White City · Hammersmith and Fulham · Ealing Central and Acton constituency · 51.51421, -0.23446

W12 7AF— White City, Hammersmith and Fulham

Location and area intelligence for W12 7AF, White City, Hammersmith and Fulham

The family fortress

 

Schools 100%Safety 77/100Transport 38/100Yield 3.74%

Best for: Families

Compare areas

Balanced area — no standout strengths or weaknesses

Liveability
60
Safety
77
Schools
60
Transport
38
Environment
77
Investment
43

The bottom line

W12 7AF offers exceptional schools (100% Good/Outstanding), low crime, fast broadband and a green environment — strong value for Families who can accept its trade-offs.

The catch: very high noise — check proximity to rail lines.

Less suited to Car-free commuters.

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Location

W12 7AF

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Suburban
Very highSocially diverse / deprived
Buyer fit: ExcellentInvestment outlook: PositiveRisk: Medium

London Benchmarks

vs London income-14.0% vs London avg
vs London crime-19.0% vs London avg

Deep-dive guides for W12 7AF

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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Postcode Personality

🎓 School Smart🌳 Good Parks🔒 Very Safe

“The family fortress”

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How W12 7AF has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

60

Education score

Good for families
★ Top school within 1km
—

Primary

Ark Bentworth Primary Academy

Not yet inspected · 2 min walk

KS2: 106.4

—

Secondary

Phoenix Academy

Not yet inspected · Inspected Nov 2024 · 3 min walk

P8: +0.93A8: 53.6

100% of local schools rated Good or Outstanding · based on 20 schools within 1.5km

Top 10% — exceptional provision

Childcare

Childcare

Randolph Beresford Early Years Centre

Not inspected · 5 min walk

6 primaries · 2 secondaries · 1 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Low crime

52.8 incidents per 1,000 residents

Better than 60% of London
↑ Rising 1200.0%

-37% vs borough

Crime by type

Violence & sexual offences32%
Anti-social behaviour27%
Other20%
Drug offences7%
Vehicle crime5%
Burglary5%
Theft3%
Robbery0%

Road safety

99

Road safety score

1

Accidents (5yr)

LOW pedestrian risk

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: Hammersmith Fire Station (G36) · 2.1km

Crime is 19% below London average

Property

Prices, sales volume and market trends

Avg floor area54.3 m²

EPC breakdown

C
13%
D
17%
E
2%

Based on 32 properties · Confidence: high

LHA rates — Inner West London

Shared room£760/mo
1 bedroom£1350/mo
2 bedrooms£1625/mo
3 bedrooms£2050/mo
4 bedrooms£2550/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Energy & construction

Solar yield855 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow
Rebuild cost estimate£135,750
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction era1930-1949
WallsSolid brick, as built, no insulation (assumed)
Roof(another dwelling above)
Heating fuelmains gas (not community)
GlazingSingle glazed
Council tax band Band AAnnual charge £973
Price growth potentialLow

Market History

Price trajectory, velocity and distribution

Price Trajectory

2000–2014 · CAGR

+8.7%

Total change

+223%

Market Activity

Price Velocity & Acceleration

Current Velocity

+42.5%

per year

Acceleration

-84.36

change in velocity

Market State

Strong growth

Velocity (%)Acceleration

Price Distribution

P25: £75k–£100k · P75: £250k–£300k · 3 sales

Property Type Mix

Total: 3 sales

Flat/maisonette100%

By decade

2000s

2010s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Late-1990s boom2000–2000£82k£82k+0%1
Pre-crash peak2005–2005£186k£186k+0%1
Help-to-Buy recovery2014–2014£265k£265k+0%1

Buyer vs Seller Score

Composite market conditions index 0–100

0out of 100SellerBuyer

Market condition

Strong Seller's Market

Favours sellers

Higher score = better conditions for buyers

Score breakdown

Price Velocity0

Transport

1 Jul

Public transport accessibility and links

PTAL 2

Poor

1a
1b
2
3
4
5
6a
6b
Below London average
White City Underground StationCentral line
9 min walk
Kensal Green

Nearby stations

White City Underground StationCentral
9 min walk
Wood Lane Underground StationHammersmith & City · Circle
11 min walk
East Acton Underground StationCentral
12 min walk
Shepherd's Bush Market Underground StationHammersmith & City · Circle
14 min walk
Latimer Road Underground StationHammersmith & City · Circle
15 min walk
No bus stops within 400m

44

Walkability score

106

Footpaths (500m)

1

Santander docks (800m)

0.6 km

Nearest cycle dock

Central London commute times

London Bridge43 min ↑
Victoria ★36 min
Waterloo45 min ↑
Canary Wharf53 min ↑
City40 min ↑

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

18

Car parks (800m)

1

EV chargers (800m)

1

Fast chargers (800m)

Total spaces (800m)17
Nearest car park254m
Santander docks (800m)1
Nearest cycle dock0.6 km

Nearby car parks

🅿️
Scrubs Lane Car Park· yes
760m

Connectivity

Broadband and mobile coverage

100%

Full fibre

100%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed500 Mbps
Median download450 Mbps
Superfast coverage100%
All operators 5G97%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterLOW
Low
Air qualityLOW
NO₂: 14.0 µg/m³ · PM2.5: 8.0 µg/m³
Better than 96% of London
NoiseVERY HIGH
road
Among London's noisiest areas
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 4.7 km away✗ Not Green Belt✗ Not AONB27% green spaceTree canopy: 37%
More green space than 82% of London

Nearest SSSI: Barn Elms Wetland Centre SSSI — 3.9 km

Energy

Solar: 855 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Low

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): None recorded

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield854.9 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

HAMMERSMITH & FULHAM CENTRES FOR HEALTH

HAMMERSMITH HOSPITAL, DU CANE ROAD, HAMMERSMITH, W12 0HS

4 min walk

65%

Recommend GP

65%

Overall GP experience

15

GPs within 1km

7

Dentists within 1km

Nearest hospitalQueen Charlotte's & Chelsea Hospital · 314 m
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 6.5 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

206

Parks (1km)

7

Restaurants (800m)

4

Cafes (800m)

0

Pubs (400m)

2

Pharmacies (800m)

4

Gyms (1km)

19

Sports (1km)

3

Convenience

No pubs within 400m — nearest: Queens Tavern (504 m)

Nearest supermarketLondis · 551 m
8 tennis courts2 sports halls

Nightlife (500m)

0

Nightclubs

0

Late-night venues

E
929 licensed premises in borough383 late-night refreshment licencesHome Office 2023/24

0

Libraries (1km)

1

Cinemas (2km)

886m

Post office

Nearby shops

Royal Bake UK269 m
Euro International Supermarket Sheena293 m
Suzy's Newsagent301 m
Tesco Express506 m

Nearby cafes

The Athenian474 m
Potager501 m
Butterscotch Bakery505 m
Starbucks514 m

Nearby restaurants

Little Egypt Lounge216 m
City Grill223 m
Egyptian House229 m
Tasty Wings315 m

Nearby pubs

Queens Tavern504 m
The Pavilion707 m
The Broadcast826 m
The Queen Adelaide870 m

Nearby gyms

Phoenix Fitness Centre and Janet Adegoke Swimming Pool196 m
The Gym467 m
Powerleague Shepherds Bush530 m
Studio Lagree544 m

Nearby pharmacies

Hamlins Pharmacy328 m
Pestle & Mortar Pharmacy513 m
Shelly's Pharmacy868 m
Jays Pharmacy905 m

Nearby health

Canberra Dental Practice308 m
Queen Charlotte's & Chelsea Hospital314 m
Parkview Centre for Health and Wellbeing339 m
Hammersmith Hospital358 m
Food hygiene (5-star)67% of 49

Business

Local businesses registered here

Active businesses
2
New (last 12 months)
0
Dissolved (last 12 months)
0
Industry diversity
2
3yr survival rate
100.0%
Right-to-buy sales (5yr)
70

High street

E

High street health

Registered businesses

IRIS KITCHEN LIMITED
TALLEN KENAN LTD

Investment

Investment grade, yield and market outlook

43

Investment score

Moderate

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£1,950London avg: £1,950/mo
Gross yield
3.7% (average)London avg: 3.8%Above average yield
Gentrification score14/100
Right-to-buy sales (5yr)Owner-occupier growth signal70

Rental market

Medium

Demand

Medium

Void risk

Mixed owner / renter

Tenant profile

+11.4%

Rent growth (1yr)

Market liquidity

Future outlook

33

Price growth score

D
High

Development pressure

High

New supply risk

Active regeneration zone

Infrastructure pipeline

Infrastructure score0/100
Bakerloo Extension route9,543m
Crossrail 2 route6,538m

Demographics

16 Jun

Population, deprivation and income

Decile 2/10

Most deprived areas

Index of Multiple Deprivation

Among London's most deprived areas

Rank: 5,691 nationally

1,725

Est. population

30,000/km²

55%

Employed

33%

Degree educated

£36,100

Median income

10.8%

Claimant rate

SuburbanVery high densitySocially diverse / deprived

37

Community stability

Age profile

27%
26%
21%
18%
Under 1827%
18–3426%
35–4921%
50–6418%
65+7%

Tenure

15%
71%
Own outright4%
Own (mortgage)8%
Private rent15%
Social rent71%
Shared ownership1%
Rent free0%

Ethnicity

15%
13%
15%
37%
White British15%
White Other13%
Asian15%
Black37%
Mixed10%
Other11%

Employment & lifestyle

Managerial / professional19%
Routine / semi-routine29%
No car household61%
Unemployed9%
No qualifications23%

Housing tenure (Census 2021)

Social rent72%
Private rent15%

vs. London

Income vs London-14.0%

Planning

Conservation areas and development

Conservation area
No
Article 4 area
No
Listed buildings (800m)
3
Live planning apps (800m)
23
Development activity
high
Residential apps (800m)
0
Commercial apps (800m)
0
Major developments (800m)
0
Planning apps (12 months)
13
Planning apps (3 years)
5
Local approval rate
77%
Borough approval rate
83%
Opportunity area
White City
CIL rate (residential)
£300/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
0
Regeneration status
Active
Regeneration investment
£8.0bn
Est. completion
2040

Housing pipeline (800m)

Homes approved
3
Under construction
0
Completed (3yr)
161
Largest scheme
295 homes · BURLINGTON DANES SCHOOL (SOUTH OF SITE), BURLINGTON DANES SCHOOL (SOUTH OF SITE), DU CANE ROAD, W12 0TY
Pipeline pressure
LOW

Named schemes (500m)

BURLINGTON DANES SCHOOL (SOUTH OF SITE), BURLINGTON DANES SCHOOL (SOUTH OF SITE), DU CANE ROAD, W12 0TY295 homes
completed
Site of Janet Adegoke Lesiure Centre, 56, Site of Janet Adegoke Lesiure Centre, 56, Bloemfontein Road, White City, W12 7DH170 homes
completed
9-127, 9-127, Heathstan Road, W12 0RB95 homes
completed
168-178, 168-178, Westway And Existing Play Area On Joslings Close, W12 0SA45 homes
completed
Daley House, King House etc, 87-199, Daley House, King House etc, 87-199, Du Cane Road, Wormwood Scrubs, W1244 homes
completed

Politics

Local councillors and MP

Ward majority
Labour
Ward majority vote
18.4%
Ward turnout
38%
Election year
2026
MP
Dr Rupa Huq (Labour)
MP majority
15,290
Constituency
Hammersmith and Chiswick

Councillors

Andrew JonesLabour
Natalia PerezLabour
Frances UmehLabour

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Key facts for W12 7AF

Full postcodeW12 7AF
Postcode districtW12
BoroughLondon Borough of Hammersmith and Fulham
WardWhite City
Latitude51.514215
Longitude-0.234456
Parliamentary constituencyEaling Central and Acton
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey