White City · Hammersmith and Fulham · Ealing Central and Acton constituency · 51.51388, -0.23807

W12 7PR— White City, Hammersmith and Fulham

Location and area intelligence for W12 7PR, White City, Hammersmith and Fulham

 

Schools 100%Safety 70/100Transport 39/100Yield 3.74%

Best for: Families

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Strong schools, limited transport — ideal for car-owning families

Liveability
57
Safety
70
Schools
90
Transport
39
Environment
61
Investment
48

The bottom line

W12 7PR offers exceptional schools (100% Good/Outstanding), low crime and fast broadband — strong value for Families who can accept its trade-offs.

The catch: high noise levels nearby.

Less suited to Car-free commuters.

Check your dealbreakers

Toggle the things that matter to you — see how W12 7PR scores on each.

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Do you have or plan to have school-age children?
Do you work from home?
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Is noise a dealbreaker for you?

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Location

W12 7PR

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Suburban
HighSocially diverse / deprived
Buyer fit: ExcellentInvestment outlook: NeutralRisk: Medium

London Benchmarks

vs London income-14.0% vs London avg
vs London crime+42.0% vs London avg

Deep-dive guides for W12 7PR

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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Postcode Personality

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How W12 7PR has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

90

Education score

Excellent for families
★ Top school within 1km
★★

Primary

Wormholt Park Primary School

Good · Inspected Jul 2023 · 3 min walk

KS2: 104.0

—

Secondary

Phoenix Academy

Not yet inspected · Inspected Nov 2024 · 1 min walk

P8: +0.93A8: 53.6

100% of local schools rated Good or Outstanding · based on 19 schools within 1.5km

Top 10% — exceptional provision

Childcare

Childcare

Randolph Beresford Early Years Centre

Not inspected · 6 min walk

6 primaries · 2 secondaries · 1 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Low crime

92.0 incidents per 1,000 residents

Higher crime than 69% of London
↑ Rising 870.0%

+10% vs borough

Crime by type

Other29%
Violence & sexual offences28%
Anti-social behaviour22%
Drug offences7%
Vehicle crime7%
Burglary5%
Robbery1%
Theft1%

Road safety

100

Road safety score

0

Accidents (5yr)

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: Hammersmith Fire Station (G36) · 2.2km

Crime is +42% above London average

Property

Prices, sales volume and market trends

Avg floor area72.3 m²

EPC breakdown

B
4%
C
12%

Based on 16 properties · Confidence: medium

LHA rates — Inner West London

Shared room£760/mo
1 bedroom£1350/mo
2 bedrooms£1625/mo
3 bedrooms£2050/mo
4 bedrooms£2550/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Energy & construction

Solar yield855 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow
Rebuild cost estimate£180,750
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction era2012 onwards
WallsCavity wall, as built, insulated (assumed)
Roof(another dwelling above)
Heating fuelmains gas (community)
GlazingFully double glazed
Council tax band Band DAnnual charge £1,459
Price growth potentialLow

Market History

Price trajectory, velocity and distribution

Data not yet available for this postcode.

Buyer vs Seller Score

Market conditions index — insufficient data

Data not yet available for this postcode.

Transport

1 Jul

Public transport accessibility and links

PTAL 2

Poor

1a
1b
2
3
4
5
6a
6b
Below London average
East Acton Underground StationCentral line
8.5 min walk
Willesden Junction Low Level

Nearby stations

East Acton Underground StationCentral
9 min walk
White City Underground StationCentral
12 min walk
Wood Lane Underground StationHammersmith & City · Circle
13 min walk
Shepherd's Bush Market Underground StationCircle · Hammersmith & City
15 min walk
Latimer Road Underground StationHammersmith & City · Circle
18 min walk
1 bus routes · 8 stops within 400m · 41 buses/hr peak

40

Walkability score

145

Footpaths (500m)

0

Santander docks (800m)

0.9 km

Nearest cycle dock

Central London commute times

London Bridge43 min ↑
Victoria ★36 min
Waterloo45 min ↑
Canary Wharf53 min ↑
City40 min ↑

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

19

Car parks (800m)

1

EV chargers (800m)

Total spaces (800m)17
Nearest car park212m
Santander docks (800m)0
Nearest cycle dock0.9 km

Connectivity

Broadband and mobile coverage

100%

Full fibre

100%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed500 Mbps
Median download450 Mbps
Superfast coverage100%
All operators 5G97%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterMEDIUM
Medium
Air qualityLOW
NO₂: 25.0 µg/m³ · PM2.5: 8.0 µg/m³
Better than 83% of London
NoiseHIGH
road
Noisier than 70% of London
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 4.9 km away✗ Not Green Belt✗ Not AONB16% green spaceTree canopy: 10%
Above average green space

Nearest SSSI: Barn Elms Wetland Centre SSSI — 3.9 km

Energy

Solar: 855 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Low

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): None recorded

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield854.9 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

DR CANISIUS & DR HASAN, PARKVIEW CFH&W

56 CRANSTON COURT, BLOEMFONTEIN ROAD, W12 7FG

5 min walk

68%

Recommend GP

68%

Overall GP experience

13

GPs within 1km

6

Dentists within 1km

Nearest hospitalQueen Charlotte's & Chelsea Hospital · 283 m
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 6.7 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

244

Parks (1km)

7

Restaurants (800m)

4

Cafes (800m)

0

Pubs (400m)

1

Pharmacies (800m)

1

Gyms (1km)

10

Sports (1km)

0

Convenience

No pubs within 400m — nearest: Queens Tavern (655 m)

Nearest supermarketLondis · 478 m
3 tennis courts1 sports halls

Nightlife (500m)

0

Nightclubs

0

Late-night venues

E
929 licensed premises in borough383 late-night refreshment licencesHome Office 2023/24

0

Libraries (1km)

1

Cinemas (2km)

816m

Post office

Nearby shops

Royal Bake UK331 m
Euro International Supermarket Sheena350 m
Suzy's Newsagent357 m
CSM Food & Wine Shop647 m

Nearby cafes

Bridge Cafe442 m
The Athenian721 m
Potager750 m
Butterscotch Bakery754 m

Nearby restaurants

City Grill295 m
Egyptian House300 m
Little Egypt Lounge314 m
Tasty Wings368 m

Nearby pubs

Queens Tavern655 m
The Queen Adelaide809 m
Pocket Watch814 m
Coningham Arms851 m

Nearby gyms

Phoenix Fitness Centre and Janet Adegoke Swimming Pool165 m
Linford Christie Stadium660 m
The Gym718 m
Powerleague Shepherds Bush724 m

Nearby pharmacies

Hamlins Pharmacy380 m
Westway Pharmacy704 m
Jays Pharmacy813 m
Pestle & Mortar Pharmacy832 m

Nearby health

Queen Charlotte's & Chelsea Hospital283 m
Parkview Centre for Health and Wellbeing354 m
Canberra Dental Practice363 m
Hammersmith Hospital435 m
Food hygiene (5-star)70% of 33

Business

Local businesses registered here

Active businesses
2
New (last 12 months)
0
Dissolved (last 12 months)
0
Industry diversity
2
3yr survival rate
100.0%
Right-to-buy sales (5yr)
70

High street

E

High street health

Registered businesses

ADAM AND CO CONSULTANCY LIMITED
LOVING BLISS WORLDWIDE LIMITED

Investment

Investment grade, yield and market outlook

48

Investment score

Moderate

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£1,950London avg: £1,950/mo
Gross yield
3.7% (average)London avg: 3.8%Above average yield
Gentrification score15/100
Right-to-buy sales (5yr)Owner-occupier growth signal70

Rental market

Medium

Demand

Medium

Void risk

Mixed owner / renter

Tenant profile

+11.4%

Rent growth (1yr)

Market liquidity

Future outlook

25.7

Price growth score

D
High

Development pressure

Low

New supply risk

Infrastructure pipeline

Infrastructure score0/100
Bakerloo Extension route9,780m
Crossrail 2 route6,744m

Demographics

16 Jun

Population, deprivation and income

Decile 3/10

More deprived than average

Index of Multiple Deprivation

More deprived than average

Rank: 7,472 nationally

2,108

Est. population

10,118/km²

57%

Employed

42%

Degree educated

£36,100

Median income

8.5%

Claimant rate

SuburbanHigh densitySocially diverse / deprived

37

Community stability

Age profile

24%
27%
22%
16%
Under 1824%
18–3427%
35–4922%
50–6416%
65+10%

Tenure

16%
21%
45%
Own outright11%
Own (mortgage)16%
Private rent21%
Social rent45%
Shared ownership6%
Rent free1%

Ethnicity

28%
16%
24%
White British28%
White Other16%
Asian13%
Black24%
Mixed9%
Other10%

Employment & lifestyle

Managerial / professional30%
Routine / semi-routine22%
No car household57%
Unemployed6%
No qualifications21%

Housing tenure (Census 2021)

Social rent45%
Private rent21%

vs. London

Income vs London-14.0%

Planning

Conservation areas and development

Conservation area
Yes
Article 4 area
No
Listed buildings (800m)
3
Live planning apps (800m)
36
Development activity
high
Residential apps (800m)
0
Commercial apps (800m)
0
Major developments (800m)
0
Planning apps (12 months)
6
Planning apps (3 years)
7
Local approval rate
67%
Borough approval rate
83%
Opportunity area
No
CIL rate (residential)
£300/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
0

Housing pipeline (800m)

Homes approved
0
Under construction
0
Completed (3yr)
8
Largest scheme
295 homes · BURLINGTON DANES SCHOOL (SOUTH OF SITE), BURLINGTON DANES SCHOOL (SOUTH OF SITE), DU CANE ROAD, W12 0TY
Pipeline pressure
NONE

Named schemes (500m)

Site of Janet Adegoke Lesiure Centre, 56, Site of Janet Adegoke Lesiure Centre, 56, Bloemfontein Road, White City, W12 7DH170 homes
completed
9-127, 9-127, Heathstan Road, W12 0RB95 homes
completed
168-178, 168-178, Westway And Existing Play Area On Joslings Close, W12 0SA45 homes
completed
Daley House, King House etc, 87-199, Daley House, King House etc, 87-199, Du Cane Road, Wormwood Scrubs, W1244 homes
completed
180, 180, WESTWAY, W12 0SA34 homes
completed

Politics

Local councillors and MP

Ward majority
Labour
Ward majority vote
18.4%
Ward turnout
38%
Election year
2026
MP
Dr Rupa Huq (Labour)
MP majority
13,995
Constituency
Ealing Central and Acton

Councillors

Andrew JonesLabour
Natalia PerezLabour
Frances UmehLabour

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Compare Hammersmith and Fulham with nearby boroughs:

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Key facts for W12 7PR

Full postcodeW12 7PR
Postcode districtW12
BoroughLondon Borough of Hammersmith and Fulham
WardWhite City
Latitude51.513883
Longitude-0.238072
Parliamentary constituencyEaling Central and Acton
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
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TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
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