Primrose Hill · Camden · Holborn and St Pancras constituency · 51.53888, -0.14975

NW1 7BA— Primrose Hill, Camden

Location and area intelligence for NW1 7BA, Primrose Hill, Camden

High-connectivity investment target

 

Top 5% LondonSchools 100%Safety 69/100Transport 54/100~4% yield · indicativeOnly 1 sales — thin data⚠ Knotweed sites nearby

Best for: Families

Compare areas

Strong, well-rated schools set this area apart

Liveability
78
Safety
69
Schools
90
Transport
54
Environment
80
Investment
53

The bottom line

NW1 7BA offers exceptional schools (100% Good/Outstanding), low crime, fast broadband and a green environment — strong value for Families who can accept its trade-offs.

The catch: 3 Japanese knotweed sites within 400m — may affect mortgage applications.

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Location

NW1 7BA

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Urban core
HighYoung professionals
Buyer fit: ExcellentInvestment outlook: NeutralRisk: Low

London Benchmarks

vs London income-1.4% vs London avg
vs London crime+109.0% vs London avg

Deep-dive guides for NW1 7BA

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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“High-connectivity investment target”

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How NW1 7BA has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

90

Education score

Excellent for families
★ Top school within 1km
★★

Primary

Primrose Hill School

Good · Inspected Dec 2023 · 2 min walk

KS2: 106.6

—

Secondary

Haverstock School

Not yet inspected · 9 min walk

P8: -0.16A8: 44.2

100% of local schools rated Good or Outstanding · based on 13 schools within 1.5km

Top 10% — exceptional provision

Childcare

★★★

Childcare

Portman Early Childhood Centre

Outstanding · 25 min walk

8 primaries · 1 secondaries · 0 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Low crime

135.9 incidents per 1,000 residents

Among London's highest crime areas
→ Stable

-16% vs borough

Crime by type

Other28%
Violence & sexual offences19%
Theft18%
Anti-social behaviour14%
Drug offences7%
Vehicle crime7%
Burglary6%
Robbery2%

Road safety

100

Road safety score

0

Accidents (5yr)

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: Kentish Town Fire Station · 1.6km

Crime is +109% above London average

Property

2 Jul

Prices, sales volume and market trends

Insufficient sales data

Only 1 sale recorded in the last 24 months — too few for a reliable median price. Price figures have been withheld to avoid misleading comparisons.

NW1 district median

£694,250

Based on 112 sales from postcodes with sufficient data

Price history

Sales (24 months)1
New build0.0%
Price per m²£5,515/m²
Price per ft²£512/ft²
Avg floor area129.7 m²

EPC breakdown

C
5%
D
18%
E
5%
G
1%

Based on 29 properties · Confidence: medium

Street mix

Semi 5%Terraced 5%Flat 84%Other 5%

LHA rates — Inner North London

Shared room£708/mo
1 bedroom£1440/mo
2 bedrooms£1794/mo
3 bedrooms£2160/mo
4 bedrooms£3060/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Low

Market activity

100d

Days to sell

Energy & construction

Solar yield852 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium
Rebuild cost estimate£324,250
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction erabefore 1900
WallsSolid brick, as built, no insulation (assumed)
Roof(another dwelling above)
Heating fuelmains gas (not community)
GlazingSingle glazed
Council tax band Band FAnnual charge £2,343
Price growth potentialHigh

Market History

Price trajectory, velocity and distribution

Price Trajectory

1995–2025 · CAGR

+4.6%

Total change

+288%

Market Activity

Price Velocity & Acceleration

Current Velocity

-87.1%

per year

Acceleration

-341.60

change in velocity

Market State

Downturn

Velocity (%)Acceleration

Price Distribution

P25: £150k–£175k · P75: £350k–£400k · 36 sales

Property Type Mix

Total: 36 sales

Semi-detached5.6%
Terraced5.6%
Flat/maisonette88.9%

By decade

1990s

2000s

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Late-1990s boom1995–1998£177k£175k-0.8%1.8
Post-dot-com plateau2002–2004£395k£595k+50.6%2
Pre-crash peak2005–2007£2.26m£835k-63%1
GFC & correction2008–2011£800k£630k-21.2%2.3
Help-to-Buy recovery2013–2015£620k£1.41m+127.8%2.3
Brexit uncertainty2017–2019£1.12m£1.50m+33.9%1.3
Pandemic surge2020–2021£908k£1.50m+64.7%1.5
Rate-rise correction2023–2023£5.30m£5.30m+0%1
Current market2025–2025£685k£685k+0%1

Price Trajectory by Type

Flat/maisonette

Per-type alpha vs district

Best performer

Flat/maisonette

+-0.8% alpha

Flat/maisonette-0.8% α
Local
6.8%
District
7.6%

CAGR over 25yr data window. Alpha = local CAGR − district CAGR.

Buyer vs Seller Score

Composite market conditions index 0–100

67out of 100SellerBuyer

Market condition

Buyer's Market

Favours buyers

Higher score = better conditions for buyers

Score breakdown

Price Velocity100
Seasonal Timing0
Trend Position100

Transport

1 Jul

Public transport accessibility and links

PTAL 5

Very Good

1a
1b
2
3
4
5
6a
6b
Above London average
Chalk Farm Underground StationNorthern line
7.6 min walk
Kentish Town West

Nearby stations

Camden Town Underground StationNorthern
6 min walk
Chalk Farm Underground StationNorthern
8 min walk
Camden Road Rail StationMildmay
10 min walk
Kentish Town West Rail StationMildmay
11 min walk
Kentish Town WestNational Rail
11 min walk
No bus stops within 400m

61

Walkability score

210

Footpaths (500m)

11

Santander docks (800m)

0.1 km

Nearest cycle dock

Central London commute times

London Bridge39 min ↑
Victoria35 min ↓
Waterloo ★34 min
Canary Wharf44 min ↓
City39 min ↑

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

14

Car parks (800m)

1

EV chargers (800m)

1

Fast chargers (800m)

Nearest car park132m
Santander docks (800m)11
Nearest cycle dock0.1 km

Nearby car parks

🅿️
London Zoo Parking· yes
238m
🅿️
Curnock Estate Car Park· yes
767m

Connectivity

Broadband and mobile coverage

100%

Full fibre

100%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed500 Mbps
Median download450 Mbps
Superfast coverage100%
All operators 5G98%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterLOW
Low
Air qualityLOW
NO₂: 31.0 µg/m³ · PM2.5: 22.0 µg/m³
Better than 73% of London
NoiseLOW
none
Quieter than 70% of London
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 1.7 km away✗ Not Green Belt✗ Not AONB100% green spaceTree canopy: 28%
More green space than 99% of London

Nearest SSSI: Hampstead Heath Woods SSSI — 3.5 km

Energy

Solar: 852 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Medium

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): 1

Landslide susceptibility: Low

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield851.5 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

PRIMROSE HILL SURGERY

99 REGENTS PARK ROAD, NW1 8UR

7 min walk

84%

Recommend GP

84%

Overall GP experience

6

GPs within 1km

9

Dentists within 1km

1

Care homes (1km)

Nearest hospitalSt. Pancras Hospital · 1.3 km
Nearest A&EUNIVERSITY COLLEGE LONDON HOSPITALS NHS FOUNDATION TRUST · 1.7 km
A&E 4hr targetNHS target: 95% · London avg: ~68%79.1%

Amenities

Shops, restaurants, parks and more

186

Parks (1km)

88

Restaurants (800m)

34

Cafes (800m)

2

Pubs (400m)

0

Pharmacies (800m)

7

Gyms (1km)

11

Sports (1km)

1

Convenience

Nearest supermarketoseyo · 537 m
1 tennis courts1 swimming pools2 sports halls

Nightlife (500m)

0

Nightclubs

2

Late-night venues

D
2,040 licensed premises in boroughHome Office 2023/24

0

Libraries (1km)

2

Cinemas (2km)

397m

Post office

Nearby shops

Princess News173 m
SesamMe361 m
Nora and Nama370 m
Cookies & Scream386 m

Nearby cafes

Melrose and Morgan160 m
Primrose Bakery180 m
One shot coffee328 m
Mooboo331 m

Nearby restaurants

Michael Nadra132 m
La Collina187 m
Feng Shang212 m
Café Chula323 m

Nearby pubs

The Engineer144 m
The Albert198 m
Green Note318 m
Cushla319 m

Nearby gyms

Triyoga210 m
Yoga Base402 m
Mornington Sports Centre472 m
PureGym472 m

Nearby pharmacies

Boots504 m
JP Pharmacy560 m
Camden Pharmacy880 m

Nearby health

Garry Trainer Clinic169 m
London Dental Specialists581 m
Primrose Dental Practice589 m
Adelaide Dental Lounge607 m
Food hygiene (5-star)40% of 401

Business

Local businesses registered here

Active businesses
6
New (last 12 months)
1
Dissolved (last 12 months)
0
Industry diversity
6
3yr survival rate
100.0%
Right-to-buy sales (5yr)
198

High street

A

High street health

Registered businesses

39 GLOUCESTER AVENUE MANAGEMENT LIMITED
AMELIA LOUISE LTD
GRUB LIMITED
JAMESTOWN PROPERTY COMPANY LIMITED
LORE STUDIO LIMITED

+1 more

Investment

Investment grade, yield and market outlook

53

Investment score

Moderate

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£2,102London avg: £1,950/mo
Gross yield
3.6% (average)London avg: 3.8%Above average yield
Gentrification score41/100
Right-to-buy sales (5yr)Above average for outer London — neighbourhood in transition198
Sales last 12 months1

Rental market

Very High

Demand

Very Low

Void risk

Young professional

Tenant profile

+18.1%

Rent growth (1yr)

Market liquidity

Low

Market activity

100d

Est. days to sell

8/100

Velocity score

Future outlook

67

Price growth score

B
High

Development pressure

Low

New supply risk

Strong gentrification momentumLow-deprivation area

Infrastructure pipeline

Infrastructure score21/100
Bakerloo Extension route5,898m
Crossrail 2 route1,670m

Demographics

16 Jun

Population, deprivation and income

Decile 8/10

Less deprived than average

Index of Multiple Deprivation

Less deprived than average

Rank: 26,292 nationally

1,685

Est. population

9,732/km²

67%

Employed

72%

Degree educated

£41,400

Median income

2.2%

Claimant rate

Urban coreHigh densityYoung professionals

43

Community stability

Age profile

20%
26%
24%
17%
15%
Under 1820%
18–3426%
35–4924%
50–6417%
65+14%

Tenure

30%
24%
34%
Own outright30%
Own (mortgage)24%
Private rent34%
Social rent12%
Shared ownership0%

Ethnicity

46%
29%
White British46%
White Other29%
Asian10%
Black3%
Mixed7%
Other6%

Employment & lifestyle

Managerial / professional64%
Routine / semi-routine5%
No car household55%
Unemployed2%
No qualifications5%

Housing tenure (Census 2021)

Private rent34%
Social rent12%

vs. London

Income vs London-1.4%

Planning

Conservation areas and development

Conservation area
Yes
Article 4 area
Yes
Listed buildings (800m)
125
Live planning apps (800m)
20
Development activity
high
Residential apps (800m)
0
Commercial apps (800m)
1
Major developments (800m)
0
Planning apps (12 months)
14
Planning apps (3 years)
25
Local approval rate
64%
Borough approval rate
87%
Opportunity area
No
CIL rate (residential)
£250/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
3

Housing pipeline (800m)

Homes approved
0
Under construction
0
Completed (3yr)
6
Largest scheme
202 homes · Camden Goods Yard, CAMDEN GOODS YARD, Chalk Farm Road, London, NW1 8EH
Pipeline pressure
NONE

Named schemes (500m)

Camden Goods Yard, CAMDEN GOODS YARD, Chalk Farm Road, London, NW1 8EH202 homes
completed
Lock House, 35, Oval Road, London, NW1 7EA171 homes
completed
1-6, 1-6, Centric Close, NW1 7EP76 homes
completed
Gilbey House, 38, Jamestown Road, London, NW1 7BY76 homes
completed
30, 30, Oval Road, NW1 7DE70 homes
completed

Politics

Local councillors and MP

Ward majority
Labour
Ward majority vote
12.0%
Ward turnout
39%
Election year
2026
MP
Sir Keir Starmer (Labour)
MP majority
11,572
Constituency
Holborn and St Pancras

Councillors

Dan CorbyLabour
Lauren KeilesLabour
Suleiman Mohamoud OsmanLabour

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Key facts for NW1 7BA

Full postcodeNW1 7BA
Postcode districtNW1
BoroughLondon Borough of Camden
WardPrimrose Hill
Latitude51.538880
Longitude-0.149750
Parliamentary constituencyHolborn and St Pancras
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey