White City · Hammersmith and Fulham · Ealing Central and Acton constituency · 51.51013, -0.23214

W12 7PD— White City, Hammersmith and Fulham

Location and area intelligence for W12 7PD, White City, Hammersmith and Fulham

Strong, well-rated schools nearby

 

Schools 100%Safety 79/100Transport 40/100~4% yield · indicativeOnly 2 sales — thin data

Best for: Families

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Strong schools, limited transport — ideal for car-owning families

Liveability
66
Safety
79
Schools
100
Transport
40
Environment
74
Investment
36

The bottom line

W12 7PD offers exceptional schools (100% Good/Outstanding), low crime and fast broadband — a strong choice for Families.

Less suited to Car-free commuters.

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Location

W12 7PD

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Suburban
Very highSocially diverse / deprived
Buyer fit: ExcellentInvestment outlook: PositiveRisk: Low

London Benchmarks

vs London income-14.0% vs London avg
vs London crime-39.0% vs London avg

Deep-dive guides for W12 7PD

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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Postcode Personality

🎓 School Smart🔒 Very Safe🍕 Buzzing

“Strong, well-rated schools nearby”

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How W12 7PD has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

100

Education score

Excellent for families
★ Top school within 1km
★★★

Primary

St John XXIII Catholic Primary School

Outstanding · Inspected Jun 2022 · 3 min walk

KS2: 108.8

—

Secondary

Phoenix Academy

Not yet inspected · Inspected Nov 2024 · 6 min walk

P8: +0.93A8: 53.6

100% of local schools rated Good or Outstanding · based on 21 schools within 1.5km

Top 10% — exceptional provision

Childcare

Childcare

Randolph Beresford Early Years Centre

Not inspected · 1 min walk

8 primaries · 3 secondaries · 2 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Low crime

39.4 incidents per 1,000 residents

Better than 71% of London
↑ Rising 933.3%

from a low base — still below London average

-53% vs borough

Crime by type

Violence & sexual offences32%
Anti-social behaviour27%
Other23%
Vehicle crime11%
Theft3%
Drug offences2%
Robbery2%
Burglary0%

Road safety

98

Road safety score

2

Accidents (5yr)

1

Serious within 200m

LOW pedestrian risk1 pedestrian casualties (5yr)

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: Hammersmith Fire Station (G36) · 1.6km

Crime is 39% below London average

Property

2 Jul

Prices, sales volume and market trends

Insufficient sales data

Only 2 sales recorded in the last 24 months — too few for a reliable median price. Price figures have been withheld to avoid misleading comparisons.

W12 district median

£625,000

Based on 405 sales from postcodes with sufficient data

Price history

Sales (24 months)2
New build0.0%
Price per m²£5,394/m²
Price per ft²£501/ft²
Avg floor area66.6 m²

EPC breakdown

C
19%
D
13%
E
6%

Based on 38 properties · Confidence: high

Street mix

Flat 100%

LHA rates — Inner West London

Shared room£760/mo
1 bedroom£1350/mo
2 bedrooms£1625/mo
3 bedrooms£2050/mo
4 bedrooms£2550/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Low

Market activity

100d

Days to sell

Energy & construction

Solar yield855 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow
Rebuild cost estimate£166,500
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction era1930-1949
WallsSolid brick, as built, no insulation (assumed)
Roof(another dwelling above)
Heating fuelmains gas (not community)
GlazingFully double glazed
Council tax band Band AAnnual charge £973
Price growth potentialModerate

Market History

Price trajectory, velocity and distribution

Price Trajectory

1999–2025 · CAGR

+5.5%

Total change

+302%

Market Activity

Price Velocity & Acceleration

Current Velocity

+14.7%

per year

Acceleration

+18.79

change in velocity

Market State

Strong growth

Velocity (%)Acceleration

Price Distribution

P25: £125k–£150k · P75: £200k–£250k · 28 sales

Property Type Mix

Total: 28 sales

Flat/maisonette100%

By decade

1990s

2000s

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Late-1990s boom1999–1999£90k£90k+0%2
Post-dot-com plateau2001–2004£125k£100k-20%1.8
Pre-crash peak2005–2006£195k£211k+8.2%1.5
GFC & correction2008–2008£263k£263k+0%2
Help-to-Buy recovery2013–2016£225k£350k+55.9%1.5
Brexit uncertainty2017–2019£350k£330k-5.7%1.7
Pandemic surge2020–2021£398k£328k-17.4%1.5
Rate-rise correction2022–2022£315k£315k+0%1
Current market2025–2025£361k£361k+0%2

Price Trajectory by Type

Flat/maisonette

Per-type alpha vs district

Best performer

Flat/maisonette

+-0.1% alpha

Flat/maisonette-0.1% α
Local
5.5%
District
5.6%

CAGR over 26yr data window. Alpha = local CAGR − district CAGR.

Buyer vs Seller Score

Composite market conditions index 0–100

41out of 100SellerBuyer

Market condition

Seller's Market

Favours sellers

Higher score = better conditions for buyers

Score breakdown

Price Velocity0
Sales Volume53
Seasonal Timing12
Trend Position100

Transport

1 Jul

Public transport accessibility and links

PTAL 2

Poor

1a
1b
2
3
4
5
6a
6b
Below London average
Shepherd's Bush Market Underground StationHammersmith & City line
7.4 min walk
Shepherds Bush

Nearby stations

Wood Lane Underground StationHammersmith & City · Circle
7 min walk
White City Underground StationCentral
7 min walk
Shepherd's Bush Market Underground StationCircle · Hammersmith & City
8 min walk
Goldhawk Road Underground StationCircle · Hammersmith & City
12 min walk
Latimer Road Underground StationHammersmith & City · Circle
13 min walk
No bus stops within 400m

54

Walkability score

128

Footpaths (500m)

2

Santander docks (800m)

0.5 km

Nearest cycle dock

Central London commute times

London Bridge43 min ↑
Victoria ★36 min
Waterloo45 min ↑
Canary Wharf53 min ↑
City40 min ↑

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

17

Car parks (800m)

2

EV chargers (800m)

Total spaces (800m)21
Nearest car park217m
Santander docks (800m)2
Nearest cycle dock0.5 km

Connectivity

Broadband and mobile coverage

100%

Full fibre

100%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed500 Mbps
Median download450 Mbps
Superfast coverage100%
All operators 5G97%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterNONE
No assessed surface water flood risk
Air qualityLOW
NO₂: 14.0 µg/m³ · PM2.5: 8.0 µg/m³
Better than 96% of London
NoiseLOW
none
Quieter than 70% of London
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 4.6 km away✗ Not Green Belt✗ Not AONB17% green spaceTree canopy: 25%
Above average green space

Nearest SSSI: Barn Elms Wetland Centre SSSI — 3.4 km

Energy

Solar: 855 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Low

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): None recorded

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield854.9 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

DR UPPAL & PARTN, PARKVIEW CTR FOR H&W

56 BLOEMFONTEIN ROAD, W12 7FG

3 min walk

68%

Recommend GP

68%

Overall GP experience

14

GPs within 1km

7

Dentists within 1km

Nearest hospitalQueen Charlotte's & Chelsea Hospital · 784 m
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 6.7 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

175

Parks (1km)

50

Restaurants (800m)

15

Cafes (800m)

1

Pubs (400m)

6

Pharmacies (800m)

4

Gyms (1km)

13

Sports (1km)

4

Convenience

Nearest supermarketAl-Dimashqi · 480 m
8 tennis courts1 sports halls

Nightlife (500m)

0

Nightclubs

1

Late-night venues

E
929 licensed premises in borough383 late-night refreshment licencesHome Office 2023/24

1

Libraries (1km)

2

Cinemas (2km)

566m

Post office

Nearby shops

CSM Food & Wine Shop94 m
Suzy's Newsagent230 m
Euro International Supermarket Sheena236 m
Royal Bake UK255 m

Nearby cafes

Revive Cafe433 m
Westside Coffee437 m
Baba Salam Cafe461 m
Starbucks488 m

Nearby restaurants

Fish & grill118 m
Tasty Wings220 m
Little Egypt Lounge284 m
Egyptian House289 m

Nearby pubs

Queens Tavern126 m
The Broadcast513 m
The Queen Adelaide539 m
The White Horse574 m

Nearby gyms

Powerleague Shepherds Bush270 m
Phoenix Fitness Centre and Janet Adegoke Swimming Pool422 m
The Gym536 m
Studio Lagree554 m

Nearby pharmacies

Pestle & Mortar Pharmacy102 m
Hamlins Pharmacy210 m
Babylon Health Pharmacy470 m
Green Light Pharmacy566 m

Nearby health

Canberra Dental Practice225 m
Parkview Centre for Health and Wellbeing250 m
Shepherds Bush Medical Centre404 m
The Bush Dental Clinic454 m
Food hygiene (5-star)58% of 142

Business

Local businesses registered here

Active businesses
5
New (last 12 months)
1
Dissolved (last 12 months)
0
Industry diversity
5
3yr survival rate
100.0%
Right-to-buy sales (5yr)
70

High street

A

High street health

Registered businesses

1STCHAUFFEUR LTD
BROKEN X RULE LTD
DRITA+ LTD
ROSE VENTURES LIMITED
SAHAL BBM COMMUNITY LTD

Investment

Investment grade, yield and market outlook

36

Investment score

Weak

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£1,950London avg: £1,950/mo
Gross yield
3.7% (average)London avg: 3.8%Above average yield
Gentrification score23/100
Right-to-buy sales (5yr)Owner-occupier growth signal70
Sales last 12 months1

Rental market

Medium

Demand

Medium

Void risk

Mixed owner / renter

Tenant profile

+11.4%

Rent growth (1yr)

Market liquidity

Low

Market activity

100d

Est. days to sell

8/100

Velocity score

Future outlook

58.5

Price growth score

C
High

Development pressure

High

New supply risk

High investment qualityActive regeneration zone

Infrastructure pipeline

Infrastructure score0/100
Bakerloo Extension route9,297m
Crossrail 2 route6,185m

Demographics

16 Jun

Population, deprivation and income

Decile 2/10

Most deprived areas

Index of Multiple Deprivation

Among London's most deprived areas

Rank: 4,555 nationally

1,575

Est. population

30,000/km²

51%

Employed

33%

Degree educated

£36,100

Median income

12.9%

Claimant rate

SuburbanVery high densitySocially diverse / deprived

38

Community stability

Age profile

32%
25%
20%
15%
Under 1832%
18–3425%
35–4920%
50–6415%
65+8%

Tenure

15%
68%
Own outright7%
Own (mortgage)9%
Private rent15%
Social rent68%
Shared ownership0%
Rent free2%

Ethnicity

13%
14%
41%
White British13%
White Other14%
Asian12%
Black41%
Mixed8%
Other12%

Employment & lifestyle

Managerial / professional21%
Routine / semi-routine27%
No car household67%
Unemployed7%
No qualifications22%

Housing tenure (Census 2021)

Social rent68%
Private rent15%

vs. London

Income vs London-14.0%

Planning

Conservation areas and development

Conservation area
No
Article 4 area
No
Listed buildings (800m)
5
Live planning apps (800m)
49
Development activity
high
Residential apps (800m)
0
Commercial apps (800m)
1
Major developments (800m)
0
Planning apps (12 months)
27
Planning apps (3 years)
16
Local approval rate
89%
Borough approval rate
83%
Opportunity area
White City
CIL rate (residential)
£300/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
0
Regeneration status
Active
Regeneration investment
£8.0bn
Est. completion
2040

Housing pipeline (800m)

Homes approved
3
Under construction
0
Completed (3yr)
181
Largest scheme
295 homes · BURLINGTON DANES SCHOOL (SOUTH OF SITE), BURLINGTON DANES SCHOOL (SOUTH OF SITE), DU CANE ROAD, W12 0TY
Pipeline pressure
LOW

Named schemes (500m)

Site of Janet Adegoke Lesiure Centre, 56, Site of Janet Adegoke Lesiure Centre, 56, Bloemfontein Road, White City, W12 7DH170 homes
completed
ARK Swift Primary Academy, White City Estate, ARK Swift Primary Academy, White City Estate, Australia Road, London, W12 7PT157 homes
completed
1, 1, BLOEMFONTEIN AVENUE, W1232 homes
completed
RHODES HOUSE, RHODES HOUSE, BLOEMFONTEIN ROAD, W12 7PQ20 homes
completed
ELLERSLIE PRIMARY SCHOOL, 50, ELLERSLIE PRIMARY SCHOOL, 50, ELLERSLIE ROAD, W1220 homes
completed

Politics

Local councillors and MP

Ward majority
Labour
Ward majority vote
18.4%
Ward turnout
38%
Election year
2026
MP
Dr Rupa Huq (Labour)
MP majority
15,290
Constituency
Hammersmith and Chiswick

Councillors

Andrew JonesLabour
Natalia PerezLabour
Frances UmehLabour

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Key facts for W12 7PD

Full postcodeW12 7PD
Postcode districtW12
BoroughLondon Borough of Hammersmith and Fulham
WardWhite City
Latitude51.510133
Longitude-0.232135
Parliamentary constituencyEaling Central and Acton
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey