White City · Hammersmith and Fulham · Ealing Central and Acton constituency · 51.51059, -0.23352

W12 7PE— White City, Hammersmith and Fulham

Location and area intelligence for W12 7PE, White City, Hammersmith and Fulham

Strong, well-rated schools nearby

 

Schools 100%Safety 79/100Transport 38/100~4% yield · indicativeOnly 2 sales — thin data⚠ Knotweed sites nearby

Best for: Families

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Strong schools, limited transport — ideal for car-owning families

Liveability
66
Safety
79
Schools
100
Transport
38
Environment
74
Investment
36

The bottom line

W12 7PE offers exceptional schools (100% Good/Outstanding), low crime and fast broadband — strong value for Families who can accept its trade-offs.

The catch: 1 Japanese knotweed site within 400m — may affect mortgage applications.

Less suited to Car-free commuters.

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Location

W12 7PE

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Suburban
Very highSocially diverse / deprived
Buyer fit: ExcellentInvestment outlook: PositiveRisk: Low

London Benchmarks

vs London income-14.0% vs London avg
vs London crime-39.0% vs London avg

Deep-dive guides for W12 7PE

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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Postcode Personality

🎓 School Smart🔒 Very Safe🍕 Buzzing

“Strong, well-rated schools nearby”

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How W12 7PE has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

100

Education score

Excellent for families
★ Top school within 1km
★★★

Primary

St John XXIII Catholic Primary School

Outstanding · Inspected Jun 2022 · 2 min walk

KS2: 108.8

—

Secondary

Phoenix Academy

Not yet inspected · Inspected Nov 2024 · 5 min walk

P8: +0.93A8: 53.6

100% of local schools rated Good or Outstanding · based on 21 schools within 1.5km

Top 10% — exceptional provision

Childcare

Childcare

Randolph Beresford Early Years Centre

Not inspected · 1 min walk

8 primaries · 3 secondaries · 2 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Low crime

39.4 incidents per 1,000 residents

Better than 71% of London
↑ Rising 933.3%

from a low base — still below London average

-53% vs borough

Crime by type

Violence & sexual offences32%
Anti-social behaviour27%
Other23%
Vehicle crime11%
Theft3%
Drug offences2%
Robbery2%
Burglary0%

Road safety

98

Road safety score

2

Accidents (5yr)

1

Serious within 200m

LOW pedestrian risk

Fire risk

LOW

Risk band

0

Incidents (1yr)

1

Incidents (5yr)

Nearest station: Hammersmith Fire Station (G36) · 1.7km

Crime is 39% below London average

Property

2 Jul

Prices, sales volume and market trends

Insufficient sales data

Only 2 sales recorded in the last 24 months — too few for a reliable median price. Price figures have been withheld to avoid misleading comparisons.

W12 district median

£625,000

Based on 405 sales from postcodes with sufficient data

Price history

Sales (24 months)2
New build0.0%
Price per m²£5,879/m²
Price per ft²£546/ft²
Avg floor area59.6 m²

EPC breakdown

C
27%
D
27%
E
4%

Based on 58 properties · Confidence: high

Street mix

Flat 100%

LHA rates — Inner West London

Shared room£760/mo
1 bedroom£1350/mo
2 bedrooms£1625/mo
3 bedrooms£2050/mo
4 bedrooms£2550/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Low

Market activity

100d

Days to sell

Energy & construction

Solar yield855 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow
Rebuild cost estimate£149,000
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction era1930-1949
WallsSolid brick, as built, no insulation (assumed)
Roof(another dwelling above)
Heating fuelmains gas (not community)
GlazingFully double glazed
Council tax band Band AAnnual charge £973
Price growth potentialModerate

Market History

Price trajectory, velocity and distribution

Price Trajectory

2004–2025 · CAGR

+3.4%

Total change

+104%

Market Activity

Price Velocity & Acceleration

Current Velocity

-9.8%

per year

Acceleration

-22.67

change in velocity

Market State

Downturn

Velocity (%)Acceleration

Price Distribution

P25: £200k–£250k · P75: £350k–£400k · 10 sales

Property Type Mix

Total: 10 sales

Flat/maisonette100%

By decade

2000s

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Post-dot-com plateau2004–2004£175k£175k+0%1
Pre-crash peak2006–2006£185k£185k+0%1
GFC & correction2009–2011£220k£195k-11.4%1
Help-to-Buy recovery2013–2015£225k£362k+60.9%1
Brexit uncertainty2017–2017£350k£350k+0%1
Rate-rise correction2022–2022£395k£395k+0%1
Current market2025–2025£356k£356k+0%2

Buyer vs Seller Score

Composite market conditions index 0–100

92out of 100SellerBuyer

Market condition

Strong Buyer's Market

Favours buyers

Higher score = better conditions for buyers

Score breakdown

Price Velocity100
Sales Volume75
Trend Position100

Transport

1 Jul

Public transport accessibility and links

PTAL 2

Poor

1a
1b
2
3
4
5
6a
6b
Below London average
Shepherd's Bush Market Underground StationHammersmith & City line
8.6 min walk
Shepherds Bush

Nearby stations

Wood Lane Underground StationHammersmith & City · Circle
8 min walk
White City Underground StationCentral
8 min walk
Shepherd's Bush Market Underground StationCircle · Hammersmith & City
9 min walk
Goldhawk Road Underground StationCircle · Hammersmith & City
13 min walk
Latimer Road Underground StationHammersmith & City · Circle
14 min walk
No bus stops within 400m

58

Walkability score

119

Footpaths (500m)

2

Santander docks (800m)

0.6 km

Nearest cycle dock

Central London commute times

London Bridge43 min ↑
Victoria ★36 min
Waterloo45 min ↑
Canary Wharf53 min ↑
City40 min ↑

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

15

Car parks (800m)

2

EV chargers (800m)

Total spaces (800m)21
Nearest car park297m
Santander docks (800m)2
Nearest cycle dock0.6 km

Connectivity

Broadband and mobile coverage

100%

Full fibre

100%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed500 Mbps
Median download450 Mbps
Superfast coverage100%
All operators 5G97%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterNONE
No assessed surface water flood risk
Air qualityLOW
NO₂: 14.0 µg/m³ · PM2.5: 8.0 µg/m³
Better than 96% of London
NoiseLOW
none
Quieter than 70% of London
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 4.7 km away✗ Not Green Belt✗ Not AONB17% green spaceTree canopy: 25%
Above average green space

Nearest SSSI: Barn Elms Wetland Centre SSSI — 3.5 km

Energy

Solar: 855 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Low

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): None recorded

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield854.9 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

DR CANISIUS & DR HASAN, PARKVIEW CFH&W

56 CRANSTON COURT, BLOEMFONTEIN ROAD, W12 7FG

2 min walk

68%

Recommend GP

68%

Overall GP experience

15

GPs within 1km

8

Dentists within 1km

Nearest hospitalQueen Charlotte's & Chelsea Hospital · 697 m
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 6.7 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

204

Parks (1km)

39

Restaurants (800m)

14

Cafes (800m)

1

Pubs (400m)

6

Pharmacies (800m)

4

Gyms (1km)

16

Sports (1km)

4

Convenience

Nearest supermarketLondis · 290 m
6 tennis courts2 sports halls

Nightlife (500m)

0

Nightclubs

1

Late-night venues

E
929 licensed premises in borough383 late-night refreshment licencesHome Office 2023/24

0

Libraries (1km)

2

Cinemas (2km)

544m

Post office

Nearby shops

Suzy's Newsagent127 m
Euro International Supermarket Sheena134 m
Royal Bake UK156 m
CSM Food & Wine Shop193 m

Nearby cafes

Proud Mary's491 m
Westside Coffee499 m
Revive Cafe509 m
The Athenian522 m

Nearby restaurants

Tasty Wings115 m
Egyptian House194 m
Little Egypt Lounge196 m
City Grill201 m

Nearby pubs

Queens Tavern217 m
The Queen Adelaide520 m
Pocket Watch573 m
Coningham Arms586 m

Nearby gyms

Phoenix Fitness Centre and Janet Adegoke Swimming Pool320 m
Powerleague Shepherds Bush347 m
The Gym559 m
Studio Lagree592 m

Nearby pharmacies

Hamlins Pharmacy104 m
Pestle & Mortar Pharmacy201 m
Babylon Health Pharmacy550 m
Jays Pharmacy552 m

Nearby health

Canberra Dental Practice121 m
Parkview Centre for Health and Wellbeing142 m
Shepherds Bush Medical Centre450 m
Incredible Smiles527 m
Food hygiene (5-star)61% of 125

Business

Local businesses registered here

Active businesses
0
New (last 12 months)
0
Dissolved (last 12 months)
0
Industry diversity
0
3yr survival rate
100.0%
Right-to-buy sales (5yr)
70

High street

A

High street health

Investment

Investment grade, yield and market outlook

36

Investment score

Weak

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£1,950London avg: £1,950/mo
Gross yield
3.7% (average)London avg: 3.8%Above average yield
Gentrification score21/100
Right-to-buy sales (5yr)Owner-occupier growth signal70
Sales last 12 months0

Rental market

Medium

Demand

Medium

Void risk

Mixed owner / renter

Tenant profile

+11.4%

Rent growth (1yr)

Market liquidity

Low

Market activity

100d

Est. days to sell

8/100

Velocity score

Future outlook

60.7

Price growth score

C
High

Development pressure

High

New supply risk

High investment qualityActive regeneration zone

Infrastructure pipeline

Infrastructure score0/100
Bakerloo Extension route9,400m
Crossrail 2 route6,294m

Demographics

16 Jun

Population, deprivation and income

Decile 2/10

Most deprived areas

Index of Multiple Deprivation

Among London's most deprived areas

Rank: 4,555 nationally

1,575

Est. population

30,000/km²

51%

Employed

33%

Degree educated

£36,100

Median income

12.9%

Claimant rate

SuburbanVery high densitySocially diverse / deprived

38

Community stability

Age profile

32%
25%
20%
15%
Under 1832%
18–3425%
35–4920%
50–6415%
65+8%

Tenure

15%
68%
Own outright7%
Own (mortgage)9%
Private rent15%
Social rent68%
Shared ownership0%
Rent free2%

Ethnicity

13%
14%
41%
White British13%
White Other14%
Asian12%
Black41%
Mixed8%
Other12%

Employment & lifestyle

Managerial / professional21%
Routine / semi-routine27%
No car household67%
Unemployed7%
No qualifications22%

Housing tenure (Census 2021)

Social rent68%
Private rent15%

vs. London

Income vs London-14.0%

Planning

Conservation areas and development

Conservation area
No
Article 4 area
No
Listed buildings (800m)
4
Live planning apps (800m)
41
Development activity
high
Residential apps (800m)
0
Commercial apps (800m)
3
Major developments (800m)
0
Planning apps (12 months)
27
Planning apps (3 years)
11
Local approval rate
89%
Borough approval rate
83%
Opportunity area
White City
CIL rate (residential)
£300/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
1
Regeneration status
Active
Regeneration investment
£8.0bn
Est. completion
2040

Housing pipeline (800m)

Homes approved
3
Under construction
0
Completed (3yr)
175
Largest scheme
295 homes · BURLINGTON DANES SCHOOL (SOUTH OF SITE), BURLINGTON DANES SCHOOL (SOUTH OF SITE), DU CANE ROAD, W12 0TY
Pipeline pressure
LOW

Named schemes (500m)

Site of Janet Adegoke Lesiure Centre, 56, Site of Janet Adegoke Lesiure Centre, 56, Bloemfontein Road, White City, W12 7DH170 homes
completed
1, 1, BLOEMFONTEIN AVENUE, W1232 homes
completed
RHODES HOUSE, RHODES HOUSE, BLOEMFONTEIN ROAD, W12 7PQ20 homes
completed
ELLERSLIE PRIMARY SCHOOL, 50, ELLERSLIE PRIMARY SCHOOL, 50, ELLERSLIE ROAD, W1220 homes
completed
WESTWAY DAY NURSERY AND, 182-184, WESTWAY DAY NURSERY AND, 182-184, WESTWAY, BLOEMFONTEIN ROAD (120-124), W12 0SA17 homes
completed

Politics

Local councillors and MP

Ward majority
Labour
Ward majority vote
18.4%
Ward turnout
38%
Election year
2026
MP
Dr Rupa Huq (Labour)
MP majority
15,290
Constituency
Hammersmith and Chiswick

Councillors

Andrew JonesLabour
Natalia PerezLabour
Frances UmehLabour

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Key facts for W12 7PE

Full postcodeW12 7PE
Postcode districtW12
BoroughLondon Borough of Hammersmith and Fulham
WardWhite City
Latitude51.510595
Longitude-0.233515
Parliamentary constituencyEaling Central and Acton
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
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