White City · Hammersmith and Fulham · Hammersmith and Chiswick constituency · 51.50588, -0.22740

W12 7JD— White City, Hammersmith and Fulham

Location and area intelligence for W12 7JD, White City, Hammersmith and Fulham

High-connectivity investment target

 

Schools 100%Safety 42/100Transport 61/100Yield 3.74%⚠ Knotweed sites nearby

Best for: Most buyers

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Strong, well-rated schools set this area apart

Liveability
66
Safety
42
Schools
100
Transport
61
Environment
72
Investment
64

The bottom line

W12 7JD offers exceptional schools (100% Good/Outstanding) and fast broadband — strong value for Most buyers who can accept its trade-offs.

The catches: high noise levels nearby and 1 Japanese knotweed site within 400m — may affect mortgage applications.

Less suited to Families.

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Location

W12 7JD

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Urban core
HighYoung professionals
Buyer fit: ExcellentInvestment outlook: NeutralRisk: Medium

London Benchmarks

vs London income+9.3% vs London avg
vs London crime+315.0% vs London avg

Deep-dive guides for W12 7JD

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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Postcode Personality

🚇 Hyper-Connected🎓 School Smart⚠️ High crime🍕 Buzzing

“High-connectivity investment target”

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How W12 7JD has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

100

Education score

Excellent for families
★ Top school within 1km
★★★

Primary

St Stephen's CofE Primary School

Outstanding · Inspected Nov 2023 · 1 min walk

KS2: 112.8

—

Secondary

Hammersmith Academy

Not yet inspected · 9 min walk

P8: +0.26A8: 53.2

100% of local schools rated Good or Outstanding · based on 30 schools within 1.5km

Top 10% — exceptional provision

Childcare

Childcare

Randolph Beresford Early Years Centre

Not inspected · 8 min walk

8 primaries · 1 secondaries · 2 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

High crime

269.5 incidents per 1,000 residents

Among London's highest crime areas
↑ Rising 210.3%

+222% vs borough

Note: high crime per resident is typical of central London postcodes — daytime population is often 5–10× the resident count.

Crime by type

Other35%
Violence & sexual offences24%
Anti-social behaviour11%
Drug offences8%
Theft7%
Vehicle crime7%
Robbery4%
Burglary4%

Stop & search

16.0

per 1,000 residents

→ Stable

trend

Road safety

77

Road safety score

11

Accidents (5yr)

3

KSI (5yr)

6

Serious within 200m

MEDIUM pedestrian risk2 pedestrian casualties (5yr)

Fire risk

LOW

Risk band

2

Incidents (1yr)

9

Incidents (5yr)

Nearest station: Hammersmith Fire Station (G36) · 1.1km

Crime is +315% above London average

Property

Prices, sales volume and market trends

Avg floor area62 m²

EPC breakdown

B
3%
C
25%
D
16%
E
4%
G
1%

Based on 49 properties · Confidence: high

Street mix

Terraced 50%Flat 38%Other 13%

LHA rates — Inner West London

Shared room£760/mo
1 bedroom£1350/mo
2 bedrooms£1625/mo
3 bedrooms£2050/mo
4 bedrooms£2550/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Energy & construction

Solar yield855 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow
Rebuild cost estimate£155,000
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction era1900-1929
WallsSolid brick, as built, no insulation (assumed)
Roof(another dwelling above)
Heating fuelmains gas (not community)
GlazingFully double glazed
Council tax band Band DAnnual charge £1,459
Price growth potentialModerate

Market History

Price trajectory, velocity and distribution

Price Trajectory

1996–2023 · CAGR

+3.4%

Total change

+147%

Market Activity

Price Velocity & Acceleration

Current Velocity

-73.9%

per year

Acceleration

-68.61

change in velocity

Market State

Downturn

Velocity (%)Acceleration

Price Distribution

P25: £150k–£175k · P75: £400k–£450k · 21 sales

Property Type Mix

Total: 21 sales

Terraced57.1%
Flat/maisonette42.9%

By decade

1990s

2000s

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Late-1990s boom1996–2000£150k£310k+106.7%2.5
Post-dot-com plateau2001–2004£320k£420k+31.2%2.3
Pre-crash peak2005–2005£350k£350k+0%1
Help-to-Buy recovery2015–2016£386k£545k+41.1%2.5
Brexit uncertainty2018–2018£1.50m£1.50m+0%1
Pandemic surge2020–2020£1.42m£1.42m+0%1
Rate-rise correction2023–2023£370k£370k+0%1

Price Trajectory by Type

TerracedFlat/maisonette

Per-type alpha vs district

Best performer

Terraced

+0.1% alpha

Weakest performer

Flat/maisonette

-5.1% alpha

Terraced+0.1% α
Local
3.6%
District
3.5%
Flat/maisonette-5.1% α
Local
5.1%
District
10.2%

CAGR over 1yr data window. Alpha = local CAGR − district CAGR.

Buyer vs Seller Score

Composite market conditions index 0–100

100out of 100SellerBuyer

Market condition

Strong Buyer's Market

Favours buyers

Higher score = better conditions for buyers

Score breakdown

Price Velocity100
Trend Position100

Transport

1 Jul

Public transport accessibility and links

PTAL 5

Very Good

1a
1b
2
3
4
5
6a
6b
Above London average
Shepherd's Bush Market Underground StationHammersmith & City line
0.9 min walk
Shepherds Bush

Nearby stations

Shepherd's Bush Market Underground StationHammersmith & City · Circle
1 min walk
Goldhawk Road Underground StationHammersmith & City · Circle
5 min walk
Wood Lane Underground StationHammersmith & City · Circle
6 min walk
Shepherd's Bush (Central) Underground StationCentral
8 min walk
Shepherds Bush Rail StationMildmay · Southern
9 min walk
No bus stops within 400m

73

Walkability score

205

Footpaths (500m)

12

Santander docks (800m)

0.3 km

Nearest cycle dock

Central London commute times

London Bridge43 min ↑
Victoria ★37 min
Waterloo45 min ↑
Canary Wharf53 min ↑
City41 min ↑

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

19

Car parks (800m)

4

EV chargers (800m)

1

Fast chargers (800m)

Total spaces (800m)32
Nearest car park279m
Santander docks (800m)12
Nearest cycle dock0.3 km

Connectivity

Broadband and mobile coverage

98%

Full fibre

93%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed500 Mbps
Median download454 Mbps
Superfast coverage98%
All operators 5G97%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterNONE
No assessed surface water flood risk
Air qualityLOW
NO₂: 14.0 µg/m³ · PM2.5: 8.0 µg/m³
Better than 96% of London
NoiseHIGH
road
Noisier than 70% of London
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 4.4 km away✗ Not Green Belt✗ Not AONB12% green spaceTree canopy: 28%
Above average green space

Nearest SSSI: Barn Elms Wetland Centre SSSI — 3.0 km

Energy

Solar: 855 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Low

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): None recorded

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield854.9 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

SHEPHERDS BUSH MEDICAL CENTRE

336 UXBRIDGE ROAD, SHEPHERDS BUSH, W12 7LS

5 min walk

75%

Recommend GP

75%

Overall GP experience

14

GPs within 1km

12

Dentists within 1km

1

Care homes (1km)

Nearest hospitalQueen Charlotte's & Chelsea Hospital · 1.4 km
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 6.8 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

123

Parks (1km)

116

Restaurants (800m)

27

Cafes (800m)

4

Pubs (400m)

9

Pharmacies (800m)

6

Gyms (1km)

11

Sports (1km)

9

Convenience

Nearest supermarketAl-Dimashqi · 146 m
3 tennis courts2 sports halls

Nightlife (500m)

1

Nightclubs

5

Late-night venues

C
929 licensed premises in borough383 late-night refreshment licencesHome Office 2023/24

1

Libraries (1km)

2

Cinemas (2km)

563m

Post office

Nearby shops

Mleczko38 m
Tesco Express44 m
Kabul Gate69 m
Damascene Bakery156 m

Nearby cafes

Angelo's Coffee8 m
Costa36 m
Adela's Carinderia102 m
Coffee Works110 m

Nearby restaurants

German Doner Kebab9 m
Ochi13 m
Chicken Valley31 m
Abu Zaad36 m

Nearby pubs

The White Horse55 m
The Green187 m
The Defector's Weld218 m
The Hawk's Nest355 m

Nearby gyms

City Bouldering506 m
Powerleague Shepherds Bush593 m
Fitness First630 m
Carlson Gracie London724 m

Nearby pharmacies

Green Light Pharmacy21 m
Babylon Health Pharmacy212 m
Lime Grove Pharmacy400 m
Caregrange Pharmacy413 m

Nearby health

The Bush Dental Clinic196 m
Shepherds Bush Medical Centre405 m
Goldhawk Dental Practice412 m
Envy Smile416 m
Food hygiene (5-star)66% of 357

Business

Local businesses registered here

Active businesses
37
New (last 12 months)
4
Dissolved (last 12 months)
0
Industry diversity
20
3yr survival rate
100.0%
Right-to-buy sales (5yr)
70

High street

A

High street health

Registered businesses

224 UXBRIDGE ROAD MANAGEMENT COMPANY LIMITED
AFFINITY CAP LTD
AJILE CONSULTING SERVICES LTD
ASSOCIATION OF UK PAYMENT AND FINTECH COMPANIES
BEST VALUE MONEY EXCHANGE LIMITED

+15 more

Investment

Investment grade, yield and market outlook

64

Investment score

Good

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£1,950London avg: £1,950/mo
Gross yield
3.7% (average)London avg: 3.8%Above average yield
Gentrification score37/100
Right-to-buy sales (5yr)Owner-occupier growth signal70

Rental market

Very High

Demand

Very Low

Void risk

Young professional

Tenant profile

+11.4%

Rent growth (1yr)

Market liquidity

Future outlook

52.2

Price growth score

C
High

Development pressure

High

New supply risk

Strong gentrification momentumExcellent transport access

Infrastructure pipeline

Infrastructure score0/100
Bakerloo Extension route8,902m
Crossrail 2 route5,675m

Demographics

16 Jun

Population, deprivation and income

Decile 3/10

More deprived than average

Index of Multiple Deprivation

More deprived than average

Rank: 8,375 nationally

1,566

Est. population

14,407/km²

73%

Employed

61%

Degree educated

£45,900

Median income

10.5%

Claimant rate

Urban coreHigh densityYoung professionals

23

Community stability

Age profile

46%
22%
14%
Under 1812%
18–3446%
35–4922%
50–6414%
65+6%

Tenure

57%
18%
Own outright9%
Own (mortgage)13%
Private rent57%
Social rent18%
Shared ownership3%
Rent free0%

Ethnicity

30%
29%
14%
White British30%
White Other29%
Asian14%
Black9%
Mixed9%
Other9%

Employment & lifestyle

Managerial / professional46%
Routine / semi-routine17%
No car household73%
Unemployed6%
No qualifications12%

Housing tenure (Census 2021)

Private rent57%
Social rent18%

vs. London

Income vs London+9.3%

Planning

Conservation areas and development

Conservation area
No
Article 4 area
No
Listed buildings (800m)
10
Live planning apps (800m)
114
Development activity
high
Residential apps (800m)
1
Commercial apps (800m)
4
Major developments (800m)
0
Planning apps (12 months)
38
Planning apps (3 years)
21
Local approval rate
79%
Borough approval rate
83%
Opportunity area
No
CIL rate (residential)
£300/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
1

Housing pipeline (800m)

Homes approved
4
Under construction
0
Completed (3yr)
723
Largest scheme
527 homes · Centre House 56, Wood Lane, W12 7SB
Pipeline pressure
LOW

Named schemes (500m)

248, 248, Hammersmith Grove, 87-93 Goldhawk Road, W6 7EP63 homes
completed
B.B.C. LIME GROVE STUDIOS, B.B.C. LIME GROVE STUDIOS, LIME GROVE, W1252 homes
completed
KERRINGTON COURT, 148, KERRINGTON COURT, 148, UXBRIDGE ROAD, W1234 homes
completed
Apex Court, 1, Apex Court, 1, Woodger Road, W12 8NW30 homes
completed
Kerrington Court, 148, Kerrington Court, 148, Uxbridge Road, Shepherds Bush, W12 8AA24 homes
completed

Politics

Local councillors and MP

Ward majority
Labour
Ward majority vote
18.4%
Ward turnout
38%
Election year
2026
MP
Andy Slaughter (Labour)
MP majority
15,290
Constituency
Hammersmith and Chiswick

Councillors

Andrew JonesLabour
Natalia PerezLabour
Frances UmehLabour

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Key facts for W12 7JD

Full postcodeW12 7JD
Postcode districtW12
BoroughLondon Borough of Hammersmith and Fulham
WardWhite City
Latitude51.505880
Longitude-0.227400
Parliamentary constituencyHammersmith and Chiswick
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey