White City · Hammersmith and Fulham · Ealing Central and Acton constituency · 51.51320, -0.23000

W12 7PY— White City, Hammersmith and Fulham

Location and area intelligence for W12 7PY, White City, Hammersmith and Fulham

The family fortress

 

Schools 100%Safety 78/100Transport 43/100Yield 3.74%⚠ Knotweed sites nearby

Best for: Families

Compare areas

Strong, well-rated schools set this area apart

Liveability
66
Safety
78
Schools
90
Transport
43
Environment
78
Investment
43

The bottom line

W12 7PY offers exceptional schools (100% Good/Outstanding), low crime, fast broadband and a green environment — strong value for Families who can accept its trade-offs.

The catch: 1 Japanese knotweed site within 400m — may affect mortgage applications.

Less suited to Car-free commuters.

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Location

W12 7PY

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Suburban
Very highSocially diverse / deprived
Buyer fit: ExcellentInvestment outlook: PositiveRisk: Low

London Benchmarks

vs London income-14.0% vs London avg
vs London crime-38.0% vs London avg

Deep-dive guides for W12 7PY

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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Postcode Personality

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“The family fortress”

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How W12 7PY has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

90

Education score

Excellent for families
★ Top school within 1km
—

Primary

Ark White City Primary Academy

Not yet inspected · 2 min walk

KS2: 101.5

★★

Secondary

Ark Burlington Danes Academy

Good · Inspected Jul 2022 · 8 min walk

P8: -0.01A8: 48.8

100% of local schools rated Good or Outstanding · based on 22 schools within 1.5km

Top 10% — exceptional provision

Childcare

Childcare

Randolph Beresford Early Years Centre

Not inspected · 4 min walk

8 primaries · 2 secondaries · 1 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Low crime

40.6 incidents per 1,000 residents

Better than 70% of London
↑ Rising 842.9%

from a low base — still below London average

-52% vs borough

Crime by type

Violence & sexual offences32%
Other29%
Drug offences17%
Anti-social behaviour12%
Vehicle crime6%
Theft2%
Robbery2%
Burglary2%

Road safety

100

Road safety score

0

Accidents (5yr)

Fire risk

LOW

Risk band

0

Incidents (1yr)

2

Incidents (5yr)

Nearest station: Hammersmith Fire Station (G36) · 1.9km

Crime is 38% below London average

Property

Prices, sales volume and market trends

Avg floor area57.9 m²

EPC breakdown

C
33%
D
24%
E
3%

Based on 60 properties · Confidence: high

Street mix

Flat 100%

LHA rates — Inner West London

Shared room£760/mo
1 bedroom£1350/mo
2 bedrooms£1625/mo
3 bedrooms£2050/mo
4 bedrooms£2550/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Energy & construction

Solar yield855 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow
Rebuild cost estimate£144,750
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction era1930-1949
WallsSolid brick, as built, no insulation (assumed)
Roof(another dwelling above)
Heating fuelmains gas (not community)
GlazingFully double glazed
Council tax band Band AAnnual charge £973
Price growth potentialLow

Market History

Price trajectory, velocity and distribution

Price Trajectory

1998–2021 · CAGR

+7.4%

Total change

+417%

Market Activity

Price Velocity & Acceleration

Current Velocity

-11.8%

per year

Acceleration

-19.70

change in velocity

Market State

Downturn

Velocity (%)Acceleration

Price Distribution

P25: £100k–£125k · P75: £250k–£300k · 10 sales

Property Type Mix

Total: 10 sales

Flat/maisonette100%

By decade

1990s

2000s

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Late-1990s boom1998–1998£58k£58k+0%1
Post-dot-com plateau2003–2003£130k£130k+0%2
Pre-crash peak2005–2007£171k£290k+70.1%1
Help-to-Buy recovery2014–2015£250k£315k+26%1.5
Brexit uncertainty2019–2019£340k£340k+0%1
Pandemic surge2021–2021£300k£300k+0%1

Price Trajectory by Type

Flat/maisonette

Per-type alpha vs district

Best performer

Flat/maisonette

+0.2% alpha

Flat/maisonette+0.2% α
Local
7.7%
District
7.5%

CAGR over 12yr data window. Alpha = local CAGR − district CAGR.

Buyer vs Seller Score

Composite market conditions index 0–100

100out of 100SellerBuyer

Market condition

Strong Buyer's Market

Favours buyers

Higher score = better conditions for buyers

Score breakdown

Price Velocity100
Trend Position100

Transport

1 Jul

Public transport accessibility and links

PTAL 2

Poor

1a
1b
2
3
4
5
6a
6b
Below London average
White City Underground StationCentral line
5 min walk
Shepherds Bush

Nearby stations

White City Underground StationCentral
5 min walk
Wood Lane Underground StationHammersmith & City · Circle
7 min walk
Latimer Road Underground StationHammersmith & City · Circle
11 min walk
Shepherd's Bush Market Underground StationCircle · Hammersmith & City
11 min walk
Shepherds Bush Rail StationSouthern · Mildmay
15 min walk
No bus stops within 400m

44

Walkability score

145

Footpaths (500m)

3

Santander docks (800m)

0.3 km

Nearest cycle dock

Central London commute times

London Bridge44 min ↑
Victoria ★35 min
Waterloo46 min ↑
Canary Wharf54 min ↑
City41 min ↑

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

18

Car parks (800m)

3

EV chargers (800m)

1

Fast chargers (800m)

Total spaces (800m)39
Nearest car park258m
Santander docks (800m)3
Nearest cycle dock0.3 km

Nearby car parks

🅿️
Scrubs Lane Car Park· yes
757m

Connectivity

Broadband and mobile coverage

100%

Full fibre

100%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed500 Mbps
Median download450 Mbps
Superfast coverage100%
All operators 5G97%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterNONE
No assessed surface water flood risk
Air qualityLOW
NO₂: 14.0 µg/m³ · PM2.5: 8.0 µg/m³
Better than 96% of London
NoiseLOW
none
Quieter than 70% of London
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 4.4 km away✗ Not Green Belt✗ Not AONB30% green spaceTree canopy: 43%
More green space than 85% of London

Nearest SSSI: Barn Elms Wetland Centre SSSI — 3.8 km

Energy

Solar: 855 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Low

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): None recorded

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield854.9 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

DR CANISIUS & DR HASAN, PARKVIEW CFH&W

56 CRANSTON COURT, BLOEMFONTEIN ROAD, W12 7FG

6 min walk

68%

Recommend GP

68%

Overall GP experience

16

GPs within 1km

4

Dentists within 1km

Nearest hospitalHammersmith Hospital · 593 m
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 6.3 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

156

Parks (1km)

29

Restaurants (800m)

9

Cafes (800m)

1

Pubs (400m)

3

Pharmacies (800m)

4

Gyms (1km)

20

Sports (1km)

2

Convenience

Nearest supermarketAl-Dimashqi · 785 m
8 tennis courts3 sports halls

Nightlife (500m)

0

Nightclubs

1

Late-night venues

E
929 licensed premises in borough383 late-night refreshment licencesHome Office 2023/24

0

Libraries (1km)

2

Cinemas (2km)

922m

Post office

Nearby shops

Tesco Express181 m
CSM Food & Wine Shop334 m
Royal Bake UK360 m
Euro International Supermarket Sheena368 m

Nearby cafes

The Athenian165 m
Starbucks193 m
Potager200 m
Butterscotch Bakery206 m

Nearby restaurants

Coco di Mama159 m
dear grace.221 m
Cuepoint259 m
Little Egypt Lounge320 m

Nearby pubs

Queens Tavern307 m
The Broadcast516 m
Westwood640 m
The Pavilion659 m

Nearby gyms

The Gym186 m
Studio Lagree240 m
Powerleague Shepherds Bush248 m
F45 Training257 m

Nearby pharmacies

Pestle & Mortar Pharmacy331 m
Hamlins Pharmacy383 m
Boots758 m
Babylon Health Pharmacy797 m

Nearby health

Canberra Dental Practice374 m
Parkview Centre for Health and Wellbeing430 m
Hammersmith Hospital593 m
Queen Charlotte's & Chelsea Hospital621 m
Food hygiene (5-star)66% of 108

Business

Local businesses registered here

Active businesses
3
New (last 12 months)
2
Dissolved (last 12 months)
0
Industry diversity
3
3yr survival rate
100.0%
Right-to-buy sales (5yr)
70

High street

E

High street health

Registered businesses

HI GO REFURBISHMENT LTD
RANA HIRE LTD
REECEY'S RECRUITMENT AND CHILDCARE SERVICES LTD

Investment

Investment grade, yield and market outlook

43

Investment score

Moderate

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£1,950London avg: £1,950/mo
Gross yield
3.7% (average)London avg: 3.8%Above average yield
Gentrification score18/100
Right-to-buy sales (5yr)Owner-occupier growth signal70

Rental market

Medium

Demand

Medium

Void risk

Mixed owner / renter

Tenant profile

+11.4%

Rent growth (1yr)

Market liquidity

Future outlook

42.1

Price growth score

D
High

Development pressure

High

New supply risk

Active regeneration zone

Infrastructure pipeline

Infrastructure score0/100
Bakerloo Extension route9,216m
Crossrail 2 route6,212m

Demographics

16 Jun

Population, deprivation and income

Decile 2/10

Most deprived areas

Index of Multiple Deprivation

Among London's most deprived areas

Rank: 5,374 nationally

1,626

Est. population

28,727/km²

50%

Employed

32%

Degree educated

£36,100

Median income

9.9%

Claimant rate

SuburbanVery high densitySocially diverse / deprived

38

Community stability

Age profile

31%
22%
20%
18%
Under 1831%
18–3422%
35–4920%
50–6418%
65+10%

Tenure

14%
71%
Own outright6%
Own (mortgage)8%
Private rent14%
Social rent71%
Shared ownership1%
Rent free0%

Ethnicity

13%
45%
White British13%
White Other12%
Asian13%
Black45%
Mixed5%
Other12%

Employment & lifestyle

Managerial / professional20%
Routine / semi-routine25%
No car household61%
Unemployed7%
No qualifications23%

Housing tenure (Census 2021)

Social rent71%
Private rent15%

vs. London

Income vs London-14.0%

Planning

Conservation areas and development

Conservation area
No
Article 4 area
No
Listed buildings (800m)
3
Live planning apps (800m)
22
Development activity
high
Residential apps (800m)
0
Commercial apps (800m)
0
Major developments (800m)
0
Planning apps (12 months)
19
Planning apps (3 years)
15
Local approval rate
90%
Borough approval rate
83%
Opportunity area
White City
CIL rate (residential)
£300/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
1
Regeneration status
Active
Regeneration investment
£8.0bn
Est. completion
2040

Housing pipeline (800m)

Homes approved
3
Under construction
0
Completed (3yr)
700
Largest scheme
527 homes · Centre House 56, Wood Lane, W12 7SB
Pipeline pressure
LOW

Named schemes (500m)

BURLINGTON DANES SCHOOL (SOUTH OF SITE), BURLINGTON DANES SCHOOL (SOUTH OF SITE), DU CANE ROAD, W12 0TY295 homes
completed
ARK Swift Primary Academy, White City Estate, ARK Swift Primary Academy, White City Estate, Australia Road, London, W12 7PT157 homes
completed
GORDON COURT, GORDON COURT, DU CANE ROAD, W12 ODJ136 homes
completed
231-253, 231-253, Wood Lane, The Quadrangle etc Du Cane Road, W12107 homes
completed
Service station on, Service station on, Du Cane Road, W12 0BL31 homes
completed

Politics

Local councillors and MP

Ward majority
Labour
Ward majority vote
18.4%
Ward turnout
38%
Election year
2026
MP
Dr Rupa Huq (Labour)
MP majority
15,290
Constituency
Hammersmith and Chiswick

Councillors

Andrew JonesLabour
Natalia PerezLabour
Frances UmehLabour

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Key facts for W12 7PY

Full postcodeW12 7PY
Postcode districtW12
BoroughLondon Borough of Hammersmith and Fulham
WardWhite City
Latitude51.513203
Longitude-0.229999
Parliamentary constituencyEaling Central and Acton
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey