Primrose Hill · Camden · Hampstead and Highgate constituency · 51.54261, -0.17204

NW3 3NW— Primrose Hill, Camden

Location and area intelligence for NW3 3NW, Primrose Hill, Camden

The family fortress

 

Top 8% LondonSchools 100%Safety 65/100Transport 58/100Low yield 2.68%

Best for: Families

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Strong, well-rated schools set this area apart

Liveability
74
Safety
65
Schools
90
Transport
58
Environment
64
Investment
55

The bottom line

NW3 3NW offers exceptional schools (100% Good/Outstanding), low crime and fast broadband — a strong choice for Families.

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Location

NW3 3NW

Area Profile & Benchmarks

Area identity and London comparisons

Area Identity

Inner city
HighYoung professionals
Buyer fit: ExcellentInvestment outlook: NeutralRisk: Low

London Benchmarks

vs London income+6.9% vs London avg
vs London crime+148.0% vs London avg

Deep-dive guides for NW3 3NW

🛡️Crime & SafetyCrime rate, trends & breakdown by type🎓SchoolsOfsted ratings, exam scores & distances🏠Rental MarketAverage rents, demand & void risk

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“The family fortress”

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How NW3 3NW has changed

Schools

18 Apr

Nearest schools and Ofsted ratings

90

Education score

Excellent for families
★ Top school within 1km
—

Primary

Holy Trinity CofE Primary School, NW3

Not yet inspected · Inspected Nov 2024 · 7 min walk

KS2: 105.8

★★

Secondary

The UCL Academy

Good · Inspected May 2024 · 1 min walk

P8: -0.14A8: 46.7

100% of local schools rated Good or Outstanding · based on 34 schools within 1.5km

Top 10% — exceptional provision

Childcare

★★★

Childcare

Portman Early Childhood Centre

Outstanding · 25 min walk

2 primaries · 2 secondaries · 0 childcare — within 1km

Safety

13 Jul

Crime rates and local incidents

Low crime

160.9 incidents per 1,000 residents

Among London's highest crime areas
→ Stable

0% vs borough

Crime by type

Other35%
Violence & sexual offences19%
Anti-social behaviour16%
Theft13%
Burglary6%
Vehicle crime5%
Robbery4%
Drug offences3%

Road safety

100

Road safety score

0

Accidents (5yr)

2

Serious within 200m

Fire risk

LOW

Risk band

0

Incidents (1yr)

0

Incidents (5yr)

Nearest station: West Hampstead Fire Station · 1.8km

Crime is +148% above London average

Property

Prices, sales volume and market trends

Avg floor area81.2 m²

EPC breakdown

B
4%
C
11%
E
2%

Based on 17 properties · Confidence: medium

Street mix

Flat 100%

LHA rates — Inner North London

Shared room£708/mo
1 bedroom£1440/mo
2 bedrooms£1794/mo
3 bedrooms£2160/mo
4 bedrooms£3060/mo

Current mortgage rates

2-year fixed4.58%
5-year fixed4.32%
SVR7.25%

Bank of England (monthly average)

Affordability

Energy & construction

Solar yield852 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium
Rebuild cost estimate£203,000
Rebuild cost per m²£2,500/m²

BCIS London average 2024. Excludes land value. Use for building insurance sum insured guidance only.

Construction era2003-2006
WallsSystem built, as built, insulated (assumed)
Roof(another dwelling above)
Heating fuelelectricity (not community)
GlazingFully double glazed
Council tax band Band FAnnual charge £2,343
Price growth potentialModerate

Market History

Price trajectory, velocity and distribution

Price Trajectory

2000–2023 · CAGR

+6.1%

Total change

+287%

Market Activity

Price Velocity & Acceleration

Current Velocity

+25.4%

per year

Acceleration

+54.48

change in velocity

Market State

Strong growth

Velocity (%)Acceleration

Price Distribution

P25: £350k–£400k · P75: £700k+ · 36 sales

Property Type Mix

Total: 36 sales

Flat/maisonette100%

By decade

2000s

2010s

2020s

Market Cycle

BullCooling bullRisingSteadyRecoveryCorrectionBear

Market Eras

EraPeriodStart priceEnd priceChangeAvg sales/yr
Late-1990s boom2000–2000£198k£198k+0%1
Post-dot-com plateau2001–2001£200k£200k+0%1
Pre-crash peak2005–2007£508k£620k+22.2%10.5
GFC & correction2008–2011£450k£1.20m+166.7%2.3
Help-to-Buy recovery2014–2014£705k£705k+0%1
Brexit uncertainty2019–2019£520k£520k+0%1
Pandemic surge2020–2020£860k£860k+0%1
Rate-rise correction2022–2023£610k£765k+25.4%1.5

Price Trajectory by Type

Flat/maisonette

Per-type alpha vs district

Best performer

Flat/maisonette

+-2% alpha

Flat/maisonette-2% α
Local
2.3%
District
4.3%

CAGR over 18yr data window. Alpha = local CAGR − district CAGR.

Buyer vs Seller Score

Composite market conditions index 0–100

25out of 100SellerBuyer

Market condition

Seller's Market

Favours sellers

Higher score = better conditions for buyers

Score breakdown

Price Velocity0
Seasonal Timing0
Trend Position75

Transport

1 Jul

Public transport accessibility and links

PTAL 4

Good

1a
1b
2
3
4
5
6a
6b
Above London average
Swiss Cottage StationJubilee line
2.6 min walk
South Hampstead

Nearby stations

Swiss Cottage Underground StationJubilee
3 min walk
South Hampstead Rail StationLioness
6 min walk
South HampsteadNational Rail
6 min walk
Finchley Road Underground StationJubilee · Metropolitan
9 min walk
St. John's Wood Underground StationJubilee
11 min walk
No bus stops within 400m

47

Walkability score

182

Footpaths (500m)

3

Santander docks (800m)

0.6 km

Nearest cycle dock

Central London commute times

London Bridge ★29 min
Victoria32 min ↓
Waterloo31 min ↓
Canary Wharf39 min ↓
City36 min ↓

▎ marker = outer-London average per hub. ↓ green = below average. ↑ orange = above average. ≈ grey = at average. · Source: TfL Journey Planner (sampled)

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Parking & EV

Car parks, spaces and charging points

22

Car parks (800m)

11

EV chargers (800m)

Nearest car park39m
Santander docks (800m)3
Nearest cycle dock0.6 km

Connectivity

Broadband and mobile coverage

100%

Full fibre

100%

Gigabit

100%

5G outdoor

100%

4G outdoor

Mobile operators

EEO2VodafoneThree
Avg download speed500 Mbps
Median download450 Mbps
Superfast coverage100%
All operators 5G98%

Broadband providers

BTSkyTalkTalkVodafoneVirgin Media

Environment

2 Jul

Flood risk, air quality and noise

Flood riskLOW
Low
Minimal flood risk
Surface waterLOW
Low
Air qualityLOW
NO₂: 28.0 µg/m³ · PM2.5: 12.0 µg/m³
Better than 78% of London
NoiseLOW
none
Quieter than 70% of London
Radon riskLOW
0.5% of local properties affected
ULEZ zone · £12.50/dayCCZ: 2.5 km away✗ Not Green Belt✗ Not AONB37% green spaceTree canopy: 70%
More green space than 91% of London

Nearest SSSI: Hampstead Heath Woods SSSI — 2.9 km

Energy

Solar: 852 kWh/kWp/yrHeat pump: SuitableEPC upgrade: Medium

Ground stability

Geology: SAND AND GRAVEL

Subsidence risk: Low

Shrink-swell: Low

Running sand risk: Medium

Landslide records (2km): None recorded

Insurance risk

Standard

Cost band

Low

Flood risk

Low

Subsidence risk

0.5%

Flood claim prob.

Climate

Local weather conditions and energy potential

1,526 hrs/yr

Sunshine

601 mm/yr

Rainfall

22.8°C

Summer avg

3.1°C

Winter avg

Solar yield852.4 kWh/kWp/yr
Heat pump suitableYes
EPC upgrade costMedium

Source: Met Office UK Climate Averages 1991-2020

Health

GP, dental and hospital access

SWISS COTTAGE SURGERY

2 WINCHESTER MEWS, SWISS COTTAGE, NW3 3NP

0 min walk

82%

Recommend GP

82%

Overall GP experience

6

GPs within 1km

8

Dentists within 1km

3

Care homes (1km)

Nearest A&EROYAL FREE LONDON NHS FOUNDATION TRUST · 1.3 km
A&E 4hr targetNHS target: 95% · London avg: ~68%74.1%

Amenities

Shops, restaurants, parks and more

86

Parks (1km)

22

Restaurants (800m)

5

Cafes (800m)

1

Pubs (400m)

2

Pharmacies (800m)

5

Gyms (1km)

14

Sports (1km)

4

Convenience

Nearest supermarketSave More · 552 m
2 tennis courts2 swimming pools5 sports halls

Nightlife (500m)

0

Nightclubs

1

Late-night venues

E
2,040 licensed premises in boroughHome Office 2023/24

1

Libraries (1km)

2

Cinemas (2km)

209m

Post office

Nearby shops

Welcome37 m
AA Food210 m
Emerald Food & Wine234 m
Tesco Express297 m

Nearby cafes

Pasticcio311 m
Tania's Coffee312 m
Costa422 m
Habiba's Deli508 m

Nearby restaurants

Arabesque98 m
Carluccio's103 m
Bradleys103 m
Deliveroo Swiss Cottage261 m

Nearby pubs

Backstage Bar224 m
The North Star564 m
The Arches Wine Bar & Restaurant615 m
Aperivino723 m

Nearby gyms

Swiss Cottage Leisure Centre Gym37 m
Swiss Cottage Leisure Centre43 m
Swiss Cottage Leisure Centre Swimming Pool43 m
Anytime Fitness372 m

Nearby pharmacies

Superdrug362 m
Boots444 m
St Johns Wood Pharmacy964 m
Revital997 m

Nearby health

Swiss Cottage Surgery34 m
NW London Smile Centre214 m
Willow Tree Dental317 m
Bray Dental Practice391 m
Food hygiene (5-star)42% of 92

Business

Local businesses registered here

Active businesses
2
New (last 12 months)
0
Dissolved (last 12 months)
0
Industry diversity
2
3yr survival rate
100.0%
Right-to-buy sales (5yr)
198

High street

A

High street health

Registered businesses

FREE SPIRIT FASHIONS LTD
SAGAX CONSULTING LIMITED

Investment

Investment grade, yield and market outlook

55

Investment score

Good

Score reflects rental yield, demand & liquidity — not capital appreciation. See Price growth potential below.

Low gross yield (2.7%) makes this better for owner-occupiers than buy-to-let investors. Capital growth outlook is moderate.

Avg monthly rent
£2,102London avg: £1,950/mo
Gross yield
2.7% (low)London avg: 3.8%Below average yield — bottom 70%
Gentrification score22/100
Right-to-buy sales (5yr)Above average for outer London — neighbourhood in transition198

Rental market

Very High

Demand

Very Low

Void risk

Young professional

Tenant profile

+18.1%

Rent growth (1yr)

Market liquidity

Future outlook

52.3

Price growth score

C
High

Development pressure

Low

New supply risk

Low-deprivation areaExcellent transport access

Infrastructure pipeline

Infrastructure score0/100
Bakerloo Extension route7,209m
Crossrail 2 route3,153m

Demographics

16 Jun

Population, deprivation and income

Decile 8/10

Less deprived than average

Index of Multiple Deprivation

Less deprived than average

Rank: 23,800 nationally

1,920

Est. population

10,773/km²

55%

Employed

64%

Degree educated

£44,900

Median income

3.2%

Claimant rate

Inner cityHigh densityYoung professionals

28

Community stability

Age profile

24%
24%
26%
14%
Under 1824%
18–3424%
35–4926%
50–6414%
65+12%

Tenure

22%
55%
Own outright22%
Own (mortgage)12%
Private rent55%
Social rent11%
Shared ownership1%

Ethnicity

19%
25%
37%
White British19%
White Other25%
Asian37%
Black4%
Mixed5%
Other11%

Employment & lifestyle

Managerial / professional49%
Routine / semi-routine7%
No car household57%
Unemployed5%
No qualifications12%

Housing tenure (Census 2021)

Private rent55%
Social rent11%

vs. London

Income vs London+6.9%

Planning

Conservation areas and development

Conservation area
No
Article 4 area
Yes
Listed buildings (800m)
83
Live planning apps (800m)
16
Development activity
high
Residential apps (800m)
1
Commercial apps (800m)
1
Major developments (800m)
0
Planning apps (12 months)
37
Planning apps (3 years)
23
Local approval rate
81%
Borough approval rate
87%
Opportunity area
No
CIL rate (residential)
£250/m²
Coal mining risk area
No
Japanese knotweed sites (400m)
0

Housing pipeline (800m)

Homes approved
0
Under construction
0
Completed (3yr)
16
Largest scheme
169 homes · SWISS COTTAGE LEISURE CENTRE, CORNER OF, SWISS COTTAGE LEISURE CENTRE, CORNER OF, WINCHESTER ROAD, ADELAIDE ROAD, NW3
Pipeline pressure
NONE

Named schemes (500m)

SWISS COTTAGE LEISURE CENTRE, CORNER OF, SWISS COTTAGE LEISURE CENTRE, CORNER OF, WINCHESTER ROAD, ADELAIDE ROAD, NW3169 homes
completed
Former 157a, 2-20, Fellows Road, & 157A Fellows Road, London, NW3 3JJ76 homes
completed
Mora Burnet House, 37, Winchester Road, London, NW3 3NJ35 homes
completed
Centre Heights, 137, Finchley Road, London, NW3 6JG35 homes
completed
9-13, 9-13, Swiss Terrace, NW6 4RR20 homes
completed

Politics

Local councillors and MP

Ward majority
Labour
Ward majority vote
12.0%
Ward turnout
39%
Election year
2026
MP
Tulip Siddiq (Labour)
MP majority
14,970
Constituency
Hampstead and Highgate

Councillors

Dan CorbyLabour
Lauren KeilesLabour
Suleiman Mohamoud OsmanLabour

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Key facts for NW3 3NW

Full postcodeNW3 3NW
Postcode districtNW3
BoroughLondon Borough of Camden
WardPrimrose Hill
Latitude51.542610
Longitude-0.172038
Parliamentary constituencyHampstead and Highgate
CountryEngland
RegionGreater London

Trusted official data sources

Office for
National Statistics
LONDONDATASTORE
Ofsted
HM LAND
REGISTRY
Environment
Agency
DATA.POLICE.UK
GOV.UK
TfL
Transport
for London
NHS
Digital
Companies
House
Royal
Mail
Food Standards
Agency
Ofcom
Met
Office
Ordnance
Survey