Willesden Green · Brent · Brent East constituency · 51.54712, -0.23284

NW10 2SG— Willesden Green, Brent

Location and area intelligence for NW10 2SG, Willesden Green, Brent

High-connectivity investment target

 

Schools 75%Safety 72/100Transport 44/100~6% yield · indicativeOnly 1 sales — thin data⚠ Knotweed sites nearby

Best for: Families

Compare areas

Balanced area — no standout strengths or weaknesses

Liveability
54
Safety
72
Schools
45
Transport
44
Environment
61
Investment
63

The bottom line

NW10 2SG offers low crime — strong value for Families who can accept its trade-offs.

The catches: very high noise — check proximity to rail lines and 1 Japanese knotweed site within 400m — may affect mortgage applications.

Less suited to Car-free commuters.

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Location

NW10 2SG

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Inner city
Very highRenters
Buyer fit: ExcellentInvestment outlook: NeutralRisk: Medium

London Benchmarks

vs London income+4.3% vs London avg
vs London crime+76.0% vs London avg

Deep-dive guides for NW10 2SG

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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Compare NW10 2SG with:

Postcode Personality

🚇 Well-Connected🎓 Good Schools🔒 Very Safe

“High-connectivity investment target”

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How NW10 2SG has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

45

Education score

Fair for families
★ Top school within 1km
—

Primary

St Andrew and St Francis CofE Primary School

Not yet inspected · 4 min walk

KS2: 104.8

—

Secondary

Harris Lowe Academy Willesden

Not yet inspected · Inspected Nov 2024 · 11 min walk

P8: +0.26A8: 47.2

75% of local schools rated Good or Outstanding · based on 10 schools within 1.5km

Below London average

Childcare

Childcare

College Green School and Services

Not inspected · 15 min walk

6 primaries · 1 secondaries · 0 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Low crime

114.5 incidents per 1,000 residents

Among London's highest crime areas
→ Stable

+48% vs borough

Crime by type

Other30%
Violence & sexual offences24%
Anti-social behaviour15%
Vehicle crime15%
Drug offences6%
Burglary5%
Theft3%
Robbery3%

Road safety

95

Road safety score

5

Accidents (5yr)

LOW pedestrian risk

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: Willesden Fire Station (G28) · 410m

Crime is +76% above London average

Property

2 Jul

Prices, sales volume and market trends

Insufficient sales data

Only 1 sale recorded in the last 24 months — too few for a reliable median price. Price figures have been withheld to avoid misleading comparisons.

Price history

Sales (24 months)1
New build0.0%
Price per m²£5,928/m²
Price per ft²£551/ft²
Avg floor area60.2 m²

EPC breakdown

C
6%
D
12%
E
2%
G
2%

Based on 22 properties · Confidence: medium

Street mix

Terraced 22%Flat 78%

LHA rates — North West London

Shared room£621/mo
1 bedroom£1100/mo
2 bedrooms£1350/mo
3 bedrooms£1680/mo
4 bedrooms£2100/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Low

Market activity

100d

Days to sell

Energy & construction

Solar yield855 kWh/kWp/yr
Rebuild cost estimate£150,500
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction era1900-1929
WallsSolid brick, as built, no insulation (assumed)
Roof(another dwelling above)
Heating fuelmains gas (not community)
GlazingFully double glazed
Council tax band Band CAnnual charge £1,735
Price growth potentialLow

Market History

Price trajectory, velocity and distribution

Price Trajectory

2003–2026 · CAGR

+3.2%

Total change

+104%

Market Activity

Price Velocity & Acceleration

Current Velocity

+26.6%

per year

Acceleration

+35.76

change in velocity

Market State

Strong growth

Velocity (%)Acceleration

Price Distribution

P25: £300k–£350k · P75: £200k–£250k · 14 sales

Property Type Mix

Total: 14 sales

Terraced28.6%
Flat/maisonette71.4%

By decade

2000s

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Post-dot-com plateau2003–2004£169k£113k-33.1%3
Pre-crash peak2006–2007£360k£183k-49.3%1.5
GFC & correction2009–2009£195k£195k+0%1
Help-to-Buy recovery2013–2014£242k£300k+23.9%1
Current market2024–2026£273k£345k+26.6%1

Price Trajectory by Type

Flat/maisonette

Per-type alpha vs district

Best performer

Flat/maisonette

+0% alpha

Flat/maisonette+0% α
Local
4.2%
District
4.2%

CAGR over 4yr data window. Alpha = local CAGR − district CAGR.

Buyer vs Seller Score

Composite market conditions index 0–100

20out of 100SellerBuyer

Market condition

Strong Seller's Market

Favours sellers

Higher score = better conditions for buyers

Score breakdown

Price Velocity0
Trend Position40

Transport

1 Jul

Public transport accessibility and links

PTAL 4

Good

1a
1b
2
3
4
5
6a
6b
Below London average
Dollis Hill StationJubilee line
8.1 min walk
Kensal Rise

Nearby stations

Dollis Hill Underground StationJubilee
9 min walk
Willesden Green Underground StationJubilee · Metropolitan
10 min walk
Neasden Underground StationJubilee
18 min walk
Kensal Rise Rail StationMildmay
21 min walk
Kensal RiseNational Rail
21 min walk
No bus stops within 400m

29

Walkability score

126

Footpaths (500m)

0

Santander docks (800m)

2.3 km

Nearest cycle dock

Central London commute times

London Bridge ★44 min
Victoria47 min ↑
Waterloo47 min ↑
Canary Wharf54 min ↑
City51 min ↑

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

Find areas within a set commute time of your workplace →

Parking & EV

Car parks, spaces and charging points

21

Car parks (800m)

6

EV chargers (800m)

Nearest car park174m
Santander docks (800m)0
Nearest cycle dock2.3 km

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterNONE
No assessed surface water flood risk
Air qualityLOW
NO₂: 21.0 µg/m³ · PM2.5: 10.0 µg/m³
Better than 89% of London
NoiseVERY HIGH
road
Among London's noisiest areas
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 5.5 km away✗ Not Green Belt✗ Not AONB0% green spaceTree canopy: 37%
Less green space than 98% of London

Nearest SSSI: Brent Reservoir SSSI — 2.9 km

Energy

Solar: 855 kWh/kWp/yr

Ground stability

Geology: UNKNOWN LITHOLOGY

Subsidence risk: Low

Shrink-swell: Low

Landslide records (2km): 1

Landslide susceptibility: Low

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield854.9 kWh/kWp/yr

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

STAVERTON SURGERY

51 STAVERTON ROAD, NW2 5HA

7 min walk

90%

Recommend GP

90%

Overall GP experience

2

GPs within 1km

5

Dentists within 1km

2

Care homes (1km)

Nearest hospitalSt Charles' Hospital · 3.0 km
Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 4.7 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

31

Parks (1km)

8

Restaurants (800m)

2

Cafes (800m)

2

Pubs (400m)

1

Pharmacies (800m)

1

Gyms (1km)

14

Sports (1km)

2

Convenience

Nearest supermarketSahar · 1.5 km
4 tennis courts1 swimming pools2 sports halls

Nightlife (500m)

0

Nightclubs

2

Late-night venues

D
981 licensed premises in borough386 late-night refreshment licencesHome Office 2023/24

0

Libraries (1km)

0

Cinemas (2km)

2.0km

Post office

Nearby shops

DeliBeira53 m
Sainsbury's Local159 m
Raj Food & Wine330 m
Wine & Vape Hub351 m

Nearby cafes

Costa Coffee388 m
Marina Cafe406 m
Desire Coffee & Bistro732 m
Cuore740 m

Nearby restaurants

Varanda Brazil6 m
K.D.'s takeaway178 m
Golden Dish192 m
Madura234 m

Nearby pubs

Flynn's182 m
The Rising Sun256 m
Lula's345 m
Tony's638 m

Nearby gyms

ZENW2618 m
Willesden Sports Centre752 m

Nearby pharmacies

Chana Chemist528 m
Richard & Curtis728 m

Nearby health

Park Avenue Dental Care554 m
Food hygiene (5-star)58% of 111

Business

Local businesses registered here

Active businesses
0
New (last 12 months)
0
Dissolved (last 12 months)
0
Industry diversity
0
3yr survival rate
100.0%
Right-to-buy sales (5yr)
130

High street

A

High street health

Investment

Investment grade, yield and market outlook

63

Investment score

Good

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Avg monthly rent
£1,600London avg: £1,950/mo
Gross yield
5.6% (good)London avg: 3.8%Strong yield — top 14% of London
Gentrification score14/100
Right-to-buy sales (5yr)Owner-occupier growth signal130
Sales last 12 months1

Rental market

High

Demand

Low

Void risk

Mixed / transient

Tenant profile

+10.3%

Rent growth (1yr)

Market liquidity

Low

Market activity

100d

Est. days to sell

8/100

Velocity score

Future outlook

32

Price growth score

D
Low

New supply risk

Infrastructure pipeline

Infrastructure score0/100
Bakerloo Extension route10,831m
Crossrail 2 route7,242m

Demographics

16 Jun

Population, deprivation and income

Decile 3/10

More deprived than average

Index of Multiple Deprivation

More deprived than average

Rank: 7,658 nationally

1,912

Est. population

17,641/km²

59%

Employed

44%

Degree educated

£43,800

Median income

9.8%

Claimant rate

Inner cityVery high densityRenters

32

Community stability

Age profile

20%
28%
25%
17%
Under 1820%
18–3428%
35–4925%
50–6417%
65+11%

Tenure

18%
14%
42%
23%
Own outright18%
Own (mortgage)14%
Private rent42%
Social rent23%
Shared ownership2%
Rent free0%

Ethnicity

21%
24%
19%
17%
White British21%
White Other24%
Asian19%
Black17%
Mixed9%
Other9%

Employment & lifestyle

Managerial / professional31%
Routine / semi-routine22%
No car household54%
Unemployed6%
No qualifications19%

Housing tenure (Census 2021)

Private rent42%
Social rent24%

vs. London

Income vs London+4.3%

Planning

Conservation areas and development

Conservation area
No
Article 4 area
Yes
Listed buildings (800m)
6
Borough approval rate
76%
Opportunity area
No
CIL rate (residential)
£130/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
1

Housing pipeline (800m)

Homes approved
0
Under construction
0
Completed (3yr)
132
Largest scheme
120 homes · 1-116 DONNINGTON CT.& ELECTRICAL SUB STN, 1-116 DONNINGTON CT.& ELECTRICAL SUB STN, DONNINGTON ROAD, NW10
Pipeline pressure
NONE

Named schemes (500m)

Willesden Green Library Centre, 95, Willesden Green Library Centre, 95, High Road, Brondesbury Park & Grange Road, NW10 2SF95 homes
completed
OLD GAS BOARD OFFICES, OLD GAS BOARD OFFICES, POUND LANE, NW10 2HN59 homes
completed
THAMES WATER DEPOT AND TRAINING SH, 225, THAMES WATER DEPOT AND TRAINING SH, 225, Harlesden Road, London, NW10 3SD26 homes
completed
Telephone Exchange, Telephone Exchange, St Andrews Road, NW10 2QS23 homes
completed
Land adjacent, 1, Land adjacent, 1, Litchfield Gardens, Hawthorn Road, NW1020 homes
completed

Politics

Local councillors and MP

Ward majority
Labour
Ward majority vote
22.4%
Election year
2022
MP
Dawn Butler (Labour)
MP majority
13,047
Constituency
Brent East

Councillors

Janice Elizabeth LongLabour
Saqlain Aftab ChoudryLabour
Tom MillerLabour

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Key facts for NW10 2SG

Full postcodeNW10 2SG
Postcode districtNW10
BoroughLondon Borough of Brent
WardWillesden Green
Latitude51.547120
Longitude-0.232836
Parliamentary constituencyBrent East
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey