White City · Hammersmith and Fulham · Hammersmith and Chiswick constituency · 51.51047, -0.22682

W12 7GP— White City, Hammersmith and Fulham

Location and area intelligence for W12 7GP, White City, Hammersmith and Fulham

The urban professional's pick

 

Top 10% LondonSchools 100%Safety 74/100Transport 60/100Low yield 2.42%

Best for: Families

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Strong, well-rated schools set this area apart

Liveability
73
Safety
74
Schools
90
Transport
60
Environment
72
Investment
39

The bottom line

W12 7GP offers exceptional schools (100% Good/Outstanding), low crime and fast broadband at £965,000 median — a strong choice for Families.

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Location

W12 7GP

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Urban core
Very highYoung professionals
Buyer fit: ExcellentInvestment outlook: PositiveRisk: Low

London Benchmarks

vs London avg price+85.6% vs London avg
vs London income+2.4% vs London avg
vs London crime+7.0% vs London avg

Deep-dive guides for W12 7GP

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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How W12 7GP has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

90

Education score

Excellent for families
★ Top school within 1km
—

Primary

Ark White City Primary Academy

Not yet inspected · 3 min walk

KS2: 101.5

★★

Secondary

Ark Burlington Danes Academy

Good · Inspected Jul 2022 · 12 min walk

P8: -0.01A8: 48.8

100% of local schools rated Good or Outstanding · based on 26 schools within 1.5km

Top 10% — exceptional provision

Childcare

Childcare

Randolph Beresford Early Years Centre

Not inspected · 5 min walk

9 primaries · 3 secondaries · 1 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Low crime

69.3 incidents per 1,000 residents

Higher crime than 53% of London
↑ Rising 584.2%

-17% vs borough

Crime by type

Other35%
Anti-social behaviour18%
Violence & sexual offences15%
Drug offences12%
Vehicle crime8%
Robbery5%
Burglary4%
Theft3%

Stop & search

1.6

per 1,000 residents

→ Stable

trend

Road safety

100

Road safety score

0

Accidents (5yr)

Fire risk

LOW

Risk band

1

Incidents (1yr)

1

Incidents (5yr)

Nearest station: Hammersmith Fire Station (G36) · 1.6km

Crime is +7% above London average

Property

2 Jul

Prices, sales volume and market trends

Low transaction volume — only 6 sales in 24 months. Price figures may not reflect the wider area. Treat with caution.

£965,000

Median sale price

Top 25% — 86% above London median

£965,000 is 86% above the London median (£520,000)

-40.2%

This year

Flat

Dominant type

Price history

5-year change
-6.3%
Sales (24 months)6
New build0.0%
Avg flat£965,000
Price per m²£10,818/m²
Price per ft²£1,005/ft²
Avg floor area89.2 m²

EPC breakdown

B
54%
C
1%

Based on 55 properties · Confidence: high

Street mix

Flat 97%Other 3%

LHA rates — Inner West London

Shared room£760/mo
1 bedroom£1350/mo
2 bedrooms£1625/mo
3 bedrooms£2050/mo
4 bedrooms£2550/mo

Stamp duty

Standard buyer£37,750
First-time buyerFTB
£37,750
Additional propertyBTL/2nd
£66,700

England & NI rates 2025/26. Additional property rate adds 3% on each band.

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

22.4×

Price-to-income

£4,827/mo

Est. mortgage

Low

Market activity

100d

Days to sell

Falling

Market momentum

Energy & construction

Solar yield855 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow
Rebuild cost estimate£223,000
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction era2015
WallsAverage thermal transmittance 0.20 W/m²K
Roof(other premises above)
GlazingHigh performance glazing
Council tax band Band DAnnual charge £1,459
Price growth potentialHigh

Market History

Price trajectory, velocity and distribution

Price Trajectory

2017–2025 · CAGR

+3.8%

Total change

+34%

Market Activity

Price Velocity & Acceleration

Current Velocity

-32.3%

per year

Acceleration

-98.30

change in velocity

Market State

Downturn

Velocity (%)Acceleration

Price Distribution

P25: £600k–£700k · P75: £700k+ · 65 sales

Property Type Mix

Total: 65 sales

Flat/maisonette100%

By decade

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Brexit uncertainty2017–2019£620k£1.06m+71%18.3
Pandemic surge2020–2021£2.40m£1.03m-57.2%1.5
Rate-rise correction2023–2023£740k£740k+0%1
Current market2024–2025£1.23m£833k-32.2%3

Price Trajectory by Type

Flat/maisonette

Per-type alpha vs district

Best performer

Flat/maisonette

+0.7% alpha

Flat/maisonette+0.7% α
Local
-3.8%
District
-4.5%

CAGR over 7yr data window. Alpha = local CAGR − district CAGR.

Buyer vs Seller Score

Composite market conditions index 0–100

72out of 100SellerBuyer

Market condition

Buyer's Market

Favours buyers

Higher score = better conditions for buyers

Score breakdown

Price Velocity100
Sales Volume75
Seasonal Timing14
Trend Position100

Transport

1 Jul

Public transport accessibility and links

PTAL 5

Very Good

1a
1b
2
3
4
5
6a
6b
Above London average
Wood Lane Underground StationHammersmith & City line
2.2 min walk
Shepherds Bush

Nearby stations

Wood Lane Underground StationHammersmith & City · Circle
2 min walk
White City Underground StationCentral
3 min walk
Shepherd's Bush Market Underground StationCircle · Hammersmith & City
7 min walk
Latimer Road Underground StationHammersmith & City · Circle
9 min walk
Shepherds Bush Rail StationSouthern · Mildmay
11 min walk
No bus stops within 400m

67

Walkability score

207

Footpaths (500m)

9

Santander docks (800m)

0.2 km

Nearest cycle dock

Central London commute times

London Bridge44 min ↑
Victoria ★35 min
Waterloo46 min ↑
Canary Wharf54 min ↑
City41 min ↑

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

18

Car parks (800m)

2

EV chargers (800m)

1

Fast chargers (800m)

Total spaces (800m)39
Nearest car park178m
Santander docks (800m)9
Nearest cycle dock0.2 km

Connectivity

Broadband and mobile coverage

100%

Full fibre

100%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed500 Mbps
Median download450 Mbps
Superfast coverage100%
All operators 5G97%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterMEDIUM
Medium
Air qualityLOW
NO₂: 14.0 µg/m³ · PM2.5: 8.0 µg/m³
Better than 96% of London
NoiseLOW
none
Quieter than 70% of London
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 4.2 km away✗ Not Green Belt✗ Not AONB13% green spaceTree canopy: 10%
Above average green space

Nearest SSSI: Barn Elms Wetland Centre SSSI — 3.5 km

Energy

Solar: 855 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Low

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): None recorded

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield854.9 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

MSE ICB SWMS-TIER 3

SCALE SPACE BUILDING, 58 WOOD LANE, W12 7RZ

6 min walk

16

GPs within 1km

9

Dentists within 1km

Nearest hospitalHammersmith Hospital · 969 m
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 6.4 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

151

Parks (1km)

75

Restaurants (800m)

24

Cafes (800m)

2

Pubs (400m)

4

Pharmacies (800m)

3

Gyms (1km)

17

Sports (1km)

1

Convenience

Nearest supermarketAmazon Fresh · 269 m
10 tennis courts4 sports halls

Nightlife (500m)

0

Nightclubs

2

Late-night venues

D
929 licensed premises in borough383 late-night refreshment licencesHome Office 2023/24

1

Libraries (1km)

2

Cinemas (2km)

898m

Post office

Nearby shops

CSM Food & Wine Shop277 m
Tesco Express294 m
The Danish Bakery346 m
Ole & Steen349 m

Nearby cafes

Mini Cafe234 m
Java Whiskers Cat Café White City283 m
Starbucks313 m
The Athenian351 m

Nearby restaurants

The Allis38 m
Kin Pizza53 m
Endo at the Rotunda55 m
Kricket90 m

Nearby pubs

The Broadcast156 m
Queens Tavern248 m
Westwood294 m
The White Horse545 m

Nearby gyms

Powerleague Shepherds Bush145 m
City Bouldering288 m
Studio Lagree367 m
F45 Training379 m

Nearby pharmacies

Pestle & Mortar Pharmacy269 m
Boots395 m
Green Light Pharmacy516 m
Hamlins Pharmacy545 m

Nearby health

The Bush Dental Clinic524 m
Canberra Dental Practice551 m
Parkview Centre for Health and Wellbeing595 m
Shepherds Bush Medical Centre618 m
Food hygiene (5-star)69% of 308

Business

Local businesses registered here

Active businesses
8
New (last 12 months)
1
Dissolved (last 12 months)
0
Industry diversity
7
3yr survival rate
100.0%
Right-to-buy sales (5yr)
70

High street

A

High street health

Registered businesses

A & C INVEST LIMITED
ARES RENEWABLES LIMITED
COLLINGWOOD STREET SOLAR LIMITED
EXIT LIGHT PRODUCTIONS LIMITED
INTERPRETER PRODUCTIONS LIMITED

+3 more

Investment

Investment grade, yield and market outlook

39

Investment score

Weak

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Low gross yield (2.4%) makes this better for owner-occupiers than buy-to-let investors. Capital growth outlook is high.

Avg monthly rent
£1,950London avg: £1,950/mo
Gross yield
2.4% (low)London avg: 3.8%Low yield — bottom 25% of London
Gentrification score32/100
Right-to-buy sales (5yr)Owner-occupier growth signal70
Sales last 12 months2

Rental market

Very High

Demand

Very Low

Void risk

Young professional

Tenant profile

+11.4%

Rent growth (1yr)

Market liquidity

Low

Market activity

100d

Est. days to sell

17/100

Velocity score

Future outlook

73.8

Price growth score

B
High

Development pressure

High

New supply risk

Strong gentrification momentumExcellent transport accessActive regeneration zone

Infrastructure pipeline

Infrastructure score0/100
Bakerloo Extension route8,940m
Crossrail 2 route5,875m

Demographics

16 Jun

Population, deprivation and income

Decile 6/10

Around average

Index of Multiple Deprivation

Average deprivation level

Rank: 17,767 nationally

1,877

Est. population

16,534/km²

68%

Employed

59%

Degree educated

£43,000

Median income

6.0%

Claimant rate

Urban coreVery high densityYoung professionals

31

Community stability

Age profile

17%
38%
21%
15%
Under 1817%
18–3438%
35–4921%
50–6415%
65+8%

Tenure

14%
14%
42%
29%
Own outright14%
Own (mortgage)14%
Private rent42%
Social rent29%
Shared ownership1%
Rent free0%

Ethnicity

33%
26%
White British33%
White Other26%
Asian12%
Black11%
Mixed9%
Other9%

Employment & lifestyle

Managerial / professional44%
Routine / semi-routine15%
No car household61%
Unemployed4%
No qualifications10%

Housing tenure (Census 2021)

Private rent42%
Social rent29%

vs. London

Income vs London+2.4%
Price vs London+85.6%

Planning

Conservation areas and development

Conservation area
Yes
Article 4 area
No
Listed buildings (800m)
8
Live planning apps (800m)
40
Development activity
high
Residential apps (800m)
0
Commercial apps (800m)
2
Major developments (800m)
0
Planning apps (12 months)
25
Planning apps (3 years)
21
Local approval rate
84%
Borough approval rate
83%
Opportunity area
White City
CIL rate (residential)
£300/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
0
Regeneration status
Active
Regeneration investment
£8.0bn
Est. completion
2040

Housing pipeline (800m)

Homes approved
3
Under construction
0
Completed (3yr)
2505
Largest scheme
1465 homes · 54, 54, Wood Lane, W12 7RQ
Pipeline pressure
LOW

Named schemes (500m)

Centre House 56, Wood Lane, W12 7SB527 homes
completed
ARK Swift Primary Academy, White City Estate, ARK Swift Primary Academy, White City Estate, Australia Road, London, W12 7PT157 homes
completed
2, 2, WHITE CITY CLOSE, W12 7EB20 homes
completed
25 And 27, 25 And 27, Wood Lane, W12 7DP13 homes
completed
43, 43, Wood Lane, London, W12 7DP9 homes
completed

Politics

Local councillors and MP

Ward majority
Labour
Ward majority vote
18.4%
Ward turnout
38%
Election year
2026
MP
Andy Slaughter (Labour)
MP majority
15,290
Constituency
Hammersmith and Chiswick

Councillors

Andrew JonesLabour
Natalia PerezLabour
Frances UmehLabour

Stamp Duty & Affordability Calculator

Stamp duty on median price (£965,000)

£37,750

Standard buyer

£37,750

First-time buyer

Affordability check — your annual salary

£

Deposit

Affordability uses 4.5× single income and 4.75% indicative rate over 25 years. Not financial advice.

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Key facts for W12 7GP

Full postcodeW12 7GP
Postcode districtW12
BoroughLondon Borough of Hammersmith and Fulham
WardWhite City
Latitude51.510467
Longitude-0.226819
Parliamentary constituencyHammersmith and Chiswick
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey