White City · Hammersmith and Fulham · Hammersmith and Chiswick constituency · 51.51035, -0.22626

W12 7FT— White City, Hammersmith and Fulham

Location and area intelligence for W12 7FT, White City, Hammersmith and Fulham

High-connectivity investment target

 

Schools 100%Safety 23/100Transport 61/100~4% yield · indicativeOnly 3 sales — thin data

Best for: Most buyers

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Strong, well-rated schools set this area apart

Liveability
61
Safety
23
Schools
90
Transport
61
Environment
72
Investment
52

The bottom line

W12 7FT offers exceptional schools (100% Good/Outstanding) and fast broadband — a strong choice for Most buyers.

Less suited to Families.

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Location

W12 7FT

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Urban core
MediumYoung professionals
Buyer fit: ExcellentInvestment outlook: PositiveRisk: Low

London Benchmarks

vs London income+2.4% vs London avg
vs London crime+488.0% vs London avg

Deep-dive guides for W12 7FT

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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Postcode Personality

🚇 Hyper-Connected🎓 School Smart⚠️ Very high crime🍕 Buzzing

“High-connectivity investment target”

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How W12 7FT has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

90

Education score

Excellent for families
★ Top school within 1km
—

Primary

Ark White City Primary Academy

Not yet inspected · 4 min walk

KS2: 101.5

★★

Secondary

Ark Burlington Danes Academy

Good · Inspected Jul 2022 · 12 min walk

P8: -0.01A8: 48.8

100% of local schools rated Good or Outstanding · based on 27 schools within 1.5km

Top 10% — exceptional provision

Childcare

Childcare

Randolph Beresford Early Years Centre

Not inspected · 5 min walk

9 primaries · 3 secondaries · 1 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Very high crime

382.2 incidents per 1,000 residents

Among London's highest crime areas
↑ Rising 840.2%

+356% vs borough

Note: high crime per resident is typical of central London postcodes — daytime population is often 5–10× the resident count.

Crime by type

Other38%
Violence & sexual offences17%
Anti-social behaviour14%
Drug offences8%
Theft8%
Robbery6%
Vehicle crime5%
Burglary4%

Stop & search

5.3

per 1,000 residents

→ Stable

trend

Road safety

100

Road safety score

0

Accidents (5yr)

4

Serious within 200m

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: Hammersmith Fire Station (G36) · 1.6km

Crime is +488% above London average

Property

2 Jul

Prices, sales volume and market trends

Insufficient sales data

Only 3 sales recorded in the last 24 months — too few for a reliable median price. Price figures have been withheld to avoid misleading comparisons.

W12 district median

£625,000

Based on 405 sales from postcodes with sufficient data

Price history

Sales (24 months)3
New build0.0%
Price per m²£6,198/m²
Price per ft²£576/ft²
Avg floor area96 m²

EPC breakdown

B
76%
C
2%

Based on 78 properties · Confidence: high

Street mix

Flat 98%Other 2%

LHA rates — Inner West London

Shared room£760/mo
1 bedroom£1350/mo
2 bedrooms£1625/mo
3 bedrooms£2050/mo
4 bedrooms£2550/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Low

Market activity

100d

Days to sell

Energy & construction

Solar yield855 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow
Rebuild cost estimate£240,000
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction era2015
WallsAverage thermal transmittance 0.20 W/m²K
Roof(other premises above)
GlazingHigh performance glazing
Council tax band Band DAnnual charge £1,459
Price growth potentialHigh

Market History

Price trajectory, velocity and distribution

Price Trajectory

2018–2026 · CAGR

+-7.4%

Total change

-46%

Market Activity

Price Velocity & Acceleration

Current Velocity

-39.3%

per year

Acceleration

-51.29

change in velocity

Market State

Downturn

Velocity (%)Acceleration

Price Distribution

P25: £500k–£600k · P75: £700k+ · 93 sales

Property Type Mix

Total: 93 sales

Flat/maisonette100%

By decade

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Brexit uncertainty2018–2019£1.10m£1.10m-0.2%34.5
Pandemic surge2020–2021£1.88m£3.05m+62.7%2.5
Rate-rise correction2022–2023£1.60m£1.85m+15.6%6.5
Current market2024–2026£875k£595k-32%2

Price Trajectory by Type

Flat/maisonette

Per-type alpha vs district

Best performer

Flat/maisonette

+2.9% alpha

Flat/maisonette+2.9% α
Local
-1.6%
District
-4.5%

CAGR over 7yr data window. Alpha = local CAGR − district CAGR.

Buyer vs Seller Score

Composite market conditions index 0–100

64out of 100SellerBuyer

Market condition

Buyer's Market

Neutral conditions

Higher score = better conditions for buyers

Score breakdown

Price Velocity100
Sales Volume15
Seasonal Timing43
Trend Position100

Transport

1 Jul

Public transport accessibility and links

PTAL 5

Very Good

1a
1b
2
3
4
5
6a
6b
Above London average
Wood Lane Underground StationHammersmith & City line
1.7 min walk
Shepherds Bush

Nearby stations

Wood Lane Underground StationHammersmith & City · Circle
2 min walk
White City Underground StationCentral
3 min walk
Shepherd's Bush Market Underground StationCircle · Hammersmith & City
7 min walk
Latimer Road Underground StationHammersmith & City · Circle
8 min walk
Shepherds Bush Rail StationSouthern · Mildmay
10 min walk
No bus stops within 400m

68

Walkability score

209

Footpaths (500m)

9

Santander docks (800m)

0.2 km

Nearest cycle dock

Central London commute times

London Bridge44 min ↑
Victoria ★35 min
Waterloo46 min ↑
Canary Wharf54 min ↑
City41 min ↑

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

18

Car parks (800m)

2

EV chargers (800m)

1

Fast chargers (800m)

Total spaces (800m)39
Nearest car park219m
Santander docks (800m)9
Nearest cycle dock0.2 km

Connectivity

Broadband and mobile coverage

100%

Full fibre

100%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed500 Mbps
Median download450 Mbps
Superfast coverage100%
All operators 5G97%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterNONE
No assessed surface water flood risk
Air qualityLOW
NO₂: 14.0 µg/m³ · PM2.5: 8.0 µg/m³
Better than 96% of London
NoiseLOW
none
Quieter than 70% of London
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 4.2 km away✗ Not Green Belt✗ Not AONB12% green spaceTree canopy: 10%
Above average green space

Nearest SSSI: Barn Elms Wetland Centre SSSI — 3.5 km

Energy

Solar: 855 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Low

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): None recorded

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield854.9 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

MSE ICB SWMS-TIER 3

SCALE SPACE BUILDING, 58 WOOD LANE, W12 7RZ

6 min walk

17

GPs within 1km

9

Dentists within 1km

Nearest hospitalHammersmith Hospital · 1.0 km
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 6.4 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

138

Parks (1km)

79

Restaurants (800m)

25

Cafes (800m)

2

Pubs (400m)

4

Pharmacies (800m)

3

Gyms (1km)

14

Sports (1km)

1

Convenience

Nearest supermarketAmazon Fresh · 235 m
7 tennis courts4 sports halls

Nightlife (500m)

0

Nightclubs

2

Late-night venues

D
929 licensed premises in borough383 late-night refreshment licencesHome Office 2023/24

1

Libraries (1km)

2

Cinemas (2km)

868m

Post office

Nearby shops

The Danish Bakery305 m
Ole & Steen308 m
Tesco Express314 m
CSM Food & Wine Shop315 m

Nearby cafes

Mini Cafe222 m
Java Whiskers Cat Café White City242 m
Starbucks331 m
Ole & Leen337 m

Nearby restaurants

Endo at the Rotunda14 m
The Allis29 m
Kin Pizza47 m
Kricket58 m

Nearby pubs

The Broadcast115 m
Westwood253 m
Queens Tavern287 m
The White Horse540 m

Nearby gyms

Powerleague Shepherds Bush185 m
City Bouldering247 m
Studio Lagree380 m
F45 Training391 m

Nearby pharmacies

Pestle & Mortar Pharmacy307 m
Boots356 m
Green Light Pharmacy509 m
Babylon Health Pharmacy560 m

Nearby health

The Bush Dental Clinic531 m
Canberra Dental Practice591 m
Parkview Centre for Health and Wellbeing635 m
Shepherds Bush Medical Centre637 m
Food hygiene (5-star)69% of 309

Business

Local businesses registered here

Active businesses
10
New (last 12 months)
6
Dissolved (last 12 months)
0
Industry diversity
7
3yr survival rate
100.0%
Right-to-buy sales (5yr)
70

High street

A

High street health

Registered businesses

A PLASTIC FREE PLANET UK LIMITED
ARGENFALL CAPITAL LTD
BRAMBLES PHARMA LTD
CLIENT HEALTH LIMITED
INDABA CAPITAL LTD

+5 more

Investment

Investment grade, yield and market outlook

52

Investment score

Moderate

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£1,950London avg: £1,950/mo
Gross yield
3.7% (average)London avg: 3.8%Above average yield
Gentrification score31/100
Right-to-buy sales (5yr)Owner-occupier growth signal70
Sales last 12 months2

Rental market

Very High

Demand

Very Low

Void risk

Young professional

Tenant profile

+11.4%

Rent growth (1yr)

Market liquidity

Low

Market activity

100d

Est. days to sell

17/100

Velocity score

Future outlook

68.2

Price growth score

B
High

Development pressure

High

New supply risk

Strong gentrification momentumHigh investment qualityExcellent transport accessActive regeneration zone

Infrastructure pipeline

Infrastructure score0/100
Bakerloo Extension route8,900m
Crossrail 2 route5,835m

Demographics

16 Jun

Population, deprivation and income

Decile 3/10

More deprived than average

Index of Multiple Deprivation

More deprived than average

Rank: 7,613 nationally

2,263

Est. population

6,373/km²

63%

Employed

56%

Degree educated

£43,000

Median income

7.8%

Claimant rate

Urban coreMedium densityYoung professionals

26

Community stability

Age profile

18%
36%
20%
19%
Under 1818%
18–3436%
35–4920%
50–6419%
65+7%

Tenure

47%
31%
Own outright10%
Own (mortgage)9%
Private rent47%
Social rent32%
Shared ownership2%
Rent free0%

Ethnicity

28%
24%
15%
17%
White British28%
White Other24%
Asian15%
Black17%
Mixed9%
Other8%

Employment & lifestyle

Managerial / professional40%
Routine / semi-routine17%
No car household72%
Unemployed6%
No qualifications11%

Housing tenure (Census 2021)

Private rent47%
Social rent32%

vs. London

Income vs London+2.4%

Planning

Conservation areas and development

Conservation area
Yes
Article 4 area
No
Listed buildings (800m)
12
Live planning apps (800m)
42
Development activity
high
Residential apps (800m)
0
Commercial apps (800m)
2
Major developments (800m)
0
Planning apps (12 months)
26
Planning apps (3 years)
20
Local approval rate
85%
Borough approval rate
83%
Opportunity area
White City
CIL rate (residential)
£300/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
0
Regeneration status
Active
Regeneration investment
£8.0bn
Est. completion
2040

Housing pipeline (800m)

Homes approved
3
Under construction
0
Completed (3yr)
2505
Largest scheme
1465 homes · 54, 54, Wood Lane, W12 7RQ
Pipeline pressure
LOW

Named schemes (500m)

Centre House 56, Wood Lane, W12 7SB527 homes
completed
M&S White City Site, 54, Wood Lane, London, W12 7RQ526 homes
completed
54, 54, Wood Lane, London, W12 7RQ337 homes
completed
ARK Swift Primary Academy, White City Estate, ARK Swift Primary Academy, White City Estate, Australia Road, London, W12 7PT157 homes
completed
2, 2, WHITE CITY CLOSE, W12 7EB20 homes
completed

Politics

Local councillors and MP

Ward majority
Labour
Ward majority vote
18.4%
Ward turnout
38%
Election year
2026
MP
Andy Slaughter (Labour)
MP majority
15,290
Constituency
Hammersmith and Chiswick

Councillors

Andrew JonesLabour
Natalia PerezLabour
Frances UmehLabour

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Key facts for W12 7FT

Full postcodeW12 7FT
Postcode districtW12
BoroughLondon Borough of Hammersmith and Fulham
WardWhite City
Latitude51.510350
Longitude-0.226261
Parliamentary constituencyHammersmith and Chiswick
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey