West End · Westminster · Cities of London and Westminster constituency · 51.51597, -0.13286

W1D 3AD— West End, Westminster

Location and area intelligence for W1D 3AD, West End, Westminster

City living at its best

 

Safety 4/100Transport 79/100Low yield 3.15%

Best for: Commuters, Young professionals

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Well-connected — strong transport access

Liveability
54
Safety
4
Schools
—
Transport
79
Environment
48
Investment
62

The bottom line

W1D 3AD offers good transport links — a strong choice for Commuters and Young professionals.

Less suited to Families.

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Location

W1D 3AD

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Urban core
MediumYoung professionals
Buyer fit: GoodInvestment outlook: PositiveRisk: Low

London Benchmarks

vs London income-0.7% vs London avg
vs London crime+669.0% vs London avg

Deep-dive guides for W1D 3AD

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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Postcode Personality

🚇 Hyper-Connected⚠️ Very high crime🍕 Buzzing

“City living at its best”

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How W1D 3AD has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

—

Primary

Soho Parish CofE Primary School

Not yet inspected · 6 min walk

KS2: 103.4

—

Secondary

Maria Fidelis Catholic School FCJ

Not yet inspected · 19 min walk

P8: -0.49A8: 42.9

Childcare

Childcare

Thomas Coram Centre

Not inspected · 17 min walk

4 primaries · 0 secondaries · 0 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Very high crime

500.0 incidents per 1,000 residents

Among London's highest crime areas
↑ Rising 659.2%

+14% vs borough

Note: this postcode is in the Central Activities Zone — London's business and visitor core. Crime is counted per resident, but the daytime and visitor population here is many times the resident count, so these figures reflect footfall, not residential risk.

Crime by type

Other37%
Theft19%
Violence & sexual offences14%
Anti-social behaviour9%
Robbery8%
Drug offences6%
Burglary4%
Vehicle crime2%

Stop & search

19.8

per 1,000 residents

→ Stable

trend

Road safety

100

Road safety score

0

Accidents (5yr)

10

Serious within 200m

Fire risk

LOW

Risk band

0

Incidents (1yr)

8

Incidents (5yr)

Nearest station: Soho Fire station · 436m

Crime is +669% above London average

Property

Prices, sales volume and market trends

Avg floor area118.2 m²

EPC breakdown

B
2%
C
4%
D
4%
E
2%

Based on 12 properties · Confidence: medium

LHA rates — Inner North London

Shared room£708/mo
1 bedroom£1440/mo
2 bedrooms£1794/mo
3 bedrooms£2160/mo
4 bedrooms£3060/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Energy & construction

Solar yield852 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium
Rebuild cost estimate£295,500
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction era2012-2021
WallsCavity wall, as built, insulated (assumed)
RoofFlat, insulated
Heating fuelElectricity: electricity, unspecified tariff
GlazingFully double glazed
Council tax band Band EAnnual charge £1,107
Price growth potentialModerate

Market History

Price trajectory, velocity and distribution

Data not yet available for this postcode.

Buyer vs Seller Score

Market conditions index — insufficient data

Data not yet available for this postcode.

Transport

1 Jul

Public transport accessibility and links

PTAL 5

Very Good

1a
1b
2
3
4
5
6a
6b
Top 10% — exceptional connectivity
Tottenham Court Road Underground StationCentral line
1.2 min walk
London Charing Cross→ Charing Cross
0 min

Nearby stations

Tottenham Court RoadElizabeth line
2 min walk
Tottenham Court Road Underground StationNorthern · Central
2 min walk
Goodge Street Underground StationNorthern
7 min walk
Leicester Square Underground StationNorthern · Piccadilly
7 min walk
Oxford Circus Underground StationBakerloo · Victoria
8 min walk
No bus stops within 400m

77

Walkability score

969

Footpaths (500m)

44

Santander docks (800m)

0.0 km

Nearest cycle dock

Central London commute times

London Bridge30 min ↓
Victoria ★24 min
Waterloo24 min ↓
Canary Wharf27 min ↓
City24 min ↓

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

1

Car parks (800m)

9

EV chargers (800m)

Total spaces (800m)450
Nearest car park770m
Santander docks (800m)44
Nearest cycle dock0.0 km

Nearby car parks

🅿️
Bloomsbury Square Car Park450 spaces· yes
770m

Connectivity

Broadband and mobile coverage

0%

Full fibre

0%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed20 Mbps
Median download20 Mbps
Superfast coverage0%
All operators 5G97%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterNONE
No assessed surface water flood risk
Air qualityLOW
NO₂: 33.0 µg/m³ · PM2.5: 11.0 µg/m³
Better than 68% of London
NoiseMEDIUM
road
MODERATE
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCongestion charge zone✗ Not Green Belt✗ Not AONB3% green spaceTree canopy: 70%
Less green space than 86% of London

Nearest SSSI: Hampstead Heath Woods SSSI — 6.3 km

Energy

Solar: 852 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Medium

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): 1

Landslide susceptibility: Low

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield851.7 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

SOHO CENTRE FOR HEALTH AND CARE

1ST FLOOR, 30 SOHO SQUARE, W1D 3QS

2 min walk

86%

Recommend GP

86%

Overall GP experience

12

GPs within 1km

30

Dentists within 1km

Nearest hospitalTunica Diagnostics · 253 m
Nearest A&EUNIVERSITY COLLEGE LONDON HOSPITALS NHS FOUNDATION TRUST · 1.1 km
A&E 4hr targetNHS target: 95% · London avg: ~68%79.1%

Amenities

Shops, restaurants, parks and more

56

Parks (1km)

711

Restaurants (800m)

180

Cafes (800m)

61

Pubs (400m)

1

Pharmacies (800m)

12

Gyms (1km)

19

Sports (1km)

12

Convenience

Nearest supermarketM&S Foodhall · 412 m
3 swimming pools4 sports halls

Nightlife (500m)

8

Nightclubs

69

Late-night venues

A
4,137 licensed premises in borough2,967 late-night refreshment licencesHome Office 2023/24

3

Libraries (1km)

10

Cinemas (2km)

364m

Post office

Nearby shops

BasicMart22 m
London Food & Wine39 m
Happy Sky Japanese Bakery66 m
Tesco Express67 m

Nearby cafes

Chez Nous117 m
Joe & The Juice136 m
Omotesando Koffee151 m
Starbucks177 m

Nearby restaurants

Govinda's24 m
Tampopo67 m
Pierre Victoire74 m
Pret A Manger91 m

Nearby pubs

Bradley's Spanish Bar64 m
Murder Inc. Cocktails77 m
Boom Battle Bar79 m
Black Horse83 m

Nearby gyms

Rathbone Boxing Club175 m
Soho Fitness Lab205 m
Lewis Paris Fitness London Soho249 m
The Gym Group285 m

Nearby pharmacies

Watsons154 m
Kerrs568 m
Boots660 m
Shiv716 m

Nearby health

Great Chapel Street Medical Centre155 m
NHS Soho Walk-In Centre (Minor Injuries unit)162 m
Paragon Dental Clinic178 m
Centre Point Dental Practice219 m
Food hygiene (5-star)60% of 1580

Business

Local businesses registered here

Active businesses
11
New (last 12 months)
2
Dissolved (last 12 months)
0
Industry diversity
6
3yr survival rate
100.0%
Right-to-buy sales (5yr)
44

High street

A

High street health

Registered businesses

1903 PARTNERS LIMITED
1903 PEACH BIDCO LIMITED
ASSET INGENUITY HOLDINGS LIMITED
ASSET INGENUITY LIMITED
ATLANTIC RISK MANAGEMENT SERVICES LIMITED

+6 more

Investment

Investment grade, yield and market outlook

62

Investment score

Good

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£2,622London avg: £1,950/mo
Gross yield
3.1% (average)London avg: 3.8%Below average yield — bottom 59%
Gentrification score63/100
Right-to-buy sales (5yr)Owner-occupier growth signal44

Rental market

Very High

Demand

Very Low

Void risk

Young professional

Tenant profile

+15.3%

Rent growth (1yr)

Market liquidity

Future outlook

54.7

Price growth score

C
High

Development pressure

Low

New supply risk

Strong gentrification momentumExcellent transport access

Infrastructure pipeline

Infrastructure score50/100
Bakerloo Extension route3,190m
Crossrail 2 route287m

Demographics

16 Jun

Population, deprivation and income

Decile 4/10

More deprived than average

Index of Multiple Deprivation

More deprived than average

Rank: 11,944 nationally

2,016

Est. population

4,275/km²

62%

Employed

66%

Degree educated

£41,700

Median income

3.0%

Claimant rate

Urban coreMedium densityYoung professionals

21

Community stability

Age profile

47%
25%
15%
Under 189%
18–3447%
35–4925%
50–6415%
65+5%

Tenure

61%
17%
Own outright11%
Own (mortgage)9%
Private rent61%
Social rent17%
Shared ownership3%
Rent free0%

Ethnicity

28%
35%
16%
White British28%
White Other35%
Asian16%
Black5%
Mixed7%
Other10%

Employment & lifestyle

Managerial / professional52%
Routine / semi-routine7%
No car household80%
Unemployed4%
No qualifications9%

Housing tenure (Census 2021)

Private rent61%
Social rent17%

vs. London

Income vs London-0.7%

Planning

Conservation areas and development

Conservation area
Yes
Article 4 area
Yes
Listed buildings (800m)
479
Live planning apps (800m)
66
Development activity
high
Residential apps (800m)
0
Commercial apps (800m)
24
Major developments (800m)
0
Planning apps (12 months)
129
Planning apps (3 years)
106
Local approval rate
82%
Borough approval rate
85%
Opportunity area
No
Central activities zone
Yes
CIL rate (residential)
£500/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
0

Housing pipeline (800m)

Homes approved
1
Under construction
0
Completed (3yr)
56
Largest scheme
285 homes · Middlesex Hospital, Middlesex Hospital, Mortimer Street, W1W 7EY
Pipeline pressure
LOW

Named schemes (500m)

Western District Office, 35-50, Western District Office, 35-50, Rathbone Place, W1T 1AA162 homes
completed
Centre Point Tower, 101-103 (Scheme A), Centre Point Tower, 101-103 (Scheme A), New Oxford Street, 5-24 St Giles High Street, WC2H 8LN95 homes
completed
Development Site On Land Bounded By, Development Site On Land Bounded By, Dean Street, Great Chapel Street, Oxford Street, W1D 2LY92 homes
completed
Trenchard House, 19-25, Trenchard House, 19-25, Broadwick Street, W1F 0DF78 homes
completed
90-100, 90-100, WARDOUR STREET, W152 homes
completed

Politics

Local councillors and MP

Ward majority
Conservative
Ward majority vote
13.9%
Ward turnout
33%
Election year
2026
MP
Rachel Blake (Labour (Co-op))
MP majority
2,708
Constituency
Cities of London and Westminster

Councillors

Tim BarnesConservative
Elizabeth Marie AmosConservative
Paul FisherConservative

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Key facts for W1D 3AD

Full postcodeW1D 3AD
Postcode districtW1D
BoroughLondon Borough of Westminster
WardWest End
Latitude51.515969
Longitude-0.132864
Parliamentary constituencyCities of London and Westminster
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey