Southfield · Ealing · Hammersmith and Chiswick constituency · 51.50458, -0.24711

W12 9EB— Southfield, Ealing

Location and area intelligence for W12 9EB, Southfield, Ealing

The practical family move

 

Schools 100%Safety 68/100Transport 34/100~3% yield · indicativeOnly 2 sales — thin data

Best for: Families

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Strong schools, limited transport — ideal for car-owning families

Liveability
60
Safety
68
Schools
90
Transport
34
Environment
58
Investment
37

The bottom line

W12 9EB offers exceptional schools (100% Good/Outstanding), low crime and fast broadband — a strong choice for Families.

Less suited to Car-free commuters.

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Location

W12 9EB

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Inner city
Very highYoung professionals
Buyer fit: ExcellentInvestment outlook: NeutralRisk: Low

London Benchmarks

vs London income+4.3% vs London avg
vs London crime+61.0% vs London avg

Deep-dive guides for W12 9EB

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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Postcode Personality

🚇 Well-Connected🎓 School Smart🔒 Very Safe

“The practical family move”

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How W12 9EB has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

90

Education score

Excellent for families
★ Top school within 1km
★★

Primary

Wendell Park Primary School

Good · Inspected Nov 2022 · 2 min walk

KS2: 111.7

—

Secondary

Hammersmith Academy

Not yet inspected · 10 min walk

P8: +0.26A8: 53.2

100% of local schools rated Good or Outstanding · based on 14 schools within 1.5km

Top 10% — exceptional provision

Childcare

Childcare

Vanessa Nursery School

Not inspected · 12 min walk

6 primaries · 1 secondaries · 0 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Low crime

104.6 incidents per 1,000 residents

Among London's highest crime areas
↑ Rising 1963.6%

+43% vs borough

Crime by type

Other40%
Violence & sexual offences22%
Anti-social behaviour15%
Vehicle crime10%
Burglary6%
Drug offences4%
Robbery2%
Theft1%

Road safety

100

Road safety score

0

Accidents (5yr)

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: Hammersmith Fire Station (G36) · 1.8km

Crime is +61% above London average

Property

2 Jul

Prices, sales volume and market trends

Insufficient sales data

Only 2 sales recorded in the last 24 months — too few for a reliable median price. Price figures have been withheld to avoid misleading comparisons.

W12 district median

£625,000

Based on 405 sales from postcodes with sufficient data

Price history

Sales (24 months)2
New build0.0%
Price per m²£9,404/m²
Price per ft²£874/ft²
Avg floor area77.1 m²

EPC breakdown

C
14%
D
10%
E
5%
F
1%
G
1%

Based on 31 properties · Confidence: high

Street mix

Terraced 8%Flat 87%Other 5%

LHA rates — Outer West London

Shared room£576/mo
1 bedroom£1000/mo
2 bedrooms£1300/mo
3 bedrooms£1475/mo
4 bedrooms£1800/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Low

Market activity

100d

Days to sell

Energy & construction

Solar yield855 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium
Rebuild cost estimate£192,750
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction era1900-1929
WallsSolid brick, as built, no insulation (assumed)
Roof(another dwelling above)
Heating fuelmains gas (not community)
GlazingSingle glazed
Council tax band Band DAnnual charge £1,955
Price growth potentialLow

Market History

Price trajectory, velocity and distribution

Price Trajectory

1998–2024 · CAGR

+6.2%

Total change

+383%

Market Activity

Price Velocity & Acceleration

Current Velocity

-15.8%

per year

Acceleration

-16.18

change in velocity

Market State

Downturn

Velocity (%)Acceleration

Price Distribution

P25: £600k–£700k · P75: £400k–£450k · 34 sales

Property Type Mix

Total: 34 sales

Terraced8.8%
Flat/maisonette91.2%

By decade

1990s

2000s

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Late-1990s boom1998–2000£145k£109k-24.6%1
Post-dot-com plateau2003–2004£152k£200k+31.7%1.5
Pre-crash peak2006–2006£262k£262k+0%3
GFC & correction2008–2012£445k£288k-35.4%1
Help-to-Buy recovery2013–2016£458k£475k+3.7%2
Brexit uncertainty2017–2019£568k£585k+3.1%3.5
Pandemic surge2020–2021£560k£655k+17%2
Rate-rise correction2022–2023£828k£831k+0.4%1.5
Current market2024–2024£700k£700k+0%3

Price Trajectory by Type

Flat/maisonette

Per-type alpha vs district

Best performer

Flat/maisonette

+0.7% alpha

Flat/maisonette+0.7% α
Local
6.5%
District
5.8%

CAGR over 20yr data window. Alpha = local CAGR − district CAGR.

Buyer vs Seller Score

Composite market conditions index 0–100

62out of 100SellerBuyer

Market condition

Buyer's Market

Neutral conditions

Higher score = better conditions for buyers

Score breakdown

Price Velocity100
Sales Volume75
Seasonal Timing0
Trend Position75

Transport

1 Jul

Public transport accessibility and links

PTAL 3

Moderate

1a
1b
2
3
4
5
6a
6b
Bottom 25% — limited connections
Stamford Brook Underground StationDistrict line
12.8 min walk
Acton Central

Nearby stations

Stamford Brook Underground StationDistrict
13 min walk
Turnham Green Underground StationDistrict · Piccadilly
15 min walk
Acton Central Rail StationMildmay
15 min walk
Acton CentralNational Rail
15 min walk
East Acton Underground StationCentral
17 min walk
No bus stops within 400m

45

Walkability score

48

Footpaths (500m)

0

Santander docks (800m)

1.0 km

Nearest cycle dock

Central London commute times

London Bridge51 min ↑
Victoria ★44 min
Waterloo54 min ↑
Canary Wharf55 min ↑
City48 min ↑

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

12

Car parks (800m)

8

EV chargers (800m)

Nearest car park264m
Santander docks (800m)0
Nearest cycle dock1.0 km

Connectivity

Broadband and mobile coverage

100%

Full fibre

100%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed500 Mbps
Median download450 Mbps
Superfast coverage100%
All operators 5G95%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterNONE
No assessed surface water flood risk
Air qualityLOW
NO₂: 25.0 µg/m³ · PM2.5: 8.0 µg/m³
Better than 83% of London
NoiseLOW
none
Quieter than 70% of London
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 5.8 km away✗ Not Green Belt✗ Not AONB5% green spaceTree canopy: 70%
Below average green space

Nearest SSSI: Barn Elms Wetland Centre SSSI — 3.0 km

Energy

Solar: 855 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Medium

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): 1

Landslide susceptibility: Low

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,570 hrs/yr

Sunshine

577 mm/yr

Rainfall

23.3°C

Summer avg

2.9°C

Winter avg

Solar yield855.0 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

THE MEDICAL CENTRE, DR KUKAR

13 OLLGAR CLOSE, W12 0NF

5 min walk

64%

Recommend GP

64%

Overall GP experience

5

GPs within 1km

8

Dentists within 1km

Nearest hospitalQueen Charlotte's & Chelsea Hospital · 1.5 km
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 7.8 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

150

Parks (1km)

14

Restaurants (800m)

6

Cafes (800m)

1

Pubs (400m)

1

Pharmacies (800m)

0

Gyms (1km)

21

Sports (1km)

3

Convenience

Nearest supermarketTesco · 254 m
18 tennis courts3 sports halls

Nightlife (500m)

0

Nightclubs

1

Late-night venues

E
1,284 licensed premises in borough456 late-night refreshment licencesHome Office 2023/24

1

Libraries (1km)

1

Cinemas (2km)

284m

Post office

Nearby shops

Askew Food & Wine238 m
Vardar256 m
PK News282 m
Happy Sky291 m

Nearby cafes

Atom227 m
Askew Cafe326 m
Costa357 m
Detour Café393 m

Nearby restaurants

St. Elmo Fish Bar224 m
Tiki Bar London235 m
Adams Cafe258 m
Café Paolo277 m

Nearby pubs

The Askew269 m
The Orchard Tavern488 m
Pocket Watch625 m
Coningham Arms642 m

Nearby gyms

TeamSport Acton570 m
Hartswood Tennis Club599 m
David Lloyd Clubs868 m

Nearby pharmacies

Windwood Chemists296 m
Crossbell Pharmacy531 m
Jays Pharmacy604 m
Westway Pharmacy1.1 km

Nearby health

Dental Centre 100257 m
The Vale Surgery406 m
Askew Dental Care430 m
Chiropody Clinic664 m
Food hygiene (5-star)68% of 78

Business

Local businesses registered here

Active businesses
2
New (last 12 months)
0
Dissolved (last 12 months)
0
Industry diversity
2
3yr survival rate
100.0%
Right-to-buy sales (5yr)
226

High street

A

High street health

Registered businesses

OLD SOLE THEATRE COMPANY
SUPHSIBA LIMITED

Investment

Investment grade, yield and market outlook

37

Investment score

Weak

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£1,569London avg: £1,950/mo
Gross yield
3.0% (average)London avg: 3.8%Below average yield — bottom 62%
Gentrification score18/100
Right-to-buy sales (5yr)Above average for outer London — neighbourhood in transition226
Sales last 12 months0

Rental market

High

Demand

Low

Void risk

Young professional

Tenant profile

+8.2%

Rent growth (1yr)

Market liquidity

Low

Market activity

100d

Est. days to sell

8/100

Velocity score

Future outlook

43.9

Price growth score

D
High

Development pressure

Low

New supply risk

Infrastructure pipeline

Infrastructure score0/100
Bakerloo Extension route10,246m
Crossrail 2 route6,820m

Demographics

16 Jun

Population, deprivation and income

Decile 5/10

Around average

Index of Multiple Deprivation

Average deprivation level

Rank: 15,745 nationally

2,170

Est. population

23,151/km²

73%

Employed

61%

Degree educated

£43,800

Median income

8.5%

Claimant rate

Inner cityVery high densityYoung professionals

34

Community stability

Age profile

23%
24%
31%
14%
Under 1823%
18–3424%
35–4931%
50–6414%
65+8%

Tenure

15%
27%
35%
14%
Own outright14%
Own (mortgage)27%
Private rent35%
Social rent8%
Shared ownership14%
Rent free1%

Ethnicity

36%
24%
White British36%
White Other24%
Asian12%
Black10%
Mixed8%
Other9%

Employment & lifestyle

Managerial / professional49%
Routine / semi-routine14%
No car household55%
Unemployed5%
No qualifications10%

Housing tenure (Census 2021)

Private rent35%
Social rent8%

vs. London

Income vs London+4.3%

Planning

Conservation areas and development

Conservation area
No
Article 4 area
No
Listed buildings (800m)
8
Live planning apps (800m)
144
Development activity
high
Residential apps (800m)
3
Commercial apps (800m)
1
Major developments (800m)
0
Planning apps (12 months)
25
Planning apps (3 years)
13
Local approval rate
80%
Borough approval rate
24%
Opportunity area
No
CIL rate (residential)
£120/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
0

Housing pipeline (800m)

Homes approved
1
Under construction
0
Completed (3yr)
29
Largest scheme
541 homes · Bromyard House, Bromyard House, Bromyard Avenue, London, W3 7AZ
Pipeline pressure
LOW

Named schemes (500m)

East Side Of, Block A, East side of, Swainson Road, London, W3 7UP129 homes
completed
27 The Vale, 27, The Vale, London, W3 7RR95 homes
completed
FORMERLY VICTORIA PRIMARY SCHOOL, FORMERLY VICTORIA PRIMARY SCHOOL, BECKLOW ROAD, W1273 homes
completed
Morris House, Morris House, Swainson Road, Acton, W3 7XB41 homes
completed
NORTHCROFT SCHOOL, NORTHCROFT SCHOOL, BECKLOW ROAD, W12 9HH29 homes
completed

Politics

Local councillors and MP

Ward majority
Lib Dems
Ward majority vote
16.2%
Election year
2026
MP
Andy Slaughter (Labour)
MP majority
13,995
Constituency
Ealing Central and Acton

Councillors

Gary BusuttilLib Dems
Gary MalcolmLib Dems
Andrew SteedLib Dems

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Key facts for W12 9EB

Full postcodeW12 9EB
Postcode districtW12
BoroughLondon Borough of Ealing
WardSouthfield
Latitude51.504576
Longitude-0.247105
Parliamentary constituencyHammersmith and Chiswick
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey