White City · Hammersmith and Fulham · Ealing Central and Acton constituency · 51.51275, -0.23539

W12 7DB— White City, Hammersmith and Fulham

Location and area intelligence for W12 7DB, White City, Hammersmith and Fulham

 

Schools 100%Safety 70/100Transport 38/100~4% yield · indicativeOnly 1 sales — thin data⚠ Knotweed sites nearby

Best for: Families

Compare areas

Strong schools, limited transport — ideal for car-owning families

Liveability
63
Safety
70
Schools
100
Transport
38
Environment
75
Investment
35

The bottom line

W12 7DB offers exceptional schools (100% Good/Outstanding), low crime, fast broadband and a green environment — strong value for Families who can accept its trade-offs.

The catch: 1 Japanese knotweed site within 400m — may affect mortgage applications.

Less suited to Car-free commuters.

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Location

W12 7DB

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Suburban
HighSocially diverse / deprived
Buyer fit: ExcellentInvestment outlook: NeutralRisk: Low

London Benchmarks

vs London income-14.0% vs London avg
vs London crime+42.0% vs London avg

Deep-dive guides for W12 7DB

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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Postcode Personality

🎓 School Smart🌳 Good Parks🔒 Very Safe
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How W12 7DB has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

100

Education score

Excellent for families
★ Top school within 1km
★★★

Primary

St John XXIII Catholic Primary School

Outstanding · Inspected Jun 2022 · 2 min walk

KS2: 108.8

—

Secondary

Phoenix Academy

Not yet inspected · Inspected Nov 2024 · 2 min walk

P8: +0.93A8: 53.6

100% of local schools rated Good or Outstanding · based on 21 schools within 1.5km

Top 10% — exceptional provision

Childcare

Childcare

Randolph Beresford Early Years Centre

Not inspected · 4 min walk

7 primaries · 2 secondaries · 1 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Low crime

92.0 incidents per 1,000 residents

Higher crime than 69% of London
↑ Rising 870.0%

+10% vs borough

Crime by type

Other29%
Violence & sexual offences28%
Anti-social behaviour22%
Drug offences7%
Vehicle crime7%
Burglary5%
Robbery1%
Theft1%

Road safety

99

Road safety score

1

Accidents (5yr)

2

Serious within 200m

LOW pedestrian risk

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: Hammersmith Fire Station (G36) · 2.0km

Crime is +42% above London average

Property

2 Jul

Prices, sales volume and market trends

Insufficient sales data

Only 1 sale recorded in the last 24 months — too few for a reliable median price. Price figures have been withheld to avoid misleading comparisons.

W12 district median

£625,000

Based on 405 sales from postcodes with sufficient data

Price history

Sales (24 months)1
New build0.0%
Price per m²£8,467/m²
Price per ft²£787/ft²
Avg floor area73.6 m²

EPC breakdown

C
10%
D
25%
E
10%

Based on 45 properties · Confidence: high

Street mix

Terraced 92%Flat 8%

LHA rates — Inner West London

Shared room£760/mo
1 bedroom£1350/mo
2 bedrooms£1625/mo
3 bedrooms£2050/mo
4 bedrooms£2550/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Low

Market activity

100d

Days to sell

Energy & construction

Solar yield855 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow
Rebuild cost estimate£184,000
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction era1950-1966
WallsCavity wall, as built, no insulation (assumed)
RoofPitched, no insulation (assumed)
Heating fuelmains gas (not community)
GlazingFully double glazed
Council tax band Band DAnnual charge £1,459
Price growth potentialLow

Market History

Price trajectory, velocity and distribution

Price Trajectory

1996–2025 · CAGR

+7.4%

Total change

+703%

Market Activity

Price Velocity & Acceleration

Current Velocity

+5.3%

per year

Acceleration

-13.84

change in velocity

Market State

Steady growth

Velocity (%)Acceleration

Price Distribution

P25: £450k–£500k · P75: £300k–£350k · 12 sales

Property Type Mix

Total: 12 sales

Terraced91.7%
Flat/maisonette8.3%

By decade

1990s

2000s

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Late-1990s boom1996–1996£76k£76k+0%1
Post-dot-com plateau2001–2004£188k£249k+32.8%1.7
GFC & correction2012–2012£315k£315k+0%1
Help-to-Buy recovery2013–2016£340k£550k+61.8%1
Brexit uncertainty2019–2019£487k£487k+0%1
Pandemic surge2020–2020£580k£580k+0%1
Current market2025–2025£611k£611k+0%1

Buyer vs Seller Score

Composite market conditions index 0–100

50out of 100SellerBuyer

Market condition

Balanced Market

Neutral conditions

Higher score = better conditions for buyers

Score breakdown

Price Velocity0
Sales Volume75
Trend Position75

Transport

1 Jul

Public transport accessibility and links

PTAL 2

Poor

1a
1b
2
3
4
5
6a
6b
Below London average
White City Underground StationCentral line
9.3 min walk
Shepherds Bush

Nearby stations

White City Underground StationCentral
10 min walk
Wood Lane Underground StationHammersmith & City · Circle
10 min walk
East Acton Underground StationCentral
12 min walk
Shepherd's Bush Market Underground StationHammersmith & City · Circle
13 min walk
Latimer Road Underground StationHammersmith & City · Circle
15 min walk
1 bus routes · 8 stops within 400m · 49 buses/hr peak

48

Walkability score

104

Footpaths (500m)

1

Santander docks (800m)

0.7 km

Nearest cycle dock

Central London commute times

London Bridge43 min ↑
Victoria ★36 min
Waterloo45 min ↑
Canary Wharf53 min ↑
City40 min ↑

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

20

Car parks (800m)

0

EV chargers (800m)

Total spaces (800m)17
Nearest car park415m
Santander docks (800m)1
Nearest cycle dock0.7 km

Connectivity

Broadband and mobile coverage

100%

Full fibre

100%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed500 Mbps
Median download450 Mbps
Superfast coverage100%
All operators 5G97%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterNONE
No assessed surface water flood risk
Air qualityLOW
NO₂: 14.0 µg/m³ · PM2.5: 8.0 µg/m³
Better than 96% of London
NoiseLOW
none
Quieter than 70% of London
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 4.8 km away✗ Not Green Belt✗ Not AONB21% green spaceTree canopy: 58%
More green space than 76% of London

Nearest SSSI: Barn Elms Wetland Centre SSSI — 3.7 km

Energy

Solar: 855 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Low

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): None recorded

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield854.9 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

DR CANISIUS & DR HASAN, PARKVIEW CFH&W

56 CRANSTON COURT, BLOEMFONTEIN ROAD, W12 7FG

3 min walk

68%

Recommend GP

68%

Overall GP experience

16

GPs within 1km

8

Dentists within 1km

Nearest hospitalQueen Charlotte's & Chelsea Hospital · 427 m
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 6.6 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

226

Parks (1km)

22

Restaurants (800m)

4

Cafes (800m)

0

Pubs (400m)

5

Pharmacies (800m)

3

Gyms (1km)

16

Sports (1km)

3

Convenience

No pubs within 400m — nearest: Queens Tavern (430 m)

Nearest supermarketLondis · 375 m
6 tennis courts2 sports halls

Nightlife (500m)

0

Nightclubs

0

Late-night venues

E
929 licensed premises in borough383 late-night refreshment licencesHome Office 2023/24

0

Libraries (1km)

1

Cinemas (2km)

711m

Post office

Nearby shops

Royal Bake UK117 m
Euro International Supermarket Sheena140 m
Suzy's Newsagent148 m
CSM Food & Wine Shop423 m

Nearby cafes

The Athenian542 m
Starbucks571 m
Potager575 m
Butterscotch Bakery581 m

Nearby restaurants

City Grill73 m
Egyptian House79 m
Little Egypt Lounge89 m
Tasty Wings161 m

Nearby pubs

Queens Tavern430 m
The Queen Adelaide696 m
Pocket Watch723 m
Coningham Arms751 m

Nearby gyms

Phoenix Fitness Centre and Janet Adegoke Swimming Pool65 m
Powerleague Shepherds Bush504 m
The Gym553 m
Studio Lagree617 m

Nearby pharmacies

Hamlins Pharmacy174 m
Pestle & Mortar Pharmacy429 m
Jays Pharmacy731 m
Babylon Health Pharmacy821 m

Nearby health

Canberra Dental Practice154 m
Parkview Centre for Health and Wellbeing171 m
Queen Charlotte's & Chelsea Hospital427 m
Hammersmith Hospital517 m
Food hygiene (5-star)65% of 77

Business

Local businesses registered here

Active businesses
3
New (last 12 months)
2
Dissolved (last 12 months)
0
Industry diversity
3
3yr survival rate
100.0%
Right-to-buy sales (5yr)
70

High street

E

High street health

Registered businesses

GIGA ESTATES LTD
PRIMANX AI LTD
VERDASPICE LTD

Investment

Investment grade, yield and market outlook

35

Investment score

Weak

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£1,950London avg: £1,950/mo
Gross yield
3.7% (average)London avg: 3.8%Above average yield
Gentrification score16/100
Right-to-buy sales (5yr)Owner-occupier growth signal70
Sales last 12 months0

Rental market

Medium

Demand

Medium

Void risk

Mixed owner / renter

Tenant profile

+11.4%

Rent growth (1yr)

Market liquidity

Low

Market activity

100d

Est. days to sell

4/100

Velocity score

Future outlook

43.5

Price growth score

D
High

Development pressure

High

New supply risk

High investment quality

Infrastructure pipeline

Infrastructure score0/100
Bakerloo Extension route9,573m
Crossrail 2 route6,520m

Demographics

16 Jun

Population, deprivation and income

Decile 3/10

More deprived than average

Index of Multiple Deprivation

More deprived than average

Rank: 7,472 nationally

2,108

Est. population

10,118/km²

57%

Employed

42%

Degree educated

£36,100

Median income

8.5%

Claimant rate

SuburbanHigh densitySocially diverse / deprived

37

Community stability

Age profile

24%
27%
22%
16%
Under 1824%
18–3427%
35–4922%
50–6416%
65+10%

Tenure

16%
21%
45%
Own outright11%
Own (mortgage)16%
Private rent21%
Social rent45%
Shared ownership6%
Rent free1%

Ethnicity

28%
16%
24%
White British28%
White Other16%
Asian13%
Black24%
Mixed9%
Other10%

Employment & lifestyle

Managerial / professional30%
Routine / semi-routine22%
No car household57%
Unemployed6%
No qualifications21%

Housing tenure (Census 2021)

Social rent45%
Private rent21%

vs. London

Income vs London-14.0%

Planning

Conservation areas and development

Conservation area
Yes
Article 4 area
No
Listed buildings (800m)
3
Live planning apps (800m)
34
Development activity
high
Residential apps (800m)
0
Commercial apps (800m)
2
Major developments (800m)
0
Planning apps (12 months)
17
Planning apps (3 years)
7
Local approval rate
88%
Borough approval rate
83%
Opportunity area
No
CIL rate (residential)
£300/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
1

Housing pipeline (800m)

Homes approved
3
Under construction
0
Completed (3yr)
169
Largest scheme
295 homes · BURLINGTON DANES SCHOOL (SOUTH OF SITE), BURLINGTON DANES SCHOOL (SOUTH OF SITE), DU CANE ROAD, W12 0TY
Pipeline pressure
LOW

Named schemes (500m)

Site of Janet Adegoke Lesiure Centre, 56, Site of Janet Adegoke Lesiure Centre, 56, Bloemfontein Road, White City, W12 7DH170 homes
completed
9-127, 9-127, Heathstan Road, W12 0RB95 homes
completed
168-178, 168-178, Westway And Existing Play Area On Joslings Close, W12 0SA45 homes
completed
Daley House, King House etc, 87-199, Daley House, King House etc, 87-199, Du Cane Road, Wormwood Scrubs, W1244 homes
completed
180, 180, WESTWAY, W12 0SA34 homes
completed

Politics

Local councillors and MP

Ward majority
Labour
Ward majority vote
18.4%
Ward turnout
38%
Election year
2026
MP
Dr Rupa Huq (Labour)
MP majority
13,995
Constituency
Ealing Central and Acton

Councillors

Andrew JonesLabour
Natalia PerezLabour
Frances UmehLabour

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Key facts for W12 7DB

Full postcodeW12 7DB
Postcode districtW12
BoroughLondon Borough of Hammersmith and Fulham
WardWhite City
Latitude51.512745
Longitude-0.235392
Parliamentary constituencyEaling Central and Acton
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey