West End · Westminster · Cities of London and Westminster constituency · 51.51214, -0.13386

W1D 7PN— West End, Westminster

Location and area intelligence for W1D 7PN, West End, Westminster

City living at its best

 

Safety 4/100Transport 77/100Low yield 3.15%

Best for: Commuters, Young professionals

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Well-connected — strong transport access

Liveability
53
Safety
4
Schools
—
Transport
77
Environment
51
Investment
62

The bottom line

W1D 7PN offers fast broadband and good transport links — a strong choice for Commuters and Young professionals.

Less suited to Families.

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Location

W1D 7PN

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Urban core
MediumYoung professionals
Buyer fit: GoodInvestment outlook: PositiveRisk: Low

London Benchmarks

vs London income-0.7% vs London avg
vs London crime+669.0% vs London avg

Deep-dive guides for W1D 7PN

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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Postcode Personality

🚇 Hyper-Connected⚠️ Very high crime🍕 Buzzing

“City living at its best”

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How W1D 7PN has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

—

Primary

Soho Parish CofE Primary School

Not yet inspected · 1 min walk

KS2: 103.4

—

Secondary

Westminster City School

Not yet inspected · 20 min walk

P8: +0.09A8: 50.8

Childcare

Childcare

Thomas Coram Centre

Not inspected · 22 min walk

3 primaries · 0 secondaries · 0 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Very high crime

500.0 incidents per 1,000 residents

Among London's highest crime areas
↑ Rising 659.2%

+14% vs borough

Note: this postcode is in the Central Activities Zone — London's business and visitor core. Crime is counted per resident, but the daytime and visitor population here is many times the resident count, so these figures reflect footfall, not residential risk.

Crime by type

Other37%
Theft19%
Violence & sexual offences14%
Anti-social behaviour9%
Robbery8%
Drug offences6%
Burglary4%
Vehicle crime2%

Stop & search

19.8

per 1,000 residents

→ Stable

trend

Road safety

100

Road safety score

0

Accidents (5yr)

11

Serious within 200m

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: Soho Fire station · 266m

Crime is +669% above London average

Property

Prices, sales volume and market trends

Avg floor area41.1 m²

EPC breakdown

C
3%
D
11%
E
7%

Based on 21 properties · Confidence: medium

Street mix

Flat 100%

LHA rates — Inner North London

Shared room£708/mo
1 bedroom£1440/mo
2 bedrooms£1794/mo
3 bedrooms£2160/mo
4 bedrooms£3060/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Energy & construction

Solar yield852 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium
Rebuild cost estimate£102,750
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction era1900-1929
WallsSolid brick, as built, no insulation (assumed)
Roof(another dwelling above)
Heating fuelelectricity (not community)
GlazingSingle glazed
Council tax band Band EAnnual charge £1,107
Price growth potentialModerate

Market History

Price trajectory, velocity and distribution

Price Trajectory

2015–2021 · CAGR

+-0.9%

Total change

-5%

Market Activity

Price Velocity & Acceleration

Current Velocity

+44.0%

per year

Acceleration

+86.53

change in velocity

Market State

Strong growth

Velocity (%)Acceleration

Price Distribution

P25: £500k–£600k · P75: £700k+ · 18 sales

Property Type Mix

Total: 18 sales

Flat/maisonette100%

By decade

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Help-to-Buy recovery2015–2016£758k£876k+15.5%7.5
Brexit uncertainty2017–2019£870k£500k-42.5%1
Pandemic surge2021–2021£720k£720k+0%1

Price Trajectory by Type

Flat/maisonette

Per-type alpha vs district

Best performer

Flat/maisonette

+-1.5% alpha

Flat/maisonette-1.5% α
Local
15.5%
District
17%

CAGR over 1yr data window. Alpha = local CAGR − district CAGR.

Buyer vs Seller Score

Composite market conditions index 0–100

5out of 100SellerBuyer

Market condition

Strong Seller's Market

Favours sellers

Higher score = better conditions for buyers

Score breakdown

Price Velocity0
Trend Position10

Transport

1 Jul

Public transport accessibility and links

PTAL 5

Very Good

1a
1b
2
3
4
5
6a
6b
Better than 89% of London
Piccadilly Circus Underground StationPiccadilly line
2.8 min walk
London Charing Cross→ Charing Cross
0 min

Nearby stations

Piccadilly Circus Underground StationPiccadilly · Bakerloo
3 min walk
Leicester Square Underground StationNorthern · Piccadilly
5 min walk
Tottenham Court RoadElizabeth line
6 min walk
Tottenham Court Road Underground StationNorthern · Central
7 min walk
Oxford Circus Underground StationBakerloo · Victoria
8 min walk
9 bus routes · 10 stops within 400m · 105 buses/hr peak

83

Walkability score

923

Footpaths (500m)

35

Santander docks (800m)

0.1 km

Nearest cycle dock

Central London commute times

London Bridge30 min ↓
Victoria ★24 min
Waterloo24 min ↓
Canary Wharf27 min ↓
City24 min ↓

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

5

Car parks (800m)

5

EV chargers (800m)

Total spaces (800m)10
Nearest car park519m
Santander docks (800m)35
Nearest cycle dock0.1 km

Nearby car parks

🅿️
Bluebadge disabled2 spaces
519m
🅿️
Barlow Place Car Park· yes
698m

Connectivity

Broadband and mobile coverage

100%

Full fibre

100%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed500 Mbps
Median download450 Mbps
Superfast coverage100%
All operators 5G97%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterNONE
No assessed surface water flood risk
Air qualityLOW
NO₂: 31.0 µg/m³ · PM2.5: 10.0 µg/m³
Better than 73% of London
NoiseLOW
none
Quieter than 70% of London
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCongestion charge zone✗ Not Green Belt✗ Not AONB3% green spaceTree canopy: 10%
Less green space than 84% of London

Nearest SSSI: Hampstead Heath Woods SSSI — 6.7 km

Energy

Solar: 852 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Medium

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): 1

Landslide susceptibility: Low

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield851.7 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

TURNING POINT

31 WARDOUR STREET, W1D 6PT

2 min walk

7

GPs within 1km

24

Dentists within 1km

Nearest hospitalTunica Diagnostics · 378 m
Nearest A&EUNIVERSITY COLLEGE LONDON HOSPITALS NHS FOUNDATION TRUST · 1.5 km
A&E 4hr targetNHS target: 95% · London avg: ~68%79.1%

Amenities

Shops, restaurants, parks and more

47

Parks (1km)

679

Restaurants (800m)

158

Cafes (800m)

76

Pubs (400m)

1

Pharmacies (800m)

11

Gyms (1km)

18

Sports (1km)

17

Convenience

Nearest supermarket陽城海鮮舫 Young Cheng Fresh Seafood Shop · 146 m
2 swimming pools5 sports halls

Nightlife (500m)

8

Nightclubs

84

Late-night venues

A
4,137 licensed premises in borough2,967 late-night refreshment licencesHome Office 2023/24

2

Libraries (1km)

11

Cinemas (2km)

180m

Post office

Nearby shops

Rupert Supermarket12 m
Sunrise54 m
Co-op Food79 m
West End Metro101 m

Nearby cafes

Bubbleology29 m
The Living Room56 m
Starbucks76 m
Honeymoon Dessert83 m

Nearby restaurants

Paradise11 m
Snog17 m
Randall & Aubin29 m
Lina Stores30 m

Nearby pubs

The Yard15 m
Rupert Street29 m
Bar Lina Soho34 m
White Horse42 m

Nearby gyms

The Third Space163 m
Akasha230 m
Soho Fitness Lab238 m
Marshall Street Leisure Centre310 m

Nearby pharmacies

Watsons306 m
Boots659 m
C. W. Andrew661 m
Shiv834 m

Nearby health

56 Dean Street136 m
Self Space142 m
Leicester Square Dental Clinic266 m
Paragon Dental Clinic278 m
Food hygiene (5-star)62% of 1460

Business

Local businesses registered here

Active businesses
1
New (last 12 months)
0
Dissolved (last 12 months)
0
Industry diversity
1
3yr survival rate
100.0%
Right-to-buy sales (5yr)
44

High street

A

High street health

Registered businesses

JB CHAMPAGNE PORTFOLIO LTD

Investment

Investment grade, yield and market outlook

62

Investment score

Good

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£2,622London avg: £1,950/mo
Gross yield
3.1% (average)London avg: 3.8%Below average yield — bottom 59%
Gentrification score63/100
Right-to-buy sales (5yr)Owner-occupier growth signal44

Rental market

Very High

Demand

Very Low

Void risk

Young professional

Tenant profile

+15.3%

Rent growth (1yr)

Market liquidity

Future outlook

53.9

Price growth score

C
High

Development pressure

Low

New supply risk

Strong gentrification momentumExcellent transport access

Infrastructure pipeline

Infrastructure score63/100
Bakerloo Extension route2,961m
Crossrail 2 route308m

Demographics

16 Jun

Population, deprivation and income

Decile 4/10

More deprived than average

Index of Multiple Deprivation

More deprived than average

Rank: 11,944 nationally

2,016

Est. population

4,275/km²

62%

Employed

66%

Degree educated

£41,700

Median income

3.0%

Claimant rate

Urban coreMedium densityYoung professionals

21

Community stability

Age profile

47%
25%
15%
Under 189%
18–3447%
35–4925%
50–6415%
65+5%

Tenure

61%
17%
Own outright11%
Own (mortgage)9%
Private rent61%
Social rent17%
Shared ownership3%
Rent free0%

Ethnicity

28%
35%
16%
White British28%
White Other35%
Asian16%
Black5%
Mixed7%
Other10%

Employment & lifestyle

Managerial / professional52%
Routine / semi-routine7%
No car household80%
Unemployed4%
No qualifications9%

Housing tenure (Census 2021)

Private rent61%
Social rent17%

vs. London

Income vs London-0.7%

Planning

Conservation areas and development

Conservation area
Yes
Article 4 area
Yes
Listed buildings (800m)
577
Live planning apps (800m)
67
Development activity
high
Residential apps (800m)
0
Commercial apps (800m)
23
Major developments (800m)
0
Planning apps (12 months)
198
Planning apps (3 years)
131
Local approval rate
84%
Borough approval rate
85%
Opportunity area
No
Central activities zone
Yes
CIL rate (residential)
£500/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
0

Housing pipeline (800m)

Homes approved
1
Under construction
0
Completed (3yr)
15
Largest scheme
162 homes · Western District Office, 35-50, Western District Office, 35-50, Rathbone Place, W1T 1AA
Pipeline pressure
LOW

Named schemes (500m)

Development Site On Land Bounded By, Development Site On Land Bounded By, Dean Street, Great Chapel Street, Oxford Street, W1D 2LY92 homes
completed
Trenchard House, 19-25, Trenchard House, 19-25, Broadwick Street, W1F 0DF78 homes
completed
Marshall St Leisure Centre & Dufours Pl Council Depot, Marshall St Leisure Centre & Dufours Pl Council Depot, Marshall Street, Poland And Broadwick Street Car Parks, W1F 7EW52 homes
completed
90-100, 90-100, WARDOUR STREET, W152 homes
completed
12, 12, Sherwood Street, W1F 7BR38 homes
completed

Politics

Local councillors and MP

Ward majority
Conservative
Ward majority vote
13.9%
Ward turnout
33%
Election year
2026
MP
Rachel Blake (Labour (Co-op))
MP majority
2,708
Constituency
Cities of London and Westminster

Councillors

Tim BarnesConservative
Elizabeth Marie AmosConservative
Paul FisherConservative

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Key facts for W1D 7PN

Full postcodeW1D 7PN
Postcode districtW1D
BoroughLondon Borough of Westminster
WardWest End
Latitude51.512145
Longitude-0.133856
Parliamentary constituencyCities of London and Westminster
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey