Pembridge · Kensington and Chelsea · Kensington and Bayswater constituency · 51.51039, -0.19487

W2 4EU— Pembridge, Kensington and Chelsea

Location and area intelligence for W2 4EU, Pembridge, Kensington and Chelsea

High-connectivity investment target

 

Top 5% LondonSchools 83%Safety 70/100Transport 63/100~4% yield · indicativeOnly 2 sales — thin data⚠ Knotweed sites nearby

Best for: Families

Compare areas

Balanced area — no standout strengths or weaknesses

Liveability
76
Safety
70
Schools
72
Transport
63
Environment
98
Investment
54

The bottom line

W2 4EU offers exceptional schools (83% Good/Outstanding), low crime and a green environment — strong value for Families who can accept its trade-offs.

The catch: 1 Japanese knotweed site within 400m — may affect mortgage applications.

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Location

W2 4EU

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Urban core
Very highYoung professionals
Buyer fit: ExcellentInvestment outlook: NeutralRisk: Low

London Benchmarks

vs London income+2.1% vs London avg
vs London crime+52.0% vs London avg

Deep-dive guides for W2 4EU

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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“High-connectivity investment target”

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How W2 4EU has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

72

Education score

Good for families
★ Top school within 1km
★★★

Primary

Fox Primary School

Outstanding · Inspected Oct 2023 · 5 min walk

KS2: 112.5

!

Secondary

Holland Park School

Inadequate · Inspected Apr 2022 · 9 min walk

P8: +0.09A8: 59.6

83% of local schools rated Good or Outstanding · based on 18 schools within 1.5km

Above London average

Childcare

Childcare

Golborne & Maxilla Nursery School

Not inspected · 18 min walk

5 primaries · 1 secondaries · 0 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Low crime

98.7 incidents per 1,000 residents

Higher crime than 74% of London
↑ Rising 333.3%

-13% vs borough

Crime by type

Other32%
Violence & sexual offences21%
Anti-social behaviour15%
Vehicle crime12%
Theft7%
Burglary7%
Drug offences5%
Robbery2%

Road safety

100

Road safety score

0

Accidents (5yr)

1

Serious within 200m

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: Kensington Fire Station · 893m

Crime is +52% above London average

Property

2 Jul

Prices, sales volume and market trends

Insufficient sales data

Only 2 sales recorded in the last 24 months — too few for a reliable median price. Price figures have been withheld to avoid misleading comparisons.

W2 district median

£817,500

Based on 232 sales from postcodes with sufficient data

Price history

Sales (24 months)2
New build0.0%
Price per m²£19,076/m²
Price per ft²£1,772/ft²
Avg floor area50.9 m²

EPC breakdown

B
1%
C
18%
D
17%
E
5%
F
3%

Based on 44 properties · Confidence: high

Street mix

Terraced 2%Flat 96%Other 2%

LHA rates — Inner West London

Shared room£760/mo
1 bedroom£1350/mo
2 bedrooms£1625/mo
3 bedrooms£2050/mo
4 bedrooms£2550/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Low

Market activity

100d

Days to sell

Energy & construction

Solar yield853 kWh/kWp/yr
Rebuild cost estimate£127,250
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction erabefore 1900
WallsSolid brick, as built, no insulation (assumed)
Roof(another dwelling above)
Heating fuelmains gas (not community)
GlazingSingle glazed
Council tax band Band EAnnual charge £1,496
Price growth potentialHigh

Market History

Price trajectory, velocity and distribution

Price Trajectory

1996–2025 · CAGR

+4.9%

Total change

+300%

Market Activity

Price Velocity & Acceleration

Current Velocity

-40.6%

per year

Acceleration

-110.75

change in velocity

Market State

Downturn

Velocity (%)Acceleration

Price Distribution

P25: £500k–£600k · P75: £600k–£700k · 44 sales

Property Type Mix

Total: 44 sales

Flat/maisonette100%

By decade

1990s

2000s

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Late-1990s boom1996–2000£233k£295k+26.9%2.8
Post-dot-com plateau2001–2003£335k£330k-1.5%1.5
Pre-crash peak2005–2007£200k£860k+330%2
GFC & correction2008–2011£497k£250k-49.7%1.7
Help-to-Buy recovery2013–2016£1.49m£530k-64.4%1.5
Brexit uncertainty2017–2019£850k£1.44m+68.8%1.3
Pandemic surge2021–2021£920k£920k+0%1
Rate-rise correction2022–2022£1.56m£1.56m+0%3
Current market2025–2025£929k£929k+0%2

Price Trajectory by Type

Flat/maisonette

Per-type alpha vs district

Best performer

Flat/maisonette

+-1.1% alpha

Flat/maisonette-1.1% α
Local
4.9%
District
6%

CAGR over 29yr data window. Alpha = local CAGR − district CAGR.

Buyer vs Seller Score

Composite market conditions index 0–100

63out of 100SellerBuyer

Market condition

Buyer's Market

Neutral conditions

Higher score = better conditions for buyers

Score breakdown

Price Velocity100
Sales Volume53
Seasonal Timing0
Trend Position100

Transport

1 Jul

Public transport accessibility and links

PTAL 5

Very Good

1a
1b
2
3
4
5
6a
6b
Above London average
Notting Hill Gate Underground StationCircle line
2 min walk
London Paddington→ Paddington
0 min

Nearby stations

Notting Hill Gate Underground StationCircle · District
2 min walk
Bayswater Underground StationDistrict · Circle
7 min walk
Queensway Underground StationCentral
7 min walk
Holland Park Underground StationCentral
10 min walk
High Street Kensington Underground StationDistrict · Circle
13 min walk
No bus stops within 400m

75

Walkability score

227

Footpaths (500m)

27

Santander docks (800m)

0.1 km

Nearest cycle dock

Central London commute times

London Bridge43 min ↑
Victoria ★30 min
Waterloo46 min ↑
Canary Wharf52 min ↑
City40 min ↑

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

6

Car parks (800m)

1

EV chargers (800m)

Nearest car park324m
Santander docks (800m)27
Nearest cycle dock0.1 km

Nearby car parks

🅿️
Hyde Park Coach and Car Park· yes
324m

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterNONE
No assessed surface water flood risk
Air qualityLOW
NO₂: 15.0 µg/m³ · PM2.5: 9.0 µg/m³
Better than 95% of London
NoiseLOW
none
Quieter than 70% of London
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 2.1 km away✗ Not Green Belt✗ Not AONB100% green spaceTree canopy: 16%
More green space than 99% of London

Nearest SSSI: Barn Elms Wetland Centre SSSI — 4.3 km

Energy

Solar: 853 kWh/kWp/yr

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): 1

Landslide susceptibility: Low

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield852.5 kWh/kWp/yr

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

THE PEMBRIDGE VILLAS SURGERY

45A PEMBRIDGE VILLAS, W11 3EP

4 min walk

87%

Recommend GP

87%

Overall GP experience

6

GPs within 1km

22

Dentists within 1km

1

Care homes (1km)

Nearest hospitalSt Mary's Hospital · 1.6 km
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 5.2 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

98

Parks (1km)

76

Restaurants (800m)

39

Cafes (800m)

10

Pubs (400m)

3

Pharmacies (800m)

11

Gyms (1km)

31

Sports (1km)

9

Convenience

Nearest supermarketAmazon Fresh · 141 m
16 tennis courts1 swimming pools3 sports halls

Nightlife (500m)

1

Nightclubs

11

Late-night venues

B
1,168 licensed premises in borough732 late-night refreshment licencesHome Office 2023/24

2

Libraries (1km)

0

Cinemas (2km)

109m

Post office

Nearby shops

Embassy News117 m
Gourmet House Caviar127 m
Dacha Deli & Caviar131 m
London Souvenir & Supermarket174 m

Nearby cafes

Guillam98 m
Mawi Cafe121 m
Cafe Diana163 m
Starbucks173 m

Nearby restaurants

Notting Hill Kebab102 m
Badiani Gelato103 m
Tasty Gyros105 m
De Amicis121 m

Nearby pubs

Tequila Tex-Mex129 m
The Old Swan158 m
The Champion182 m
Prince Albert206 m

Nearby gyms

Heartcore195 m
Heartcore Fitness275 m
The Life Centre Notting Hill341 m
PureGym437 m

Nearby pharmacies

Notting Hill Pharmacy185 m
Baywood Chemist586 m
Nashi Pharmacy628 m
Superdrug667 m

Nearby health

Pembridge Dental165 m
The Kensington Dentist397 m
pembridge dental401 m
Ruh Dental419 m
Food hygiene (5-star)79% of 266

Business

Local businesses registered here

Active businesses
0
New (last 12 months)
0
Dissolved (last 12 months)
0
Industry diversity
0
3yr survival rate
100.0%
Right-to-buy sales (5yr)
45

High street

A

High street health

Investment

Investment grade, yield and market outlook

54

Investment score

Moderate

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£2,557London avg: £1,950/mo
Gross yield
3.8% (average)London avg: 3.8%Above average yield
Gentrification score39/100
Right-to-buy sales (5yr)Owner-occupier growth signal45
Sales last 12 months1

Rental market

Very High

Demand

Very Low

Void risk

Young professional

Tenant profile

+11.2%

Rent growth (1yr)

Market liquidity

Low

Market activity

100d

Est. days to sell

8/100

Velocity score

Future outlook

70.4

Price growth score

B
High

Development pressure

Low

New supply risk

Strong gentrification momentumHigh investment qualityExcellent transport access

Infrastructure pipeline

Infrastructure score8/100
Bakerloo Extension route6,770m
Crossrail 2 route3,797m

Demographics

16 Jun

Population, deprivation and income

Decile 5/10

Around average

Index of Multiple Deprivation

Average deprivation level

Rank: 16,038 nationally

1,317

Est. population

30,000/km²

71%

Employed

73%

Degree educated

£42,900

Median income

3.0%

Claimant rate

Urban coreVery high densityYoung professionals

22

Community stability

Age profile

37%
25%
17%
Under 1812%
18–3437%
35–4925%
50–6417%
65+10%

Tenure

15%
65%
Own outright15%
Own (mortgage)11%
Private rent65%
Social rent9%
Shared ownership1%
Rent free0%

Ethnicity

33%
40%
White British33%
White Other40%
Asian10%
Black3%
Mixed7%
Other7%

Employment & lifestyle

Managerial / professional60%
Routine / semi-routine8%
No car household74%
Unemployed3%
No qualifications7%

Housing tenure (Census 2021)

Private rent65%
Social rent9%

vs. London

Income vs London+2.1%

Planning

Conservation areas and development

Conservation area
Yes
Article 4 area
Yes
Listed buildings (800m)
194
Live planning apps (800m)
31
Development activity
high
Residential apps (800m)
0
Commercial apps (800m)
0
Major developments (800m)
0
Planning apps (12 months)
48
Planning apps (3 years)
39
Local approval rate
63%
Borough approval rate
88%
Opportunity area
No
CIL rate (residential)
£450/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
1

Housing pipeline (800m)

Homes approved
0
Under construction
0
Completed (3yr)
118
Largest scheme
152 homes · BAYNARD HOUSE (SCHEME 1), 127-131, BAYNARD HOUSE (SCHEME 1), 127-131, WESTBOURNE GROVE, W2
Pipeline pressure
NONE

Named schemes (500m)

BAYNARD HOUSE (SCHEME 1), 127-131, BAYNARD HOUSE (SCHEME 1), 127-131, WESTBOURNE GROVE, W2152 homes
completed
65-69 Linden Gardens, LONDON, W2 4HJ, 65-6942 homes
completed
HEREFORD LODGE, HEREFORD LODGE, HEREFORD ROAD, W225 homes
completed
1 and 3 Clanricarde Gardens, LONDON, W2 4JJ23 homes
completed
33 & 35, 33 & 35, LINDEN GARDENS, W220 homes
completed

Politics

Local councillors and MP

Ward majority
Conservative
Ward majority vote
25.8%
Ward turnout
43%
Election year
2026
MP
Joe Powell (Labour)
MP majority
2,903
Constituency
Kensington and Bayswater

Councillors

Georgia HardistyConservative
Natacha Tannous RitchieConservative

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Key facts for W2 4EU

Full postcodeW2 4EU
Postcode districtW2
BoroughLondon Borough of Kensington and Chelsea
WardPembridge
Latitude51.510393
Longitude-0.194873
Parliamentary constituencyKensington and Bayswater
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey