White City · Hammersmith and Fulham · Ealing Central and Acton constituency · 51.50664, -0.23471

W12 7LP— White City, Hammersmith and Fulham

Location and area intelligence for W12 7LP, White City, Hammersmith and Fulham

The practical family move

 

Bottom 25% LondonSchools 100%Safety 78/100Transport 42/100~4% yield · indicativeOnly 1 sales — thin data

Best for: Families

Compare areas

Balanced area — no standout strengths or weaknesses

Liveability
69
Safety
78
Schools
60
Transport
42
Environment
72
Investment
45

The bottom line

W12 7LP offers exceptional schools (100% Good/Outstanding), low crime and fast broadband — strong value for Families who can accept its trade-offs.

The catch: very high noise — check proximity to rail lines.

Less suited to Car-free commuters.

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Location

W12 7LP

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Inner city
Very highYoung professionals
Buyer fit: ExcellentInvestment outlook: NeutralRisk: Medium

London Benchmarks

vs London income+4.0% vs London avg
vs London crime-34.0% vs London avg

Deep-dive guides for W12 7LP

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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Postcode Personality

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“The practical family move”

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How W12 7LP has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

60

Education score

Good for families
★ Top school within 1km
—

Primary

Greenside Primary School

Not yet inspected · 5 min walk

KS2: 108.0

—

Secondary

Hammersmith Academy

Not yet inspected · 7 min walk

P8: +0.26A8: 53.2

100% of local schools rated Good or Outstanding · based on 28 schools within 1.5km

Top 10% — exceptional provision

Childcare

Childcare

Vanessa Nursery School

Not inspected · 7 min walk

10 primaries · 2 secondaries · 2 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Low crime

42.9 incidents per 1,000 residents

Better than 68% of London
↑ Rising 1183.3%

from a low base — still below London average

-49% vs borough

Crime by type

Violence & sexual offences26%
Anti-social behaviour22%
Other18%
Drug offences12%
Vehicle crime12%
Burglary6%
Robbery4%
Theft0%

Road safety

88

Road safety score

8

Accidents (5yr)

1

KSI (5yr)

5

Serious within 200m

LOW pedestrian risk1 pedestrian casualties (5yr)

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: Hammersmith Fire Station (G36) · 1.4km

Crime is 34% below London average

Property

2 Jul

Prices, sales volume and market trends

Insufficient sales data

Only 1 sale recorded in the last 24 months — too few for a reliable median price. Price figures have been withheld to avoid misleading comparisons.

W12 district median

£625,000

Based on 405 sales from postcodes with sufficient data

Price history

Sales (24 months)1
New build0.0%
Price per m²£7,564/m²
Price per ft²£703/ft²
Avg floor area50.2 m²

EPC breakdown

C
8%
D
5%

Based on 13 properties · Confidence: medium

Street mix

Flat 100%

LHA rates — Inner West London

Shared room£760/mo
1 bedroom£1350/mo
2 bedrooms£1625/mo
3 bedrooms£2050/mo
4 bedrooms£2550/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Low

Market activity

100d

Days to sell

Energy & construction

Solar yield855 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow
Rebuild cost estimate£125,500
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction era1950-1966
WallsSystem built, as built, no insulation (assumed)
Roof(another dwelling above)
Heating fuelmains gas (not community)
GlazingFully double glazed
Council tax band Band DAnnual charge £1,459
Price growth potentialModerate

Market History

Price trajectory, velocity and distribution

Price Trajectory

2002–2024 · CAGR

+5.9%

Total change

+253%

Market Activity

Price Velocity & Acceleration

Current Velocity

+40.0%

per year

Acceleration

+52.70

change in velocity

Market State

Strong growth

Velocity (%)Acceleration

Price Distribution

P25: £150k–£175k · P75: £300k–£350k · 5 sales

Property Type Mix

Total: 5 sales

Flat/maisonette100%

By decade

2000s

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Post-dot-com plateau2002–2003£109k£151k+38.5%1
Help-to-Buy recovery2015–2015£315k£315k+0%1
Brexit uncertainty2019–2019£275k£275k+0%1
Current market2024–2024£385k£385k+0%1

Buyer vs Seller Score

Composite market conditions index 0–100

38out of 100SellerBuyer

Market condition

Seller's Market

Favours sellers

Higher score = better conditions for buyers

Score breakdown

Price Velocity0
Sales Volume75
Trend Position40

Transport

1 Jul

Public transport accessibility and links

PTAL 3

Moderate

1a
1b
2
3
4
5
6a
6b
Below London average
Shepherd's Bush Market Underground StationHammersmith & City line
7 min walk
Shepherds Bush

Nearby stations

Shepherd's Bush Market Underground StationCircle · Hammersmith & City
7 min walk
Goldhawk Road Underground StationHammersmith & City · Circle
9 min walk
Wood Lane Underground StationHammersmith & City · Circle
10 min walk
White City Underground StationCentral
12 min walk
Shepherd's Bush (Central) Underground StationCentral
14 min walk
No bus stops within 400m

59

Walkability score

102

Footpaths (500m)

1

Santander docks (800m)

0.8 km

Nearest cycle dock

Central London commute times

London Bridge48 min ↑
Victoria ★42 min
Waterloo51 min ↑
Canary Wharf58 min ↑
City45 min ↑

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

21

Car parks (800m)

3

EV chargers (800m)

Total spaces (800m)28
Nearest car park86m
Santander docks (800m)1
Nearest cycle dock0.8 km

Connectivity

Broadband and mobile coverage

100%

Full fibre

100%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed500 Mbps
Median download450 Mbps
Superfast coverage100%
All operators 5G97%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterMEDIUM
Medium
Air qualityLOW
NO₂: 14.0 µg/m³ · PM2.5: 8.0 µg/m³
Better than 96% of London
NoiseVERY HIGH
road
Among London's noisiest areas
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 4.9 km away✗ Not Green Belt✗ Not AONB9% green spaceTree canopy: 25%
Below average green space

Nearest SSSI: Barn Elms Wetland Centre SSSI — 3.1 km

Energy

Solar: 855 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Low

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): None recorded

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield854.9 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

HAMMERSMITH AND FULHAM DAWS

NEW COACH HOUSE, 370-376 UXBRIDGE ROAD, W12 7LL

1 min walk

10

GPs within 1km

12

Dentists within 1km

Nearest hospitalQueen Charlotte's & Chelsea Hospital · 1.1 km
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 7.1 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

177

Parks (1km)

47

Restaurants (800m)

13

Cafes (800m)

2

Pubs (400m)

7

Pharmacies (800m)

1

Gyms (1km)

5

Sports (1km)

9

Convenience

Nearest supermarketLondis · 380 m
3 tennis courts1 sports halls

Nightlife (500m)

0

Nightclubs

2

Late-night venues

D
929 licensed premises in borough383 late-night refreshment licencesHome Office 2023/24

0

Libraries (1km)

2

Cinemas (2km)

223m

Post office

Nearby shops

John Snow22 m
Mleczko Polish Delicatessen38 m
Zeit & Zaatar60 m
Nut Case66 m

Nearby cafes

Proud Mary's146 m
Westside Coffee193 m
Baba Salam Cafe244 m
Revive Cafe268 m

Nearby restaurants

Ameerah32 m
Red Sea35 m
Naama41 m
Mleczko43 m

Nearby pubs

The Queen Adelaide193 m
Coningham Arms250 m
Pocket Watch277 m
The White Horse472 m

Nearby gyms

Powerleague Shepherds Bush657 m
Phoenix Fitness Centre and Janet Adegoke Swimming Pool704 m
The Gym960 m
Studio Lagree970 m

Nearby pharmacies

Pestle & Mortar Pharmacy53 m
Jays Pharmacy200 m
Babylon Health Pharmacy303 m
Green Light Pharmacy493 m

Nearby health

Shepherds Bush Medical Centre109 m
Incredible Smiles136 m
Chiropody Clinic234 m
The Bush Dental Clinic319 m
Food hygiene (5-star)63% of 132

Business

Local businesses registered here

Active businesses
0
New (last 12 months)
0
Dissolved (last 12 months)
0
Industry diversity
0
3yr survival rate
100.0%
Right-to-buy sales (5yr)
70

High street

E

High street health

Investment

Investment grade, yield and market outlook

45

Investment score

Moderate

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£1,950London avg: £1,950/mo
Gross yield
3.7% (average)London avg: 3.8%Above average yield
Gentrification score25/100
Right-to-buy sales (5yr)Owner-occupier growth signal70
Sales last 12 months0

Rental market

High

Demand

Low

Void risk

Young professional

Tenant profile

+11.4%

Rent growth (1yr)

Market liquidity

Low

Market activity

100d

Est. days to sell

4/100

Velocity score

Future outlook

61.5

Price growth score

C
High

Development pressure

High

New supply risk

High investment quality

Infrastructure pipeline

Infrastructure score0/100
Bakerloo Extension route9,416m
Crossrail 2 route6,163m

Demographics

16 Jun

Population, deprivation and income

Decile 5/10

Around average

Index of Multiple Deprivation

Average deprivation level

Rank: 14,283 nationally

1,794

Est. population

30,000/km²

73%

Employed

60%

Degree educated

£43,700

Median income

4.5%

Claimant rate

Inner cityVery high densityYoung professionals

31

Community stability

Age profile

18%
39%
23%
14%
Under 1818%
18–3439%
35–4923%
50–6414%
65+6%

Tenure

19%
44%
23%
Own outright12%
Own (mortgage)19%
Private rent44%
Social rent23%
Shared ownership1%

Ethnicity

37%
25%
White British37%
White Other25%
Asian10%
Black12%
Mixed8%
Other8%

Employment & lifestyle

Managerial / professional48%
Routine / semi-routine14%
No car household56%
Unemployed6%
No qualifications10%

Housing tenure (Census 2021)

Private rent44%
Social rent23%

vs. London

Income vs London+4.0%

Planning

Conservation areas and development

Conservation area
No
Article 4 area
No
Listed buildings (800m)
7
Live planning apps (800m)
62
Development activity
high
Residential apps (800m)
0
Commercial apps (800m)
3
Major developments (800m)
0
Planning apps (12 months)
24
Planning apps (3 years)
16
Local approval rate
88%
Borough approval rate
83%
Opportunity area
No
CIL rate (residential)
£300/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
0

Housing pipeline (800m)

Homes approved
3
Under construction
0
Completed (3yr)
28
Largest scheme
170 homes · Site of Janet Adegoke Lesiure Centre, 56, Site of Janet Adegoke Lesiure Centre, 56, Bloemfontein Road, White City, W12 7DH
Pipeline pressure
LOW

Named schemes (500m)

Site of Janet Adegoke Lesiure Centre, 56, Site of Janet Adegoke Lesiure Centre, 56, Bloemfontein Road, White City, W12 7DH170 homes
completed
Stowe Road Depot, Stowe Road Depot, Stowe Road, W12 8RL69 homes
completed
FORMER OAKLANDS CHURCH SITE AND, 392-398, FORMER OAKLANDS CHURCH SITE AND, 392-398, UXBRIDGE ROAD, W12 0NR46 homes
completed
1, 1, BLOEMFONTEIN AVENUE, W1232 homes
completed
RHODES HOUSE, RHODES HOUSE, BLOEMFONTEIN ROAD, W12 7PQ20 homes
completed

Politics

Local councillors and MP

Ward majority
Labour
Ward majority vote
18.4%
Ward turnout
38%
Election year
2026
MP
Dr Rupa Huq (Labour)
MP majority
13,995
Constituency
Ealing Central and Acton

Councillors

Andrew JonesLabour
Natalia PerezLabour
Frances UmehLabour

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Key facts for W12 7LP

Full postcodeW12 7LP
Postcode districtW12
BoroughLondon Borough of Hammersmith and Fulham
WardWhite City
Latitude51.506638
Longitude-0.234706
Parliamentary constituencyEaling Central and Acton
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey