White City · Hammersmith and Fulham · Hammersmith and Chiswick constituency · 51.50845, -0.22946

W12 7EU— White City, Hammersmith and Fulham

Location and area intelligence for W12 7EU, White City, Hammersmith and Fulham

High-connectivity investment target

 

Top 5% LondonSchools 100%Safety 74/100Transport 57/100Yield 3.74%

Best for: Families

Compare areas

Balanced area — no standout strengths or weaknesses

Liveability
75
Safety
74
Schools
60
Transport
57
Environment
73
Investment
64

The bottom line

W12 7EU offers exceptional schools (100% Good/Outstanding), low crime and fast broadband — a strong choice for Families.

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Location

W12 7EU

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Urban core
Very highYoung professionals
Buyer fit: ExcellentInvestment outlook: NeutralRisk: Low

London Benchmarks

vs London income+2.4% vs London avg
vs London crime+7.0% vs London avg

Deep-dive guides for W12 7EU

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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“High-connectivity investment target”

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How W12 7EU has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

60

Education score

Good for families
★ Top school within 1km
—

Primary

Ark White City Primary Academy

Not yet inspected · 5 min walk

KS2: 101.5

—

Secondary

Hammersmith Academy

Not yet inspected · 10 min walk

P8: +0.26A8: 53.2

100% of local schools rated Good or Outstanding · based on 27 schools within 1.5km

Top 10% — exceptional provision

Childcare

Childcare

Randolph Beresford Early Years Centre

Not inspected · 4 min walk

9 primaries · 2 secondaries · 2 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Low crime

69.3 incidents per 1,000 residents

Higher crime than 53% of London
↑ Rising 584.2%

-17% vs borough

Crime by type

Other35%
Anti-social behaviour18%
Violence & sexual offences15%
Drug offences12%
Vehicle crime8%
Robbery5%
Burglary4%
Theft3%

Stop & search

1.6

per 1,000 residents

→ Stable

trend

Road safety

98

Road safety score

2

Accidents (5yr)

1

Serious within 200m

LOW pedestrian risk

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: Hammersmith Fire Station (G36) · 1.4km

Crime is +7% above London average

Property

Prices, sales volume and market trends

Avg floor area92.4 m²

EPC breakdown

C
2%
D
13%
E
1%

Based on 16 properties · Confidence: medium

Street mix

Terraced 71%Flat 29%

LHA rates — Inner West London

Shared room£760/mo
1 bedroom£1350/mo
2 bedrooms£1625/mo
3 bedrooms£2050/mo
4 bedrooms£2550/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Energy & construction

Solar yield855 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow
Rebuild cost estimate£231,000
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction era1900-1929
WallsSolid brick, as built, no insulation (assumed)
RoofPitched, no insulation (assumed)
Heating fuelmains gas (not community)
GlazingFully double glazed
Council tax band Band DAnnual charge £1,459
Price growth potentialModerate

Market History

Price trajectory, velocity and distribution

Price Trajectory

1995–2024 · CAGR

+8.7%

Total change

+1034%

Market Activity

Price Velocity & Acceleration

Current Velocity

+4.8%

per year

Acceleration

-40.97

change in velocity

Market State

Steady growth

Velocity (%)Acceleration

Price Distribution

P25: £125k–£150k · P75: £500k–£600k · 34 sales

Property Type Mix

Total: 34 sales

Terraced70.6%
Flat/maisonette29.4%

By decade

1990s

2000s

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Late-1990s boom1995–1998£97k£180k+85.6%1.8
Post-dot-com plateau2001–2004£291k£384k+32%2
Pre-crash peak2005–2007£185k£569k+207.6%1.7
GFC & correction2008–2011£343k£665k+94%2.3
Help-to-Buy recovery2013–2016£775k£680k-12.3%1.7
Brexit uncertainty2018–2018£721k£721k+0%2
Pandemic surge2021–2021£1.05m£1.05m+0%1
Current market2024–2024£1.10m£1.10m+0%1

Price Trajectory by Type

TerracedFlat/maisonette

Per-type alpha vs district

Best performer

Terraced

+2% alpha

Weakest performer

Flat/maisonette

-0.4% alpha

Terraced+2% α
Local
12.8%
District
10.8%
Flat/maisonette-0.4% α
Local
7.8%
District
8.2%

CAGR over 15yr data window. Alpha = local CAGR − district CAGR.

Buyer vs Seller Score

Composite market conditions index 0–100

36out of 100SellerBuyer

Market condition

Seller's Market

Favours sellers

Higher score = better conditions for buyers

Score breakdown

Price Velocity40
Seasonal Timing28
Trend Position40

Transport

1 Jul

Public transport accessibility and links

PTAL 5

Very Good

1a
1b
2
3
4
5
6a
6b
Above London average
Shepherd's Bush Market Underground StationHammersmith & City line
4.2 min walk
Shepherds Bush

Nearby stations

Wood Lane Underground StationHammersmith & City · Circle
5 min walk
Shepherd's Bush Market Underground StationCircle · Hammersmith & City
5 min walk
White City Underground StationCentral
7 min walk
Goldhawk Road Underground StationHammersmith & City · Circle
9 min walk
Shepherd's Bush (Central) Underground StationCentral
11 min walk
No bus stops within 400m

66

Walkability score

123

Footpaths (500m)

5

Santander docks (800m)

0.4 km

Nearest cycle dock

Central London commute times

London Bridge43 min ↑
Victoria ★37 min
Waterloo45 min ↑
Canary Wharf53 min ↑
City41 min ↑

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

17

Car parks (800m)

3

EV chargers (800m)

1

Fast chargers (800m)

Total spaces (800m)32
Nearest car park110m
Santander docks (800m)5
Nearest cycle dock0.4 km

Connectivity

Broadband and mobile coverage

100%

Full fibre

100%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed500 Mbps
Median download450 Mbps
Superfast coverage100%
All operators 5G97%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterMEDIUM
Medium
Air qualityLOW
NO₂: 14.0 µg/m³ · PM2.5: 8.0 µg/m³
Better than 96% of London
NoiseLOW
none
Quieter than 70% of London
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 4.5 km away✗ Not Green Belt✗ Not AONB15% green spaceTree canopy: 70%
Above average green space

Nearest SSSI: Barn Elms Wetland Centre SSSI — 3.3 km

Energy

Solar: 855 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Low

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): None recorded

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield854.9 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

SHEPHERDS BUSH MEDICAL CENTRE

336 UXBRIDGE ROAD, SHEPHERDS BUSH, W12 7LS

4 min walk

75%

Recommend GP

75%

Overall GP experience

14

GPs within 1km

10

Dentists within 1km

Nearest hospitalQueen Charlotte's & Chelsea Hospital · 1.0 km
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 6.7 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

155

Parks (1km)

82

Restaurants (800m)

25

Cafes (800m)

2

Pubs (400m)

7

Pharmacies (800m)

4

Gyms (1km)

9

Sports (1km)

9

Convenience

Nearest supermarketAl-Dimashqi · 255 m
3 tennis courts2 sports halls

Nightlife (500m)

0

Nightclubs

2

Late-night venues

D
929 licensed premises in borough383 late-night refreshment licencesHome Office 2023/24

1

Libraries (1km)

2

Cinemas (2km)

624m

Post office

Nearby shops

CSM Food & Wine Shop220 m
La Brioche Patisserie251 m
Wine Mart251 m
Damascene Bakery254 m

Nearby cafes

Revive Cafe256 m
Baba Salam Cafe300 m
Westside Coffee306 m
Angelo's Coffee326 m

Nearby restaurants

Fish & grill214 m
Pizza Corner251 m
Flame Flame251 m
Nando's252 m

Nearby pubs

Queens Tavern233 m
The White Horse327 m
The Broadcast365 m
The Green473 m

Nearby gyms

Powerleague Shepherds Bush307 m
City Bouldering465 m
Studio Lagree622 m
F45 Training638 m

Nearby pharmacies

Pestle & Mortar Pharmacy218 m
Babylon Health Pharmacy276 m
Green Light Pharmacy312 m
Hamlins Pharmacy473 m

Nearby health

The Bush Dental Clinic250 m
Shepherds Bush Medical Centre331 m
Canberra Dental Practice488 m
Parkview Centre for Health and Wellbeing509 m
Food hygiene (5-star)62% of 260

Business

Local businesses registered here

Active businesses
2
New (last 12 months)
0
Dissolved (last 12 months)
0
Industry diversity
2
3yr survival rate
100.0%
Right-to-buy sales (5yr)
70

High street

A

High street health

Registered businesses

ABDALE ROAD LIMITED
UGRAPHT LTD

Investment

Investment grade, yield and market outlook

64

Investment score

Good

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£1,950London avg: £1,950/mo
Gross yield
3.7% (average)London avg: 3.8%Above average yield
Gentrification score35/100
Right-to-buy sales (5yr)Owner-occupier growth signal70

Rental market

Very High

Demand

Very Low

Void risk

Young professional

Tenant profile

+11.4%

Rent growth (1yr)

Market liquidity

Future outlook

64.4

Price growth score

C
High

Development pressure

High

New supply risk

Strong gentrification momentumExcellent transport access

Infrastructure pipeline

Infrastructure score0/100
Bakerloo Extension route9,084m
Crossrail 2 route5,934m

Demographics

16 Jun

Population, deprivation and income

Decile 6/10

Around average

Index of Multiple Deprivation

Average deprivation level

Rank: 17,767 nationally

1,877

Est. population

16,534/km²

68%

Employed

59%

Degree educated

£43,000

Median income

6.0%

Claimant rate

Urban coreVery high densityYoung professionals

31

Community stability

Age profile

17%
38%
21%
15%
Under 1817%
18–3438%
35–4921%
50–6415%
65+8%

Tenure

14%
14%
42%
29%
Own outright14%
Own (mortgage)14%
Private rent42%
Social rent29%
Shared ownership1%
Rent free0%

Ethnicity

33%
26%
White British33%
White Other26%
Asian12%
Black11%
Mixed9%
Other9%

Employment & lifestyle

Managerial / professional44%
Routine / semi-routine15%
No car household61%
Unemployed4%
No qualifications10%

Housing tenure (Census 2021)

Private rent42%
Social rent29%

vs. London

Income vs London+2.4%

Planning

Conservation areas and development

Conservation area
No
Article 4 area
No
Listed buildings (800m)
9
Live planning apps (800m)
63
Development activity
high
Residential apps (800m)
1
Commercial apps (800m)
3
Major developments (800m)
0
Planning apps (12 months)
28
Planning apps (3 years)
19
Local approval rate
86%
Borough approval rate
83%
Opportunity area
No
CIL rate (residential)
£300/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
0

Housing pipeline (800m)

Homes approved
3
Under construction
0
Completed (3yr)
704
Largest scheme
527 homes · Centre House 56, Wood Lane, W12 7SB
Pipeline pressure
LOW

Named schemes (500m)

ARK Swift Primary Academy, White City Estate, ARK Swift Primary Academy, White City Estate, Australia Road, London, W12 7PT157 homes
completed
1, 1, BLOEMFONTEIN AVENUE, W1232 homes
completed
ELLERSLIE PRIMARY SCHOOL, 50, ELLERSLIE PRIMARY SCHOOL, 50, ELLERSLIE ROAD, W1220 homes
completed
2, 2, WHITE CITY CLOSE, W12 7EB20 homes
completed
10, Bloemfontein Avenue, W12 7BL8 homes
completed

Politics

Local councillors and MP

Ward majority
Labour
Ward majority vote
18.4%
Ward turnout
38%
Election year
2026
MP
Andy Slaughter (Labour)
MP majority
15,290
Constituency
Hammersmith and Chiswick

Councillors

Andrew JonesLabour
Natalia PerezLabour
Frances UmehLabour

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Key facts for W12 7EU

Full postcodeW12 7EU
Postcode districtW12
BoroughLondon Borough of Hammersmith and Fulham
WardWhite City
Latitude51.508447
Longitude-0.229462
Parliamentary constituencyHammersmith and Chiswick
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey