White City · Hammersmith and Fulham · Hammersmith and Chiswick constituency · 51.50708, -0.23240

W12 7BD— White City, Hammersmith and Fulham

Location and area intelligence for W12 7BD, White City, Hammersmith and Fulham

High-connectivity investment target

 

Bottom 25% LondonSchools 100%Safety 70/100Transport 44/100Yield 3.74%

Best for: Families

Compare areas

Strong, well-rated schools set this area apart

Liveability
69
Safety
70
Schools
100
Transport
44
Environment
72
Investment
55

The bottom line

W12 7BD offers exceptional schools (100% Good/Outstanding), low crime and fast broadband — a strong choice for Families.

Less suited to Car-free commuters.

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Location

W12 7BD

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Inner city
Very highYoung professionals
Buyer fit: ExcellentInvestment outlook: NeutralRisk: Low

London Benchmarks

vs London income+2.4% vs London avg
vs London crime+50.0% vs London avg

Deep-dive guides for W12 7BD

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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“High-connectivity investment target”

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How W12 7BD has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

100

Education score

Excellent for families
★ Top school within 1km
★★★

Primary

Miles Coverdale Primary School

Outstanding · Inspected Mar 2024 · 5 min walk

KS2: 108.3

—

Secondary

Hammersmith Academy

Not yet inspected · 8 min walk

P8: +0.26A8: 53.2

100% of local schools rated Good or Outstanding · based on 24 schools within 1.5km

Top 10% — exceptional provision

Childcare

Childcare

Randolph Beresford Early Years Centre

Not inspected · 5 min walk

8 primaries · 2 secondaries · 2 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Low crime

97.3 incidents per 1,000 residents

Higher crime than 73% of London
↑ Rising 752.6%

+16% vs borough

Crime by type

Other27%
Anti-social behaviour23%
Violence & sexual offences23%
Vehicle crime12%
Drug offences9%
Burglary4%
Theft2%
Robbery1%

Stop & search

1.8

per 1,000 residents

→ Stable

trend

Road safety

100

Road safety score

0

Accidents (5yr)

5

Serious within 200m

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: Hammersmith Fire Station (G36) · 1.3km

Crime is +50% above London average

Property

Prices, sales volume and market trends

Avg floor area117.2 m²

EPC breakdown

C
6%
D
12%
E
5%
F
1%

Based on 24 properties · Confidence: medium

Street mix

Semi 5%Terraced 70%Flat 25%

LHA rates — Inner West London

Shared room£760/mo
1 bedroom£1350/mo
2 bedrooms£1625/mo
3 bedrooms£2050/mo
4 bedrooms£2550/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Energy & construction

Solar yield855 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow
Rebuild cost estimate£293,000
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction era1900-1929
WallsSolid brick, as built, no insulation (assumed)
RoofPitched, no insulation (assumed)
Heating fuelmains gas (not community)
GlazingFully double glazed
Council tax band Band DAnnual charge £1,459
Price growth potentialModerate

Market History

Price trajectory, velocity and distribution

Price Trajectory

1995–2021 · CAGR

+4.3%

Total change

+201%

Market Activity

Price Velocity & Acceleration

Current Velocity

-53.6%

per year

Acceleration

-53.65

change in velocity

Market State

Downturn

Velocity (%)Acceleration

Price Distribution

P25: £250k–£300k · P75: £600k–£700k · 20 sales

Property Type Mix

Total: 20 sales

Semi-detached5%
Terraced70%
Flat/maisonette25%

By decade

1990s

2000s

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Late-1990s boom1995–2000£185k£201k+8.6%1.3
Post-dot-com plateau2002–2003£480k£525k+9.4%1.5
Pre-crash peak2005–2005£288k£288k+0%3
GFC & correction2008–2011£675k£574k-15%1.3
Help-to-Buy recovery2013–2016£1.25m£1.52m+21.6%1
Brexit uncertainty2018–2018£1.20m£1.20m+0%1
Pandemic surge2020–2021£1.20m£556k-53.6%1.5

Buyer vs Seller Score

Composite market conditions index 0–100

70out of 100SellerBuyer

Market condition

Buyer's Market

Favours buyers

Higher score = better conditions for buyers

Score breakdown

Price Velocity100
Seasonal Timing11
Trend Position100

Transport

1 Jul

Public transport accessibility and links

PTAL 3

Moderate

1a
1b
2
3
4
5
6a
6b
Below London average
Shepherd's Bush Market Underground StationHammersmith & City line
5.3 min walk
Shepherds Bush

Nearby stations

Shepherd's Bush Market Underground StationCircle · Hammersmith & City
6 min walk
Wood Lane Underground StationHammersmith & City · Circle
8 min walk
Goldhawk Road Underground StationCircle · Hammersmith & City
9 min walk
White City Underground StationCentral
10 min walk
Shepherd's Bush (Central) Underground StationCentral
12 min walk
No bus stops within 400m

64

Walkability score

94

Footpaths (500m)

3

Santander docks (800m)

0.6 km

Nearest cycle dock

Central London commute times

London Bridge48 min ↑
Victoria ★42 min
Waterloo51 min ↑
Canary Wharf58 min ↑
City45 min ↑

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

21

Car parks (800m)

4

EV chargers (800m)

1

Fast chargers (800m)

Total spaces (800m)32
Nearest car park167m
Santander docks (800m)3
Nearest cycle dock0.6 km

Connectivity

Broadband and mobile coverage

100%

Full fibre

100%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed500 Mbps
Median download450 Mbps
Superfast coverage100%
All operators 5G97%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterMEDIUM
Medium
Air qualityLOW
NO₂: 14.0 µg/m³ · PM2.5: 8.0 µg/m³
Better than 96% of London
NoiseLOW
none
Quieter than 70% of London
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 4.7 km away✗ Not Green Belt✗ Not AONB13% green spaceTree canopy: 70%
Above average green space

Nearest SSSI: Barn Elms Wetland Centre SSSI — 3.1 km

Energy

Solar: 855 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Low

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): None recorded

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield854.9 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

SHEPHERDS BUSH MEDICAL CENTRE

336 UXBRIDGE ROAD, SHEPHERDS BUSH, W12 7LS

1 min walk

75%

Recommend GP

75%

Overall GP experience

10

GPs within 1km

9

Dentists within 1km

Nearest hospitalQueen Charlotte's & Chelsea Hospital · 1.1 km
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 6.9 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

156

Parks (1km)

63

Restaurants (800m)

19

Cafes (800m)

0

Pubs (400m)

9

Pharmacies (800m)

3

Gyms (1km)

7

Sports (1km)

13

Convenience

No pubs within 400m — nearest: The White Horse (339 m)

Nearest supermarketAl-Dimashqi · 228 m
3 tennis courts1 sports halls

Nightlife (500m)

0

Nightclubs

0

Late-night venues

E
929 licensed premises in borough383 late-night refreshment licencesHome Office 2023/24

1

Libraries (1km)

2

Cinemas (2km)

388m

Post office

Nearby shops

Tesca Fine Food & Wine91 m
Lebanese Bakery104 m
Nut Case109 m
Blessings110 m

Nearby cafes

Westside Coffee101 m
Revive Cafe135 m
Baba Salam Cafe139 m
Proud Mary's309 m

Nearby restaurants

Sammy's66 m
Esarn Kheaw73 m
Banaadiri87 m
Savannah91 m

Nearby pubs

The White Horse339 m
The Queen Adelaide356 m
Queens Tavern400 m
Coningham Arms417 m

Nearby gyms

Powerleague Shepherds Bush524 m
Phoenix Fitness Centre and Janet Adegoke Swimming Pool701 m
City Bouldering707 m
Studio Lagree843 m

Nearby pharmacies

Babylon Health Pharmacy178 m
Pestle & Mortar Pharmacy220 m
Green Light Pharmacy353 m
Jays Pharmacy367 m

Nearby health

Shepherds Bush Medical Centre78 m
The Bush Dental Clinic181 m
Incredible Smiles303 m
Chiropody Clinic399 m
Food hygiene (5-star)59% of 199

Business

Local businesses registered here

Active businesses
3
New (last 12 months)
0
Dissolved (last 12 months)
0
Industry diversity
2
3yr survival rate
100.0%
Right-to-buy sales (5yr)
70

High street

E

High street health

Registered businesses

ARHAMSOFT LTD
IZI SOLUTIONS LIMITED
LUCKY SIXTEEN LTD

Investment

Investment grade, yield and market outlook

55

Investment score

Good

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£1,950London avg: £1,950/mo
Gross yield
3.7% (average)London avg: 3.8%Above average yield
Gentrification score29/100
Right-to-buy sales (5yr)Owner-occupier growth signal70

Rental market

High

Demand

Low

Void risk

Young professional

Tenant profile

+11.4%

Rent growth (1yr)

Market liquidity

Future outlook

55.2

Price growth score

C
High

Development pressure

High

New supply risk

Strong gentrification momentum

Infrastructure pipeline

Infrastructure score0/100
Bakerloo Extension route9,263m
Crossrail 2 route6,044m

Demographics

16 Jun

Population, deprivation and income

Decile 5/10

Around average

Index of Multiple Deprivation

Average deprivation level

Rank: 13,834 nationally

1,665

Est. population

18,467/km²

67%

Employed

59%

Degree educated

£43,000

Median income

3.5%

Claimant rate

Inner cityVery high densityYoung professionals

36

Community stability

Age profile

18%
34%
20%
17%
Under 1818%
18–3434%
35–4921%
50–6417%
65+10%

Tenure

17%
16%
35%
32%
Own outright17%
Own (mortgage)16%
Private rent35%
Social rent32%
Shared ownership0%

Ethnicity

43%
20%
13%
White British43%
White Other20%
Asian9%
Black13%
Mixed7%
Other7%

Employment & lifestyle

Managerial / professional46%
Routine / semi-routine13%
No car household57%
Unemployed6%
No qualifications12%

Housing tenure (Census 2021)

Private rent35%
Social rent32%

vs. London

Income vs London+2.4%

Planning

Conservation areas and development

Conservation area
Yes
Article 4 area
No
Listed buildings (800m)
7
Live planning apps (800m)
73
Development activity
high
Residential apps (800m)
1
Commercial apps (800m)
4
Major developments (800m)
0
Planning apps (12 months)
33
Planning apps (3 years)
18
Local approval rate
88%
Borough approval rate
83%
Opportunity area
No
CIL rate (residential)
£300/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
0

Housing pipeline (800m)

Homes approved
3
Under construction
0
Completed (3yr)
187
Largest scheme
170 homes · Site of Janet Adegoke Lesiure Centre, 56, Site of Janet Adegoke Lesiure Centre, 56, Bloemfontein Road, White City, W12 7DH
Pipeline pressure
LOW

Named schemes (500m)

Stowe Road Depot, Stowe Road Depot, Stowe Road, W12 8RL69 homes
completed
FORMER OAKLANDS CHURCH SITE AND, 392-398, FORMER OAKLANDS CHURCH SITE AND, 392-398, UXBRIDGE ROAD, W12 0NR46 homes
completed
1, 1, BLOEMFONTEIN AVENUE, W1232 homes
completed
RHODES HOUSE, RHODES HOUSE, BLOEMFONTEIN ROAD, W12 7PQ20 homes
completed
ELLERSLIE PRIMARY SCHOOL, 50, ELLERSLIE PRIMARY SCHOOL, 50, ELLERSLIE ROAD, W1220 homes
completed

Politics

Local councillors and MP

Ward majority
Labour
Ward majority vote
18.4%
Ward turnout
38%
Election year
2026
MP
Andy Slaughter (Labour)
MP majority
15,290
Constituency
Hammersmith and Chiswick

Councillors

Andrew JonesLabour
Natalia PerezLabour
Frances UmehLabour

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Key facts for W12 7BD

Full postcodeW12 7BD
Postcode districtW12
BoroughLondon Borough of Hammersmith and Fulham
WardWhite City
Latitude51.507080
Longitude-0.232397
Parliamentary constituencyHammersmith and Chiswick
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey