White City · Hammersmith and Fulham · Ealing Central and Acton constituency · 51.51350, -0.23150

W12 7QF— White City, Hammersmith and Fulham

Location and area intelligence for W12 7QF, White City, Hammersmith and Fulham

The family fortress

 

Schools 100%Safety 78/100Transport 41/100~4% yield · indicativeOnly 2 sales — thin data⚠ Knotweed sites nearby

Best for: Families

Compare areas

Strong, well-rated schools set this area apart

Liveability
66
Safety
78
Schools
95
Transport
41
Environment
78
Investment
37

The bottom line

W12 7QF offers exceptional schools (100% Good/Outstanding), low crime, fast broadband and a green environment — strong value for Families who can accept its trade-offs.

The catch: 1 Japanese knotweed site within 400m — may affect mortgage applications.

Less suited to Car-free commuters.

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Location

W12 7QF

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Suburban
Very highSocially diverse / deprived
Buyer fit: ExcellentInvestment outlook: PositiveRisk: Medium

London Benchmarks

vs London income-14.0% vs London avg
vs London crime-38.0% vs London avg

Deep-dive guides for W12 7QF

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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Postcode Personality

🎓 School Smart🌳 Good Parks🔒 Very Safe🍕 Buzzing

“The family fortress”

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How W12 7QF has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

95

Education score

Excellent for families
★ Top school within 1km
★★★

Primary

St John XXIII Catholic Primary School

Outstanding · Inspected Jun 2022 · 2 min walk

KS2: 108.8

★★

Secondary

Ark Burlington Danes Academy

Good · Inspected Jul 2022 · 8 min walk

P8: -0.01A8: 48.8

100% of local schools rated Good or Outstanding · based on 22 schools within 1.5km

Top 10% — exceptional provision

Childcare

Childcare

Randolph Beresford Early Years Centre

Not inspected · 4 min walk

8 primaries · 2 secondaries · 1 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Low crime

40.6 incidents per 1,000 residents

Better than 70% of London
↑ Rising 842.9%

from a low base — still below London average

-52% vs borough

Crime by type

Violence & sexual offences32%
Other29%
Drug offences17%
Anti-social behaviour12%
Vehicle crime6%
Theft2%
Robbery2%
Burglary2%

Road safety

99

Road safety score

1

Accidents (5yr)

LOW pedestrian risk

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: Hammersmith Fire Station (G36) · 2.0km

Crime is 38% below London average

Property

2 Jul

Prices, sales volume and market trends

Insufficient sales data

Only 2 sales recorded in the last 24 months — too few for a reliable median price. Price figures have been withheld to avoid misleading comparisons.

W12 district median

£625,000

Based on 405 sales from postcodes with sufficient data

Price history

Sales (24 months)2
New build0.0%
Price per m²£6,336/m²
Price per ft²£589/ft²
Avg floor area58.7 m²

EPC breakdown

C
23%
D
34%
E
4%

Based on 61 properties · Confidence: high

Street mix

Flat 96%Other 5%

LHA rates — Inner West London

Shared room£760/mo
1 bedroom£1350/mo
2 bedrooms£1625/mo
3 bedrooms£2050/mo
4 bedrooms£2550/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Low

Market activity

100d

Days to sell

Energy & construction

Solar yield855 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow
Rebuild cost estimate£146,750
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction era1930-1949
WallsSolid brick, as built, no insulation (assumed)
RoofPitched, no insulation (assumed)
Heating fuelmains gas (not community)
GlazingFully double glazed
Council tax band Band AAnnual charge £973
Price growth potentialModerate

Market History

Price trajectory, velocity and distribution

Price Trajectory

1998–2026 · CAGR

+6.4%

Total change

+461%

Market Activity

Price Velocity & Acceleration

Current Velocity

+17.5%

per year

Acceleration

+35.64

change in velocity

Market State

Strong growth

Velocity (%)Acceleration

Price Distribution

P25: £200k–£250k · P75: £250k–£300k · 21 sales

Property Type Mix

Total: 21 sales

Flat/maisonette100%

By decade

1990s

2000s

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Late-1990s boom1998–1999£66k£77k+16.7%1.5
Post-dot-com plateau2001–2001£92k£92k+0%1
Pre-crash peak2005–2007£155k£240k+54.8%1.3
GFC & correction2008–2010£195k£158k-19%1
Help-to-Buy recovery2013–2016£216k£390k+80.3%1.2
Brexit uncertainty2017–2019£385k£315k-18.2%1.5
Current market2026–2026£370k£370k+0%2

Price Trajectory by Type

Flat/maisonette

Per-type alpha vs district

Best performer

Flat/maisonette

+0.9% alpha

Flat/maisonette+0.9% α
Local
6.4%
District
5.5%

CAGR over 28yr data window. Alpha = local CAGR − district CAGR.

Buyer vs Seller Score

Composite market conditions index 0–100

50out of 100SellerBuyer

Market condition

Balanced Market

Neutral conditions

Higher score = better conditions for buyers

Score breakdown

Price Velocity0
Trend Position100

Transport

1 Jul

Public transport accessibility and links

PTAL 2

Poor

1a
1b
2
3
4
5
6a
6b
Below London average
White City Underground StationCentral line
6.3 min walk
Shepherds Bush

Nearby stations

White City Underground StationCentral
7 min walk
Wood Lane Underground StationHammersmith & City · Circle
8 min walk
Latimer Road Underground StationHammersmith & City · Circle
12 min walk
Shepherd's Bush Market Underground StationCircle · Hammersmith & City
12 min walk
East Acton Underground StationCentral
14 min walk
No bus stops within 400m

46

Walkability score

112

Footpaths (500m)

2

Santander docks (800m)

0.4 km

Nearest cycle dock

Central London commute times

London Bridge43 min ↑
Victoria ★36 min
Waterloo45 min ↑
Canary Wharf53 min ↑
City40 min ↑

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

17

Car parks (800m)

1

EV chargers (800m)

1

Fast chargers (800m)

Total spaces (800m)21
Nearest car park325m
Santander docks (800m)2
Nearest cycle dock0.4 km

Nearby car parks

🅿️
Scrubs Lane Car Park· yes
746m

Connectivity

Broadband and mobile coverage

100%

Full fibre

100%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed500 Mbps
Median download450 Mbps
Superfast coverage100%
All operators 5G97%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterNONE
No assessed surface water flood risk
Air qualityLOW
NO₂: 14.0 µg/m³ · PM2.5: 8.0 µg/m³
Better than 96% of London
NoiseMEDIUM
road
MODERATE
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 4.5 km away✗ Not Green Belt✗ Not AONB30% green spaceTree canopy: 22%
More green space than 85% of London

Nearest SSSI: Barn Elms Wetland Centre SSSI — 3.8 km

Energy

Solar: 855 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Low

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): None recorded

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield854.9 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costLow

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

DR CANISIUS & DR HASAN, PARKVIEW CFH&W

56 CRANSTON COURT, BLOEMFONTEIN ROAD, W12 7FG

5 min walk

68%

Recommend GP

68%

Overall GP experience

14

GPs within 1km

6

Dentists within 1km

Nearest hospitalHammersmith Hospital · 506 m
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 6.4 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

176

Parks (1km)

21

Restaurants (800m)

8

Cafes (800m)

1

Pubs (400m)

2

Pharmacies (800m)

4

Gyms (1km)

19

Sports (1km)

2

Convenience

Nearest supermarketLondis · 595 m
8 tennis courts2 sports halls

Nightlife (500m)

0

Nightclubs

1

Late-night venues

E
929 licensed premises in borough383 late-night refreshment licencesHome Office 2023/24

0

Libraries (1km)

2

Cinemas (2km)

893m

Post office

Nearby shops

Tesco Express289 m
Royal Bake UK291 m
Euro International Supermarket Sheena304 m
Suzy's Newsagent310 m

Nearby cafes

The Athenian264 m
Potager295 m
Starbucks299 m
Butterscotch Bakery300 m

Nearby restaurants

Little Egypt Lounge241 m
Coco di Mama256 m
City Grill268 m
Egyptian House270 m

Nearby pubs

Queens Tavern348 m
The Broadcast615 m
The Pavilion661 m
Westwood744 m

Nearby gyms

The Gym270 m
Powerleague Shepherds Bush330 m
Studio Lagree337 m
Phoenix Fitness Centre and Janet Adegoke Swimming Pool341 m

Nearby pharmacies

Hamlins Pharmacy328 m
Pestle & Mortar Pharmacy366 m
Shelly's Pharmacy813 m
Babylon Health Pharmacy834 m

Nearby health

Canberra Dental Practice314 m
Parkview Centre for Health and Wellbeing367 m
Hammersmith Hospital506 m
Queen Charlotte's & Chelsea Hospital517 m
Food hygiene (5-star)64% of 90

Business

Local businesses registered here

Active businesses
5
New (last 12 months)
0
Dissolved (last 12 months)
0
Industry diversity
5
3yr survival rate
100.0%
Right-to-buy sales (5yr)
70

High street

E

High street health

Registered businesses

100 YEARS THINKING LTD
DNCREATIONS LTD
MYR INTERNATIONAL TRADING LIMITED
NOOIDEA LTD
SLOA STUDIOS. LTD

Investment

Investment grade, yield and market outlook

37

Investment score

Weak

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£1,950London avg: £1,950/mo
Gross yield
3.7% (average)London avg: 3.8%Above average yield
Gentrification score17/100
Right-to-buy sales (5yr)Owner-occupier growth signal70
Sales last 12 months2

Rental market

Medium

Demand

Medium

Void risk

Mixed owner / renter

Tenant profile

+11.4%

Rent growth (1yr)

Market liquidity

Low

Market activity

100d

Est. days to sell

17/100

Velocity score

Future outlook

49.5

Price growth score

C
High

Development pressure

High

New supply risk

Active regeneration zone

Infrastructure pipeline

Infrastructure score0/100
Bakerloo Extension route9,325m
Crossrail 2 route6,320m

Demographics

16 Jun

Population, deprivation and income

Decile 2/10

Most deprived areas

Index of Multiple Deprivation

Among London's most deprived areas

Rank: 5,374 nationally

1,626

Est. population

28,727/km²

50%

Employed

32%

Degree educated

£36,100

Median income

9.9%

Claimant rate

SuburbanVery high densitySocially diverse / deprived

38

Community stability

Age profile

31%
22%
20%
18%
Under 1831%
18–3422%
35–4920%
50–6418%
65+10%

Tenure

14%
71%
Own outright6%
Own (mortgage)8%
Private rent14%
Social rent71%
Shared ownership1%
Rent free0%

Ethnicity

13%
45%
White British13%
White Other12%
Asian13%
Black45%
Mixed5%
Other12%

Employment & lifestyle

Managerial / professional20%
Routine / semi-routine25%
No car household61%
Unemployed7%
No qualifications23%

Housing tenure (Census 2021)

Social rent71%
Private rent15%

vs. London

Income vs London-14.0%

Planning

Conservation areas and development

Conservation area
No
Article 4 area
No
Listed buildings (800m)
3
Live planning apps (800m)
24
Development activity
high
Residential apps (800m)
0
Commercial apps (800m)
1
Major developments (800m)
0
Planning apps (12 months)
19
Planning apps (3 years)
12
Local approval rate
84%
Borough approval rate
83%
Opportunity area
White City
CIL rate (residential)
£300/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
1
Regeneration status
Active
Regeneration investment
£8.0bn
Est. completion
2040

Housing pipeline (800m)

Homes approved
3
Under construction
0
Completed (3yr)
169
Largest scheme
295 homes · BURLINGTON DANES SCHOOL (SOUTH OF SITE), BURLINGTON DANES SCHOOL (SOUTH OF SITE), DU CANE ROAD, W12 0TY
Pipeline pressure
LOW

Named schemes (500m)

BURLINGTON DANES SCHOOL (SOUTH OF SITE), BURLINGTON DANES SCHOOL (SOUTH OF SITE), DU CANE ROAD, W12 0TY295 homes
completed
ARK Swift Primary Academy, White City Estate, ARK Swift Primary Academy, White City Estate, Australia Road, London, W12 7PT157 homes
completed
231-253, 231-253, Wood Lane, The Quadrangle etc Du Cane Road, W12107 homes
completed
Daley House, King House etc, 87-199, Daley House, King House etc, 87-199, Du Cane Road, Wormwood Scrubs, W1244 homes
completed
Service station on, Service station on, Du Cane Road, W12 0BL31 homes
completed

Politics

Local councillors and MP

Ward majority
Labour
Ward majority vote
18.4%
Ward turnout
38%
Election year
2026
MP
Dr Rupa Huq (Labour)
MP majority
15,290
Constituency
Hammersmith and Chiswick

Councillors

Andrew JonesLabour
Natalia PerezLabour
Frances UmehLabour

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Key facts for W12 7QF

Full postcodeW12 7QF
Postcode districtW12
BoroughLondon Borough of Hammersmith and Fulham
WardWhite City
Latitude51.513505
Longitude-0.231500
Parliamentary constituencyEaling Central and Acton
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey