East Sheen · Richmond upon Thames · Richmond Park constituency · 51.46299, -0.27337

SW14 7RL— East Sheen, Richmond upon Thames

Location and area intelligence for SW14 7RL, East Sheen, Richmond upon Thames

The family fortress

 

Bottom 25% LondonSchools 100%Safety 83/100Transport 32/100~2% yield · indicativeOnly 1 sales — thin data

Best for: Families, Owner-occupiers

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Strong schools, limited transport — ideal for car-owning families

Liveability
70
Safety
83
Schools
90
Transport
32
Environment
66
Investment
26

The bottom line

SW14 7RL offers exceptional schools (100% Good/Outstanding) and low crime — strong value for Families and Owner-occupiers who can accept its trade-offs.

The catch: 48 min to waterloo — above average for this zone.

Less suited to Car-free commuters.

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Location

SW14 7RL

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Suburban
HighOwner occupiers / families
Buyer fit: ExcellentInvestment outlook: CautiousRisk: Low

London Benchmarks

vs London income+24.0% vs London avg
vs London crime-22.0% vs London avg

Deep-dive guides for SW14 7RL

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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Postcode Personality

🎓 School Smart🌳 Good Parks🔒 Very Safe

“The family fortress”

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How SW14 7RL has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

90

Education score

Excellent for families
★ Top school within 1km
★★

Primary

Sheen Mount Primary School

Good · Inspected May 2022 · 4 min walk

KS2: 110.3

—

Secondary

Lift Richmond Park

Not yet inspected · 12 min walk

P8: +0.51A8: 56.3

100% of local schools rated Good or Outstanding · based on 7 schools within 1.5km

Top 10% — exceptional provision

Childcare

Childcare

Windham Nursery School

Not inspected · 16 min walk

3 primaries · 1 secondaries · 0 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Low crime

50.4 incidents per 1,000 residents

Better than 62% of London
→ Stable

-5% vs borough

Crime by type

Other27%
Vehicle crime23%
Violence & sexual offences20%
Anti-social behaviour14%
Drug offences7%
Burglary5%
Theft3%
Robbery1%

Road safety

100

Road safety score

0

Accidents (5yr)

2

Serious within 200m

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: Richmond Fire Station · 937m

Crime is 22% below London average

Property

2 Jul

Prices, sales volume and market trends

Insufficient sales data

Only 1 sale recorded in the last 24 months — too few for a reliable median price. Price figures have been withheld to avoid misleading comparisons.

Price history

Sales (24 months)1
New build0.0%
Price per m²£9,482/m²
Price per ft²£881/ft²
Avg floor area143.6 m²

EPC breakdown

B
1%
C
2%
D
8%
E
3%
F
1%

Based on 15 properties · Confidence: medium

Street mix

Semi 33%Terraced 67%

LHA rates — Outer South West London

Shared room£592/mo
1 bedroom£1200/mo
2 bedrooms£1495/mo
3 bedrooms£1800/mo
4 bedrooms£2550/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Low

Market activity

100d

Days to sell

Energy & construction

Solar yield858 kWh/kWp/yr
Rebuild cost estimate£359,000
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction era1900-1929
WallsSolid brick, as built, no insulation (assumed)
RoofPitched, no insulation (assumed)
Heating fuelmains gas (not community)
GlazingFully double glazed
Council tax band Band EAnnual charge £2,662
Price growth potentialModerate

Market History

Price trajectory, velocity and distribution

Price Trajectory

1995–2024 · CAGR

+7.1%

Total change

+628%

Market Activity

Price Velocity & Acceleration

Current Velocity

+0.6%

per year

Acceleration

+24.62

change in velocity

Market State

Recovery

Velocity (%)Acceleration

Price Distribution

P25: £200k–£250k · P75: £500k–£600k · 36 sales

Property Type Mix

Total: 36 sales

Semi-detached33.3%
Terraced66.7%

By decade

1990s

2000s

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Late-1990s boom1995–1999£179k£349k+95.7%2.5
Post-dot-com plateau2001–2004£540k£560k+3.7%1.8
Pre-crash peak2006–2007£593k£750k+26.6%1.5
GFC & correction2009–2012£748k£300k-59.9%2
Help-to-Buy recovery2013–2016£1.00m£1.40m+40%1
Brexit uncertainty2019–2019£1.34m£1.34m+0%1
Pandemic surge2021–2021£1.70m£1.70m+0%1
Rate-rise correction2022–2022£1.29m£1.29m+0%1
Current market2024–2024£1.30m£1.30m+0%1

Price Trajectory by Type

Terraced

Per-type alpha vs district

Best performer

Terraced

+0% alpha

Terraced+0% α
Local
9.4%
District
9.4%

CAGR over 14yr data window. Alpha = local CAGR − district CAGR.

Buyer vs Seller Score

Composite market conditions index 0–100

54out of 100SellerBuyer

Market condition

Balanced Market

Neutral conditions

Higher score = better conditions for buyers

Score breakdown

Price Velocity40
Sales Volume75
Seasonal Timing0
Trend Position100

Transport

1 Jul

Public transport accessibility and links

PTAL 2

Poor

1a
1b
2
3
4
5
6a
6b
Bottom 25% — limited connections
Kew Gardens Underground StationDistrict line
21.1 min walk
Mortlake

Nearby stations

MortlakeNational Rail
9 min walk
Kew Gardens Rail StationMildmay
22 min walk
Kew Gardens Underground StationDistrict
22 min walk
Richmond Underground StationDistrict
24 min walk
Richmond (London) Rail StationMildmay · South Western Railway
24 min walk
No bus stops within 400m

25

Walkability score

22

Footpaths (500m)

0

Santander docks (800m)

3.3 km

Nearest cycle dock

Central London commute times

London Bridge58 min ↑
Victoria55 min ↑
Waterloo ★48 min
Canary Wharf68 min ↑
City59 min ↑

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

5

Car parks (800m)

1

EV chargers (800m)

Total spaces (800m)117
Nearest car park177m
Santander docks (800m)0
Nearest cycle dock3.3 km

Nearby car parks

🅿️
Waitrose Sheen Car Park75 spaces· no
427m
🅿️
Sheen Lane Car Park42 spaces· yes
488m
🅿️
Sheen Gate carpark
754m

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterNONE
No assessed surface water flood risk
Air qualityLOW
NO₂: 25.0 µg/m³ · PM2.5: 16.0 µg/m³
Better than 83% of London
NoiseLOW
none
Quieter than 70% of London
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 9.5 km away✗ Not Green Belt✗ Not AONB31% green spaceTree canopy: 70%
More green space than 86% of London

Nearest SSSI: Richmond Park SSSI — 2.4 km

Energy

Solar: 858 kWh/kWp/yr

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): 1

Landslide susceptibility: Low

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,570 hrs/yr

Sunshine

577 mm/yr

Rainfall

23.3°C

Summer avg

2.9°C

Winter avg

Solar yield858.1 kWh/kWp/yr

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

KEW MEDICAL PRACTICE

14 HIGH PARK ROAD, KEW, TW9 4BH

20 min walk

64%

Recommend GP

64%

Overall GP experience

0

GPs within 1km

3

Dentists within 1km

Nearest hospitalBarnes Hospital · 1.3 km
Nearest A&EKINGSTON AND RICHMOND NHS FOUNDATION TRUST · 5.4 km
A&E 4hr targetNHS target: 95% · London avg: ~68%57.7%

Amenities

Shops, restaurants, parks and more

44

Parks (1km)

16

Restaurants (800m)

4

Cafes (800m)

3

Pubs (400m)

0

Pharmacies (800m)

4

Gyms (1km)

22

Sports (1km)

0

Convenience

Nearest supermarketOrion · 1.8 km
14 tennis courts2 swimming pools2 sports halls

Nightlife (500m)

0

Nightclubs

3

Late-night venues

D
782 licensed premises in borough301 late-night refreshment licencesHome Office 2023/24

0

Libraries (1km)

0

Cinemas (2km)

2.7km

Post office

Nearby shops

Hari Supermarket730 m

Nearby cafes

Pistons & Cups138 m
Caffe’ Al Fresco176 m
Harris + Hoole344 m
Artisan527 m

Nearby restaurants

Kurk119 m
Black Salt123 m
Faanoos Restaurant124 m
TJ’s Place129 m

Nearby pubs

Leonardo Wine Bar173 m
The Victoria267 m
The Plough295 m
Pig & Whistle500 m

Nearby gyms

Paul May Fitness296 m
Sheen Lawn Tennis and Squash Club517 m
SW14 Women's Fitness561 m
Evolution600 m
Food hygiene (5-star)64% of 50

Business

Local businesses registered here

Active businesses
0
New (last 12 months)
0
Dissolved (last 12 months)
0
Industry diversity
0
3yr survival rate
100.0%

High street

A

High street health

Investment

Investment grade, yield and market outlook

26

Investment score

Weak

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Low gross yield (1.5%) makes this better for owner-occupiers than buy-to-let investors. Capital growth outlook is moderate.

Avg monthly rent
£1,664London avg: £1,950/mo
Gross yield
1.5% (low)London avg: 3.8%Low yield — bottom 25% of London
Gentrification score22/100
Sales last 12 months0

Rental market

Medium

Demand

Medium

Void risk

Mixed owner / renter

Tenant profile

+2.4%

Rent growth (1yr)

Market liquidity

Low

Market activity

100d

Est. days to sell

4/100

Velocity score

Future outlook

55.1

Price growth score

C
High

Development pressure

High

New supply risk

Low-deprivation area

Infrastructure pipeline

Infrastructure score0/100
Bakerloo Extension route12,570m
Crossrail 2 route6,286m

Demographics

16 Jun

Population, deprivation and income

Decile 9/10

Least deprived

Index of Multiple Deprivation

Less deprived than 90% of London

Rank: 27,414 nationally

1,904

Est. population

12,388/km²

67%

Employed

67%

Degree educated

£52,100

Median income

1.9%

Claimant rate

SuburbanHigh densityOwner occupiers / families

45

Community stability

Age profile

28%
13%
27%
19%
13%
Under 1828%
18–3413%
35–4927%
50–6419%
65+13%

Tenure

29%
33%
33%
Own outright29%
Own (mortgage)33%
Private rent33%
Social rent6%
Shared ownership0%

Ethnicity

59%
23%
White British59%
White Other23%
Asian7%
Black1%
Mixed7%
Other4%

Employment & lifestyle

Managerial / professional58%
Routine / semi-routine8%
No car household28%
Unemployed3%
No qualifications5%

Housing tenure (Census 2021)

Private rent32%
Social rent6%

vs. London

Income vs London+24.0%

Planning

Conservation areas and development

Conservation area
No
Article 4 area
No
Listed buildings (800m)
14
Live planning apps (800m)
33
Development activity
high
Residential apps (800m)
11
Commercial apps (800m)
1
Major developments (800m)
0
Planning apps (12 months)
28
Planning apps (3 years)
24
Local approval rate
79%
Borough approval rate
65%
Opportunity area
No
CIL rate (residential)
£200/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
0

Housing pipeline (800m)

Homes approved
4
Under construction
0
Completed (3yr)
10
Largest scheme
18 homes · FURNESS LODGE, FURNESS LODGE, DERBY ROAD, SW14
Pipeline pressure
LOW

Named schemes (500m)

FURNESS LODGE, FURNESS LODGE, DERBY ROAD, SW1418 homes
completed
The White Cottage, 1, The White Cottage, 1, Colston Road, SW14 7PG9 homes
completed
320, 320, Upper Richmond Road West, East Sheen, SW14 7JN7 homes
completed
Graemesdyke Cottage, Graemesdyke Cottage, Graemesdyke Avenue, SW14 7BJ6 homes
completed
420, 420, Upper Richmond Road West, East Sheen, SW14 7JX5 homes
completed

Politics

Local councillors and MP

Ward majority
Lib Dems
Ward majority vote
19.3%
Ward turnout
52%
Election year
2026
MP
Sarah Olney (Liberal Democrat)
MP majority
17,155
Constituency
Richmond Park

Councillors

Julia CambridgeLib Dems
Margaret DaneLib Dems
Mohsin KhanLib Dems

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Compare Richmond upon Thames with nearby boroughs:

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Key facts for SW14 7RL

Full postcodeSW14 7RL
Postcode districtSW14
BoroughLondon Borough of Richmond upon Thames
WardEast Sheen
Latitude51.462989
Longitude-0.273374
Parliamentary constituencyRichmond Park
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey