800m)

0

Pubs (400m)

1

Pharmacies (800m)

3

Gyms (1km)

19

Sports (1km)

3

Convenience

No pubs within 400m — nearest: The Castle (367 m)

Nearest supermarketOksa Quality Food · 379 m
13 tennis courts1 swimming pools2 sports halls

Nightlife (500m)

0

Nightclubs

0

Late-night venues

E
1,168 licensed premises in borough732 late-night refreshment licencesHome Office 2023/24

0

Libraries (1km)

2

Cinemas (2km)

356m

Post office

Nearby shops

Mary Place Store302 m
Holland Park Supermarket330 m
Speck Delicatessen341 m
Bens345 m

Nearby cafes

Arab Quarter365 m
Joe & The Juice383 m
Embassy Cafe402 m
Unico413 m

Nearby restaurants

Julie's124 m
Six Portland Road301 m
Urchin326 m
Edera327 m

Nearby pubs

The Castle367 m
The Stewart Arms521 m
The Mitre542 m
The Ladbroke Arms567 m

Nearby gyms

Equilibrium339 m
Holland Park Lawn Tennis Club443 m
Kensington Leisure Centre549 m
Campden Hill Lawn Tennis Club777 m

Nearby pharmacies

Faro Pharmacy385 m
Dr Evans Pharmacy767 m
Boots797 m
Superdrug836 m

Nearby health

The Holland Park Dentist327 m
National Migraine Centre371 m
Walmer Road Clinic374 m
The Bush Doctors859 m
Food hygiene (5-star)87% of 79

Business

Local businesses registered here

Active businesses
24
New (last 12 months)
2
Dissolved (last 12 months)
0
Industry diversity
6
3yr survival rate
100.0%
Right-to-buy sales (5yr)
45

High street

E

High street health

Registered businesses

EAST AFRICA INVESTMENTS 2 LTD
EAST AFRICA INVESTMENTS LTD
FLOURISH DAILY LTD
GIANT VENTURES A LP
GIANT VENTURES B LP

+15 more

Investment

Investment grade, yield and market outlook

50

Investment score

Moderate

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£2,557London avg: £1,950/mo
Gross yield
3.2% (average)London avg: 3.8%Below average yield — bottom 57%
Gentrification score15/100
Right-to-buy sales (5yr)Owner-occupier growth signal45

Rental market

High

Demand

Low

Void risk

Mixed owner / renter

Tenant profile

+11.2%

Rent growth (1yr)

Market liquidity

Future outlook

18.9

Price growth score

E
Medium

Development pressure

Low

New supply risk

Infrastructure pipeline

Infrastructure score4/100
Bakerloo Extension route7,837m
Crossrail 2 route4,834m

Demographics

16 Jun

Population, deprivation and income

Decile 2/10

Most deprived areas

Index of Multiple Deprivation

Among London's most deprived areas

Rank: 6,306 nationally

1,349

Est. population

14,382/km²

48%

Employed

48%

Degree educated

£36,900

Median income

6.7%

Claimant rate

Inner cityHigh densitySocially diverse / deprived

38

Community stability

Age profile

20%
17%
17%
24%
22%
Under 1820%
18–3417%
35–4917%
50–6424%
65+22%

Tenure

14%
69%
Own outright9%
Own (mortgage)6%
Private rent14%
Social rent70%
Shared ownership1%
Rent free0%

Ethnicity

44%
20%
White British44%
White Other20%
Asian7%
Black12%
Mixed8%
Other10%

Employment & lifestyle

Managerial / professional36%
Routine / semi-routine19%
No car household61%
Unemployed4%
No qualifications20%

Housing tenure (Census 2021)

Social rent69%
Private rent14%

vs. London

Income vs London-12.1%

Planning

Conservation areas and development

Conservation area
Yes
Article 4 area
Yes
Listed buildings (800m)
164
Live planning apps (800m)
5
Development activity
medium
Residential apps (800m)
1
Commercial apps (800m)
0
Major developments (800m)
0
Planning apps (12 months)
6
Local approval rate
83%
Borough approval rate
88%
Opportunity area
No
CIL rate (residential)
£450/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
0

Housing pipeline (800m)

Homes approved
0
Under construction
0
Completed (3yr)
8
Largest scheme
122 homes · LAND AT & TO NORTH OF EDWARD WOODS EST., LAND AT & TO NORTH OF EDWARD WOODS EST., ST ANN'S ROAD, W11
Pipeline pressure
NONE

Named schemes (500m)

5-7, 5-7, DENBIGH ROAD, W1121 homes
completed
1-25 (NO 13)SOUTHWOOD HOUSE, 41-49, 1-25 (NO 13)SOUTHWOOD HOUSE, 41-49, AVONDALE PARK ROAD, W11 4HF17 homes
completed
47-50, 47-50, ST JAMES'S GARDENS, W1116 homes
completed
42-46, 42-46, ST JAMES'S GARDENS, W1116 homes
completed
3-5, 3-5, LANSDOWNE ROAD, W1114 homes
completed

Politics

Local councillors and MP

Ward majority
Conservative
Ward majority vote
31.5%
Ward turnout
43%
Election year
2026
MP
Joe Powell (Labour)
MP majority
2,903
Constituency
Kensington and Bayswater

Councillors

Stéphanie PetitConservative
Marc GoldfingerConservative

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Key facts for W11 4PG

Full postcodeW11 4PG
Postcode districtW11
BoroughLondon Borough of Kensington and Chelsea
WardNorland
Latitude51.509067
Longitude-0.211065
Parliamentary constituencyKensington and Bayswater
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
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