Norland · Kensington and Chelsea · Kensington and Bayswater constituency · 51.50672, -0.21152

W11 4QQ— Norland, Kensington and Chelsea

Location and area intelligence for W11 4QQ, Norland, Kensington and Chelsea

The practical family move

 

Bottom 25% LondonSchools 83%Safety 63/100Transport 54/100~3% yield · indicativeOnly 2 sales — thin data

Best for: Most buyers

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Strong, well-rated schools set this area apart

Liveability
71
Safety
63
Schools
95
Transport
54
Environment
81
Investment
46

The bottom line

W11 4QQ offers exceptional schools (100% Good/Outstanding), fast broadband and a green environment — a strong choice for Most buyers.

Less suited to Families.

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Location

W11 4QQ

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Inner city
HighYoung professionals
Buyer fit: ExcellentInvestment outlook: NeutralRisk: Low

London Benchmarks

vs London income+4.8% vs London avg
vs London crime+108.0% vs London avg

Deep-dive guides for W11 4QQ

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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“The practical family move”

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How W11 4QQ has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

95

Education score

Excellent for families
★ Top school within 1km
★★

Primary

St Clement and St James CofE Primary School

Good · Inspected Jun 2023 · 3 min walk

KS2: 103.6

★★★

Secondary

The Cardinal Vaughan Memorial RC School

Outstanding · Inspected Nov 2021 · 4 min walk

P8: +1.04A8: 68.0

100% of local schools rated Good or Outstanding · based on 27 schools within 1.5km

Top 10% — exceptional provision

Childcare

★★

Childcare

St Anne's & Avondale Park Nursery School

Good · 6 min walk

5 primaries · 3 secondaries · 1 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Medium crime

135.3 incidents per 1,000 residents

Among London's highest crime areas
↑ Rising 330.4%

+20% vs borough

Crime by type

Other32%
Anti-social behaviour16%
Vehicle crime15%
Violence & sexual offences12%
Theft11%
Burglary10%
Robbery3%
Drug offences2%

Road safety

100

Road safety score

0

Accidents (5yr)

1

Serious within 200m

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: North Kensington Fire Station · 1.7km

Crime is +108% above London average

Property

2 Jul

Prices, sales volume and market trends

Insufficient sales data

Only 2 sales recorded in the last 24 months — too few for a reliable median price. Price figures have been withheld to avoid misleading comparisons.

W11 district median

£958,500

Based on 85 sales from postcodes with sufficient data

Price history

Sales (24 months)2
New build0.0%
Price per m²£17,067/m²
Price per ft²£1,586/ft²
Avg floor area105.3 m²

EPC breakdown

C
1%
D
6%
E
3%

Based on 10 properties · Confidence: medium

Street mix

Semi 13%Terraced 69%Flat 19%

LHA rates — Inner West London

Shared room£760/mo
1 bedroom£1350/mo
2 bedrooms£1625/mo
3 bedrooms£2050/mo
4 bedrooms£2550/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Low

Market activity

100d

Days to sell

Energy & construction

Solar yield855 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium
Rebuild cost estimate£263,250
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction erabefore 1900
WallsSolid brick, as built, no insulation (assumed)
RoofPitched, no insulation (assumed)
Heating fuelmains gas (not community)
GlazingFully double glazed
Council tax band Band GAnnual charge £2,040
Price growth potentialHigh

Market History

Price trajectory, velocity and distribution

Price Trajectory

1997–2025 · CAGR

+8.6%

Total change

+904%

Market Activity

Price Velocity & Acceleration

Current Velocity

+73.1%

per year

Acceleration

+107.84

change in velocity

Market State

Strong growth

Velocity (%)Acceleration

Price Distribution

P25: £500k–£600k · P75: £700k+ · 16 sales

Property Type Mix

Total: 16 sales

Semi-detached12.5%
Terraced68.8%
Flat/maisonette18.8%

By decade

1990s

2000s

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Late-1990s boom1997–2000£224k£525k+134.4%1
Post-dot-com plateau2001–2004£700k£647k-7.6%1
Pre-crash peak2005–2007£780k£1.68m+114.7%1
GFC & correction2011–2012£2.00m£1.25m-37.5%1
Help-to-Buy recovery2015–2015£1.64m£1.64m+0%1
Brexit uncertainty2019–2019£1.40m£1.40m+0%1
Pandemic surge2021–2021£1.73m£1.73m+0%1
Rate-rise correction2022–2022£1.99m£1.99m+0%2
Current market2024–2025£1.30m£2.25m+73.1%1

Buyer vs Seller Score

Composite market conditions index 0–100

21out of 100SellerBuyer

Market condition

Strong Seller's Market

Favours sellers

Higher score = better conditions for buyers

Score breakdown

Price Velocity0
Sales Volume53
Trend Position10

Transport

1 Jul

Public transport accessibility and links

PTAL 4

Good

1a
1b
2
3
4
5
6a
6b
Above London average
Holland Park Underground StationCentral line
4.8 min walk
Shepherds Bush

Nearby stations

Holland Park Underground StationCentral
5 min walk
Shepherds Bush Rail StationSouthern · Mildmay
6 min walk
Shepherds BushNational Rail
6 min walk
Shepherd's Bush (Central) Underground StationCentral
7 min walk
Latimer Road Underground StationHammersmith & City · Circle
11 min walk
No bus stops within 400m

51

Walkability score

171

Footpaths (500m)

25

Santander docks (800m)

0.2 km

Nearest cycle dock

Central London commute times

London Bridge40 min ↑
Victoria ★33 min
Waterloo42 min ↑
Canary Wharf49 min ↑
City37 min ↓

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

14

Car parks (800m)

4

EV chargers (800m)

1

Fast chargers (800m)

Total spaces (800m)8
Nearest car park261m
Santander docks (800m)25
Nearest cycle dock0.2 km

Connectivity

Broadband and mobile coverage

100%

Full fibre

79%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed414 Mbps
Median download409 Mbps
Superfast coverage100%
All operators 5G92%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterLOW
Low
Air qualityLOW
NO₂: 14.0 µg/m³ · PM2.5: 8.0 µg/m³
Better than 96% of London
NoiseLOW
none
Quieter than 70% of London
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 3.3 km away✗ Not Green Belt✗ Not AONB41% green spaceTree canopy: 10%
More green space than 92% of London

Nearest SSSI: Barn Elms Wetland Centre SSSI — 3.4 km

Energy

Solar: 855 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Medium

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): None recorded

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield855.1 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

PORTLAND ROAD PRACTICE

16 PORTLAND ROAD, W11 4LA

3 min walk

70%

Recommend GP

70%

Overall GP experience

10

GPs within 1km

5

Dentists within 1km

Nearest hospitalSt Charles' Hospital · 1.8 km
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 6.1 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

109

Parks (1km)

14

Restaurants (800m)

11

Cafes (800m)

0

Pubs (400m)

1

Pharmacies (800m)

2

Gyms (1km)

18

Sports (1km)

1

Convenience

No pubs within 400m — nearest: The Castle (313 m)

Nearest supermarketOksa Quality Food · 640 m
13 tennis courts1 swimming pools2 sports halls

Nightlife (500m)

0

Nightclubs

0

Late-night venues

E
1,168 licensed premises in borough732 late-night refreshment licencesHome Office 2023/24

0

Libraries (1km)

2

Cinemas (2km)

618m

Post office

Nearby shops

Holland Park Supermarket191 m
Bens252 m
Speck Delicatessen269 m
Swanscombe News315 m

Nearby cafes

Arab Quarter306 m
Joe & The Juice345 m
Unico397 m
Starbucks401 m

Nearby restaurants

Edera157 m
Urchin212 m
Flat Three Restaurant239 m
Vori243 m

Nearby pubs

The Castle313 m
The Stewart Arms342 m
Belushi's542 m
The Mitre576 m

Nearby gyms

Holland Park Lawn Tennis Club201 m
Equilibrium375 m
Fitness First630 m
Campden Hill Lawn Tennis Club730 m

Nearby pharmacies

Faro Pharmacy342 m
Boots597 m
Superdrug685 m
Dr Evans Pharmacy1.0 km

Nearby health

The Holland Park Dentist163 m
National Migraine Centre623 m
Walmer Road Clinic625 m
The Bush Doctors664 m
Food hygiene (5-star)82% of 74

Business

Local businesses registered here

Active businesses
1
New (last 12 months)
0
Dissolved (last 12 months)
0
Industry diversity
1
3yr survival rate
100.0%
Right-to-buy sales (5yr)
45

High street

A

High street health

Registered businesses

HEPBURN GUILDFORD PROPERTIES LLP

Investment

Investment grade, yield and market outlook

46

Investment score

Moderate

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£2,557London avg: £1,950/mo
Gross yield
3.2% (average)London avg: 3.8%Below average yield — bottom 57%
Gentrification score23/100
Right-to-buy sales (5yr)Owner-occupier growth signal45
Sales last 12 months1

Rental market

High

Demand

Low

Void risk

Young professional

Tenant profile

+11.2%

Rent growth (1yr)

Market liquidity

Low

Market activity

100d

Est. days to sell

8/100

Velocity score

Future outlook

66.1

Price growth score

B
High

Development pressure

Low

New supply risk

Low-deprivation area

Infrastructure pipeline

Infrastructure score4/100
Bakerloo Extension route7,823m
Crossrail 2 route4,741m

Demographics

16 Jun

Population, deprivation and income

Decile 8/10

Less deprived than average

Index of Multiple Deprivation

Less deprived than average

Rank: 24,068 nationally

1,463

Est. population

9,099/km²

62%

Employed

72%

Degree educated

£44,000

Median income

0.7%

Claimant rate

Inner cityHigh densityYoung professionals

39

Community stability

Age profile

20%
19%
27%
20%
14%
Under 1820%
18–3419%
35–4927%
50–6421%
65+14%

Tenure

33%
20%
41%
Own outright33%
Own (mortgage)20%
Private rent41%
Social rent6%
Shared ownership0%

Ethnicity

50%
28%
White British50%
White Other28%
Asian11%
Black2%
Mixed5%
Other5%

Employment & lifestyle

Managerial / professional60%
Routine / semi-routine7%
No car household39%
Unemployed2%
No qualifications6%

Housing tenure (Census 2021)

Private rent41%
Social rent6%

vs. London

Income vs London+4.8%

Planning

Conservation areas and development

Conservation area
Yes
Article 4 area
Yes
Listed buildings (800m)
157
Live planning apps (800m)
11
Development activity
high
Residential apps (800m)
1
Commercial apps (800m)
0
Major developments (800m)
0
Planning apps (12 months)
5
Local approval rate
100%
Borough approval rate
88%
Opportunity area
No
CIL rate (residential)
£450/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
0

Housing pipeline (800m)

Homes approved
0
Under construction
0
Completed (3yr)
16
Largest scheme
122 homes · LAND AT & TO NORTH OF EDWARD WOODS EST., LAND AT & TO NORTH OF EDWARD WOODS EST., ST ANN'S ROAD, W11
Pipeline pressure
NONE

Named schemes (500m)

175-177, 175-177, HOLLAND PARK AVENUE, W1127 homes
completed
47-50, 47-50, ST JAMES'S GARDENS, W1116 homes
completed
42-46, 42-46, ST JAMES'S GARDENS, W1116 homes
completed
3, 3, SWANSCOMBE ROAD, W11 4QN14 homes
completed
3-5, 3-5, LANSDOWNE ROAD, W1114 homes
completed

Politics

Local councillors and MP

Ward majority
Conservative
Ward majority vote
31.5%
Ward turnout
43%
Election year
2026
MP
Joe Powell (Labour)
MP majority
2,903
Constituency
Kensington and Bayswater

Councillors

Stéphanie PetitConservative
Marc GoldfingerConservative

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Key facts for W11 4QQ

Full postcodeW11 4QQ
Postcode districtW11
BoroughLondon Borough of Kensington and Chelsea
WardNorland
Latitude51.506718
Longitude-0.211517
Parliamentary constituencyKensington and Bayswater
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
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