Southfield · Ealing · Ealing Central and Acton constituency · 51.50641, -0.25711

W3 7RW— Southfield, Ealing

Location and area intelligence for W3 7RW, Southfield, Ealing

The family fortress

 

Schools 100%Safety 77/100Transport 39/100~4% yield · indicativeOnly 1 sales — thin data

Best for: Families

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Strong schools, limited transport — ideal for car-owning families

Liveability
62
Safety
77
Schools
100
Transport
39
Environment
67
Investment
45

The bottom line

W3 7RW offers exceptional schools (100% Good/Outstanding) and low crime — a strong choice for Families.

Less suited to Car-free commuters.

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Location

W3 7RW

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Suburban
MediumEstablished mixed
Buyer fit: ExcellentInvestment outlook: NeutralRisk: Medium

London Benchmarks

vs London income+46.7% vs London avg
vs London crime+36.0% vs London avg

Deep-dive guides for W3 7RW

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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Postcode Personality

🎓 School Smart🌳 Good Parks🔒 Very Safe

“The family fortress”

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How W3 7RW has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

100

Education score

Excellent for families
★ Top school within 1km
★★★

Primary

Southfield Primary School

Outstanding · Inspected May 2023 · 7 min walk

KS2: 109.0

★★★

Secondary

Ark Soane Academy

Outstanding · Inspected Mar 2024 · 17 min walk

100% of local schools rated Good or Outstanding · based on 11 schools within 1.5km

Top 10% — exceptional provision

Childcare

★

Childcare

Maples Nursery School and Children's Centre

Requires Improvement · 5 min walk

7 primaries · 0 secondaries · 1 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Low crime

88.4 incidents per 1,000 residents

Higher crime than 67% of London
→ Stable

+21% vs borough

Crime by type

Other29%
Violence & sexual offences26%
Vehicle crime16%
Anti-social behaviour13%
Burglary9%
Drug offences5%
Theft1%
Robbery1%

Road safety

99

Road safety score

1

Accidents (5yr)

7

Serious within 200m

LOW pedestrian risk

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: Chiswick Fire Station · 1.9km

Crime is +36% above London average

Property

2 Jul

Prices, sales volume and market trends

Insufficient sales data

Only 1 sale recorded in the last 24 months — too few for a reliable median price. Price figures have been withheld to avoid misleading comparisons.

W3 district median

£472,500

Based on 338 sales from postcodes with sufficient data

Price history

Sales (24 months)1
New build0.0%
Price per m²£5,267/m²
Price per ft²£489/ft²
Avg floor area75 m²

EPC breakdown

B
2%
C
11%

Based on 13 properties · Confidence: medium

Street mix

Flat 86%Other 14%

LHA rates — Outer West London

Shared room£576/mo
1 bedroom£1000/mo
2 bedrooms£1300/mo
3 bedrooms£1475/mo
4 bedrooms£1800/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Low

Market activity

100d

Days to sell

Energy & construction

Solar yield852 kWh/kWp/yr
Rebuild cost estimate£187,500
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction era1930-1949
WallsSolid brick, with internal insulation
Roof(another dwelling above)
Heating fuelmains gas (not community)
GlazingFully double glazed
Council tax band Band DAnnual charge £1,955
Price growth potentialModerate

Market History

Price trajectory, velocity and distribution

Price Trajectory

2013–2025 · CAGR

+3.2%

Total change

+46%

Market Activity

Price Velocity & Acceleration

Current Velocity

+13.7%

per year

Acceleration

+39.73

change in velocity

Market State

Strong growth

Velocity (%)Acceleration

Price Distribution

P25: £300k–£350k · P75: £450k–£500k · 6 sales

Property Type Mix

Total: 6 sales

Flat/maisonette100%

By decade

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Help-to-Buy recovery2013–2014£270k£417k+54.5%1.5
Pandemic surge2021–2021£470k£470k+0%1
Rate-rise correction2022–2022£348k£348k+0%1
Current market2025–2025£395k£395k+0%1

Buyer vs Seller Score

Composite market conditions index 0–100

50out of 100SellerBuyer

Market condition

Balanced Market

Neutral conditions

Higher score = better conditions for buyers

Score breakdown

Price Velocity0
Sales Volume75
Trend Position75

Transport

1 Jul

Public transport accessibility and links

PTAL 2

Poor

1a
1b
2
3
4
5
6a
6b
Below London average
Turnham Green Underground StationPiccadilly line
15 min walk
Acton Central→ Waterloo· 2 tph
57 min

Nearby stations

Acton Central Rail StationMildmay
6 min walk
Acton CentralNational Rail
6 min walk
South Acton Rail StationMildmay
15 min walk
Turnham Green Underground StationDistrict · Piccadilly
16 min walk
East Acton Underground StationCentral
17 min walk
No bus stops within 400m

51

Walkability score

80

Footpaths (500m)

0

Santander docks (800m)

1.6 km

Nearest cycle dock

Central London commute times

London Bridge55 min ↑
Victoria ★42 min
Waterloo57 min ↑
Canary Wharf61 min ↑
City54 min ↑

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

6

Car parks (800m)

14

EV chargers (800m)

Total spaces (800m)72
Nearest car park217m
Santander docks (800m)0
Nearest cycle dock1.6 km

Nearby car parks

🅿️
Salisbury Street Car Park70 spaces· yes
698m

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterMEDIUM
Medium
Air qualityLOW
NO₂: 25.0 µg/m³ · PM2.5: 9.0 µg/m³
Better than 83% of London
NoiseNONE
road
SEVERE
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 6.4 km away✗ Not Green Belt✗ Not AONB35% green spaceTree canopy: 70%
More green space than 90% of London

Nearest SSSI: Barn Elms Wetland Centre SSSI — 3.5 km

Energy

Solar: 852 kWh/kWp/yr

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): 1

Landslide susceptibility: Low

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,570 hrs/yr

Sunshine

577 mm/yr

Rainfall

23.3°C

Summer avg

2.9°C

Winter avg

Solar yield852.0 kWh/kWp/yr

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

THE WESTWAY SURGERY

13 WESTWAY, SHEPHERDS BUSH, W12 0PT

14 min walk

76%

Recommend GP

76%

Overall GP experience

1

GPs within 1km

6

Dentists within 1km

Nearest hospitalQueen Charlotte's & Chelsea Hospital · 1.8 km
Nearest A&ELONDON NORTH WEST UNIVERSITY HEALTHCARE NHS TRUST · 8.9 km
A&E 4hr targetNHS target: 95% · London avg: ~68%59.2%

Amenities

Shops, restaurants, parks and more

88

Parks (1km)

9

Restaurants (800m)

5

Cafes (800m)

0

Pubs (400m)

1

Pharmacies (800m)

1

Gyms (1km)

32

Sports (1km)

3

Convenience

No pubs within 400m — nearest: The Station House (490 m)

Nearest supermarketBaghdad Food Centre · 142 m
25 tennis courts1 swimming pools5 sports halls

Nightlife (500m)

0

Nightclubs

0

Late-night venues

E
1,284 licensed premises in borough456 late-night refreshment licencesHome Office 2023/24

0

Libraries (1km)

2

Cinemas (2km)

220m

Post office

Nearby shops

Ikhwan Butcher and Minimarket36 m
ND Super Store111 m
Vale Food & Wine203 m
Varsan523 m

Nearby cafes

Lewis Cafe136 m
Malieu244 m
Acton Park Cafe308 m
Hopper Coffee483 m

Nearby restaurants

NUR Malaysia London31 m
Rango'z Peri Peri51 m
Dada's Diner70 m
Olive & Thyme74 m

Nearby pubs

The Station House490 m
The Rocket541 m
The Windmill642 m
The Stag942 m

Nearby gyms

Kiss Gyms63 m
TeamSport Acton191 m
David Lloyd Clubs374 m
The Arch Climbing Wall: Arch Acton568 m

Nearby pharmacies

Crossbell Pharmacy209 m
Zahra Pharmacy718 m
Alisha Pharmacy784 m

Nearby health

Acton Vale Dental Centre11 m
Night & Day Emergency Dentists45 m
The Vale Surgery350 m
Lim Dental Practice492 m
Food hygiene (5-star)51% of 75

Business

Local businesses registered here

Active businesses
0
New (last 12 months)
0
Dissolved (last 12 months)
0
Industry diversity
0
3yr survival rate
100.0%
Right-to-buy sales (5yr)
226

High street

A

High street health

Investment

Investment grade, yield and market outlook

45

Investment score

Moderate

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£1,569London avg: £1,950/mo
Gross yield
4.0% (average)London avg: 3.8%Above average yield
Gentrification score16/100
Right-to-buy sales (5yr)Above average for outer London — neighbourhood in transition226
Sales last 12 months0

Rental market

High

Demand

Low

Void risk

Mixed / transient

Tenant profile

+8.2%

Rent growth (1yr)

Market liquidity

Low

Market activity

100d

Est. days to sell

4/100

Velocity score

Future outlook

48.8

Price growth score

C
High

Development pressure

Low

New supply risk

High investment quality

Infrastructure pipeline

Infrastructure score0/100
Bakerloo Extension route10,957m
Crossrail 2 route7,530m

Demographics

16 Jun

Population, deprivation and income

Decile 4/10

More deprived than average

Index of Multiple Deprivation

More deprived than average

Rank: 13,235 nationally

1,877

Est. population

6,982/km²

69%

Employed

61%

Degree educated

£61,600

Median income

6.4%

Claimant rate

SuburbanMedium densityEstablished mixed

34

Community stability

Age profile

21%
26%
28%
17%
Under 1821%
18–3426%
35–4928%
50–6417%
65+10%

Tenure

17%
26%
48%
Own outright17%
Own (mortgage)26%
Private rent48%
Social rent8%
Shared ownership1%

Ethnicity

38%
27%
White British38%
White Other27%
Asian9%
Black10%
Mixed7%
Other9%

Employment & lifestyle

Managerial / professional48%
Routine / semi-routine15%
No car household49%
Unemployed4%
No qualifications12%

Housing tenure (Census 2021)

Private rent48%
Social rent8%

vs. London

Income vs London+46.7%

Planning

Conservation areas and development

Conservation area
No
Article 4 area
No
Listed buildings (800m)
10
Live planning apps (800m)
19
Development activity
high
Residential apps (800m)
2
Commercial apps (800m)
1
Major developments (800m)
0
Planning apps (12 months)
4
Planning apps (3 years)
13
Local approval rate
100%
Borough approval rate
24%
Opportunity area
No
CIL rate (residential)
£120/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
0

Housing pipeline (800m)

Homes approved
0
Under construction
0
Completed (3yr)
100
Largest scheme
541 homes · Bromyard House, Bromyard House, Bromyard Avenue, London, W3 7AZ
Pipeline pressure
NONE

Named schemes (500m)

Park Grove, Former Kings Arms PH, Former Kings Arms Public House, The Vale, London, W3 7JT50 homes
completed
HOSTEL YWCA,, HOSTEL YWCA,, EAST ACTON LANE, W341 homes
completed
BROMYARD SPORTS GROUND, BROMYARD SPORTS GROUND, BROMYARD AVENUE, W331 homes
completed
FORMER ACTON PARK HOTEL, 116-118, FORMER ACTON PARK HOTEL, 116-118, THE VALE, W3 7SB13 homes
completed
183-189, 183-189, THE VALE, W311 homes
completed

Politics

Local councillors and MP

Ward majority
Lib Dems
Ward majority vote
16.2%
Election year
2026
MP
Dr Rupa Huq (Labour)
MP majority
13,995
Constituency
Ealing Central and Acton

Councillors

Gary BusuttilLib Dems
Gary MalcolmLib Dems
Andrew SteedLib Dems

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Key facts for W3 7RW

Full postcodeW3 7RW
Postcode districtW3
BoroughLondon Borough of Ealing
WardSouthfield
Latitude51.506406
Longitude-0.257107
Parliamentary constituencyEaling Central and Acton
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
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Office
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