White City · Hammersmith and Fulham · Ealing Central and Acton constituency · 51.51085, -0.23522

W12 7FF— White City, Hammersmith and Fulham

Location and area intelligence for W12 7FF, White City, Hammersmith and Fulham

Under-the-radar value

 

Schools 100%Safety 70/100Transport 37/100Yield 12.08%⚠ Knotweed sites nearby

Best for: Families

Compare areas

Strong schools, limited transport — ideal for car-owning families

Liveability
60
Safety
70
Schools
100
Transport
37
Environment
74
Investment
50

The bottom line

W12 7FF offers exceptional schools (100% Good/Outstanding), low crime and fast broadband at £193,756 median — strong value for Families who can accept its trade-offs.

The catch: 1 Japanese knotweed site within 400m — may affect mortgage applications.

Less suited to Car-free commuters.

Check your dealbreakers

Toggle the things that matter to you — see how W12 7FF scores on each.

Do you commute into central London daily?
Do you have or plan to have school-age children?
Do you work from home?
Do you cycle regularly?
Is noise a dealbreaker for you?

Toggle a question above to see how W12 7FF meets your needs.

Location

W12 7FF

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Suburban
HighSocially diverse / deprived
Buyer fit: ExcellentInvestment outlook: NeutralRisk: Low

London Benchmarks

vs London avg price-62.7% vs London avg
vs London income-14.0% vs London avg
vs London crime+42.0% vs London avg

Deep-dive guides for W12 7FF

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

✨ Get your personal match score

Tell us what matters — safety, schools, transport — and we'll score every postcode for you.

Compare W12 7FF with:

Postcode Personality

🎓 School Smart🔒 Very Safe💰 Value Find🍕 Buzzing

“Under-the-radar value”

Share:WhatsAppShare on X

How W12 7FF has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

100

Education score

Excellent for families
★ Top school within 1km
★★★

Primary

St John XXIII Catholic Primary School

Outstanding · Inspected Jun 2022 · 3 min walk

KS2: 108.8

—

Secondary

Phoenix Academy

Not yet inspected · Inspected Nov 2024 · 4 min walk

P8: +0.93A8: 53.6

100% of local schools rated Good or Outstanding · based on 21 schools within 1.5km

Top 10% — exceptional provision

Childcare

Childcare

Randolph Beresford Early Years Centre

Not inspected · 2 min walk

9 primaries · 3 secondaries · 2 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Low crime

92.0 incidents per 1,000 residents

Higher crime than 69% of London
↑ Rising 870.0%

+10% vs borough

Crime by type

Other29%
Violence & sexual offences28%
Anti-social behaviour22%
Drug offences7%
Vehicle crime7%
Burglary5%
Robbery1%
Theft1%

Road safety

100

Road safety score

0

Accidents (5yr)

2

Serious within 200m

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: Hammersmith Fire Station (G36) · 1.8km

Crime is +42% above London average

Property

2 Jul

Prices, sales volume and market trends

Low transaction volume — only 5 sales in 24 months. Price figures may not reflect the wider area. Treat with caution.

£193,756

Median sale price

Bottom 25% — 63% below London median

£193,756 is 63% below the London median (£520,000)

-3.7%

This year

Flat

Dominant type

Price history

5-year change
-47.6%
Sales (24 months)5
New build0.0%
Avg flat£193,756
Price per m²£3,568/m²
Price per ft²£332/ft²
Avg floor area54.8 m²

EPC breakdown

B
58%
C
7%

Based on 65 properties · Confidence: high

Street mix

Flat 100%

LHA rates — Inner West London

Shared room£760/mo
1 bedroom£1350/mo
2 bedrooms£1625/mo
3 bedrooms£2050/mo
4 bedrooms£2550/mo

Stamp duty

Standard buyer£0
First-time buyerFTB
£0
Additional propertyBTL/2nd
£5,813

England & NI rates 2025/26. Additional property rate adds 3% on each band.

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

5.4×

Price-to-income

£969/mo

Est. mortgage

Low

Market activity

100d

Days to sell

Cooling

Market momentum

Energy & construction

Solar yield855 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow
Rebuild cost estimate£137,000
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction era2013
WallsAverage thermal transmittance 0.25 W/m²K
RoofAverage thermal transmittance 0 W/m²K
Heating fuelmains gas (community)
GlazingFully double glazed
Council tax band Band DAnnual charge £1,459
Price growth potentialLow

Market History

Price trajectory, velocity and distribution

Price Trajectory

2014–2025 · CAGR

+-0.7%

Total change

-7%

Market Activity

Price Velocity & Acceleration

Current Velocity

+79.1%

per year

Acceleration

+126.38

change in velocity

Market State

Strong growth

Velocity (%)Acceleration

Price Distribution

P25: £200k–£250k · P75: £500k–£600k · 32 sales

Property Type Mix

Total: 32 sales

Flat/maisonette100%

By decade

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Help-to-Buy recovery2014–2016£370k£240k-35.1%7.5
Brexit uncertainty2017–2019£436k£385k-11.7%1.3
Pandemic surge2021–2021£370k£370k+0%1
Rate-rise correction2022–2023£435k£365k-16.1%3.5
Current market2024–2025£192k£344k+79.1%2.5

Price Trajectory by Type

Flat/maisonette

Per-type alpha vs district

Best performer

Flat/maisonette

+-2.9% alpha

Flat/maisonette-2.9% α
Local
-0.7%
District
2.2%

CAGR over 11yr data window. Alpha = local CAGR − district CAGR.

Buyer vs Seller Score

Composite market conditions index 0–100

29out of 100SellerBuyer

Market condition

Seller's Market

Favours sellers

Higher score = better conditions for buyers

Score breakdown

Price Velocity0
Sales Volume75
Seasonal Timing2
Trend Position40

Transport

1 Jul

Public transport accessibility and links

PTAL 2

Poor

1a
1b
2
3
4
5
6a
6b
Below London average
Shepherd's Bush Market Underground StationHammersmith & City line
9.9 min walk
Shepherds Bush

Nearby stations

Wood Lane Underground StationHammersmith & City · Circle
9 min walk
White City Underground StationCentral
10 min walk
Shepherd's Bush Market Underground StationCircle · Hammersmith & City
11 min walk
East Acton Underground StationCentral
13 min walk
Goldhawk Road Underground StationHammersmith & City · Circle
14 min walk
1 bus routes · 6 stops within 400m · 36 buses/hr peak

56

Walkability score

103

Footpaths (500m)

2

Santander docks (800m)

0.7 km

Nearest cycle dock

Central London commute times

London Bridge43 min ↑
Victoria ★36 min
Waterloo45 min ↑
Canary Wharf53 min ↑
City40 min ↑

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

18

Car parks (800m)

2

EV chargers (800m)

Total spaces (800m)17
Nearest car park360m
Santander docks (800m)2
Nearest cycle dock0.7 km

Connectivity

Broadband and mobile coverage

100%

Full fibre

100%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed500 Mbps
Median download450 Mbps
Superfast coverage100%
All operators 5G97%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterNONE
No assessed surface water flood risk
Air qualityLOW
NO₂: 14.0 µg/m³ · PM2.5: 8.0 µg/m³
Better than 96% of London
NoiseLOW
none
Quieter than 70% of London
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 4.8 km away✗ Not Green Belt✗ Not AONB17% green spaceTree canopy: 55%
Above average green space

Nearest SSSI: Barn Elms Wetland Centre SSSI — 3.5 km

Energy

Solar: 855 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Low

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): None recorded

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield854.9 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

DR CANISIUS & DR HASAN, PARKVIEW CFH&W

56 CRANSTON COURT, BLOEMFONTEIN ROAD, W12 7FG

0 min walk

68%

Recommend GP

68%

Overall GP experience

16

GPs within 1km

8

Dentists within 1km

Nearest hospitalQueen Charlotte's & Chelsea Hospital · 634 m
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 6.8 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

209

Parks (1km)

35

Restaurants (800m)

9

Cafes (800m)

0

Pubs (400m)

6

Pharmacies (800m)

2

Gyms (1km)

15

Sports (1km)

3

Convenience

No pubs within 400m — nearest: Queens Tavern (338 m)

Nearest supermarketLondis · 204 m
6 tennis courts2 sports halls

Nightlife (500m)

0

Nightclubs

0

Late-night venues

E
929 licensed premises in borough383 late-night refreshment licencesHome Office 2023/24

0

Libraries (1km)

2

Cinemas (2km)

513m

Post office

Nearby shops

Suzy's Newsagent85 m
Euro International Supermarket Sheena92 m
Royal Bake UK113 m
CSM Food & Wine Shop314 m

Nearby cafes

Proud Mary's476 m
Wild Thyme London482 m
Maison Delice557 m
Mar Mar Cafe559 m

Nearby restaurants

Tasty Wings75 m
Egyptian House150 m
City Grill156 m
Little Egypt Lounge170 m

Nearby pubs

Queens Tavern338 m
The Queen Adelaide495 m
Pocket Watch532 m
Coningham Arms554 m

Nearby gyms

Phoenix Fitness Centre and Janet Adegoke Swimming Pool239 m
Powerleague Shepherds Bush461 m
The Gym633 m
Studio Lagree677 m

Nearby pharmacies

Hamlins Pharmacy65 m
Pestle & Mortar Pharmacy475 m
Jays Pharmacy529 m
Babylon Health Pharmacy629 m

Nearby health

Parkview Centre for Health and Wellbeing41 m
Canberra Dental Practice80 m
Shepherds Bush Medical Centre499 m
Chiropody Clinic517 m
Food hygiene (5-star)59% of 100

Business

Local businesses registered here

Active businesses
3
New (last 12 months)
0
Dissolved (last 12 months)
0
Industry diversity
3
3yr survival rate
100.0%
Right-to-buy sales (5yr)
70

High street

E

High street health

Registered businesses

149ART LTD
DUTCH LORD INVESTMENT GROUP LTD
HAVEN QUERCY CONSULTANTS LIMITED

Investment

Investment grade, yield and market outlook

50

Investment score

Moderate

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£1,950London avg: £1,950/mo
Gross yield
12.1% (high)London avg: 3.8%Strong yield — top 1% of London
Gentrification score11/100
Right-to-buy sales (5yr)Owner-occupier growth signal70
Sales last 12 months1

Rental market

Medium

Demand

Medium

Void risk

Mixed owner / renter

Tenant profile

+11.4%

Rent growth (1yr)

Market liquidity

Low

Market activity

100d

Est. days to sell

8/100

Velocity score

Future outlook

40.8

Price growth score

D
High

Development pressure

High

New supply risk

High investment quality

Infrastructure pipeline

Infrastructure score0/100
Bakerloo Extension route9,522m
Crossrail 2 route6,412m

Demographics

16 Jun

Population, deprivation and income

Decile 3/10

More deprived than average

Index of Multiple Deprivation

More deprived than average

Rank: 7,472 nationally

2,108

Est. population

10,118/km²

57%

Employed

42%

Degree educated

£36,100

Median income

8.5%

Claimant rate

SuburbanHigh densitySocially diverse / deprived

37

Community stability

Age profile

24%
27%
22%
16%
Under 1824%
18–3427%
35–4922%
50–6416%
65+10%

Tenure

16%
21%
45%
Own outright11%
Own (mortgage)16%
Private rent21%
Social rent45%
Shared ownership6%
Rent free1%

Ethnicity

28%
16%
24%
White British28%
White Other16%
Asian13%
Black24%
Mixed9%
Other10%

Employment & lifestyle

Managerial / professional30%
Routine / semi-routine22%
No car household57%
Unemployed6%
No qualifications21%

Housing tenure (Census 2021)

Social rent45%
Private rent21%

vs. London

Income vs London-14.0%
Price vs London-62.7%

Planning

Conservation areas and development

Conservation area
Yes
Article 4 area
No
Listed buildings (800m)
2
Live planning apps (800m)
39
Development activity
high
Residential apps (800m)
0
Commercial apps (800m)
3
Major developments (800m)
0
Planning apps (12 months)
22
Planning apps (3 years)
12
Local approval rate
91%
Borough approval rate
83%
Opportunity area
No
CIL rate (residential)
£300/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
1

Housing pipeline (800m)

Homes approved
3
Under construction
0
Completed (3yr)
176
Largest scheme
295 homes · BURLINGTON DANES SCHOOL (SOUTH OF SITE), BURLINGTON DANES SCHOOL (SOUTH OF SITE), DU CANE ROAD, W12 0TY
Pipeline pressure
LOW

Named schemes (500m)

Site of Janet Adegoke Lesiure Centre, 56, Site of Janet Adegoke Lesiure Centre, 56, Bloemfontein Road, White City, W12 7DH170 homes
completed
FORMER OAKLANDS CHURCH SITE AND, 392-398, FORMER OAKLANDS CHURCH SITE AND, 392-398, UXBRIDGE ROAD, W12 0NR46 homes
completed
168-178, 168-178, Westway And Existing Play Area On Joslings Close, W12 0SA45 homes
completed
180, 180, WESTWAY, W12 0SA34 homes
completed
1, 1, BLOEMFONTEIN AVENUE, W1232 homes
completed

Politics

Local councillors and MP

Ward majority
Labour
Ward majority vote
18.4%
Ward turnout
38%
Election year
2026
MP
Dr Rupa Huq (Labour)
MP majority
13,995
Constituency
Ealing Central and Acton

Councillors

Andrew JonesLabour
Natalia PerezLabour
Frances UmehLabour

Stamp Duty & Affordability Calculator

Stamp duty on median price (£193,756)

£0

Standard buyer

£0

First-time buyer

Affordability check — your annual salary

£

Deposit

Affordability uses 4.5× single income and 4.75% indicative rate over 25 years. Not financial advice.

Live in W12 7FF? Rate your area

Help future residents make better decisions. Takes 30 seconds.

★★★★★

Resident Reviews

Be the first to review this area

🏘️

No reviews yet for W12 7FF.
Help others by sharing your experience.

Reviews are from real residents. No account required. Inappropriate content is removed automatically.

Compare Hammersmith and Fulham with nearby boroughs:

Hammersmith and Fulham vs EalingHammersmith and Fulham vs Kensington And ChelseaHammersmith and Fulham vs Wandsworth

What else could £194k buy?

Similar-priced postcodes — sorted by transport score.

Similar postcodes

Frequently asked questions

📍 Track W12 7FF

Get a free monthly update when crime, prices or school ratings change in this area.

No spam. Unsubscribe anytime.

Key facts for W12 7FF

Full postcodeW12 7FF
Postcode districtW12
BoroughLondon Borough of Hammersmith and Fulham
WardWhite City
Latitude51.510845
Longitude-0.235220
Parliamentary constituencyEaling Central and Acton
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey