Norland · Kensington and Chelsea · Kensington and Bayswater constituency · 51.50638, -0.21486

W11 4RU— Norland, Kensington and Chelsea

Location and area intelligence for W11 4RU, Norland, Kensington and Chelsea

The practical family move

 

Bottom 25% LondonSchools 100%Safety 67/100Transport 51/100~3% yield · indicativeOnly 1 sales — thin data

Best for: Families

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Strong, well-rated schools set this area apart

Liveability
71
Safety
67
Schools
95
Transport
51
Environment
74
Investment
40

The bottom line

W11 4RU offers exceptional schools (100% Good/Outstanding), low crime and fast broadband — a strong choice for Families.

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Location

W11 4RU

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Inner city
HighYoung professionals
Buyer fit: ExcellentInvestment outlook: NeutralRisk: Low

London Benchmarks

vs London income+4.8% vs London avg
vs London crime+74.0% vs London avg

Deep-dive guides for W11 4RU

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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Postcode Personality

🚇 Well-Connected🎓 School Smart🔒 Very Safe🍕 Buzzing

“The practical family move”

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How W11 4RU has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

95

Education score

Excellent for families
★ Top school within 1km
★★

Primary

Avondale Park Primary School

Good · Inspected Jun 2023 · 6 min walk

KS2: 103.5

★★★

Secondary

The Cardinal Vaughan Memorial RC School

Outstanding · Inspected Nov 2021 · 4 min walk

P8: +1.04A8: 68.0

100% of local schools rated Good or Outstanding · based on 29 schools within 1.5km

Top 10% — exceptional provision

Childcare

★★

Childcare

St Anne's & Avondale Park Nursery School

Good · 6 min walk

6 primaries · 2 secondaries · 1 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Low crime

113.2 incidents per 1,000 residents

Among London's highest crime areas
↑ Rising 805.9%

-0% vs borough

Crime by type

Other26%
Anti-social behaviour21%
Violence & sexual offences17%
Vehicle crime14%
Drug offences8%
Burglary7%
Robbery4%
Theft3%

Stop & search

0.7

per 1,000 residents

→ Stable

trend

Road safety

99

Road safety score

1

Accidents (5yr)

8

Serious within 200m

LOW pedestrian risk

Fire risk

LOW

Risk band

0

Incidents (1yr)

1

Incidents (5yr)

Nearest station: Hammersmith Fire Station (G36) · 1.3km

Crime is +74% above London average

Property

2 Jul

Prices, sales volume and market trends

Insufficient sales data

Only 1 sale recorded in the last 24 months — too few for a reliable median price. Price figures have been withheld to avoid misleading comparisons.

W11 district median

£958,500

Based on 85 sales from postcodes with sufficient data

Price history

Sales (24 months)1
New build0.0%
Price per m²£6,142/m²
Price per ft²£571/ft²
Avg floor area89.4 m²

EPC breakdown

C
2%
D
4%
E
1%
F
1%

Based on 8 properties · Confidence: low

Street mix

Terraced 27%Flat 73%

LHA rates — Inner West London

Shared room£760/mo
1 bedroom£1350/mo
2 bedrooms£1625/mo
3 bedrooms£2050/mo
4 bedrooms£2550/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Low

Market activity

100d

Days to sell

Energy & construction

Solar yield855 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium
Rebuild cost estimate£223,500
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction erabefore 1900
WallsSolid brick, as built, no insulation (assumed)
Roof(another dwelling above)
Heating fuelmains gas (not community)
GlazingPartial double glazing
Council tax band Band FAnnual charge £1,768
Price growth potentialHigh

Market History

Price trajectory, velocity and distribution

Price Trajectory

1998–2024 · CAGR

+5%

Total change

+256%

Market Activity

Price Velocity & Acceleration

Current Velocity

-81.8%

per year

Acceleration

-466.52

change in velocity

Market State

Downturn

Velocity (%)Acceleration

Price Distribution

P25: £300k–£350k · P75: £600k–£700k · 14 sales

Property Type Mix

Total: 14 sales

Terraced28.6%
Flat/maisonette71.4%

By decade

1990s

2000s

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Late-1990s boom1998–1998£170k£170k+0%3
Post-dot-com plateau2003–2003£250k£250k+0%1
Pre-crash peak2006–2006£335k£335k+0%1
GFC & correction2008–2012£430k£566k+31.7%1.3
Brexit uncertainty2017–2019£765k£685k-10.5%1
Rate-rise correction2022–2022£3.32m£3.32m+0%2
Current market2024–2024£605k£605k+0%1

Buyer vs Seller Score

Composite market conditions index 0–100

92out of 100SellerBuyer

Market condition

Strong Buyer's Market

Favours buyers

Higher score = better conditions for buyers

Score breakdown

Price Velocity100
Sales Volume75
Trend Position100

Transport

1 Jul

Public transport accessibility and links

PTAL 3

Moderate

1a
1b
2
3
4
5
6a
6b
Above London average
Shepherd's Bush (Central Line)Central line
3.7 min walk
Shepherds Bush

Nearby stations

Shepherds Bush Rail StationSouthern · Mildmay
3 min walk
Shepherds BushNational Rail
3 min walk
Shepherd's Bush (Central) Underground StationCentral
4 min walk
Holland Park Underground StationCentral
8 min walk
Wood Lane Underground StationHammersmith & City · Circle
10 min walk
No bus stops within 400m

59

Walkability score

259

Footpaths (500m)

26

Santander docks (800m)

0.1 km

Nearest cycle dock

Central London commute times

London Bridge40 min ↑
Victoria ★33 min
Waterloo42 min ↑
Canary Wharf49 min ↑
City37 min ↓

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

15

Car parks (800m)

4

EV chargers (800m)

1

Fast chargers (800m)

Total spaces (800m)22
Nearest car park151m
Santander docks (800m)26
Nearest cycle dock0.1 km

Connectivity

Broadband and mobile coverage

100%

Full fibre

60%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed340 Mbps
Median download350 Mbps
Superfast coverage100%
All operators 5G92%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterNONE
No assessed surface water flood risk
Air qualityLOW
NO₂: 14.0 µg/m³ · PM2.5: 8.0 µg/m³
Better than 96% of London
NoiseMEDIUM
road
MODERATE
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 3.6 km away✗ Not Green Belt✗ Not AONB16% green spaceTree canopy: 10%
Above average green space

Nearest SSSI: Barn Elms Wetland Centre SSSI — 3.2 km

Energy

Solar: 855 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Medium

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): None recorded

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield855.1 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

CGL HAMMERSMITH & FULHAM

EDWARD WOODS CENTRE, 60 - 70 NORLAND ROAD, W11 4TX

1 min walk

11

GPs within 1km

7

Dentists within 1km

Nearest hospitalSt Charles' Hospital · 1.8 km
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 6.2 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

104

Parks (1km)

46

Restaurants (800m)

12

Cafes (800m)

1

Pubs (400m)

3

Pharmacies (800m)

2

Gyms (1km)

18

Sports (1km)

7

Convenience

Nearest supermarketWaitrose · 296 m
12 tennis courts1 swimming pools3 sports halls

Nightlife (500m)

0

Nightclubs

1

Late-night venues

E
1,168 licensed premises in borough732 late-night refreshment licencesHome Office 2023/24

0

Libraries (1km)

2

Cinemas (2km)

491m

Post office

Nearby shops

Swanscombe News170 m
Swan Foodstore170 m
Holland Park Green171 m
Nile Butchers172 m

Nearby cafes

T4 Tea For U260 m
Black Sheep Coffee268 m
Petit Pret272 m
Caffè Nero289 m

Nearby restaurants

Moonshot269 m
Black Bear Burger276 m
LEON283 m
Busaba288 m

Nearby pubs

The Stewart Arms123 m
Belushi's339 m
The Bull367 m
The Central Bar409 m

Nearby gyms

Equilibrium266 m
Holland Park Lawn Tennis Club357 m
Fitness First427 m
City Bouldering661 m

Nearby pharmacies

Faro Pharmacy175 m
Boots399 m
Superdrug456 m
Caregrange Pharmacy713 m

Nearby health

The Holland Park Dentist390 m
The Bush Doctors461 m
National Migraine Centre677 m
Walmer Road Clinic680 m
Food hygiene (5-star)83% of 155

Business

Local businesses registered here

Active businesses
1
New (last 12 months)
0
Dissolved (last 12 months)
0
Industry diversity
1
3yr survival rate
100.0%
Right-to-buy sales (5yr)
45

High street

A

High street health

Registered businesses

CLEARMUTUAL PROPERTY MANAGEMENT LIMITED

Investment

Investment grade, yield and market outlook

40

Investment score

Moderate

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£2,557London avg: £1,950/mo
Gross yield
3.2% (average)London avg: 3.8%Below average yield — bottom 57%
Gentrification score25/100
Right-to-buy sales (5yr)Owner-occupier growth signal45
Sales last 12 months0

Rental market

High

Demand

Low

Void risk

Young professional

Tenant profile

+11.2%

Rent growth (1yr)

Market liquidity

Low

Market activity

100d

Est. days to sell

4/100

Velocity score

Future outlook

66.2

Price growth score

B
High

Development pressure

Low

New supply risk

High investment quality

Infrastructure pipeline

Infrastructure score0/100
Bakerloo Extension route8,047m
Crossrail 2 route4,929m

Demographics

16 Jun

Population, deprivation and income

Decile 6/10

Around average

Index of Multiple Deprivation

Average deprivation level

Rank: 18,073 nationally

1,361

Est. population

13,509/km²

58%

Employed

60%

Degree educated

£44,000

Median income

3.1%

Claimant rate

Inner cityHigh densityYoung professionals

38

Community stability

Age profile

15%
21%
22%
26%
16%
Under 1815%
18–3421%
35–4922%
50–6426%
65+16%

Tenure

22%
14%
30%
32%
Own outright22%
Own (mortgage)14%
Private rent30%
Social rent32%
Shared ownership1%

Ethnicity

40%
27%
White British40%
White Other27%
Asian5%
Black12%
Mixed8%
Other8%

Employment & lifestyle

Managerial / professional48%
Routine / semi-routine12%
No car household52%
Unemployed4%
No qualifications10%

Housing tenure (Census 2021)

Social rent32%
Private rent30%

vs. London

Income vs London+4.8%

Planning

Conservation areas and development

Conservation area
Yes
Article 4 area
Yes
Listed buildings (800m)
76
Live planning apps (800m)
34
Development activity
high
Residential apps (800m)
0
Commercial apps (800m)
1
Major developments (800m)
0
Planning apps (12 months)
6
Planning apps (3 years)
3
Local approval rate
67%
Borough approval rate
88%
Opportunity area
No
CIL rate (residential)
£450/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
0

Housing pipeline (800m)

Homes approved
0
Under construction
0
Completed (3yr)
17
Largest scheme
122 homes · LAND AT & TO NORTH OF EDWARD WOODS EST., LAND AT & TO NORTH OF EDWARD WOODS EST., ST ANN'S ROAD, W11
Pipeline pressure
NONE

Named schemes (500m)

LAND AT & TO NORTH OF EDWARD WOODS EST., LAND AT & TO NORTH OF EDWARD WOODS EST., ST ANN'S ROAD, W11122 homes
completed
205, 205, Holland Park Avenue, W11 4XB50 homes
completed
SINCLAIR MANSIONS (21-40), SINCLAIR MANSIONS (21-40), RICHMOND WAY, W1230 homes
completed
175-177, 175-177, HOLLAND PARK AVENUE, W1127 homes
completed
47-50, 47-50, ST JAMES'S GARDENS, W1116 homes
completed

Politics

Local councillors and MP

Ward majority
Conservative
Ward majority vote
31.5%
Ward turnout
43%
Election year
2026
MP
Joe Powell (Labour)
MP majority
2,903
Constituency
Kensington and Bayswater

Councillors

Stéphanie PetitConservative
Marc GoldfingerConservative

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Key facts for W11 4RU

Full postcodeW11 4RU
Postcode districtW11
BoroughLondon Borough of Kensington and Chelsea
WardNorland
Latitude51.506383
Longitude-0.214859
Parliamentary constituencyKensington and Bayswater
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey