Holland · Kensington and Chelsea · Kensington and Bayswater constituency · 51.50534, -0.21223

W11 4UR— Holland, Kensington and Chelsea

Location and area intelligence for W11 4UR, Holland, Kensington and Chelsea

The family fortress

 

Bottom 25% LondonSchools 83%Safety 75/100Transport 54/100Low yield 3.20%

Best for: Families

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Strong, well-rated schools set this area apart

Liveability
71
Safety
75
Schools
95
Transport
54
Environment
80
Investment
60

The bottom line

W11 4UR offers exceptional schools (100% Good/Outstanding), low crime, fast broadband and a green environment — a strong choice for Families.

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Location

W11 4UR

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Inner city
Very highYoung professionals
Buyer fit: ExcellentInvestment outlook: NeutralRisk: Low

London Benchmarks

vs London income+2.4% vs London avg
vs London crime-5.0% vs London avg

Deep-dive guides for W11 4UR

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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Postcode Personality

🚇 Well-Connected🎓 School Smart🌿 Green Lung🔒 Very Safe🍕 Buzzing

“The family fortress”

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How W11 4UR has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

95

Education score

Excellent for families
★ Top school within 1km
★★

Primary

St Clement and St James CofE Primary School

Good · Inspected Jun 2023 · 5 min walk

KS2: 103.6

★★★

Secondary

The Cardinal Vaughan Memorial RC School

Outstanding · Inspected Nov 2021 · 2 min walk

P8: +1.04A8: 68.0

100% of local schools rated Good or Outstanding · based on 26 schools within 1.5km

Top 10% — exceptional provision

Childcare

★★

Childcare

St Anne's & Avondale Park Nursery School

Good · 8 min walk

5 primaries · 2 secondaries · 1 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Low crime

62.1 incidents per 1,000 residents

Better than 52% of London
↑ Rising 315.4%

-45% vs borough

Crime by type

Other31%
Violence & sexual offences23%
Vehicle crime15%
Anti-social behaviour7%
Burglary7%
Theft6%
Drug offences6%
Robbery4%

Road safety

98

Road safety score

2

Accidents (5yr)

4

Serious within 200m

LOW pedestrian risk

Fire risk

LOW

Risk band

0

Incidents (1yr)

1

Incidents (5yr)

Nearest station: Hammersmith Fire Station (G36) · 1.3km

Crime is 5% below London average

Property

Prices, sales volume and market trends

Avg floor area42 m²

EPC breakdown

C
36%
D
27%
E
4%
F
1%

Based on 68 properties · Confidence: high

Street mix

Flat 83%Other 17%

LHA rates — Inner West London

Shared room£760/mo
1 bedroom£1350/mo
2 bedrooms£1625/mo
3 bedrooms£2050/mo
4 bedrooms£2550/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Energy & construction

Solar yield855 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium
Rebuild cost estimate£105,000
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction era1900-1929
WallsSolid brick, as built, no insulation (assumed)
Roof(another dwelling above)
Heating fuelmains gas (community)
GlazingSingle glazed
Council tax band Band FAnnual charge £1,768
Price growth potentialModerate

Market History

Price trajectory, velocity and distribution

Price Trajectory

1997–2013 · CAGR

+7.3%

Total change

+207%

Market Activity

Price Velocity & Acceleration

Current Velocity

+29.7%

per year

Acceleration

-5.62

change in velocity

Market State

Strong growth

Velocity (%)Acceleration

Price Distribution

P25: £150k–£175k · P75: £300k–£350k · 10 sales

Property Type Mix

Total: 10 sales

Flat/maisonette100%

By decade

1990s

2000s

2010s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Late-1990s boom1997–1999£140k£165k+17.9%1.7
Post-dot-com plateau2002–2004£217k£245k+13.2%1
Pre-crash peak2007–2007£332k£332k+0%2
Help-to-Buy recovery2013–2013£430k£430k+0%1

Price Trajectory by Type

Flat/maisonette

Per-type alpha vs district

Best performer

Flat/maisonette

+-2.6% alpha

Flat/maisonette-2.6% α
Local
9%
District
11.6%

CAGR over 10yr data window. Alpha = local CAGR − district CAGR.

Buyer vs Seller Score

Composite market conditions index 0–100

38out of 100SellerBuyer

Market condition

Seller's Market

Favours sellers

Higher score = better conditions for buyers

Score breakdown

Price Velocity0
Trend Position75

Transport

1 Jul

Public transport accessibility and links

PTAL 4

Good

1a
1b
2
3
4
5
6a
6b
Above London average
Shepherd's Bush (Central Line)Central line
4.9 min walk
Shepherds Bush

Nearby stations

Shepherds Bush Rail StationSouthern · Mildmay
5 min walk
Shepherds BushNational Rail
5 min walk
Shepherd's Bush (Central) Underground StationCentral
6 min walk
Holland Park Underground StationCentral
6 min walk
Kensington (Olympia) Rail StationMildmay · Southern
10 min walk
No bus stops within 400m

53

Walkability score

186

Footpaths (500m)

26

Santander docks (800m)

0.1 km

Nearest cycle dock

Central London commute times

London Bridge40 min ↑
Victoria ★33 min
Waterloo42 min ↑
Canary Wharf49 min ↑
City37 min ↓

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

14

Car parks (800m)

4

EV chargers (800m)

1

Fast chargers (800m)

Nearest car park130m
Santander docks (800m)26
Nearest cycle dock0.1 km

Nearby car parks

🅿️
Olympia London Motorail (P4) Car Park· yes
661m

Connectivity

Broadband and mobile coverage

100%

Full fibre

100%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed500 Mbps
Median download450 Mbps
Superfast coverage100%
All operators 5G92%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterMEDIUM
Medium
Air qualityLOW
NO₂: 14.0 µg/m³ · PM2.5: 8.0 µg/m³
Better than 96% of London
NoiseMEDIUM
road
MODERATE
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 3.4 km away✗ Not Green Belt✗ Not AONB37% green spaceTree canopy: 40%
More green space than 91% of London

Nearest SSSI: Barn Elms Wetland Centre SSSI — 3.2 km

Energy

Solar: 855 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Medium

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): None recorded

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield855.1 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

CGL HAMMERSMITH & FULHAM

EDWARD WOODS CENTRE, 60 - 70 NORLAND ROAD, W11 4TX

4 min walk

9

GPs within 1km

7

Dentists within 1km

Nearest hospitalCromwell Hospital · 1.8 km
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 6.2 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

114

Parks (1km)

20

Restaurants (800m)

13

Cafes (800m)

0

Pubs (400m)

2

Pharmacies (800m)

2

Gyms (1km)

17

Sports (1km)

0

Convenience

No pubs within 400m — nearest: The Stewart Arms (270 m)

Nearest supermarketLidl · 500 m
12 tennis courts1 swimming pools2 sports halls

Nightlife (500m)

0

Nightclubs

0

Late-night venues

E
1,168 licensed premises in borough732 late-night refreshment licencesHome Office 2023/24

0

Libraries (1km)

2

Cinemas (2km)

585m

Post office

Nearby shops

Holland Park Supermarket270 m
Bens336 m
Speck Delicatessen361 m
Swanscombe News366 m

Nearby cafes

Arab Quarter396 m
Black Sheep Coffee427 m
T4 Tea For U427 m
Petit Pret428 m

Nearby restaurants

Edera229 m
Urchin299 m
Flat Three Restaurant322 m
Vori330 m

Nearby pubs

The Stewart Arms270 m
The Castle403 m
Belushi's430 m
The Central Bar505 m

Nearby gyms

Holland Park Lawn Tennis Club149 m
Equilibrium452 m
Fitness First514 m
Kensington Leisure Centre932 m

Nearby pharmacies

Faro Pharmacy382 m
Boots477 m
Superdrug601 m
Forrest Pharmacy935 m

Nearby health

The Holland Park Dentist236 m
The Bush Doctors547 m
Perfect Smile Dental565 m
Kensington Physio & Sports Medicine595 m
Food hygiene (5-star)85% of 92

Business

Local businesses registered here

Active businesses
3
New (last 12 months)
1
Dissolved (last 12 months)
0
Industry diversity
3
3yr survival rate
100.0%
Right-to-buy sales (5yr)
45

High street

E

High street health

Registered businesses

ABNORMAL PROFIT ENTERPRISES LIMITED
AOK YOGA LTD
CHAMPSONTHEGO.CO.UK LTD

Investment

Investment grade, yield and market outlook

60

Investment score

Good

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£2,557London avg: £1,950/mo
Gross yield
3.2% (average)London avg: 3.8%Below average yield — bottom 57%
Gentrification score22/100
Right-to-buy sales (5yr)Owner-occupier growth signal45

Rental market

Very High

Demand

Very Low

Void risk

Young professional

Tenant profile

+11.2%

Rent growth (1yr)

Market liquidity

Future outlook

46.1

Price growth score

C
High

Development pressure

Low

New supply risk

Infrastructure pipeline

Infrastructure score4/100
Bakerloo Extension route7,850m
Crossrail 2 route4,714m

Demographics

16 Jun

Population, deprivation and income

Decile 5/10

Around average

Index of Multiple Deprivation

Average deprivation level

Rank: 16,418 nationally

1,740

Est. population

28,912/km²

59%

Employed

63%

Degree educated

£43,000

Median income

3.5%

Claimant rate

Inner cityVery high densityYoung professionals

30

Community stability

Age profile

24%
21%
24%
20%
Under 1824%
18–3421%
35–4924%
50–6420%
65+12%

Tenure

18%
48%
22%
Own outright18%
Own (mortgage)12%
Private rent48%
Social rent22%
Shared ownership1%

Ethnicity

30%
29%
19%
White British30%
White Other29%
Asian19%
Black7%
Mixed6%
Other10%

Employment & lifestyle

Managerial / professional46%
Routine / semi-routine14%
No car household59%
Unemployed4%
No qualifications11%

Housing tenure (Census 2021)

Private rent48%
Social rent22%

vs. London

Income vs London+2.4%

Planning

Conservation areas and development

Conservation area
Yes
Article 4 area
Yes
Listed buildings (800m)
141
Live planning apps (800m)
33
Development activity
high
Residential apps (800m)
0
Commercial apps (800m)
0
Major developments (800m)
0
Planning apps (12 months)
6
Planning apps (3 years)
5
Local approval rate
100%
Borough approval rate
88%
Opportunity area
No
CIL rate (residential)
£450/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
0

Housing pipeline (800m)

Homes approved
0
Under construction
0
Completed (3yr)
19
Largest scheme
122 homes · LAND AT & TO NORTH OF EDWARD WOODS EST., LAND AT & TO NORTH OF EDWARD WOODS EST., ST ANN'S ROAD, W11
Pipeline pressure
NONE

Named schemes (500m)

205, 205, Holland Park Avenue, W11 4XB50 homes
completed
175-177, 175-177, HOLLAND PARK AVENUE, W1127 homes
completed
47-50, 47-50, ST JAMES'S GARDENS, W1116 homes
completed
42-46, 42-46, ST JAMES'S GARDENS, W1116 homes
completed
DUKE OF CLARENCE PH, 203, DUKE OF CLARENCE PH, 203, HOLLAND PARK AVENUE, W11 4UL14 homes
completed

Politics

Local councillors and MP

Ward majority
Conservative
Ward majority vote
22.4%
Ward turnout
41%
Election year
2026
MP
Joe Powell (Labour)
MP majority
2,903
Constituency
Kensington and Bayswater

Councillors

Lucy KnightConservative
Johnny ThalassitesConservative
Aarien Uday Om AretiConservative

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Key facts for W11 4UR

Full postcodeW11 4UR
Postcode districtW11
BoroughLondon Borough of Kensington and Chelsea
WardHolland
Latitude51.505335
Longitude-0.212234
Parliamentary constituencyKensington and Bayswater
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey