Southfield · Ealing · Ealing Central and Acton constituency · 51.50640, -0.25636

W3 7RD— Southfield, Ealing

Location and area intelligence for W3 7RD, Southfield, Ealing

The family fortress

 

Schools 100%Safety 77/100Transport 38/100Yield 3.98%

Best for: Families

Compare areas

Balanced area — no standout strengths or weaknesses

Liveability
61
Safety
77
Schools
60
Transport
38
Environment
67
Investment
58

The bottom line

W3 7RD offers exceptional schools (100% Good/Outstanding) and low crime — strong value for Families who can accept its trade-offs.

The catch: very high noise — check proximity to rail lines.

Less suited to Car-free commuters.

Check your dealbreakers

Toggle the things that matter to you — see how W3 7RD scores on each.

Do you commute into central London daily?
Do you have or plan to have school-age children?
Do you work from home?
Do you cycle regularly?
Is noise a dealbreaker for you?

Toggle a question above to see how W3 7RD meets your needs.

Location

W3 7RD

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Suburban
MediumEstablished mixed
Buyer fit: ExcellentInvestment outlook: NeutralRisk: Medium

London Benchmarks

vs London income+46.7% vs London avg
vs London crime+36.0% vs London avg

Deep-dive guides for W3 7RD

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

✨ Get your personal match score

Tell us what matters — safety, schools, transport — and we'll score every postcode for you.

Compare W3 7RD with:

Postcode Personality

🎓 School Smart🌳 Good Parks🔒 Very Safe

“The family fortress”

Share:WhatsAppShare on X

How W3 7RD has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

60

Education score

Good for families
★ Top school within 1km
—

Primary

East Acton Primary School

Not yet inspected · 7 min walk

KS2: 107.3

—

Secondary

Phoenix Academy

Not yet inspected · Inspected Nov 2024 · 19 min walk

P8: +0.93A8: 53.6

100% of local schools rated Good or Outstanding · based on 11 schools within 1.5km

Top 10% — exceptional provision

Childcare

★

Childcare

Maples Nursery School and Children's Centre

Requires Improvement · 6 min walk

7 primaries · 0 secondaries · 1 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Low crime

88.4 incidents per 1,000 residents

Higher crime than 67% of London
→ Stable

+21% vs borough

Crime by type

Other29%
Violence & sexual offences26%
Vehicle crime16%
Anti-social behaviour13%
Burglary9%
Drug offences5%
Theft1%
Robbery1%

Road safety

100

Road safety score

0

Accidents (5yr)

8

Serious within 200m

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: Chiswick Fire Station · 2.0km

Crime is +36% above London average

Property

Prices, sales volume and market trends

Avg floor area31.8 m²

EPC breakdown

C
28%
D
27%
E
6%
G
1%

Based on 62 properties · Confidence: high

Street mix

Terraced 19%Flat 77%Other 4%

LHA rates — Outer West London

Shared room£576/mo
1 bedroom£1000/mo
2 bedrooms£1300/mo
3 bedrooms£1475/mo
4 bedrooms£1800/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Energy & construction

Solar yield852 kWh/kWp/yr
Rebuild cost estimate£79,500
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction era1900-1929
WallsSolid brick, as built, no insulation (assumed)
Roof(another dwelling above)
Heating fuelmains gas (not community)
GlazingFully double glazed
Council tax band Band DAnnual charge £1,955
Price growth potentialLow

Market History

Price trajectory, velocity and distribution

Price Trajectory

1996–2022 · CAGR

+6.2%

Total change

+381%

Market Activity

Price Velocity & Acceleration

Current Velocity

+22.4%

per year

Acceleration

+80.92

change in velocity

Market State

Strong growth

Velocity (%)Acceleration

Price Distribution

P25: £600k–£700k · P75: £100k–£125k · 62 sales

Property Type Mix

Total: 62 sales

Terraced21%
Flat/maisonette79%

By decade

1990s

2000s

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Late-1990s boom1996–2000£58k£118k+102.6%2
Post-dot-com plateau2001–2004£103k£145k+41.5%6
Pre-crash peak2005–2007£167k£172k+2.7%4.7
GFC & correction2008–2011£143k£228k+59.6%3
Help-to-Buy recovery2014–2014£285k£285k+0%3
Brexit uncertainty2017–2018£550k£228k-58.5%1.5
Rate-rise correction2022–2022£279k£279k+0%2

Price Trajectory by Type

TerracedFlat/maisonette

Per-type alpha vs district

Best performer

Flat/maisonette

+-0.3% alpha

Weakest performer

Terraced

-9.5% alpha

Flat/maisonette-0.3% α
Local
6.7%
District
7%
Terraced-9.5% α
Local
-3.9%
District
5.6%

CAGR over 14yr data window. Alpha = local CAGR − district CAGR.

Buyer vs Seller Score

Composite market conditions index 0–100

37out of 100SellerBuyer

Market condition

Seller's Market

Favours sellers

Higher score = better conditions for buyers

Score breakdown

Price Velocity0
Seasonal Timing10
Trend Position100

Transport

1 Jul

Public transport accessibility and links

PTAL 2

Poor

1a
1b
2
3
4
5
6a
6b
Below London average
Turnham Green Underground StationPiccadilly line
14.9 min walk
Acton Central→ Waterloo· 2 tph
57 min

Nearby stations

Acton Central Rail StationMildmay
7 min walk
Acton CentralNational Rail
7 min walk
South Acton Rail StationMildmay
15 min walk
Turnham Green Underground StationDistrict · Piccadilly
16 min walk
East Acton Underground StationCentral
16 min walk
No bus stops within 400m

51

Walkability score

63

Footpaths (500m)

0

Santander docks (800m)

1.6 km

Nearest cycle dock

Central London commute times

London Bridge55 min ↑
Victoria ★42 min
Waterloo57 min ↑
Canary Wharf61 min ↑
City54 min ↑

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

6

Car parks (800m)

14

EV chargers (800m)

Total spaces (800m)72
Nearest car park167m
Santander docks (800m)0
Nearest cycle dock1.6 km

Nearby car parks

🅿️
Salisbury Street Car Park70 spaces· yes
749m

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterNONE
No assessed surface water flood risk
Air qualityLOW
NO₂: 25.0 µg/m³ · PM2.5: 9.0 µg/m³
Better than 83% of London
NoiseVERY HIGH
road
Among London's noisiest areas
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 6.3 km away✗ Not Green Belt✗ Not AONB35% green spaceTree canopy: 70%
More green space than 90% of London

Nearest SSSI: Barn Elms Wetland Centre SSSI — 3.5 km

Energy

Solar: 852 kWh/kWp/yr

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): 1

Landslide susceptibility: Low

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,570 hrs/yr

Sunshine

577 mm/yr

Rainfall

23.3°C

Summer avg

2.9°C

Winter avg

Solar yield852.0 kWh/kWp/yr

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

THE WESTWAY SURGERY

13 WESTWAY, SHEPHERDS BUSH, W12 0PT

13 min walk

76%

Recommend GP

76%

Overall GP experience

1

GPs within 1km

6

Dentists within 1km

Nearest hospitalQueen Charlotte's & Chelsea Hospital · 1.7 km
Nearest A&EKINGSTON AND RICHMOND NHS FOUNDATION TRUST · 10.3 km
A&E 4hr targetNHS target: 95% · London avg: ~68%57.7%

Amenities

Shops, restaurants, parks and more

89

Parks (1km)

9

Restaurants (800m)

4

Cafes (800m)

0

Pubs (400m)

1

Pharmacies (800m)

1

Gyms (1km)

32

Sports (1km)

3

Convenience

No pubs within 400m — nearest: The Station House (536 m)

Nearest supermarketBaghdad Food Centre · 90 m
25 tennis courts1 swimming pools5 sports halls

Nightlife (500m)

0

Nightclubs

0

Late-night venues

E
1,284 licensed premises in borough456 late-night refreshment licencesHome Office 2023/24

0

Libraries (1km)

2

Cinemas (2km)

168m

Post office

Nearby shops

Ikhwan Butcher and Minimarket16 m
ND Super Store59 m
Vale Food & Wine151 m
Varsan490 m

Nearby cafes

Lewis Cafe84 m
Malieu192 m
Acton Park Cafe347 m
Hopper Coffee528 m

Nearby restaurants

Rango'z Peri Peri3 m
Dada's Diner18 m
NUR Malaysia London21 m
Olive & Thyme22 m

Nearby pubs

The Station House536 m
The Rocket588 m
The Windmill694 m
The Stag970 m

Nearby gyms

Kiss Gyms114 m
TeamSport Acton160 m
David Lloyd Clubs373 m
The Arch Climbing Wall: Arch Acton620 m

Nearby pharmacies

Crossbell Pharmacy157 m
Alisha Pharmacy823 m

Nearby health

Night & Day Emergency Dentists8 m
Acton Vale Dental Centre41 m
The Vale Surgery298 m
Lim Dental Practice544 m
Food hygiene (5-star)52% of 75

Business

Local businesses registered here

Active businesses
0
New (last 12 months)
0
Dissolved (last 12 months)
0
Industry diversity
0
3yr survival rate
100.0%
Right-to-buy sales (5yr)
226

High street

A

High street health

Investment

Investment grade, yield and market outlook

58

Investment score

Good

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£1,569London avg: £1,950/mo
Gross yield
4.0% (average)London avg: 3.8%Above average yield
Gentrification score16/100
Right-to-buy sales (5yr)Above average for outer London — neighbourhood in transition226

Rental market

High

Demand

Low

Void risk

Mixed / transient

Tenant profile

+8.2%

Rent growth (1yr)

Market liquidity

Future outlook

31.7

Price growth score

D
High

Development pressure

Low

New supply risk

Infrastructure pipeline

Infrastructure score0/100
Bakerloo Extension route10,905m
Crossrail 2 route7,483m

Demographics

16 Jun

Population, deprivation and income

Decile 4/10

More deprived than average

Index of Multiple Deprivation

More deprived than average

Rank: 13,235 nationally

1,877

Est. population

6,982/km²

69%

Employed

61%

Degree educated

£61,600

Median income

6.4%

Claimant rate

SuburbanMedium densityEstablished mixed

34

Community stability

Age profile

21%
26%
28%
17%
Under 1821%
18–3426%
35–4928%
50–6417%
65+10%

Tenure

17%
26%
48%
Own outright17%
Own (mortgage)26%
Private rent48%
Social rent8%
Shared ownership1%

Ethnicity

38%
27%
White British38%
White Other27%
Asian9%
Black10%
Mixed7%
Other9%

Employment & lifestyle

Managerial / professional48%
Routine / semi-routine15%
No car household49%
Unemployed4%
No qualifications12%

Housing tenure (Census 2021)

Private rent48%
Social rent8%

vs. London

Income vs London+46.7%

Planning

Conservation areas and development

Conservation area
No
Article 4 area
No
Listed buildings (800m)
14
Live planning apps (800m)
19
Development activity
high
Residential apps (800m)
2
Commercial apps (800m)
1
Major developments (800m)
0
Planning apps (12 months)
4
Planning apps (3 years)
15
Local approval rate
100%
Borough approval rate
24%
Opportunity area
No
CIL rate (residential)
£120/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
0

Housing pipeline (800m)

Homes approved
0
Under construction
0
Completed (3yr)
100
Largest scheme
541 homes · Bromyard House, Bromyard House, Bromyard Avenue, London, W3 7AZ
Pipeline pressure
NONE

Named schemes (500m)

Site of Prestolite Electric Ltd, Site of Prestolite Electric Ltd, Larden Road, W3 7RP453 homes
completed
SPORTS GROUND, SPORTS GROUND, BEECH ROAD, W385 homes
completed
SPORTS GROUND, SPORTS GROUND, BROMYARD AVENUE, W350 homes
completed
Park Grove, Former Kings Arms PH, Former Kings Arms Public House, The Vale, London, W3 7JT50 homes
completed
HOSTEL YWCA,, HOSTEL YWCA,, EAST ACTON LANE, W341 homes
completed

Politics

Local councillors and MP

Ward majority
Lib Dems
Ward majority vote
16.2%
Election year
2026
MP
Dr Rupa Huq (Labour)
MP majority
13,995
Constituency
Ealing Central and Acton

Councillors

Gary BusuttilLib Dems
Gary MalcolmLib Dems
Andrew SteedLib Dems

Live in W3 7RD? Rate your area

Help future residents make better decisions. Takes 30 seconds.

★★★★★

Resident Reviews

Be the first to review this area

🏘️

No reviews yet for W3 7RD.
Help others by sharing your experience.

Reviews are from real residents. No account required. Inappropriate content is removed automatically.

Compare Ealing with nearby boroughs:

Ealing vs HounslowEaling vs Hammersmith And FulhamEaling vs Brent

Similar postcodes

Frequently asked questions

📍 Track W3 7RD

Get a free monthly update when crime, prices or school ratings change in this area.

No spam. Unsubscribe anytime.

Key facts for W3 7RD

Full postcodeW3 7RD
Postcode districtW3
BoroughLondon Borough of Ealing
WardSouthfield
Latitude51.506395
Longitude-0.256358
Parliamentary constituencyEaling Central and Acton
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey