White City · Hammersmith and Fulham · Hammersmith and Chiswick constituency · 51.50869, -0.22981

W12 7ES— White City, Hammersmith and Fulham

Location and area intelligence for W12 7ES, White City, Hammersmith and Fulham

High-connectivity investment target

 

Top 5% LondonSchools 100%Safety 74/100Transport 56/100~4% yield · indicativeOnly 1 sales — thin data

Best for: Families

Compare areas

Balanced area — no standout strengths or weaknesses

Liveability
75
Safety
74
Schools
60
Transport
56
Environment
73
Investment
50

The bottom line

W12 7ES offers exceptional schools (100% Good/Outstanding), low crime and fast broadband — a strong choice for Families.

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Location

W12 7ES

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Urban core
Very highYoung professionals
Buyer fit: ExcellentInvestment outlook: NeutralRisk: Low

London Benchmarks

vs London income+2.4% vs London avg
vs London crime+7.0% vs London avg

Deep-dive guides for W12 7ES

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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Postcode Personality

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“High-connectivity investment target”

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How W12 7ES has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

60

Education score

Good for families
★ Top school within 1km
—

Primary

Ark White City Primary Academy

Not yet inspected · 4 min walk

KS2: 101.5

—

Secondary

Hammersmith Academy

Not yet inspected · 11 min walk

P8: +0.26A8: 53.2

100% of local schools rated Good or Outstanding · based on 25 schools within 1.5km

Top 10% — exceptional provision

Childcare

Childcare

Randolph Beresford Early Years Centre

Not inspected · 4 min walk

9 primaries · 2 secondaries · 2 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Low crime

69.3 incidents per 1,000 residents

Higher crime than 53% of London
↑ Rising 584.2%

-17% vs borough

Crime by type

Other35%
Anti-social behaviour18%
Violence & sexual offences15%
Drug offences12%
Vehicle crime8%
Robbery5%
Burglary4%
Theft3%

Stop & search

1.6

per 1,000 residents

→ Stable

trend

Road safety

100

Road safety score

0

Accidents (5yr)

1

Serious within 200m

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: Hammersmith Fire Station (G36) · 1.4km

Crime is +7% above London average

Property

2 Jul

Prices, sales volume and market trends

Insufficient sales data

Only 1 sale recorded in the last 24 months — too few for a reliable median price. Price figures have been withheld to avoid misleading comparisons.

W12 district median

£625,000

Based on 405 sales from postcodes with sufficient data

Price history

Sales (24 months)1
New build0.0%
Price per m²£8,835/m²
Price per ft²£821/ft²
Avg floor area92.1 m²

EPC breakdown

C
2%
D
5%
E
2%

Based on 9 properties · Confidence: low

Street mix

Terraced 100%

LHA rates — Inner West London

Shared room£760/mo
1 bedroom£1350/mo
2 bedrooms£1625/mo
3 bedrooms£2050/mo
4 bedrooms£2550/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Low

Market activity

100d

Days to sell

Energy & construction

Solar yield855 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow
Rebuild cost estimate£230,250
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction era1900-1929
WallsSolid brick, as built, no insulation (assumed)
RoofPitched, no insulation (assumed)
Heating fuelmains gas (not community)
GlazingFully double glazed
Council tax band Band DAnnual charge £1,459
Price growth potentialHigh

Market History

Price trajectory, velocity and distribution

Price Trajectory

1997–2026 · CAGR

+7.2%

Total change

+658%

Market Activity

Price Velocity & Acceleration

Current Velocity

+32.7%

per year

Acceleration

+49.34

change in velocity

Market State

Strong growth

Velocity (%)Acceleration

Price Distribution

P25: £250k–£300k · P75: £600k–£700k · 9 sales

Property Type Mix

Total: 9 sales

Terraced100%

By decade

1990s

2000s

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Late-1990s boom1997–1997£105k£105k+0%1
Post-dot-com plateau2003–2003£250k£250k+0%1
Pre-crash peak2007–2007£450k£450k+0%1
GFC & correction2009–2010£393k£578k+46.9%1
Help-to-Buy recovery2014–2014£975k£975k+0%1
Brexit uncertainty2017–2019£720k£600k-16.7%1
Current market2026–2026£796k£796k+0%1

Buyer vs Seller Score

Composite market conditions index 0–100

50out of 100SellerBuyer

Market condition

Balanced Market

Neutral conditions

Higher score = better conditions for buyers

Score breakdown

Price Velocity0
Trend Position100

Transport

1 Jul

Public transport accessibility and links

PTAL 5

Very Good

1a
1b
2
3
4
5
6a
6b
Above London average
Shepherd's Bush Market Underground StationHammersmith & City line
4.6 min walk
Shepherds Bush

Nearby stations

Wood Lane Underground StationHammersmith & City · Circle
5 min walk
Shepherd's Bush Market Underground StationCircle · Hammersmith & City
5 min walk
White City Underground StationCentral
7 min walk
Goldhawk Road Underground StationHammersmith & City · Circle
10 min walk
Shepherd's Bush (Central) Underground StationCentral
11 min walk
No bus stops within 400m

64

Walkability score

116

Footpaths (500m)

4

Santander docks (800m)

0.4 km

Nearest cycle dock

Central London commute times

London Bridge43 min ↑
Victoria ★37 min
Waterloo45 min ↑
Canary Wharf53 min ↑
City41 min ↑

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

17

Car parks (800m)

3

EV chargers (800m)

1

Fast chargers (800m)

Total spaces (800m)32
Nearest car park94m
Santander docks (800m)4
Nearest cycle dock0.4 km

Connectivity

Broadband and mobile coverage

100%

Full fibre

100%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed500 Mbps
Median download450 Mbps
Superfast coverage100%
All operators 5G97%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterMEDIUM
Medium
Air qualityLOW
NO₂: 14.0 µg/m³ · PM2.5: 8.0 µg/m³
Better than 96% of London
NoiseLOW
none
Quieter than 70% of London
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 4.5 km away✗ Not Green Belt✗ Not AONB15% green spaceTree canopy: 70%
Above average green space

Nearest SSSI: Barn Elms Wetland Centre SSSI — 3.3 km

Energy

Solar: 855 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Low

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): None recorded

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield854.9 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

SHEPHERDS BUSH MEDICAL CENTRE

336 UXBRIDGE ROAD, SHEPHERDS BUSH, W12 7LS

4 min walk

75%

Recommend GP

75%

Overall GP experience

15

GPs within 1km

10

Dentists within 1km

Nearest hospitalQueen Charlotte's & Chelsea Hospital · 1.0 km
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 6.7 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

159

Parks (1km)

77

Restaurants (800m)

22

Cafes (800m)

2

Pubs (400m)

7

Pharmacies (800m)

4

Gyms (1km)

10

Sports (1km)

8

Convenience

Nearest supermarketAl-Dimashqi · 283 m
4 tennis courts2 sports halls

Nightlife (500m)

0

Nightclubs

2

Late-night venues

D
929 licensed premises in borough383 late-night refreshment licencesHome Office 2023/24

1

Libraries (1km)

2

Cinemas (2km)

611m

Post office

Nearby shops

CSM Food & Wine Shop186 m
La Brioche Patisserie273 m
Wine Mart275 m
Damascene Bakery281 m

Nearby cafes

Revive Cafe273 m
Westside Coffee315 m
Baba Salam Cafe315 m
Angelo's Coffee360 m

Nearby restaurants

Fish & grill182 m
Tiger's Diner272 m
Nando's272 m
Flame Flame273 m

Nearby pubs

Queens Tavern201 m
The White Horse360 m
The Broadcast377 m
Westwood495 m

Nearby gyms

Powerleague Shepherds Bush287 m
City Bouldering483 m
Studio Lagree605 m
The Gym619 m

Nearby pharmacies

Pestle & Mortar Pharmacy184 m
Babylon Health Pharmacy298 m
Green Light Pharmacy346 m
Hamlins Pharmacy437 m

Nearby health

The Bush Dental Clinic273 m
Shepherds Bush Medical Centre331 m
Canberra Dental Practice452 m
Parkview Centre for Health and Wellbeing473 m
Food hygiene (5-star)62% of 250

Business

Local businesses registered here

Active businesses
2
New (last 12 months)
0
Dissolved (last 12 months)
0
Industry diversity
2
3yr survival rate
100.0%
Right-to-buy sales (5yr)
70

High street

A

High street health

Registered businesses

MARGROSE CONSULTING LTD
ROBBIN PIERCE LIMITED

Investment

Investment grade, yield and market outlook

50

Investment score

Moderate

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£1,950London avg: £1,950/mo
Gross yield
3.7% (average)London avg: 3.8%Above average yield
Gentrification score33/100
Right-to-buy sales (5yr)Owner-occupier growth signal70
Sales last 12 months1

Rental market

Very High

Demand

Very Low

Void risk

Young professional

Tenant profile

+11.4%

Rent growth (1yr)

Market liquidity

Low

Market activity

100d

Est. days to sell

8/100

Velocity score

Future outlook

66.4

Price growth score

B
High

Development pressure

High

New supply risk

Strong gentrification momentumExcellent transport access

Infrastructure pipeline

Infrastructure score0/100
Bakerloo Extension route9,112m
Crossrail 2 route5,968m

Demographics

16 Jun

Population, deprivation and income

Decile 6/10

Around average

Index of Multiple Deprivation

Average deprivation level

Rank: 17,767 nationally

1,877

Est. population

16,534/km²

68%

Employed

59%

Degree educated

£43,000

Median income

6.0%

Claimant rate

Urban coreVery high densityYoung professionals

31

Community stability

Age profile

17%
38%
21%
15%
Under 1817%
18–3438%
35–4921%
50–6415%
65+8%

Tenure

14%
14%
42%
29%
Own outright14%
Own (mortgage)14%
Private rent42%
Social rent29%
Shared ownership1%
Rent free0%

Ethnicity

33%
26%
White British33%
White Other26%
Asian12%
Black11%
Mixed9%
Other9%

Employment & lifestyle

Managerial / professional44%
Routine / semi-routine15%
No car household61%
Unemployed4%
No qualifications10%

Housing tenure (Census 2021)

Private rent42%
Social rent29%

vs. London

Income vs London+2.4%

Planning

Conservation areas and development

Conservation area
No
Article 4 area
No
Listed buildings (800m)
8
Live planning apps (800m)
60
Development activity
high
Residential apps (800m)
1
Commercial apps (800m)
2
Major developments (800m)
0
Planning apps (12 months)
28
Planning apps (3 years)
18
Local approval rate
86%
Borough approval rate
83%
Opportunity area
No
CIL rate (residential)
£300/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
0

Housing pipeline (800m)

Homes approved
3
Under construction
0
Completed (3yr)
704
Largest scheme
527 homes · Centre House 56, Wood Lane, W12 7SB
Pipeline pressure
LOW

Named schemes (500m)

ARK Swift Primary Academy, White City Estate, ARK Swift Primary Academy, White City Estate, Australia Road, London, W12 7PT157 homes
completed
1, 1, BLOEMFONTEIN AVENUE, W1232 homes
completed
ELLERSLIE PRIMARY SCHOOL, 50, ELLERSLIE PRIMARY SCHOOL, 50, ELLERSLIE ROAD, W1220 homes
completed
RHODES HOUSE, RHODES HOUSE, BLOEMFONTEIN ROAD, W12 7PQ20 homes
completed
2, 2, WHITE CITY CLOSE, W12 7EB20 homes
completed

Politics

Local councillors and MP

Ward majority
Labour
Ward majority vote
18.4%
Ward turnout
38%
Election year
2026
MP
Andy Slaughter (Labour)
MP majority
15,290
Constituency
Hammersmith and Chiswick

Councillors

Andrew JonesLabour
Natalia PerezLabour
Frances UmehLabour

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Key facts for W12 7ES

Full postcodeW12 7ES
Postcode districtW12
BoroughLondon Borough of Hammersmith and Fulham
WardWhite City
Latitude51.508686
Longitude-0.229813
Parliamentary constituencyHammersmith and Chiswick
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey