Pembridge · Kensington and Chelsea · Kensington and Bayswater constituency · 51.51214, -0.19661

W2 4THPembridge, Kensington and Chelsea

Location and area intelligence for W2 4TH, Pembridge, Kensington and Chelsea

High-connectivity investment target

 

Schools 83%Safety 50/100Transport 61/100Yield 3.75%⚠ Knotweed sites nearby

Best for: Most buyers

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Investment-grade — strong yield and growth signals

Liveability
68
Safety
50
Schools
72
Transport
61
Environment
71
Investment
67

The bottom line

W2 4TH offers exceptional schools (83% Good/Outstanding) — strong value for Most buyers who can accept its trade-offs.

The catch: 1 Japanese knotweed site within 400m — may affect mortgage applications.

Less suited to Families.

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Location

W2 4TH

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Urban core
Very highYoung professionals
Buyer fit: ExcellentInvestment outlook: NeutralRisk: Low

London Benchmarks

vs London income+2.1% vs London avg
vs London crime+231.0% vs London avg

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Postcode Personality

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High-connectivity investment target

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How W2 4TH has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

72

Education score

Good for families
★ Top school within 1km
★★★

Primary

Fox Primary School

Outstanding · Inspected Oct 2023 · 7 min walk

KS2: 112.5

!

Secondary

Holland Park School

Inadequate · Inspected Apr 2022 · 11 min walk

P8: +0.09A8: 59.6

83% of local schools rated Good or Outstanding · based on 19 schools within 1.5km

Above London average

Childcare

Childcare

Golborne & Maxilla Nursery School

Not inspected · 15 min walk

4 primaries · 1 secondaries · 0 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Medium crime

215.3 incidents per 1,000 residents

Among London's highest crime areas
↑ Rising 388.5%

+90% vs borough

Crime by type

Other42%
Violence & sexual offences16%
Theft13%
Anti-social behaviour9%
Burglary9%
Vehicle crime4%
Drug offences4%
Robbery2%

Road safety

100

Road safety score

0

Accidents (5yr)

1

Serious within 200m

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: Kensington Fire Station · 1.1km

Crime is +231% above London average

Property

Prices, sales volume and market trends

Avg floor area247.3

EPC breakdown

C
6%
D
5%
E
3%
F
2%

Based on 16 properties · Confidence: medium

Street mix

Semi 4%Detached 16%Flat 80%

LHA rates — Inner West London

Shared room£760/mo
1 bedroom£1350/mo
2 bedrooms£1625/mo
3 bedrooms£2050/mo
4 bedrooms£2550/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Energy & construction

Solar yield853 kWh/kWp/yr
Rebuild cost estimate£618,250
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction erabefore 1900
WallsSolid brick, as built, no insulation (assumed)
Roof(another dwelling above)
Heating fuelmains gas (not community)
GlazingSingle glazed
Council tax band Band EAnnual charge £1,496
Price growth potentialModerate

Market History

Price trajectory, velocity and distribution

Price Trajectory

19952023 · CAGR

+8.8%

Total change

+970%

Market Activity

Price Velocity & Acceleration

Current Velocity

-52.8%

per year

Acceleration

-221.32

change in velocity

Market State

Downturn

Velocity (%)Acceleration

Price Distribution

P25: £300k–£350k · P75: £450k–£500k · 23 sales

Property Type Mix

Total: 23 sales

Detached8.7%
Semi-detached4.3%
Flat/maisonette87%

By decade

1990s

2000s

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Late-1990s boom19952000£355k£808k+127.5%1.7
Post-dot-com plateau20012004£925k£4.09m+341.9%1.7
Pre-crash peak20062006£500k£500k+0%1
GFC & correction20092011£1.40m£1.06m-24.3%1
Help-to-Buy recovery20132013£3.00m£3.00m+0%1
Brexit uncertainty20192019£8.05m£8.05m+0%2
Rate-rise correction20232023£3.80m£3.80m+0%3

Price Trajectory by Type

Flat/maisonette

Per-type alpha vs district

Best performer

Flat/maisonette

+2.2% alpha

Flat/maisonette+2.2% α
Local
9.2%
District
7%

CAGR over 27yr data window. Alpha = local CAGR − district CAGR.

Buyer vs Seller Score

Composite market conditions index 0–100

67out of 100SellerBuyer

Market condition

Buyer's Market

Favours buyers

Higher score = better conditions for buyers

Score breakdown

Price Velocity100
Seasonal Timing0
Trend Position100

Transport

1 Jul

Public transport accessibility and links

PTAL 5

Very Good

1a
1b
2
3
4
5
6a
6b
Above London average
Notting Hill Gate Underground StationCircle line
4 min walk
Kensington (Olympia)

Nearby stations

Notting Hill Gate Underground StationCircle · District
4 min walk
Bayswater Underground StationDistrict · Circle
8 min walk
Queensway Underground StationCentral
9 min walk
Holland Park Underground StationCentral
11 min walk
Royal Oak Underground StationCircle · Hammersmith & City
12 min walk
No bus stops within 400m

70

Walkability score

237

Footpaths (500m)

26

Santander docks (800m)

0.1 km

Nearest cycle dock

Central London commute times

London Bridge43 min
Victoria30 min
Waterloo46 min
Canary Wharf52 min
City40 min

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Parking & EV

Car parks, spaces and charging points

3

Car parks (800m)

1

EV chargers (800m)

Nearest car park425m
Santander docks (800m)26
Nearest cycle dock0.1 km

Nearby car parks

🅿️
Hyde Park Coach and Car Park· yes
513m

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterMEDIUM
Medium
Air qualityLOW
NO₂: 15.0 µg/m³ · PM2.5: 9.0 µg/m³
Better than 95% of London
NoiseMEDIUM
road
MODERATE
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 2.2 km away✗ Not Green Belt✗ Not AONB12% green spaceTree canopy: 13%
Above average green space

Nearest SSSI: Barn Elms Wetland Centre SSSI — 4.4 km

Energy

Solar: 853 kWh/kWp/yr

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): 1

Landslide susceptibility: Low

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield852.5 kWh/kWp/yr

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

THE PEMBRIDGE VILLAS SURGERY

45A PEMBRIDGE VILLAS, W11 3EP

1 min walk

87%

Recommend GP

87%

Overall GP experience

6

GPs within 1km

18

Dentists within 1km

1

Care homes (1km)

Nearest hospitalSt Mary's Hospital · 1.7 km
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 5.1 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

100

Parks (1km)

82

Restaurants (800m)

34

Cafes (800m)

8

Pubs (400m)

3

Pharmacies (800m)

11

Gyms (1km)

28

Sports (1km)

4

Convenience

Nearest supermarketAmazon Fresh · 320 m
13 tennis courts1 swimming pools3 sports halls

Nightlife (500m)

1

Nightclubs

9

Late-night venues

C
1,168 licensed premises in borough732 late-night refreshment licencesHome Office 2023/24

1

Libraries (1km)

0

Cinemas (2km)

336m

Post office

Nearby shops

Sara Foods283 m
Food & Wine313 m
Embassy News341 m
Ole & Steen344 m

Nearby cafes

Amoret Coffee166 m
Milk Cool179 m
Bubbleology184 m
Cheeky Scone189 m

Nearby restaurants

Assaggi208 m
The Fish House223 m
Layang-Layang236 m
Brown & Rosie241 m

Nearby pubs

Sun in Splendour158 m
The Prince Edward231 m
Juicebaby290 m
Prince Albert296 m

Nearby gyms

Heartcore255 m
Shanti Sadan278 m
Body Works West297 m
Bodyism406 m

Nearby pharmacies

Notting Hill Pharmacy302 m
Baywood Chemist368 m
Nashi Pharmacy548 m
Superdrug666 m

Nearby health

Pembridge Dental230 m
Keep Smiling Dental Practice313 m
Westbourne Grove Medical Centre372 m
Ghauri Dental Clinic381 m
Food hygiene (5-star)80% of 279

Business

Local businesses registered here

Active businesses
0
New (last 12 months)
0
Dissolved (last 12 months)
0
Industry diversity
0
3yr survival rate
100.0%
Right-to-buy sales (5yr)
45

High street

A

High street health

Investment

Investment grade, yield and market outlook

67

Investment score

Good

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£2,557London avg: £1,950/mo
Gross yield
3.8% (average)London avg: 3.8%Above average yield
Gentrification score37/100
Right-to-buy sales (5yr)Owner-occupier growth signal45

Rental market

Very High

Demand

Very Low

Void risk

Young professional

Tenant profile

+11.2%

Rent growth (1yr)

Market liquidity

Future outlook

56.7

Price growth score

C
High

Development pressure

Low

New supply risk

Strong gentrification momentumExcellent transport access

Infrastructure pipeline

Infrastructure score8/100
Bakerloo Extension route6,935m
Crossrail 2 route3,954m

Demographics

16 Jun

Population, deprivation and income

Decile 5/10

Around average

Index of Multiple Deprivation

Average deprivation level

Rank: 16,472 nationally

1,384

Est. population

15,172/km²

57%

Employed

61%

Degree educated

£42,900

Median income

3.5%

Claimant rate

Urban coreVery high densityYoung professionals

26

Community stability

Age profile

14%
35%
18%
18%
14%
Under 1814%
18–3435%
35–4918%
50–6418%
65+14%

Tenure

17%
50%
19%
Own outright17%
Own (mortgage)9%
Private rent50%
Social rent19%
Shared ownership5%
Rent free0%

Ethnicity

29%
36%
16%
White British29%
White Other36%
Asian16%
Black5%
Mixed7%
Other7%

Employment & lifestyle

Managerial / professional49%
Routine / semi-routine11%
No car household72%
Unemployed4%
No qualifications10%

Housing tenure (Census 2021)

Private rent50%
Social rent19%

vs. London

Income vs London+2.1%

Planning

Conservation areas and development

Conservation area
Yes
Article 4 area
Yes
Listed buildings (800m)
184
Live planning apps (800m)
31
Development activity
high
Residential apps (800m)
0
Commercial apps (800m)
0
Major developments (800m)
0
Planning apps (12 months)
54
Planning apps (3 years)
41
Local approval rate
69%
Borough approval rate
88%
Opportunity area
No
CIL rate (residential)
£450/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
1

Housing pipeline (800m)

Homes approved
0
Under construction
0
Completed (3yr)
127
Largest scheme
152 homes · BAYNARD HOUSE (SCHEME 1), 127-131, BAYNARD HOUSE (SCHEME 1), 127-131, WESTBOURNE GROVE, W2
Pipeline pressure
NONE

Named schemes (500m)

BAYNARD HOUSE (SCHEME 1), 127-131, BAYNARD HOUSE (SCHEME 1), 127-131, WESTBOURNE GROVE, W2152 homes
completed
65-69 Linden Gardens, LONDON, W2 4HJ, 65-6942 homes
completed
The Corner, 2-6, The Corner, 2-6, BOTTS MEWS, 98-112A/B WESTBOURNE GROVE, 43 HEREFORD ROAD, 2 CHEPSTOW ROAD, W2 5RU38 homes
completed
HEREFORD LODGE, HEREFORD LODGE, HEREFORD ROAD, W225 homes
completed
1 and 3 Clanricarde Gardens, LONDON, W2 4JJ23 homes
completed

Politics

Local councillors and MP

Ward majority
Conservative
Ward majority vote
25.8%
Ward turnout
43%
Election year
2026
MP
Joe Powell (Labour)
MP majority
2,903
Constituency
Kensington and Bayswater

Councillors

Georgia HardistyConservative
Natacha Tannous RitchieConservative

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Key facts for W2 4TH

Full postcodeW2 4TH
Postcode districtW2
BoroughLondon Borough of Kensington and Chelsea
WardPembridge
Latitude51.512137
Longitude-0.196605
Parliamentary constituencyKensington and Bayswater
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey