Pembridge · Kensington and Chelsea · Kensington and Bayswater constituency · 51.51344, -0.19615

W2 4XB— Pembridge, Kensington and Chelsea

Location and area intelligence for W2 4XB, Pembridge, Kensington and Chelsea

High-connectivity investment target

 

Top 10% LondonSchools 86%Safety 61/100Transport 59/100Yield 3.75%⚠ Knotweed sites nearby

Best for: Investors

Compare areas

Investment-grade — strong yield and growth signals

Liveability
73
Safety
61
Schools
90
Transport
59
Environment
70
Investment
68

The bottom line

W2 4XB offers exceptional schools (100% Good/Outstanding) — strong value for Investors who can accept its trade-offs.

The catch: 1 Japanese knotweed site within 400m — may affect mortgage applications.

Less suited to Families.

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Location

W2 4XB

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Urban core
HighYoung professionals
Buyer fit: ExcellentInvestment outlook: NeutralRisk: Low

London Benchmarks

vs London income+2.1% vs London avg
vs London crime+134.0% vs London avg

Deep-dive guides for W2 4XB

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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“High-connectivity investment target”

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How W2 4XB has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

90

Education score

Excellent for families
★ Top school within 1km
—

Primary

St. Mary of the Angels Catholic Primary School

Not yet inspected · 6 min walk

KS2: 104.9

★★

Secondary

Westminster Academy

Good · Inspected Oct 2023 · 11 min walk

P8: -0.04A8: 47.8

100% of local schools rated Good or Outstanding · based on 21 schools within 1.5km

Top 10% — exceptional provision

Childcare

Childcare

Golborne & Maxilla Nursery School

Not inspected · 14 min walk

5 primaries · 1 secondaries · 0 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Medium crime

152.4 incidents per 1,000 residents

Among London's highest crime areas
↑ Rising 509.1%

+35% vs borough

Crime by type

Other37%
Burglary15%
Anti-social behaviour11%
Violence & sexual offences10%
Theft9%
Drug offences6%
Vehicle crime6%
Robbery5%

Road safety

100

Road safety score

0

Accidents (5yr)

1

Serious within 200m

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: Kensington Fire Station · 1.2km

Crime is +134% above London average

Property

Prices, sales volume and market trends

Avg floor area256.3 m²

EPC breakdown

C
9%
D
20%
E
11%
F
2%
G
1%

Based on 43 properties · Confidence: high

Street mix

Semi 6%Terraced 3%Detached 22%Flat 68%Other 2%

LHA rates — Inner West London

Shared room£760/mo
1 bedroom£1350/mo
2 bedrooms£1625/mo
3 bedrooms£2050/mo
4 bedrooms£2550/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Energy & construction

Solar yield853 kWh/kWp/yr
Rebuild cost estimate£640,750
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction erabefore 1900
WallsSolid brick, as built, no insulation (assumed)
Roof(another dwelling above)
Heating fuelmains gas (not community)
GlazingPartial double glazing
Council tax band Band FAnnual charge £1,768
Price growth potentialModerate

Market History

Price trajectory, velocity and distribution

Price Trajectory

1995–2024 · CAGR

+1.2%

Total change

+40%

Market Activity

Price Velocity & Acceleration

Current Velocity

-71.3%

per year

Acceleration

+13.57

change in velocity

Market State

Downturn

Velocity (%)Acceleration

Price Distribution

P25: £175k–£200k · P75: £75k–£100k · 57 sales

Property Type Mix

Total: 57 sales

Detached17.5%
Semi-detached3.5%
Terraced3.5%
Flat/maisonette75.4%

By decade

1990s

2000s

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Late-1990s boom1995–2000£400k£680k+70%2.8
Post-dot-com plateau2001–2004£278k£1.82m+557.7%3.2
Pre-crash peak2005–2007£3.33m£825k-75.2%3
GFC & correction2008–2012£1.49m£290k-80.5%1.8
Help-to-Buy recovery2013–2015£1.76m£6.03m+242.3%2.7
Brexit uncertainty2018–2019£15.75m£2.84m-82%1
Pandemic surge2021–2021£23.50m£23.50m+0%1
Rate-rise correction2022–2023£12.88m£1.95m-84.9%2.5
Current market2024–2024£560k£560k+0%1

Price Trajectory by Type

DetachedFlat/maisonette

Per-type alpha vs district

Best performer

Flat/maisonette

+-1.6% alpha

Weakest performer

Detached

-5.9% alpha

Flat/maisonette-1.6% α
Local
5.5%
District
7.1%
Detached-5.9% α
Local
-26.7%
District
-20.8%

CAGR over 28yr data window. Alpha = local CAGR − district CAGR.

Buyer vs Seller Score

Composite market conditions index 0–100

72out of 100SellerBuyer

Market condition

Buyer's Market

Favours buyers

Higher score = better conditions for buyers

Score breakdown

Price Velocity100
Seasonal Timing15
Trend Position100

Transport

1 Jul

Public transport accessibility and links

PTAL 5

Very Good

1a
1b
2
3
4
5
6a
6b
Above London average
Notting Hill Gate Underground StationCircle line
5.8 min walk
London Paddington→ Paddington
0 min

Nearby stations

Notting Hill Gate Underground StationCircle · District
6 min walk
Bayswater Underground StationDistrict · Circle
7 min walk
Queensway Underground StationCentral
9 min walk
Royal Oak Underground StationCircle · Hammersmith & City
10 min walk
Westbourne Park Underground StationCircle · Hammersmith & City
11 min walk
No bus stops within 400m

69

Walkability score

167

Footpaths (500m)

24

Santander docks (800m)

0.2 km

Nearest cycle dock

Central London commute times

London Bridge43 min ↑
Victoria ★30 min
Waterloo46 min ↑
Canary Wharf52 min ↑
City40 min ↑

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

6

Car parks (800m)

1

EV chargers (800m)

Nearest car park565m
Santander docks (800m)24
Nearest cycle dock0.2 km

Nearby car parks

🅿️
Hyde Park Coach and Car Park· yes
581m

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterLOW
Low
Air qualityLOW
NO₂: 15.0 µg/m³ · PM2.5: 9.0 µg/m³
Better than 95% of London
NoiseLOW
none
Quieter than 70% of London
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 2.1 km away✗ Not Green Belt✗ Not AONB9% green spaceTree canopy: 13%
Below average green space

Nearest SSSI: Barn Elms Wetland Centre SSSI — 4.5 km

Energy

Solar: 853 kWh/kWp/yr

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): 1

Landslide susceptibility: Low

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield852.5 kWh/kWp/yr

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

THE PEMBRIDGE VILLAS SURGERY

45A PEMBRIDGE VILLAS, W11 3EP

1 min walk

87%

Recommend GP

87%

Overall GP experience

5

GPs within 1km

20

Dentists within 1km

1

Care homes (1km)

Nearest hospitalSt Mary's Hospital · 1.6 km
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 4.9 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

78

Parks (1km)

86

Restaurants (800m)

36

Cafes (800m)

6

Pubs (400m)

3

Pharmacies (800m)

12

Gyms (1km)

20

Sports (1km)

4

Convenience

Nearest supermarketTawana Oriental Supermarket · 273 m
5 tennis courts3 sports halls

Nightlife (500m)

0

Nightclubs

6

Late-night venues

C
1,168 licensed premises in borough732 late-night refreshment licencesHome Office 2023/24

4

Libraries (1km)

0

Cinemas (2km)

449m

Post office

Nearby shops

Sara Foods176 m
Co-op Food223 m
Ottolenghi277 m
Bens296 m

Nearby cafes

SPIS london151 m
West Grove Cafe197 m
Two Feathers230 m
Caffè Nero232 m

Nearby restaurants

Assaggi125 m
Sumi143 m
Jusu Brothers148 m
Taqueria153 m

Nearby pubs

Juicebaby182 m
The Prince Edward190 m
The Cock and Bottle239 m
The Princess Royal269 m

Nearby gyms

Body Works West258 m
Barrecore262 m
Heartcore292 m
Shanti Sadan325 m

Nearby pharmacies

Baywood Chemist336 m
Nashi Pharmacy436 m
Notting Hill Pharmacy450 m
Superdrug594 m

Nearby health

Keep Smiling Dental Practice186 m
Westbourne Grove Medical Centre343 m
Ghauri Dental Clinic357 m
Number 18 Dental359 m
Food hygiene (5-star)79% of 285

Business

Local businesses registered here

Active businesses
0
New (last 12 months)
0
Dissolved (last 12 months)
0
Industry diversity
0
3yr survival rate
100.0%
Right-to-buy sales (5yr)
45

High street

A

High street health

Investment

Investment grade, yield and market outlook

68

Investment score

Good

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£2,557London avg: £1,950/mo
Gross yield
3.8% (average)London avg: 3.8%Above average yield
Gentrification score41/100
Right-to-buy sales (5yr)Owner-occupier growth signal45

Rental market

Very High

Demand

Very Low

Void risk

Young professional

Tenant profile

+11.2%

Rent growth (1yr)

Market liquidity

Future outlook

61.6

Price growth score

C
High

Development pressure

Low

New supply risk

Strong gentrification momentumExcellent transport access

Infrastructure pipeline

Infrastructure score8/100
Bakerloo Extension route6,944m
Crossrail 2 route3,953m

Demographics

16 Jun

Population, deprivation and income

Decile 7/10

Less deprived than average

Index of Multiple Deprivation

Less deprived than average

Rank: 23,226 nationally

1,319

Est. population

12,814/km²

62%

Employed

72%

Degree educated

£42,900

Median income

1.7%

Claimant rate

Urban coreHigh densityYoung professionals

36

Community stability

Age profile

16%
25%
23%
20%
16%
Under 1816%
18–3425%
35–4923%
50–6420%
65+16%

Tenure

27%
16%
42%
14%
Own outright27%
Own (mortgage)16%
Private rent42%
Social rent14%
Shared ownership1%

Ethnicity

38%
32%
White British38%
White Other32%
Asian10%
Black3%
Mixed7%
Other10%

Employment & lifestyle

Managerial / professional59%
Routine / semi-routine8%
No car household54%
Unemployed3%
No qualifications6%

Housing tenure (Census 2021)

Private rent42%
Social rent14%

vs. London

Income vs London+2.1%

Planning

Conservation areas and development

Conservation area
Yes
Article 4 area
Yes
Listed buildings (800m)
163
Live planning apps (800m)
34
Development activity
high
Residential apps (800m)
0
Commercial apps (800m)
0
Major developments (800m)
0
Planning apps (12 months)
54
Planning apps (3 years)
43
Local approval rate
69%
Borough approval rate
88%
Opportunity area
No
CIL rate (residential)
£450/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
1

Housing pipeline (800m)

Homes approved
0
Under construction
0
Completed (3yr)
122
Largest scheme
152 homes · BAYNARD HOUSE (SCHEME 1), 127-131, BAYNARD HOUSE (SCHEME 1), 127-131, WESTBOURNE GROVE, W2
Pipeline pressure
NONE

Named schemes (500m)

BAYNARD HOUSE (SCHEME 1), 127-131, BAYNARD HOUSE (SCHEME 1), 127-131, WESTBOURNE GROVE, W2152 homes
completed
65-69 Linden Gardens, LONDON, W2 4HJ, 65-6942 homes
completed
The Corner, 2-6, The Corner, 2-6, BOTTS MEWS, 98-112A/B WESTBOURNE GROVE, 43 HEREFORD ROAD, 2 CHEPSTOW ROAD, W2 5RU38 homes
completed
HEREFORD LODGE, HEREFORD LODGE, HEREFORD ROAD, W225 homes
completed
CHEPSTOW LODGE, 61-69, CHEPSTOW LODGE, 61-69, CHEPSTOW PLACE, W220 homes
completed

Politics

Local councillors and MP

Ward majority
Conservative
Ward majority vote
25.8%
Ward turnout
43%
Election year
2026
MP
Joe Powell (Labour)
MP majority
2,903
Constituency
Kensington and Bayswater

Councillors

Georgia HardistyConservative
Natacha Tannous RitchieConservative

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Key facts for W2 4XB

Full postcodeW2 4XB
Postcode districtW2
BoroughLondon Borough of Kensington and Chelsea
WardPembridge
Latitude51.513443
Longitude-0.196150
Parliamentary constituencyKensington and Bayswater
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey