West End · Westminster · Cities of London and Westminster constituency · 51.52264, -0.14489

W1W 5HD— West End, Westminster

Location and area intelligence for W1W 5HD, West End, Westminster

The hidden gem

 

Bottom 25% LondonSchools 100%Safety 46/100Transport 65/100Yield 8.56%

Best for: Investors, Young professionals

Compare areas

Investment-grade — strong yield and growth signals

Liveability
71
Safety
46
Schools
90
Transport
65
Environment
80
Investment
69

The bottom line

W1W 5HD offers exceptional schools (100% Good/Outstanding), fast broadband and a green environment at £367,500 median — a strong choice for Investors and Young professionals.

Less suited to Families.

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Location

W1W 5HD

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Urban core
Very highYoung professionals
Buyer fit: ExcellentInvestment outlook: StrongRisk: Low

London Benchmarks

vs London avg price-29.3% vs London avg
vs London income-0.7% vs London avg
vs London crime+272.0% vs London avg

Deep-dive guides for W1W 5HD

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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“The hidden gem”

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How W1W 5HD has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

90

Education score

Excellent for families
★ Top school within 1km
★★

Primary

Netley Primary School

Good · Inspected May 2024 · 8 min walk

KS2: 104.1

—

Secondary

The St Marylebone CofE School

Not yet inspected · Inspected Feb 2025 · 6 min walk

P8: +0.68A8: 61.8

100% of local schools rated Good or Outstanding · based on 13 schools within 1.5km

Top 10% — exceptional provision

Childcare

★★★

Childcare

Portman Early Childhood Centre

Outstanding · 20 min walk

4 primaries · 1 secondaries · 0 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Medium crime

242.1 incidents per 1,000 residents

Among London's highest crime areas
↑ Rising 385.6%

-45% vs borough

Note: this postcode is in the Central Activities Zone — London's business and visitor core. Crime is counted per resident, but the daytime and visitor population here is many times the resident count, so these figures reflect footfall, not residential risk.

Crime by type

Other30%
Theft25%
Violence & sexual offences16%
Anti-social behaviour13%
Burglary5%
Vehicle crime5%
Robbery4%
Drug offences2%

Stop & search

2.8

per 1,000 residents

→ Stable

trend

Road safety

100

Road safety score

0

Accidents (5yr)

6

Serious within 200m

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: Euston Fire Station · 1.1km

Crime is +272% above London average

Property

2 Jul

Prices, sales volume and market trends

Low transaction volume — only 6 sales in 24 months. Price figures may not reflect the wider area. Treat with caution.

£367,500

Median sale price

Bottom 25% — 29% below London median

£367,500 is 29% below the London median (£520,000)

-30.0%

This year

Flat

Dominant type

Price history

5-year change
+20.5%
Sales (24 months)6
New build0.0%
Avg flat£367,500
Price per m²£10,746/m²
Price per ft²£998/ft²
Avg floor area34.7 m²

EPC breakdown

C
38%
D
7%
E
1%

Based on 46 properties · Confidence: high

Street mix

Flat 98%Other 2%

LHA rates — Inner North London

Shared room£708/mo
1 bedroom£1440/mo
2 bedrooms£1794/mo
3 bedrooms£2160/mo
4 bedrooms£3060/mo

Stamp duty

Standard buyer£5,875
First-time buyerFTB
£0
Additional propertyBTL/2nd
£16,900

England & NI rates 2025/26. Additional property rate adds 3% on each band.

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

8.8×

Price-to-income

£1,838/mo

Est. mortgage

Low

Market activity

100d

Days to sell

Falling

Market momentum

Energy & construction

Solar yield852 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow
Rebuild cost estimate£86,750
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction era1900-1929
WallsSolid brick, as built, no insulation (assumed)
Roof(another dwelling above)
Heating fuelmains gas (community)
GlazingSingle glazed
Council tax band Band EAnnual charge £1,107
Price growth potentialHigh

Market History

Price trajectory, velocity and distribution

Price Trajectory

1995–2025 · CAGR

+7.2%

Total change

+708%

Market Activity

Price Velocity & Acceleration

Current Velocity

+73.2%

per year

Acceleration

+108.99

change in velocity

Market State

Strong growth

Velocity (%)Acceleration

Price Distribution

P25: £500k–£600k · P75: £200k–£250k · 87 sales

Property Type Mix

Total: 87 sales

Flat/maisonette100%

By decade

1990s

2000s

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Late-1990s boom1995–2000£60k£100k+66.7%4.5
Post-dot-com plateau2001–2004£122k£132k+7.8%4.5
Pre-crash peak2005–2007£110k£225k+104.5%3
GFC & correction2008–2011£275k£224k-18.5%3.3
Help-to-Buy recovery2013–2016£336k£365k+8.6%2
Brexit uncertainty2017–2017£345k£345k+0%2
Pandemic surge2020–2021£243k£305k+25.5%2.5
Rate-rise correction2022–2022£436k£436k+0%2
Current market2024–2025£280k£485k+73.2%3

Price Trajectory by Type

Flat/maisonette

Per-type alpha vs district

Best performer

Flat/maisonette

+0% alpha

Flat/maisonette+0% α
Local
6.7%
District
6.7%

CAGR over 29yr data window. Alpha = local CAGR − district CAGR.

Buyer vs Seller Score

Composite market conditions index 0–100

23out of 100SellerBuyer

Market condition

Strong Seller's Market

Favours sellers

Higher score = better conditions for buyers

Score breakdown

Price Velocity0
Sales Volume75
Seasonal Timing7
Trend Position10

Transport

1 Jul

Public transport accessibility and links

PTAL 5

Very Good

1a
1b
2
3
4
5
6a
6b
Better than 75% of London
Great Portland Street Underground StationHammersmith & City line
1.7 min walk
London Euston→ Euston
0 min

Nearby stations

Regent's Park Underground StationBakerloo
2 min walk
Great Portland Street Underground StationHammersmith & City · Circle
2 min walk
Warren Street Underground StationNorthern · Victoria
7 min walk
Euston Square Underground StationHammersmith & City · Circle
9 min walk
Goodge Street Underground StationNorthern
10 min walk
No bus stops within 400m

67

Walkability score

680

Footpaths (500m)

29

Santander docks (800m)

0.1 km

Nearest cycle dock

Central London commute times

London Bridge32 min ↓
Victoria ★28 min
Waterloo31 min ↓
Canary Wharf42 min ↓
City34 min ↓

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

7

Car parks (800m)

12

EV chargers (800m)

Total spaces (800m)439
Nearest car park10m
Santander docks (800m)29
Nearest cycle dock0.1 km

Nearby car parks

🅿️
Union Car Parks· yes
10m
🅿️
Bucklebury House
495m
🅿️
Oxford Street Car Park439 spaces· yes
686m
🅿️
George Mews Car Park· yes
709m

Connectivity

Broadband and mobile coverage

100%

Full fibre

100%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed500 Mbps
Median download450 Mbps
Superfast coverage100%
All operators 5G97%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterLOW
Low
Air qualityLOW
NO₂: 31.0 µg/m³ · PM2.5: 22.0 µg/m³
Better than 73% of London
NoiseLOW
none
Quieter than 70% of London
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCongestion charge zone✗ Not Green Belt✗ Not AONB100% green spaceTree canopy: 70%
More green space than 99% of London

Nearest SSSI: Hampstead Heath Woods SSSI — 5.4 km

Energy

Solar: 852 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Low

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): 1

Landslide susceptibility: Low

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield851.7 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

RTN MEDICAL ADHD - DEVON ICB

5TH FLOOR, 167-169 GREAT PORTLAND ST, W1W 5PF

2 min walk

12

GPs within 1km

156

Dentists within 1km

1

Care homes (1km)

Nearest hospitalThe Portland Hospital Consulting Suite · 50 m
Nearest A&EUNIVERSITY COLLEGE LONDON HOSPITALS NHS FOUNDATION TRUST · 623 m
A&E 4hr targetNHS target: 95% · London avg: ~68%79.1%

Amenities

Shops, restaurants, parks and more

79

Parks (1km)

107

Restaurants (800m)

63

Cafes (800m)

12

Pubs (400m)

7

Pharmacies (800m)

9

Gyms (1km)

21

Sports (1km)

4

Convenience

Nearest supermarketRobert Street Supermarket · 642 m
11 tennis courts1 sports halls

Nightlife (500m)

1

Nightclubs

13

Late-night venues

B
4,137 licensed premises in borough2,967 late-night refreshment licencesHome Office 2023/24

4

Libraries (1km)

6

Cinemas (2km)

642m

Post office

Nearby shops

Peyton & Byrne82 m
Sainsbury's Local136 m
Nicolas192 m
Great Portland Street Deli288 m

Nearby cafes

Istanbul Cafe & Bistro130 m
Black Sheep Coffee146 m
Pali Kitchen149 m
Starbucks171 m

Nearby restaurants

Pret A Manger113 m
Kibele Restaurant & Bar121 m
itsu126 m
Demartino143 m

Nearby pubs

The Lucky Saint68 m
The Albany98 m
The Thirsty Scholar130 m
The Greene Man163 m

Nearby gyms

EustonWall Climbing Centre301 m
Rumble353 m
Ten Health & Fitness427 m
F45 Training534 m

Nearby pharmacies

Chel Pharmacy130 m
Boots297 m
Dajani Pharmacy561 m
Ainsworth Homeopathic Pharmacy569 m

Nearby health

Skin Science Clinic36 m
The Portland Hospital Consulting Suite50 m
The Portland Hospital56 m
The Centre for Reproductive and Genetic Health82 m
Food hygiene (5-star)59% of 396

Business

Local businesses registered here

Active businesses
1
New (last 12 months)
0
Dissolved (last 12 months)
0
Industry diversity
1
3yr survival rate
100.0%
Right-to-buy sales (5yr)
44

High street

A

High street health

Registered businesses

ACTIV-T'S LTD

Investment

Investment grade, yield and market outlook

69

Investment score

Good

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£2,622London avg: £1,950/mo
Gross yield
8.6% (high)London avg: 3.8%Strong yield — top 4% of London
Gentrification score58/100
Right-to-buy sales (5yr)Owner-occupier growth signal44
Sales last 12 months1

Rental market

Very High

Demand

Very Low

Void risk

Young professional

Tenant profile

+15.3%

Rent growth (1yr)

Market liquidity

Low

Market activity

100d

Est. days to sell

8/100

Velocity score

Future outlook

79

Price growth score

B
High

Development pressure

Low

New supply risk

Strong gentrification momentumHigh investment qualityExcellent transport accessConfirmed 5yr price momentum

Infrastructure pipeline

Infrastructure score38/100
Bakerloo Extension route4,306m
Crossrail 2 route682m

Demographics

16 Jun

Population, deprivation and income

Decile 5/10

Around average

Index of Multiple Deprivation

Average deprivation level

Rank: 16,737 nationally

1,805

Est. population

17,667/km²

50%

Employed

58%

Degree educated

£41,700

Median income

3.3%

Claimant rate

Urban coreVery high densityYoung professionals

25

Community stability

Age profile

14%
38%
19%
16%
Under 1814%
18–3438%
35–4919%
50–6416%
65+13%

Tenure

13%
51%
29%
Own outright13%
Own (mortgage)7%
Private rent51%
Social rent28%
Shared ownership1%

Ethnicity

21%
34%
22%
White British21%
White Other34%
Asian22%
Black6%
Mixed8%
Other10%

Employment & lifestyle

Managerial / professional37%
Routine / semi-routine9%
No car household74%
Unemployed6%
No qualifications11%

Housing tenure (Census 2021)

Private rent51%
Social rent29%

vs. London

Income vs London-0.7%
Price vs London-29.3%

Planning

Conservation areas and development

Conservation area
Yes
Article 4 area
Yes
Listed buildings (800m)
381
Live planning apps (800m)
32
Development activity
high
Residential apps (800m)
0
Commercial apps (800m)
6
Major developments (800m)
0
Planning apps (12 months)
81
Planning apps (3 years)
57
Local approval rate
85%
Borough approval rate
85%
Opportunity area
No
Central activities zone
Yes
CIL rate (residential)
£500/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
0

Housing pipeline (800m)

Homes approved
0
Under construction
0
Completed (3yr)
72
Largest scheme
162 homes · Regents Place North East Quadrant, Regents Place North East Quadrant, Drummond Street, Hampstead Road, NW1
Pipeline pressure
NONE

Named schemes (500m)

Former 370, Site comprising 360-376, Euston Road, 1-56 Osnaburgh Street & 23-43 Longford St, London, NW1 3BL151 homes
completed
Development Site At 41-51, Development Site At 41-51, Bolsover Street, W1W 5AQ100 homes
completed
77-81, 77-81, Portland Place, 16, 18-25 & 26 Park Crescent, W1B 1PD76 homes
completed
204A, Great Portland Street, W1W 5NP37 homes
completed
8-14, 10, Colosseum Terrace, ALBANY STREET, London, NW1 4EB37 homes
completed

Politics

Local councillors and MP

Ward majority
Conservative
Ward majority vote
13.9%
Ward turnout
33%
Election year
2026
MP
Rachel Blake (Labour (Co-op))
MP majority
2,708
Constituency
Cities of London and Westminster

Councillors

Tim BarnesConservative
Elizabeth Marie AmosConservative
Paul FisherConservative

Stamp Duty & Affordability Calculator

Stamp duty on median price (£367,500)

£5,875

Standard buyer

£0

First-time buyer

Save £5,875

Affordability check — your annual salary

£

Deposit

Affordability uses 4.5× single income and 4.75% indicative rate over 25 years. Not financial advice.

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Key facts for W1W 5HD

Full postcodeW1W 5HD
Postcode districtW1W
BoroughLondon Borough of Westminster
WardWest End
Latitude51.522643
Longitude-0.144887
Parliamentary constituencyCities of London and Westminster
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey