Pembridge · Kensington and Chelsea · Kensington and Bayswater constituency · 51.51011, -0.19405

W2 4ES— Pembridge, Kensington and Chelsea

Location and area intelligence for W2 4ES, Pembridge, Kensington and Chelsea

The family fortress

 

Top 5% LondonSchools 83%Safety 70/100Transport 66/100Low yield 3.12%

Best for: Families, Young professionals

Compare areas

Balanced area — no standout strengths or weaknesses

Liveability
77
Safety
70
Schools
72
Transport
66
Environment
98
Investment
51

The bottom line

W2 4ES offers exceptional schools (83% Good/Outstanding), low crime and a green environment at £985,000 median — a strong choice for Families and Young professionals.

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Location

W2 4ES

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Urban core
Very highYoung professionals
Buyer fit: ExcellentInvestment outlook: PositiveRisk: Low

London Benchmarks

vs London avg price+89.4% vs London avg
vs London income+2.1% vs London avg
vs London crime+52.0% vs London avg

Deep-dive guides for W2 4ES

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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Postcode Personality

🚇 Hyper-Connected🎓 School Smart🌿 Green Lung📈 Up & Coming🔒 Very Safe

“The family fortress”

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How W2 4ES has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

72

Education score

Good for families
★ Top school within 1km
★★★

Primary

Fox Primary School

Outstanding · Inspected Oct 2023 · 5 min walk

KS2: 112.5

!

Secondary

Holland Park School

Inadequate · Inspected Apr 2022 · 9 min walk

P8: +0.09A8: 59.6

83% of local schools rated Good or Outstanding · based on 18 schools within 1.5km

Above London average

Childcare

Childcare

Golborne & Maxilla Nursery School

Not inspected · 18 min walk

5 primaries · 1 secondaries · 0 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Low crime

98.7 incidents per 1,000 residents

Higher crime than 74% of London
↑ Rising 333.3%

-13% vs borough

Crime by type

Other32%
Violence & sexual offences21%
Anti-social behaviour15%
Vehicle crime12%
Theft7%
Burglary7%
Drug offences5%
Robbery2%

Road safety

100

Road safety score

0

Accidents (5yr)

2

Serious within 200m

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: Kensington Fire Station · 843m

Crime is +52% above London average

Property

2 Jul

Prices, sales volume and market trends

Low transaction volume — only 5 sales in 24 months. Price figures may not reflect the wider area. Treat with caution.

£985,000

Median sale price

Top 25% — 89% above London median

£985,000 is 89% above the London median (£520,000)

+181.7%

This year

Flat

Dominant type

Price history

5-year change
+26.3%
Sales (24 months)5
New build0.0%
Avg flat£985,000
Price per m²£15,061/m²
Price per ft²£1,399/ft²
Avg floor area65.3 m²

EPC breakdown

B
4%
C
55%
D
38%
E
11%
F
2%
G
2%

Based on 112 properties · Confidence: high

Street mix

Terraced 2%Flat 96%Other 2%

LHA rates — Inner West London

Shared room£760/mo
1 bedroom£1350/mo
2 bedrooms£1625/mo
3 bedrooms£2050/mo
4 bedrooms£2550/mo

Stamp duty

Standard buyer£39,750
First-time buyerFTB
£39,750
Additional propertyBTL/2nd
£69,300

England & NI rates 2025/26. Additional property rate adds 3% on each band.

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

23.0×

Price-to-income

£4,927/mo

Est. mortgage

Low

Market activity

100d

Days to sell

Rising

Market momentum

Energy & construction

Solar yield853 kWh/kWp/yr
Rebuild cost estimate£163,250
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction erabefore 1900
WallsSolid brick, as built, no insulation (assumed)
Roof(another dwelling above)
Heating fuelmains gas (not community)
GlazingSingle glazed
Council tax band Band EAnnual charge £1,496
Price growth potentialHigh

Market History

Price trajectory, velocity and distribution

Price Trajectory

1995–2025 · CAGR

+7%

Total change

+664%

Market Activity

Price Velocity & Acceleration

Current Velocity

+106.3%

per year

Acceleration

+106.80

change in velocity

Market State

Strong growth

Velocity (%)Acceleration

Price Distribution

P25: £125k–£150k · P75: £600k–£700k · 151 sales

Property Type Mix

Total: 151 sales

Terraced2%
Flat/maisonette98%

By decade

1990s

2000s

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Late-1990s boom1995–2000£129k£240k+85.7%6.5
Post-dot-com plateau2001–2004£220k£367k+66.7%5
Pre-crash peak2005–2007£340k£580k+70.6%8.7
GFC & correction2008–2012£545k£778k+42.7%5.8
Help-to-Buy recovery2013–2016£606k£653k+7.8%3.5
Brexit uncertainty2017–2019£530k£625k+17.9%2.7
Pandemic surge2020–2021£880k£780k-11.4%1.5
Rate-rise correction2022–2023£1.13m£480k-57.5%2.5
Current market2024–2025£478k£985k+106.3%3.5

Price Trajectory by Type

Flat/maisonette

Per-type alpha vs district

Best performer

Flat/maisonette

+0.9% alpha

Flat/maisonette+0.9% α
Local
7%
District
6.1%

CAGR over 30yr data window. Alpha = local CAGR − district CAGR.

Buyer vs Seller Score

Composite market conditions index 0–100

30out of 100SellerBuyer

Market condition

Seller's Market

Favours sellers

Higher score = better conditions for buyers

Score breakdown

Price Velocity0
Sales Volume75
Seasonal Timing3
Trend Position40

Transport

1 Jul

Public transport accessibility and links

PTAL 5

Very Good

1a
1b
2
3
4
5
6a
6b
Better than 76% of London
Notting Hill Gate Underground StationCircle line
2.2 min walk
London Paddington→ Paddington
0 min

Nearby stations

Notting Hill Gate Underground StationCircle · District
2 min walk
Queensway Underground StationCentral
6 min walk
Bayswater Underground StationDistrict · Circle
6 min walk
Holland Park Underground StationCentral
11 min walk
High Street Kensington Underground StationDistrict · Circle
13 min walk
No bus stops within 400m

74

Walkability score

230

Footpaths (500m)

25

Santander docks (800m)

0.1 km

Nearest cycle dock

Central London commute times

London Bridge37 min ↑
Victoria ★24 min
Waterloo39 min ↑
Canary Wharf47 min ↑
City39 min ↑

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

6

Car parks (800m)

1

EV chargers (800m)

Nearest car park261m
Santander docks (800m)25
Nearest cycle dock0.1 km

Nearby car parks

🅿️
Hyde Park Coach and Car Park· yes
261m

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterMEDIUM
Medium
Air qualityLOW
NO₂: 15.0 µg/m³ · PM2.5: 9.0 µg/m³
Better than 95% of London
NoiseMEDIUM
road
MODERATE
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 2.1 km away✗ Not Green Belt✗ Not AONB100% green spaceTree canopy: 25%
More green space than 99% of London

Nearest SSSI: Barn Elms Wetland Centre SSSI — 4.3 km

Energy

Solar: 853 kWh/kWp/yr

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): 1

Landslide susceptibility: Low

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield852.5 kWh/kWp/yr

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

THE PEMBRIDGE VILLAS SURGERY

45A PEMBRIDGE VILLAS, W11 3EP

5 min walk

87%

Recommend GP

87%

Overall GP experience

2

GPs within 1km

24

Dentists within 1km

1

Care homes (1km)

Nearest hospitalSt Mary's Hospital · 1.6 km
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 5.2 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

84

Parks (1km)

107

Restaurants (800m)

49

Cafes (800m)

9

Pubs (400m)

2

Pharmacies (800m)

13

Gyms (1km)

32

Sports (1km)

9

Convenience

Nearest supermarketAmazon Fresh · 157 m
15 tennis courts1 swimming pools3 sports halls

Nightlife (500m)

1

Nightclubs

10

Late-night venues

B
1,168 licensed premises in borough732 late-night refreshment licencesHome Office 2023/24

2

Libraries (1km)

0

Cinemas (2km)

51m

Post office

Nearby shops

Embassy News54 m
Gourmet House Caviar62 m
Dacha Deli & Caviar66 m
London Souvenir & Supermarket111 m

Nearby cafes

Guillam60 m
Mawi Cafe70 m
Cafe Diana100 m
The Hill Cafe185 m

Nearby restaurants

De Amicis57 m
Notting Hill Kebab90 m
Badiani Gelato95 m
Eat Tokyo95 m

Nearby pubs

Tequila Tex-Mex98 m
The Champion120 m
The Old Swan142 m
Mall Tavern184 m

Nearby gyms

Heartcore191 m
Heartcore Fitness294 m
The Life Centre Notting Hill327 m
PureGym418 m

Nearby pharmacies

Notting Hill Pharmacy222 m
Nashi Pharmacy633 m
Superdrug649 m
Baywood Chemist650 m

Nearby health

Pembridge Dental219 m
The Kensington Dentist368 m
pembridge dental434 m
Ruh Dental455 m
Food hygiene (5-star)75% of 323

Business

Local businesses registered here

Active businesses
0
New (last 12 months)
0
Dissolved (last 12 months)
0
Industry diversity
0
3yr survival rate
100.0%
Right-to-buy sales (5yr)
45

High street

A

High street health

Investment

Investment grade, yield and market outlook

51

Investment score

Moderate

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£2,557London avg: £1,950/mo
Gross yield
3.1% (average)London avg: 3.8%Below average yield — bottom 59%
Gentrification score54/100
Right-to-buy sales (5yr)Owner-occupier growth signal45
Sales last 12 months1

Rental market

Very High

Demand

Very Low

Void risk

Young professional

Tenant profile

+11.2%

Rent growth (1yr)

Market liquidity

Low

Market activity

100d

Est. days to sell

8/100

Velocity score

Future outlook

77.4

Price growth score

B
High

Development pressure

Low

New supply risk

Strong gentrification momentumHigh investment qualityExcellent transport accessConfirmed 5yr price momentum

Infrastructure pipeline

Infrastructure score8/100
Bakerloo Extension route6,707m
Crossrail 2 route3,734m

Demographics

16 Jun

Population, deprivation and income

Decile 5/10

Around average

Index of Multiple Deprivation

Average deprivation level

Rank: 16,038 nationally

1,317

Est. population

30,000/km²

71%

Employed

73%

Degree educated

£42,900

Median income

3.0%

Claimant rate

Urban coreVery high densityYoung professionals

22

Community stability

Age profile

37%
25%
17%
Under 1812%
18–3437%
35–4925%
50–6417%
65+10%

Tenure

15%
65%
Own outright15%
Own (mortgage)11%
Private rent65%
Social rent9%
Shared ownership1%
Rent free0%

Ethnicity

33%
40%
White British33%
White Other40%
Asian10%
Black3%
Mixed7%
Other7%

Employment & lifestyle

Managerial / professional60%
Routine / semi-routine8%
No car household74%
Unemployed3%
No qualifications7%

Housing tenure (Census 2021)

Private rent65%
Social rent9%

vs. London

Income vs London+2.1%
Price vs London+89.4%

Planning

Conservation areas and development

Conservation area
Yes
Article 4 area
Yes
Listed buildings (800m)
198
Live planning apps (800m)
25
Development activity
high
Residential apps (800m)
0
Commercial apps (800m)
0
Major developments (800m)
0
Planning apps (12 months)
53
Planning apps (3 years)
35
Local approval rate
68%
Borough approval rate
88%
Opportunity area
No
CIL rate (residential)
£450/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
0

Housing pipeline (800m)

Homes approved
0
Under construction
0
Completed (3yr)
115
Largest scheme
152 homes · BAYNARD HOUSE (SCHEME 1), 127-131, BAYNARD HOUSE (SCHEME 1), 127-131, WESTBOURNE GROVE, W2
Pipeline pressure
NONE

Named schemes (500m)

65-69 Linden Gardens, LONDON, W2 4HJ, 65-6942 homes
completed
HEREFORD LODGE, HEREFORD LODGE, HEREFORD ROAD, W225 homes
completed
1 and 3 Clanricarde Gardens, LONDON, W2 4JJ23 homes
completed
33 & 35, 33 & 35, LINDEN GARDENS, W220 homes
completed
CHEPSTOW LODGE, 61-69, CHEPSTOW LODGE, 61-69, CHEPSTOW PLACE, W220 homes
completed

Politics

Local councillors and MP

Ward majority
Conservative
Ward majority vote
25.8%
Ward turnout
43%
Election year
2026
MP
Joe Powell (Labour)
MP majority
2,903
Constituency
Kensington and Bayswater

Councillors

Georgia HardistyConservative
Natacha Tannous RitchieConservative

Stamp Duty & Affordability Calculator

Stamp duty on median price (£985,000)

£39,750

Standard buyer

£39,750

First-time buyer

Affordability check — your annual salary

£

Deposit

Affordability uses 4.5× single income and 4.75% indicative rate over 25 years. Not financial advice.

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Key facts for W2 4ES

Full postcodeW2 4ES
Postcode districtW2
BoroughLondon Borough of Kensington and Chelsea
WardPembridge
Latitude51.510111
Longitude-0.194048
Parliamentary constituencyKensington and Bayswater
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey