Southfield · Ealing · Ealing Central and Acton constituency · 51.50472, -0.25412

W3 7TA— Southfield, Ealing

Location and area intelligence for W3 7TA, Southfield, Ealing

The family fortress

 

Schools 100%Safety 77/100Transport 35/100Low yield 3.40%

Best for: Families

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Strong schools, limited transport — ideal for car-owning families

Liveability
59
Safety
77
Schools
100
Transport
35
Environment
68
Investment
42

The bottom line

W3 7TA offers exceptional schools (100% Good/Outstanding) and low crime at £554,000 median — a strong choice for Families.

Less suited to Car-free commuters.

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Location

W3 7TA

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Suburban
MediumEstablished mixed
Buyer fit: ExcellentInvestment outlook: NeutralRisk: Low

London Benchmarks

vs London avg price+6.5% vs London avg
vs London income+46.7% vs London avg
vs London crime+36.0% vs London avg

Deep-dive guides for W3 7TA

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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Postcode Personality

🎓 School Smart🌿 Green Lung🔒 Very Safe

“The family fortress”

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How W3 7TA has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

100

Education score

Excellent for families
★ Top school within 1km
★★★

Primary

Southfield Primary School

Outstanding · Inspected May 2023 · 5 min walk

KS2: 109.0

—

Secondary

Phoenix Academy

Not yet inspected · Inspected Nov 2024 · 18 min walk

P8: +0.93A8: 53.6

100% of local schools rated Good or Outstanding · based on 10 schools within 1.5km

Top 10% — exceptional provision

Childcare

★

Childcare

Maples Nursery School and Children's Centre

Requires Improvement · 9 min walk

6 primaries · 0 secondaries · 1 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Low crime

88.4 incidents per 1,000 residents

Higher crime than 67% of London
→ Stable

+21% vs borough

Crime by type

Other29%
Violence & sexual offences26%
Vehicle crime16%
Anti-social behaviour13%
Burglary9%
Drug offences5%
Theft1%
Robbery1%

Road safety

100

Road safety score

0

Accidents (5yr)

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: Chiswick Fire Station · 1.9km

Crime is +36% above London average

Property

2 Jul

Prices, sales volume and market trends

Low transaction volume — only 6 sales in 24 months. Price figures may not reflect the wider area. Treat with caution.

£554,000

Median sale price

Above London median by 7%

£554,000 is 7% above the London median (£520,000)

-35.9%

This year

Flat

Dominant type

Price history

5-year change
-4.3%
Sales (24 months)6
New build0.0%
Avg terraced£548,000
Avg flat£590,000
Price per m²£8,369/m²
Price per ft²£777/ft²
Avg floor area66.6 m²

EPC breakdown

B
1%
C
26%
D
23%
E
7%
F
1%
G
1%

Based on 59 properties · Confidence: high

Street mix

Semi 4%Terraced 13%Flat 81%Other 2%

LHA rates — Outer West London

Shared room£576/mo
1 bedroom£1000/mo
2 bedrooms£1300/mo
3 bedrooms£1475/mo
4 bedrooms£1800/mo

Stamp duty

Standard buyer£15,200
First-time buyerFTB
£6,450
Additional propertyBTL/2nd
£31,820

England & NI rates 2025/26. Additional property rate adds 3% on each band.

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

9.0×

Price-to-income

£2,771/mo

Est. mortgage

Low

Market activity

100d

Days to sell

Falling

Market momentum

Energy & construction

Solar yield852 kWh/kWp/yr
Rebuild cost estimate£166,500
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction era1900-1929
WallsSolid brick, as built, no insulation (assumed)
Roof(another dwelling above)
Heating fuelmains gas (not community)
GlazingFully double glazed
Council tax band Band DAnnual charge £1,955
Price growth potentialLow

Market History

Price trajectory, velocity and distribution

Price Trajectory

1995–2025 · CAGR

+6.7%

Total change

+593%

Market Activity

Price Velocity & Acceleration

Current Velocity

-23.6%

per year

Acceleration

-124.98

change in velocity

Market State

Downturn

Velocity (%)Acceleration

Price Distribution

P25: £75k–£100k · P75: £300k–£350k · 92 sales

Property Type Mix

Total: 92 sales

Semi-detached4.3%
Terraced12%
Flat/maisonette83.7%

By decade

1990s

2000s

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Late-1990s boom1995–2000£80k£167k+108.1%3.8
Post-dot-com plateau2001–2004£205k£248k+21%3.8
Pre-crash peak2005–2007£233k£284k+21.9%3
GFC & correction2008–2012£304k£357k+17.6%2.6
Help-to-Buy recovery2013–2016£393k£575k+46.5%2.8
Brexit uncertainty2017–2019£645k£465k-27.9%1.7
Pandemic surge2020–2021£500k£579k+15.8%4
Rate-rise correction2022–2023£360k£725k+101.4%1
Current market2025–2025£554k£554k+0%6

Price Trajectory by Type

TerracedFlat/maisonette

Per-type alpha vs district

Best performer

Flat/maisonette

+1.1% alpha

Weakest performer

Terraced

+0% alpha

Flat/maisonette+1.1% α
Local
7.1%
District
6%
Terraced+0% α
Local
4%
District
4%

CAGR over 30yr data window. Alpha = local CAGR − district CAGR.

Buyer vs Seller Score

Composite market conditions index 0–100

71out of 100SellerBuyer

Market condition

Buyer's Market

Favours buyers

Higher score = better conditions for buyers

Score breakdown

Price Velocity100
Sales Volume75
Seasonal Timing8
Trend Position100

Transport

1 Jul

Public transport accessibility and links

PTAL 2

Poor

1a
1b
2
3
4
5
6a
6b
Below London average
Turnham Green Underground StationPiccadilly line
12.6 min walk
Acton Central

Nearby stations

Acton Central Rail StationMildmay
9 min walk
Acton CentralNational Rail
9 min walk
Turnham Green Underground StationDistrict · Piccadilly
13 min walk
Stamford Brook Underground StationDistrict
15 min walk
South Acton Rail StationMildmay
16 min walk
No bus stops within 400m

49

Walkability score

70

Footpaths (500m)

0

Santander docks (800m)

1.4 km

Nearest cycle dock

Central London commute times

London Bridge55 min ↑
Victoria ★42 min
Waterloo57 min ↑
Canary Wharf61 min ↑
City54 min ↑

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

6

Car parks (800m)

14

EV chargers (800m)

Nearest car park56m
Santander docks (800m)0
Nearest cycle dock1.4 km

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterNONE
No assessed surface water flood risk
Air qualityLOW
NO₂: 25.0 µg/m³ · PM2.5: 9.0 µg/m³
Better than 83% of London
NoiseLOW
none
Quieter than 70% of London
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 6.2 km away✗ Not Green Belt✗ Not AONB38% green spaceTree canopy: 64%
More green space than 91% of London

Nearest SSSI: Barn Elms Wetland Centre SSSI — 3.3 km

Energy

Solar: 852 kWh/kWp/yr

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): 1

Landslide susceptibility: Low

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,570 hrs/yr

Sunshine

577 mm/yr

Rainfall

23.3°C

Summer avg

2.9°C

Winter avg

Solar yield852.0 kWh/kWp/yr

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

THE MEDICAL CENTRE, DR KUKAR

13 OLLGAR CLOSE, W12 0NF

10 min walk

64%

Recommend GP

64%

Overall GP experience

2

GPs within 1km

4

Dentists within 1km

Nearest hospitalQueen Charlotte's & Chelsea Hospital · 1.7 km
Nearest A&EKINGSTON AND RICHMOND NHS FOUNDATION TRUST · 10.2 km
A&E 4hr targetNHS target: 95% · London avg: ~68%57.7%

Amenities

Shops, restaurants, parks and more

99

Parks (1km)

11

Restaurants (800m)

3

Cafes (800m)

0

Pubs (400m)

1

Pharmacies (800m)

1

Gyms (1km)

38

Sports (1km)

4

Convenience

No pubs within 400m — nearest: The Askew (676 m)

Nearest supermarketBaghdad Food Centre · 206 m
31 tennis courts1 swimming pools5 sports halls

Nightlife (500m)

0

Nightclubs

0

Late-night venues

E
1,284 licensed premises in borough456 late-night refreshment licencesHome Office 2023/24

0

Libraries (1km)

2

Cinemas (2km)

200m

Post office

Nearby shops

Vale Food & Wine198 m
ND Super Store216 m
Varsan249 m
Ikhwan Butcher and Minimarket254 m

Nearby cafes

Malieu205 m
Lewis Cafe209 m
Atom563 m
Acton Park Cafe588 m

Nearby restaurants

Morley's199 m
O!Burger206 m
More Munchies209 m
Laziz212 m

Nearby pubs

The Askew676 m
The Station House767 m
The Rocket816 m
The Tabard1.0 km

Nearby gyms

TeamSport Acton92 m
Kiss Gyms326 m
David Lloyd Clubs583 m
Hartswood Tennis Club721 m

Nearby pharmacies

Crossbell Pharmacy198 m
Windwood Chemists760 m

Nearby health

The Vale Surgery244 m
Night & Day Emergency Dentists251 m
Acton Vale Dental Centre271 m
Lim Dental Practice730 m
Food hygiene (5-star)53% of 79

Business

Local businesses registered here

Active businesses
0
New (last 12 months)
0
Dissolved (last 12 months)
0
Industry diversity
0
3yr survival rate
100.0%
Right-to-buy sales (5yr)
226

High street

A

High street health

Investment

Investment grade, yield and market outlook

42

Investment score

Moderate

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£1,569London avg: £1,950/mo
Gross yield
3.4% (average)London avg: 3.8%Below average yield — bottom 52%
Gentrification score14/100
Right-to-buy sales (5yr)Above average for outer London — neighbourhood in transition226
Sales last 12 months1

Rental market

High

Demand

Low

Void risk

Mixed / transient

Tenant profile

+8.2%

Rent growth (1yr)

Market liquidity

Low

Market activity

100d

Est. days to sell

8/100

Velocity score

Future outlook

37.1

Price growth score

D
High

Development pressure

Low

New supply risk

High investment quality

Infrastructure pipeline

Infrastructure score0/100
Bakerloo Extension route10,732m
Crossrail 2 route7,259m

Demographics

16 Jun

Population, deprivation and income

Decile 4/10

More deprived than average

Index of Multiple Deprivation

More deprived than average

Rank: 13,235 nationally

1,877

Est. population

6,982/km²

69%

Employed

61%

Degree educated

£61,600

Median income

6.4%

Claimant rate

SuburbanMedium densityEstablished mixed

34

Community stability

Age profile

21%
26%
28%
17%
Under 1821%
18–3426%
35–4928%
50–6417%
65+10%

Tenure

17%
26%
48%
Own outright17%
Own (mortgage)26%
Private rent48%
Social rent8%
Shared ownership1%

Ethnicity

38%
27%
White British38%
White Other27%
Asian9%
Black10%
Mixed7%
Other9%

Employment & lifestyle

Managerial / professional48%
Routine / semi-routine15%
No car household49%
Unemployed4%
No qualifications12%

Housing tenure (Census 2021)

Private rent48%
Social rent8%

vs. London

Income vs London+46.7%
Price vs London+6.5%

Planning

Conservation areas and development

Conservation area
No
Article 4 area
No
Listed buildings (800m)
101
Live planning apps (800m)
48
Development activity
high
Residential apps (800m)
5
Commercial apps (800m)
1
Major developments (800m)
0
Planning apps (12 months)
7
Planning apps (3 years)
17
Local approval rate
71%
Borough approval rate
24%
Opportunity area
No
CIL rate (residential)
£120/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
0

Housing pipeline (800m)

Homes approved
0
Under construction
0
Completed (3yr)
14
Largest scheme
541 homes · Bromyard House, Bromyard House, Bromyard Avenue, London, W3 7AZ
Pipeline pressure
NONE

Named schemes (500m)

Site of Prestolite Electric Ltd, Site of Prestolite Electric Ltd, Larden Road, W3 7RP453 homes
completed
SPORTS GROUND, SPORTS GROUND, BEECH ROAD, W385 homes
completed
SPORTS GROUND, SPORTS GROUND, BROMYARD AVENUE, W350 homes
completed
Park Grove, Former Kings Arms PH, Former Kings Arms Public House, The Vale, London, W3 7JT50 homes
completed
HOSTEL YWCA,, HOSTEL YWCA,, EAST ACTON LANE, W341 homes
completed

Politics

Local councillors and MP

Ward majority
Lib Dems
Ward majority vote
16.2%
Election year
2026
MP
Dr Rupa Huq (Labour)
MP majority
13,995
Constituency
Ealing Central and Acton

Councillors

Gary BusuttilLib Dems
Gary MalcolmLib Dems
Andrew SteedLib Dems

Stamp Duty & Affordability Calculator

Stamp duty on median price (£554,000)

£15,200

Standard buyer

£6,450

First-time buyer

Save £8,750

Affordability check — your annual salary

£

Deposit

Affordability uses 4.5× single income and 4.75% indicative rate over 25 years. Not financial advice.

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Key facts for W3 7TA

Full postcodeW3 7TA
Postcode districtW3
BoroughLondon Borough of Ealing
WardSouthfield
Latitude51.504716
Longitude-0.254117
Parliamentary constituencyEaling Central and Acton
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey